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TABLE OF CONTENTS

INTRODUCTION OBJECTIVES SEGMENTATION TARGETING MARKETING MIX PRODUCT PRICE PLACE PROMOTION POSITIONING
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CONCLUSION

Introduction
Company Overview
At Medtronic, we're changing the face of chronic disease. By working closely with physicians around the world, we create therapies to help patients do things they never thought possible. Our medical technologies help make it possible for millions of people to resume everyday activities, return to work, and live better, longer. We're able to do this with the help of some very special people around the world !",### dedicated employees who share a passionate purpose to improve lives, thousands of medical professionals who share their insights and ideas, and hundreds of advocacy associations that help us share information so people with debilitating diseases know relief is possible. Our Mission $enned more than %# years ago by our co&founder, the Medtronic Mission continues to unite all of us worldwide in a higher purpose to alleviate pain, restore health, and e'tend lives. Leadership (ransforming the way the world treats chronic disease takes visionary leaders with e'perience and energy.

Business Overview Our si' ma)or businesses focus their efforts around a condition or therapy type *ardiac +hythm ,isease Management, -pinal and Biologics, *ardio.ascular, /euromodulation, ,iabetes, and -urgical (echnologies. (o ensure we leverage knowledge and best practices across all these diverse groups, we have several strategic corporate groups.

Healthcare Policy and Regulatory $rovides a strategic approach to policy issues that affect the entire medical technology industry. As a global leader, we work with government agencies and peer groups worldwide on issues such as regulatory approvals, reimbursement, and cost&benefit analysis. Diversity Our goal is to make everyone who touches Medtronic feel welcome and respected. Our culture of inclusion has many facets. Locations We serve patients and medical professionals in more than 01# countries.

Ownership Structure The company is a private limited company. Management There are three types of management which are Top !evels The partners. Mid level The department heads. "irst line managers the supervisors. The management ta#es decisions in a participatory management style.

External and internal environment

nternal Factors
The best thing about internal factors is that you can control many of them. Some factors, such as your business's reputation, image and creditworthiness, are a result of the way you run your business.

External Factors
External factors are all those things that are beyond your control. Tight lending conditions, government regulations and competition are some of the external factors that affect virtually every small business. Strategic planners anticipate and manage some of the circumstances that affect their business.

&mployee motivation
Motivation is the desire that fuels a person to do certain things 'ased on the wants and needs of a person. If a person wishes to meet these wants and needs( then it necessitates him to motivate himself so that he can ma#e certain moves

Corporate Social Responsibility

)Corporate Social *esponsi'ility+ or CS* for short is a relatively new term that has suddenly gained currency. ,undreds( indeed thousands( of companies are adopting )ethical policies+ or )codes of conduct+ saying how they intend to 'ehave. "ree -lan#ets were generally distri'uted in several orphanages in .ha#a( -ogra(Mymensingh( *a/shahi( 0alla'i in Mirpur .ha#a.1s children are the most vulnera'le( they are the most affected also.

2ach and everyday new innovations happen. We would like to bring such new product through which we can provide help to people, introduce our country a new innovation 3 get profitable as well.

0roduct Introduction

Introducing the New product /ow&a&days women don4t want to wear their grandmother4s style hearing aid which is visible. (hey want something that is better looking. -o, we think of bringing a new kind of hearing aid for women only as earrings. (he hearing aid will be connected with the earring in such way so that it is hard to anyone can understand. We would like to say all women of our country who are not able to hear well 3 ashamed of wear hearing aid that5 67ear with sparkling earrings8.

PRODUCT
Our product is ,&1*I34 1I. with &1**I34 ANGEL EAR EAR

BRAND NAME

ANGEL EAR EAR

BRAND NAME
Our product will save women grandmothers4 style hearing aid. to feel ashamed of wearing

We would like to give a brand name of our product ANGEL EAR.

MARKET SEGMENTATION
9t means dividing the market based on different characteristics. Market segmentation is very necessary for a company to start a business. Without market segment most of the companies cannot adopt a profitable business. :or our product we divide the BA/;<A,2-79 market based on GEOGRAPHIC and PSYCHOGRAPHIC segment.

segme segme ntation ntation

GEOGRAPHIC GEOGRAPHIC SEGMENTATION SEGMENTATION


All ove "o l# l# All ovet!e t!e "o

PS$CHOGRAPHIC PS$CHOGRAPHIC SEGMENTATION SEGMENTATION


%HIGHER CLASS PEOPLE BASED ON %HIGHER CLASS PEOPLE BASED ON THEIR PURCHASING PO&ER' THEIR PURCHASING PO&ER'

GEOGRAPHIC SEGMENTS 9n primary level we deliver our product in big cities of the world. After that if our product get good response from customer, then we would like to cover whole world. PSYCHOGRAPHIC SEGMENTS

9n this segment we maintain the social class based on purchasing power. Because our product is highly e'pensive for its high =uality, high technology 3 uni=ueness. -o higher class people will be able to consume it.

TARGETING
(argeting means choosing the right customer group to sell any product. Ours is the hearing aid as earring, so the target customers are :emale. Age limit is 0# to >#. Because form 0# year up to ># year female use various types of earrings. ANGEL EAR will be available for5 young, single, married, teenager, professional 3 old.

TARGETING
TARGET USER FEMALE AGE LIMITS 10>50 YEARS SOCIAL CLASS HIGHER CLASS PEOPLE

MARKETING MIX
9s the set of controllable tactical marketing tool. 9t is also known as %ps. (hese %ps are design in order to get response from target customer.

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(he chart of %ps given bellow &&&&&&&

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PRODUCT PRODUCT
.ariety .ariety ?uality ?uality ,esign ,esign :eature :eature Brand name Brand name $ackaging $ackaging -ervice -ervice

PRICE PRICE
<ist price <ist price ,iscount ,iscount Allowance Allowance $ayment period $ayment period *redit terms *redit terms

PLACE PLACE
TARGET TARGET CUSTOMER CUSTOMER Or Or INTENDED INTENDED POSITIONIG POSITIONIG *hannels *hannels *overage *overage Assortments Assortments <ocations <ocations 9nventory 9nventory (ransportation (ransportation <ogistics <ogistics

PROMOTION PROMOTION
Advertising Advertising $ersona selling $ersona selling -ales promotion -ales promotion $ublic relation $ublic relation

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PRODUCT $roduct means the good and services combination the company offered to target market attention, ac=uisition, use or consumption that might satisfy a consumer want or need. Our product is 72A+9/; A9, with 2A++9/;-. Variety @ several types are available in ;old, -ilver, ;old plated. !a"ity @ high =uality with high price. De#i$% @ attractive design are available based on age 3 metal weight &eat!re @ high resolution sound =uality. Bra%' %a(e @ 6A/;2< 2A+8 Pa)*a$i%$ @ small attractive leather bo'. Ser+i)e @ we are giving 0 year warranty if 6A/;2< 2A+8 occurs any problem. PRICE Li#t ,ri)e @ because of the 6A/;2< 2A+8 is made by gold or silver, so the price will determine by the weight 3 price range will be fi'ed by international metal price. But the fi' price of the machine is 0>,###tk. After that the additional price of gold or silver will add with it. 9t may also differ by the age limit 3 metal weight. ,etails are given bellow &&& Age $rice limit based on metal

;old 0#&0> 0A&1# 10&1> 1A&!# !0&%# %0&># 0"krt 0"krt 0"krt 3 1#krt 1#krt 1#krt 10krt

-ilver 0"krt 0"krt 10krt 10krt 10krt 10krt

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Di#)-!%t# @ if anyone wants to buy two set of 6A/;2< 2A+8 then she will get 0#B discount on the second set. A""-.a%)e @ it can be given on a big bulk of purchase. PLACE $lace is one of the parts of marketing mi' which includes company activities that make the product available to target consumers. *hannels @ from us C whole seller C retailer C end user. *overage @ Ma)or cities of the world. <ocations @ selective location for e'pencive poduct. 9nventory @ we keep inventory so that our product can be available to users any time. PROMOTION $romotion is one of the important parts that help to increase the sell. As a promotion we are following some steps, such as @ A'+erti#i%$ & Most widely recogniDed form. But because of 6ANGEL EAR will charge high, so we have to go through few selective advertising channels. (elevision commercials, /ewspapers, :ashion MagaDines, Billboards, 9nternet.

Per#-%a" #e""i%$ & $romotional tool in which a salesperson communicates one&on&one with potential customers ./ANGEL EAR0 does not follow that methodE

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Sa"e# ,r-(-ti-% @ because of our prduct is new so we can give some shortterm intensives to encourage to purchase ANGEL EAR1 such as &&& :ree accessories, 9ntroductory offer, ,iscount, *atalogs.

P!2"i) re"ati-% @ activities for developing the brand image of a product. As ours ANGEL EAR is a medical tool as well as a fashion product also, we can arrange &&& /ews releases, $ress conference, -eminar, Blood donation campaigning, (rade shows.

POSITIONING MAP
(he map which shows consumers perception of their brands versus competing products on important buying dimensions. Our ANGEL EAR is a new product in medical technology. -o here is no applying of positioning map. Because people not yet aware of this product.

CONCLUSION
We give maximum con ideration to the !ua"it#$ ervice and va"ue and provide comp"ete a i tance to our cu tomer % We &e"ieve in a tandard ca""ed '#ou'% We aim at de"ivering the right product range to our cu tomer exact"# a per their re!uirement and demand % Cu tomer ati (action and providing &ene(it to the ociet# i our u"timate goa"%

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