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REFRESHING THE ANCHORAGE OFFICE

A Recommendation Report By Ashley Evenson

Research Goal
The goal of my research was to determine the feasibility of refreshing the appearance of the Anchorage office, while aiding in our rebranding efforts and making our resources more available to the community.

Research Methods

research the Alaska demographic data to determine if our Anchorage office will likely see a remarkable increase in clients, caregivers, and visitors, as the baby boomer population grows older and requires our services research estimates of the future demand in human health services survey student population regarding current state of the facility discuss marketing ideas and branding opportunities for the Anchorage lobby with associates discuss volunteer opportunities with Development Director research on-site marketing strategies

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Research Methods (continued)

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research creative/inexpensive office décor options research grants and funding available for facility improvements determine the cost of restoring the facility grounds determine the cost of maintaining the facility grounds determine the cost of updating the wall coverings/marketing tools determine the cost of updating the office decor and repainting evaluate the surveys to see what primary data suggests determine if the project is feasible

Criteria Questions
I used the following criteria questions to evaluate the information I recorded:  Does a demographic analysis suggest that the population of elders in this community will double in the upcoming years?  If the population of people over the age of 65 expands in forthcoming years, can we expect an increase in the demand of human services?  Does our agency have curbside appeal?  Does the survey data suggest that the organization needs to restore its facility’s appearance?

Criteria Questions (continued)

Does our facility’s appearance need to be refreshed to reflect and maintain a professional and attractive environment? Will the facility improvements help with rebranding the company logo? Are there innovative office décor options within our budget? Do we have the staff, volunteer, and/or resources to implement the project? Is there funding available to make the improvements? Are my proposed refreshment efforts feasible for the Anchorage office at this time?

Research Procedures
Demographics: secondary research; Alaska Commission on Aging’s FY 2012 Annual Report (2013); U.S. Department of Health and Human Services’ A Profile of Older Americans: 2011 (2012); Alaska Department of Labor and Workforce Development, Research and Analysis Section’s Alaska Population Projections 2010-2035 (2012). Demand in Services: secondary research; Alaska Commission on Aging’s FY 2012 Annual Report (2013). Survey: primary research; survey to English class at the University of Alaska, Anchorage.

Research Procedures (cont.)
Rebranding/Refreshing: meeting with colleges & secondary research; T.R. Hill’s The Contributions of Color (2010); J.G. Longenecker’s Small business management: Launching and growing entrepreneurial ventures (2012); R.R. Russ’s The Impact of Design Elements on Wellness in the Built Environment (n.d.); and the The Journal of Alternative and Complementary Medicine (2004). Volunteer/Funding Opportunities: meeting with fund development director. Estimated Costs: estimates presented from companies.

Results
Demographics of Senior Population in Alaska  Estimated annual growth rate of the senior population is 6.97% (Alaska Commission on Aging, 2013).  Estimated senior population in 2010 is 55,237 (Alaska Department of Labor, 2012).  This indicates in increase of 3,850 seniors to Alaska each year beginning in 2012.

Results (continued)
The Alaska Department of Labor and Workforce Development estimated an increase of 94,000 seniors in 25 years from 55,237 to over 150,000.
Estimated Population of Seniors in Alaska
160000 140000 120000 100000 80000 60000 40000 20000 0 2010 2035

Senior Pop.

Results (continued)
Future Demand in Human Health Services  The number of recipients served by the Division of Senior and Disabilities Services senior grant program were 15,352 in FY2009, to 21,261 in FY2010, 25,000 in FY2011 to 31,000 in FY2012(Alaska Commission on Aging, 2013). See graph on next slide.

Results (continued)
Alaska Senior and Disabilities Services Grant Program
35000

30000

25000

20000 Number of Recipients 15000

10000

5000

0
FY 2009 FY 2010 FY 2011 FY 2012

Results (continued)
Survey Results (sample 27 students)  30%were male, 70% were female  46% live in Anchorage, 54% did not  30% 0 years in Anchorage, 37% 0-5 years, 15% 6-15 years, 19% 16+  52% age 18-25, 37% age 26-35, 11% age 36-45  100% said not seeking information related to our organization  19% future caregiver, 58% maybe future caregiver, 23% not expecting to be caregiver

Results (continued)
Survey Results (sample 27 students) Did you know that the Alzheimer’s Resource of Alaska is located on Abbott Road? What is your impression of the appearance of the building?  “No I did not. Probably not a building that would necessarily stand out. Maybe add some color, some flowers and decorations in and around the building would help the building stand out a little more.”  “I did not know it was located there. I would say it does not look like it would serve as a resource center from the current view.”  “It seems very hidden, very dark and gloomy.”  “It looks kind of old.”

Results (continued)
Survey Results (sample 27 students) Question answers con’t…

“I did not know where Alzheimer’s resource of Alaska was located. I do like the overall look of the building.” “No, the building looks ok though it is a little blocked by the trees.”

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“Old, dark and dreary.”
“No. it looks like a warehouse.” “Lovely” “Yes, I have yet to be inside. Great idea, though.”


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“Gloomy”
“Looks like a unique building. Is there enough parking?” “No. Doesn’t look very inviting or like it is a caring place. Can’t really see the signs.”

Results (continued)
Survey Results (sample 27 students) Question Answer Con’t…  “It looks old.”  “Yes I did. I think that it looks like a very stereotypical Alaskan building.”  “Yes, it’s a nice looking building, I’ve seen it.”  I wasn’t even aware we had an Alzheimer’s Resource building.”  “Kind if dull and boring.”

Results (continued)
Survey Results (sample 27 students) Question answers con’t…  “Not the best location.”  “I did not know the location of this building. It looks depressing.”  “I did not know of this location. It seems to have a professional look and appealing nature.”  “I am not aware of it.”  “Scary.”  “No I did not. Looks depressing.”  “I have seen it but never really though much of it.”  “It looks professional.”

Results (continued)
Survey Results (sample 27 students)  48% said that they were most concerned with the product/service, 52% said that both the product/service and the appearance of the office building are important to them  89% said that “yes,” the environment that they work in does make an impact on their mood or the quality of their work, 7% said “maybe,” 4% said “no.”  67% said that both the lobby and the building are both important, 30% said that the lobby is most important, and 4% said that the building is most important

Results (continued)
Rebranding/Refreshing  Signs needed in parking lot, entrance, lobby  New wall art  TV with powerpoint  New information table  Laminate replacement  New postage table  New paint

Results (Continued)
Volunteer and Funding Opportunities  A Day of Caring  Eagle Seals  Individual Volunteers  Staff Volunteers  Discounts  Sponsors  Donations

Estimated Costs
Lobby Refreshing Efforts PhotoTex wall sign Track lighting for the sign Figure 3. Budget for Refreshing and Restoring Efforts Reproducing custom-made poster signs Repainting lobby Television and wall mount for PowerPoint slide show Facility Grounds Restoring Efforts Removal of two sickly trees Removal of outlying hedges to increase visibility of the road and sidewalks Spring cleanup and weed killer application Total Cost of Lobby Refreshing and Facility Grounds Restoring Efforts $300 $200 $100 $2,250 $600 $150 $500 $200 $200

Recommendation
Based on the information I collected to determine if refreshing efforts at the Anchorage office are feasible at this time, I recommend that the Alzheimer’s Resource of Alaska executes the projects that I have suggested in this report to help better aid our community and rebranding efforts.

References
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Alaska Commission on Aging (2013). FY 2012 Annual Report (January 2013). Alaska Department of Labor and Workforce Development, Research and Analysis Section (2012). Alaska Population Projections 2010-2035 (April 2012). Hill, T. R. (2010). The Contributions of Color (August 10). LittleFish Think Tank. Longenecker, J. G. (2012). Small business management: Launching and growing entrepreneurial ventures. Mason, OH: South-Western Cengage Learning. Russ, R. R., & Montgomery, K. F. (n.d.). The Impact of Design Elements on Wellness in the Built Environment (38th Annual Conference). Environment Design Research Association. Schweitzer, M.Arch., M., Gilpin, M.F.A., R.N., L., & Frampton, Ph.D., S. (2004). Healing Space: Elements of Environmental Design That Make an Impact on Health. The Journal of Alternative and Complementary Medicine, 10(1), S-71-S-83. U.S. Department of Health and Human Services (2012). A Profile of Older Americans: 2011 2012.

Survey and Raw Data
The Anchorage Office Survey This survey was developed to document 1.) your expectations regarding the appearance of an office building and 2.) the likelihood that you would visit the Alzheimer's Disease Resource Agency of Alaska's Anchorage office. Your name will be kept confidential. Your answers will be used as primary data for my research project in our English 212 class at UAA. You were selected as a participant of this survey because you are member of Krista Soria's English 212 class. If you have any questions or concerns you may contact the course instructor Krista Soria at kmbot@uaa.alaska.edu. Thank you for your participation and your truthfulness while taking this survey.

Survey and Raw Data (continued)
1. What is your gender? a. Male b. Female 2. Do you live in Anchorage, Alaska? a. Yes b. No 3. How many years have you lived in Anchorage, Alaska? a. None b. 0-5 c. 6-15 d. 16 or more A. 8 B. 19

A. 13 B. 15

A. 8 B. 10 C. 4 D. 5

4. What is your age? a. 18-25 b. 26-35 c. 36-45 d. 46+

A. 14 B. 10 C. 3 D. 0

Survey and Raw Data (continued)
5. Are you, a friend, or a family member seeking information about Alzheimer’s disease, dementia, care giving, care coordination or in-home care services? a. Yes b. No A. 0 B. 27

6. Do you foresee yourself being a caretaker for an elderly person now or in the future? a. Yes b. Maybe c. No d. I don’t know

A. 5 B. 15 C. 6 D. 0

7. Did you know the Alzheimer’s Resource of Alaska is located on Abbott Road? What is your impression of the appearance of the building? (Google Map Picture)

Survey and Raw Data (continued)
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1. “No I did not. Probably not a building that would necessarily stand out. Maybe add some color, some flowers and decoration s in and around the building would help the building stand out a little more.” 2. “I did not know it was located there. I would say it does not look like it would serve as a resource center from the curre nt view.” 3. “It seems very hidden, very dark and gloomy.” 4. “It looks kind of old.” 5. “I did not know where Alzheimer’s resource of Alaska was located. I do like the overall look of the building.” 6. “No, the building looks ok though it is a little blocked by the trees.” 7. “Old, dark and dreary.” 8. “No. it looks like a warehouse.” 9. “Lovely” 10. “Yes, I have yet to be inside. Great idea, though.” 11. “Gloomy” 12. “Looks like a unique building. Is there enough parking?” 13. “No. Doesn’t look very inviting or like it is a caring place. Can’t really see the signs.” 14. “Not the best location.” 15. “I did not know the location of this building. It looks depressing.” 16. “I did not know of this location. It seems to have a professional look and appealing nature.” 17. “I am not aware of it.” 18. “Scary.” 19. “No I did not. Looks depressing.” 20. “I have seen it but never really though much of it.” 21. “It looks professional.” 22. “It looks old.” 23. “Yes I did. I think that it looks like a very stereotypical Alaskan building.” 24. “Yes, it’s a nice looking building, I’ve seen it.” 25. I wasn’t even aware we had an Alzheimer’s Resource building.” 26. “Kind if dull and boring.”

Survey and Raw Data (continued)
8. What is more important to you, the appearance of an office building or the product/service given? a. Product/service b. Appearance of the building c. Both are equally important A. 13 B. 0 C. 14

9. As an employee, do you think that the environment you work in makes an impact on your mood or the quality of your work? a. Yes b. Maybe c. No d. I don’t know

A. B. C. D.

10. When you visit a business office, do you take notice of the lobby appearance and décor? a. Yes b. The décor does not make a difference to me c. No

A. 24 B. 2 C. 1

11. What is more important to you, the appearance of the lobby or the building? a. Lobby b. Building c. It does not make a difference d. Both the lobby and the building appearance are equally important

A. 8 B. 1 C. 0 D. 18