CLASSIFIED ADVERTISING RATES EFFECTIVE JANUARY 1, 2012

MEMBER
Audit Bureau of Circulation (ABC) Newspaper Association of America (NAA) Ohio Newspaper Association (ONA) Suburban Newspaper Association (SNA)

CL A SS I F I E D D I S PL AY ADVE RTI S I NG D E AD LI N E S:
Date and space reservation and product publication: DAY/PRODUCT Monday PROOF AD Wednesday 4:00 PM Thursday 4:00 PM Friday 4:00 PM Friday 4:00 PM NON-PROOF AD Friday 3:00 PM Friday 4:00 PM Monday 4:00 PM Tuesday 4:00 PM Tuesday 4:00 PM Wednesday 4:00 PM Wednesday 4:00 PM Thursday 3:00 PM Thursday 4:00 PM Monday 4:00 PM PROOF RETURN Friday 4:00 PM Monday 4:00 PM Monday 4:00 PM Tuesday 4:00 PM Tuesday 4:00 PM Wednesday 4:00 PM Wednesday 4:00 PM Thursday 4:00 PM Wednesday 4:00 PM Wednesday 4:00 PM

PUBLISHED
Mornings Monday through Sunday, seven days a week A Journal Register Company newspaper 7085 Mentor Avenue, Willoughby Ohio, 44094 (440) 951-0000 Toll Free In Ohio (800) 947-2737 w w w. n e w s - h e r a l d . c o m

Tuesday Wednesday Thursday

Thursday Monday 4:00 PM (County Chat-one week before publication date) Friday TGIF-Friday Saturday Sunday-Main News-Sports Classi ed-Real Estate Sunday-Community-Comment Monday 4:00 PM Monday 4:00 PM Tuesday 4:00 PM Tuesday 4:00 PM Monday 4:00 PM

Email for ad transmission: advertising@news- herald.com

PERSONNEL
Publisher Advertising Director Advertising Manager Advertising Call Center Manager National Advertising Online Advertising Manager ... ... ... ... ... ... JEFF SUDBROOK JEFF SCHELL TIM INGLE JAN PETTIT CHERYL IVANCIC DAPHNE MILLER

LO C A L C L A S S I F I E D D I S P L AY A DV E R T I S I N G R AT E S
CLASSIFIED AUTOMOTIVE ADVERTISING INCH LEVEL Open 100-Inch 350 700 1000 1500 2500 3500 PER COLUMN INCH RATES DAILY $41.65 $23.85 $23.50 $23.10 $23.00 $22.80 $22.75 $21.60 $21.55 $21.45 SUNDAY $47.65 $27.70 $27.09 $26.75 $26.60 $26.55 $26.50 $25.20 $25.10 $25.00 CLASSIFIED REAL ESTATE ADVERTISING INCH LEVEL Open 100-Inch 350 700 1000 1500 2500 3500 5000 7500 PER COLUMN INCH RATES DAILY $41.65 $23.75 $23.35 $23.00 $22.90 $22.70 $22.20 $21.50 $21.45 $21.35 SUNDAY $47.85 $29.45 $28.30 $27.85 $27.80 $27.75 $27.15 $26.30 $26.15 $26.05

MECHANICAL MEASUREMENTS
Mechanical measurements and requirements available online at www.news-herald.com and by contacting your advertising representative from The News-Herald.

S P E C I A L DAYS - F E AT U R E S :
Thursday Friday Saturday Sunday Life TGIF (Entertainment) Religion TV Channels, Community and Comment, Real Estate, Travel and USA Weekend magazine

5000 7500

CLASSIFIED RECRUITMENT - DISPLAY PER COLUMN INCH RATES ADVERTISING INCH LEVEL Open 100-Inch 350 700 DAILY $47.75 $39.05 $38.50 $37.95 $36.65 $36.65 $36.30 $35.55 $35.45 $35.35 SUNDAY $53.65 $45.55 $44.85 $44.10 $42.70 $42.55 $42.50 $42.45 $42.35 $42.20

LOCAL CLASSIFIED LINER-CONTRACT RATES PER COLUMN INCH RATES ADVERTISING INCH LEVEL Open 100-Inch 350 700 1000 1500 2500 3500 5000 7500 DAILY $47.95 $37.35 $36.85 $36.30 $36.10 $35.85 $35.75 $35.55 $35.45 $35.35 SUNDAY $55.15 $43.60 $42.90 $42.15 $42.05 $41.90 $41.85 $41.80 $41.75 $41.60

H O L I DAY E D I T I O N S :
Billed at Sunday rates-distributed at Sunday circulation numbers: Independence Day, Memorial Day, Thanksgiving Day, Christmas Day, New Year’s Day,

1000 1500 2500 3500 5000 7500

PREPRINTS
COST PER THOUSAND RATES FREQUENCY PER YEAR 1-11 12-23 24-35 36-47 48-71 72-95 96-119 120-143 144+ Single Sheet Inserts (8 ½” X 11”) 12+ inserts per year Inserts over 48 pages Inserts over 71 pages $32 $34 +10% premium +25% premium FULL RUN $58 $48 $45 $44 $42 $41 $40 $39 $38 $36 ZONE DELIVERY $61 $50 $47 $46 $44 $43 $42 $41 $40 $38

CL A SS I F I E D SU PPLE M E NTAL D I S PL AY ADVE RTI S I NG R ATE S
Based on Retail column sizes

T OTA L M A R K E T COV E R AG E ( TM C)
COUNTY CHAT – Lake Edition
PER COLUMN INCH RATES Open $26.05 $8.55 $150.00 per box Contract Customer Rate Front Page Box Ads

SPECIAL SECTION RATES Local

DAILY $27.80

SUNDAY $32.35 $26.65

Suburban $23.00 Rate plus Online Marketplace charge NON-PROFIT/CHARITABLE RATES Local $36.70

County Chat is carrier delivered weekly to non-subscribers. Available in Lake County. Preprint inserts available.

$43.20 $27.30

Suburban $24.40 Rate plus Online Marketplace charge FRONT PAGE STRIPS (WHEN AVAILABLE) 6 column x 3 inch strip

CO LO R R AT E S
One color and black Full-color $550 $705

*Rates for smaller size ads available by request. $700.00

A DV E R T I S I N G P R E M I U M R AT E S
Guaranteed Page Position Guaranteed Section Position +20% when available +10% when available

Print and deliver rates available-check with your News-Herald representative for information
Due to variances in newspaper circulation draws on a day-to-day basis the quantity you send us may be over or under what we need to ful ll your distribution instructions on a given day. To assure e cient coverage we will, depending on whether your supplied quantity is over or under our need for that day, add distribution closest to each store or subtract furthest away based on your buy in home-delivery. In addition we will subtract from or add to single copy distribution based on variances in draws. In both cases, we understand that home delivery is most valuable and will act accordingly.

H O M E S AL M ANAC:
One issue per month: SIZE/DIMENSIONS Full Page (4.25’’ x 9.25’’) Half Page (4.25’’ x 4.25’’) 2012 HOMES ALMANAC FRONT COVER BLOCKS Includes Online Marketplace. $180 $125 $125 BACK PAGE $250

DAILY/SUNDAY SECTION SK Y- BOX
$150 per box daily $175 per box Sunday

H O B BY A N D C R A F T S H O W R AT E S
$27.40 Daily $31.85 Sunday

A N T I Q U E D I R E C T O RY
$23.10 per inch - open $20.75 per inchy - 4 time run

S P OT L I G H T K N O W YO U R R E A LT O R
Spotlight $42.90 Each add’l line $2.00

C H U R C H R AT E
$28.75 Daily $31.75 Sunday

LEGAL
10 column - $22.70 per inch 6 column - $28.65 per inch

R E A L E STAT E F R O N T PAG E B OX E S
$365 Featured Builder $235 Front Page Strip $235 Home of the Week

T U E S DAY L E G A L F O R U M
$165 per ad

O B I T UA R I E S
$60 per day up to 40 lines/$20.00 per inch/3 inch min. $20.00 per each additional inch Pictures are $10, $20 or $40 per day

P R O P E R T Y P LU S
$62.80 Each add’l line $1.90

H E A LT H TA L K
Sunday $165 per ad Monday $150 per ad

ONLINE
Increase the tra c to your site with News-Herald’s Online opportunities: • Local reach with banner ads on News-Herald.com • Yahoo! Display Targeting: Delivers your message to the right person at the right time! • Connect with the right candidate with Yahoo! Hot Jobs! Full rate online rate card is available by request. All print advertising will appear online in the Marketplace section of www.news-herald.com (where applicable).

W E AT H E R PAG E ST R I P
$200 per strip

F O R P E T S’ S A K E
$23.35

TG I F - F R O N T PAG E ST R I P
$605 per strip/full-color

*limited days