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Nestle a renowned name in food industry
Nestle Aneesa Tahira, Zeeshan Hamid Awan & Shahzada Saif-ul-Malook Dr !mtiaz Ahmed
"1st N#$%M&%' "(11
Air ,ni-ersity, !slama.ad
er 3e would like to admit that we owe all our a1hie-ements to our truly sin1ere and most li-in0 family mem.le to us when e-er and for whate-er we 1onsulted him 3ithout his /re1ious 0uidan1e and hel/ we 1ould ne-er .ers who mean the most to us and who s/ares our sour1e of determination to us " .led us to 1om/lete this /ro2e1t 3e e4/ress our 0ratitude to our kind 1ourse 1oordinator Dr.y his su00estion and a//re1iation He was a-aila. Imtiaz Ahmed who ke/t our moral hi0h .Acknowledgement All /raise to Allah Almi0hty the most mer1iful and 1om/assionate who ena.ut not the least we would like to a1knowled0e the su//ort of our family mem.le to 1om/lete this /ro2e1t And at last .e a.
nutritious and tasty food. in1ludin0 Ma00i. Introduction Nestl5 is a multinational /a1ka0ed foods 1om/any founded and head6uartered in $e-ey.rin0 /rodu1ts to /eo/leCs doorste/s !er!iew Nestle has 0radually .al market leader in many of its /rodu1ts These /rodu1ts in1lude the likes of 1ho1olate.oth affe1ted 0rowthA durin0 the first.1. 0rowth was stimulated .le to 1onsumers where-er in the 1ountry they mi0ht . 1onfe1tionery.y around 9(B Howe-er. and are re1o0nised as /rodu1ers of safe.ut the se1ond war 1aused /rofits to dro/ . and leaders in de-elo/in0 and u/liftin0 the 1ommunities in whi1h we o/erate 3e at Nestl5 >akistan ensure that our /rodu1ts are made a-aila. dried milk was widely used .e <on-enien1e is at the heart of the Nestl5 /hiloso/hy.illion Swiss fran1s !t ori0inated in a 1:(. and the ?arine @a1t5e Henri Nestl5 <om/any set u/ in 18== . the Switzerland-.y a16uisitions that e4/anded the 1om/anyCs /rodu1t ran0e and .oosted . and our aim is to . mer0er of the An0lo-Swiss Milk <om/any for milk /rodu1ts esta. 1offee.rou0ht a num.y the .y Draft ?oods 2.een ser-in0 >akistani 1onsumers sin1e 1:88. Switzerland.S military After the wars.rands into its fold. followed .ased Nestl5 SA.ottled water.y Henri Nestl5 to /ro-ide an infant food /rodu1t The two world wars . and listed on the S37 Swiss %41han0e with a market 1a/italization of o-er 89 . when our /arent 1om/any.e1ome an indomita.le 0lo. Thomy and Nes1afe Nestl5 is the worldCs lar0est foods 1om/any.er of 0lo. i1e 1ream not to mention food seasonin0 and /et foods Today Nestle is a mu1h re-ered name in terms of these /rodu1ts The E . sales of the instant 1offee Nes1af5 were . Switzerland. milk.lished in 18== . first a16uired a share in Milk/ak @td Today we are fully inte0rated in >akistani life.ally re1o0nized . Nestle Pakistan Nestl5 has .y the >a0e &rothers in <ham. .
@i.e1ome a household name in a ma2ority of the 1ountries a1ross the 0lo. and 3ellness <om/any in the world.e the re1o0nized leadin0 Nutrition. ?indus.y the a16uisition of Delta !1e <ream in "((.er of a16uisitions that in1lude San >elle0rino in 1::9.s1ri. *ermany as well as S/ain The demand for dairy /rodu1ts shot u/ at the time of the ?irst 3orld 3ar and .nited Din0dom.arriers disinte0rated Sin1e the year 1::= there were a num.y the early "(th 1entury. . The . Health. we en-ision toA • @ead a dynami1.illion a16uisition of <hef Ameri1a Another -ery re1ent mer0er . moti-ated and /rofessional workfor1e /roud of our herita0e and /ositi-e a.usiness on the sound /rin1i/les and -alues of the 1om/any ".oratories !n1. saw Nestle undertake a mer0er with the An0lo-Swiss <ondensed Milk <om/any and .yCs and StoufferCs There was a shareholdin0 /ro/osal with the 1osmeti1 1om/any @C#r5al in the year 1:9G and in 1:99.ein0 the num.y mer0ers with se-eral 1om/anies in1ludin0 <rosse & &la1kwell. !n /arti1ular.y the Nestle <om/any is the Ienny <rai0 fitness 1enter followed .Nestle <om/anyFs sto1k fi0ures in the S37 Swiss %41han0e The year 1:(. #ision $ %ission Nestl5Fs 0lo.ases its . S/illers >et foods in the year 1::8 and 'alston >urina in "((" !n the same year there was a .e0innin0 of the 1::(s was fruitful for Nestl5 as all trade .y the time the war ended.es fully to this -ision of . #-er the years Nestle has .nited States.out the future G . Nestl5 -entured out of the food industry when it a16uired the /o/ular Al1on @a.SH" = .e The 1om/any aims to retain its /osition as the world leader in nutrition and health and . the 1om/any had fa1tories in the . Health and 3ellness <om/any Nestl5 su.al -ision is to .er one Nutrition. the 1om/anyFs /rodu1tion had skyro1keted !n the year 1:G9 Nestle mer0ed with Ma00i seasonin0s and sou/s This was follwed ..
rands and /rodu1ts and our <S$ a1ti-ities &.y all that we do throu0h our /eo/le.y the 1( si0ns of 0ood nutrition .rand standin0 out amon0st itFs 1om/etition Today M!@D>AD is e-ery home makers /artner in hel/in0 her stren0then her home Nestl' NID N!D# ?#'T!?!%D is for 1hildren . e1onomi1. holds stron0 . .etween G-1" years of a0e who are 0rowin0 u/ in an in1reasin0ly 1om/etiti-e en-ironment and re6uire somethin0 e4tra to ensure su11ess on the /layin0 field and in the 1lassroom !t is enri1hed with iron.e-era0e /rodu1ts of the hi0hest 6uality • Deli-er shareholder -alue throu0h /rofita. Nestle Products There are -arieties of /rodu1ts that are e4ist in all o-er the world as well as in >akistan Some are as followA Nestl' %I()PA) Nestl5 M!@D>AD.le lon0 term 0rowth. is now .ein0 the only !ron ?ortified All /ur/ose milk in the 1ate0ory. while 1ontinuin0 to /lay a si0nifi1ant and res/onsi.rand e6uity with its 1onsumers and en2oys market leadershi/ in the . with a herita0e of nearly three de1ades.e tra1ked .HT 1ate0ory &y -irtue of . and en-ironmental se1tors of >akistan.• Meet the nutrition needs of 1onsumers of all a0es from infan1y to old a0e. M!@D>AD is instrumental in hel/in0 alle-iate iron defi1ien1y in >akistan and hen1e. from nutrition to /leasure. our .ein0 /er1ei-ed as a su/erior .le role in the so1ial. "G -itamins and minerals that are essential for a 1hildFs 0rowth whi1h 1an .randed food and . throu0h an inno-ati-e /ortfolio of . %ission To /ositi-ely enhan1e the 6uality of life of the /eo/le of >akistan .
Nestl' %I( M!@# is a ma2or /layer in the fla-ored milks 1ate0ory and en2oys a stron0 e6uity with 1onsumers The .ogurt Deli1ious taste. N%ST@K Jo0urt Sweet Ln Tasty offers healthy e-eryday /leasure 1onsumed with meals or sim/ly s1oo/ed with a s/oon N*-. en2oyin0 a hi0h le-el of . >akistan is the worldFs se1ond lar0est 1reamed tea market To 1a/italize on this hu0e o//ortunity Nestl5 %$%'JDAJ has . with 0enerations of loyal 1onsumers throu0hout the world The ri1hness of our 1offee and our 0lo.rand is well re1o0nized due to itFs uni6ue 1ho1olatey-malt taste and = .rand is synonymous with 1offee in >akistan N%S<A?K is the /ioneer in 1offee.etter 1offees for our 1onsumers 3hether you like a 1u/ of . the .le to esta.rand e6uity 3e e4/e1t to maintain the momentum of our su11ess throu0h introdu1in0 e-en .Nestl' *#*+. nutritional 0oodness and 0uaranteed hy0iene ha-e made N%ST@K Jo0urt Sweet Ln Tasty the leadin0 yo0urt .ut also the heart of e-ery tea lo-er a1ross >akistan Nestl' .the worldFs fa-orite 1offee . alon0 with a1ti-e li-e 1ultures that aid di0estion.DA.al e4/ertise in 1offee /rodu1tion has assured our stron0hold on 1onsumer loyalty N%S<A?K is the market leader in >akistan.oth mi4ed tea and se/arate tea Today. we ha-e the /erfe1t 1u/ of 1offee for you So en2oy N%S<A?K to lift your mood and re-i-e your senses. Nestl5 %$%'JDAJ 0i-es a S>%<!A@ taste to e-ery tea 1u/ and /erforms e6ually well in .lish itself as a s/e1ialized tea 1reamer 3ith its s/e1ial re1i/e. with a stron0 winnin0 /osition in 1onsumer taste tests a0ainst all ma2or 1om/etition 3ith the 0oodness of /ure dairy.e1ome the heart of tea . Nestl5 %$%'JDAJ has not only .rand has 1ontinued to lead 0rowth of the /a1ka0ed yo0urt 1ate0ory in >akistan.la1k or a 1reamy & frothy 1offee.A/0 N%S<A?K .rand in >akistan @aun1hed in "(((.een a.
out sizeP it is also a.er one .out . .stron0 asso1iation to s/orts and ener0y M!@#Fs /o/ularity trans1ends a0e-.ra1kets as it is /o/ular with . and to .2e1ti-es are to . safe and /ure drinkin0 .eha-iors are en1a/sulated in the sim/le /hrase.rand 1ontinued to e4/and itFs mission to deli0ht 1onsumers .y /ro-idin0 hi0h 6uality.eha-ior Trust.rand in >akistan . too. is a. Dhush Zai6a &ehtareen >aniO to /romote the /leasura. /a1ka0in0. radio.2e1ti-es and .y 1onsumers a11ordin0 to resear1h studies !n "(1(.'% @!?% The 1am/ai0n was aimed at 1reatin0 awareness of taste of water !t rea1hed 1onsumers on all key tou1h /oints i e T$.rand is rated as the most /referred . -trategic 6lanning Nestl5Fs o.e the referen1e for finan1ial /erforman1e in its industry 3e .ottled water .ill. E=( de0ree.rand laun1hed a new 1am/ai0n. ?ruita $itals is the /referred 2ui1e .ottled water The .ition 9 . M*ood ?ood. *ood @ifeN.elie-e that leadershi/ is not 2ust a.rand with /resen1e in "= 1ountries.eha-iorP and we re1o0nize that trust is earned only o-er a lon0 /eriod of time .y all its stakeholders. re1reational /latforms for youth and endorsin0 youth i1ons N*-2(0 P1+* (I/* 3water4 N%ST@K >. a /hrase that sums u/ our 1or/orate am.'% @!?%.rands 5. the .oth kids and 1onsumers who are lookin0 for ener0y and taste Nestl' /+1I2A #I2A(The year 1ommen1ed with a holisti1. Health and 3ellness.out .oards.ottled water . M'ise and Shine to @ifeN 1am/ai0n fo1usin0 on sli1e of life re/resentin0 different 1onsum/tion o11asions As a result of this 1am/ai0n. /rint.'% @!?% was also -alidated throu0h 1onsumer tastin0 studies -ersus other . trusted .y 1onsistently deli-erin0 on our /romises These o.le drinkin0 e4/erien1e of N%ST@K >.ottled water . was laun1hed in 1::8 in >akistan The . internet and >#S materials The 0reat taste of N%ST@K >. the worldFs num.e re1o0nized as the world leader in Nutrition.rand of the 1onsumer Nestl5 ?ruita $itals is 1ommitted to 1reatin0 healthy.
*ood ?ood. %mer0in0 markets. renewal and 6uality. .y satisfyin0 the e4/e1tations of 1onsumers.term sustaina. of the 1ommunities in whi1h we o/erate and of so1iety as a whole 3e . whi1h seeks to offer 1onsumers /rodu1ts with the .2e1ti-es demand from our /eo/le a .le -alue for our shareholders if our . o/erational /erforman1e. Health and 3ellness.etween the . of 1ourse.uild for the future and short-term entre/reneurial a1tions. intera1ti-e relationshi/s with 1onsumers and other stakeholders and differentiation from our 1om/etitors !f we e41el in these areas we will . of shareholders.y our Nutrition.roadest 0eo0ra/hi1 /resen1e and an entre/reneurial s/irit. #ut-of-home leadershi/.etween 0reat /eo/le and stron0 -alues Nutrition. Health and 3ellness a0enda.le to 1reate lon0. strate0ies and o/erations are also 1reatin0 -alue for the 1ommunities where we o/erate. >remiumisation.e 1onsumer-1entri1. . These four areas /ro-ide /arti1ularly e41itin0 /ros/e1ts for 0rowth They are a//li1a.usiness /artners and. .uilt u/ o-er de1ades There are inherent links .2e1ti-es These o. *ood @ife.elie-e that it is only /ossi.eha-ior. for our .ehind a 1ohesi-e set of strate0i1 /riorities that will a11elerate the a1hie-ement of our o.The Nestl5 is intended to 1reate ali0nment for our /eo/le .le a1ross all our 1ate0ories and around the world %-erythin0 we do is dri-en .ination of hard-to-1o/y ad-anta0es throu0hout the -alue 1hain.est nutritional /rofile in their 1ate0ories Nestl5 must e41el at ea1h of these four inter-related 1ore 1om/eten1es They dri-e /rodu1t de-elo/ment. for our 1onsumers 3e 1all this M<reatin0 Shared $alueN True 1om/etiti-e ad-anta0e 1omes from a 1om. deli-erin0 the ne1essary le-el of /erforman1e 3e are seekin0 to a1hie-e leadershi/ and earn that trust . whose daily 1hoi1es dri-e our /erforman1e. we will a11elerate our /erforman1e in all key areas and we will a1hie-e e41ellen1e in e4e1ution 8 .etween 0reat /rodu1ts and stron0 '&D.lend of lon0-term ins/iration needed to .
yield and e1onomi1 1om/etiti-eness 8. Nestl5 may assist farmers to im/ro-e their 6uality. thus lea-in0 them with the 1hoi1e as to where to sell their /rodu1eP Quality /remiums that en1oura0e farmers to a1hie-e and maintain hi0h 6uality standardsP Addressin0 the /er1ei-ed 1onsumer 6uality e4/e1tations !f warranted.ility of our a1tions and o/erationsA in 1a/a1ity.rands.3e are in-estin0 for the future to ensure the finan1ial and en-ironmental sustaina. in /eo/le. in '&D #ur aim is to meet todayFs needs without 1om/romisin0 the a.ility of future 0enerations to meet their needs. in 1a/a.2e1ti-e and trans/arent e-aluation of raw material 6ualityP Trans/arent /ri1e /oli1y /ro-idin0 farmers a referen1e le-el of /ri1es for their raw materials. -u66lier %anagement : .lish or maintain the /ro1ess mana0ement system de/ends on a num. in te1hnolo0ies. in . Process %anagement The de1ision to esta. and to do so in a way whi1h will ensure /rofita.le 0rowth year after year and a hi0h le-el of returns for our shareholders and so1iety at lar0e o-er the lon0-term 7. safety.enefits to farmers and 1o-o/erati-esA An understandin0 of Nestl5Fs 6uality and safety re6uirementsP #.ility in su//ly and the lo1al 1onditions for sustaina.ilities.le /rodu1tion Dire1t /ro1urement /ro-ides the followin0 . 6uantity and 1ostP >ro/rietary 1hara1teristi1s of indi-idual raw materialsP 'elia.er of fa1tors They in1ludeA • • • • • • • • <om/any re6uirements in terms of 6uality.
whi1h may in1lude /osters at 1olle1tion 1enters and at re1e/tion stations. es/e1ially from our su//liers The Nestl5 <or/orate &usiness >rin1i/les /res1ri.2e1t to the /ro-isions 1ontained herein The Su//lier must o/erate with 1are for the en-ironment and ensure 1om/lian1e with all a//li1a.usiness !t is the Su//lierFs res/onsi.y inte0rity and honesty #ur 1onsumers e4/e1t similar .e 1ertain -alues and /rin1i/les to whi1h Nestl5 has 1ommitted worldwide This Su//lier <ode )Mthe <odeN+ s/e1ifies and hel/s the 1ontinued im/lementation of the <or/orate &usiness >rin1i/les .ility to edu1ate its em/loyees.ut we do so in a way that refle1ts the <om/anyFs 1ommitment to 1ondu1t our .le laws and to . the /ro-isions stated therein and their meanin0 and im/li1ations for their farmin0 methods The Su//lier will use a//ro/riate 1ommuni1ation tools.lishin0 1ertain non-ne0otia.le laws and re0ulations in the 1ountry where /rodu1ts or ser-i1es are manufa1tured or deli-ered The Su//lier shall ensure that su//lyin0 farmers . to res/e1t and to adhere to when 1ondu1tin0 .e1omes aware of any a1tions or 1onditions not in 1om/lian1e with the <ode. Nestl5 utilizes alternati-e 1ommuni1ation tools to ensure that su1h farmers understand the /ro-isions of the <ode Nestl5 reser-es the ri0ht to -erify the Su//lierFs 1om/lian1e with the <ode !n 1ase Nestl5 .usiness relationshi/s with Nestl5 will .y esta.1ontra1tors a11ordin0ly &y a11e/tan1e of the <ode.usiness relationshi/s with farmers. a0ents and su.e 0uided .eha-ior from all /arties that we deal with. and will /ro-ide edu1ation and trainin0 sessions as ne1essary The <ode will form /art of the trainin0 /ro0rams of the Nestl5 A0ri1ultural Ser-i1e Teams 3hen Nestl5 enters into dire1t .elow !-$!!+ that we ask our su//liers.e1ome fully aware of the <ode. a0ents and su.Nestl5 not only deli-ers hi0h 6uality /rodu1ts . the Su//lier 1ommits that all e4istin0 and future a0reements and .1ontra1tors )Mthe Su//lierN+. Nestl5 reser-es the ri0ht to demand 1orre1ti-e measures Nestl5 reser-es the ri0ht to terminate an a0reement with any su//lier who does not 1om/ly with the <ode 1( .le minimum standards ). their em/loyees.e su.usiness a1ti-ities in full 1om/lian1e with a//li1a.
usinesses Nestl5 aims to .y mani/ulatin0 in0redients or /ro1essin0 te1hnolo0y for lo1al 1onditions. and em/loy the a//ro/riate .ottlin0 system and e4/ertise in /re/ared . Nestl5 0rows .i0 1om/anies 'e1ently. . dire1tly or throu0h intermediaries.ut low 0rowth 1ountries of the de-elo/ed world and hi0h risk and /otentially hi0h 0rowth markets of Afri1a and @atin Ameri1a Nestl5 re1o0nizes the /rofita. Nestl5 entered into an allian1e with <o1a <ola in ready-to-drink teas and 1offees in order to . Nestl5 li1ensed the @<1 .om6etiti!e strategies Nestl5 is a 0lo. Nestl5 stri-es to 0row and 0ain e1onomies of s1ale throu0h forei0n dire1t in-estment in .al or0anization Dnowin0 this.e-era0es 11 .tain or retain a .een su11essful for Nestl5 in-ol-es strikin0 strate0i1 /artnershi/s with other lar0e 1om/anies !n the early 1::(s. in many %uro/ean 1ountries most 1hilled dairy /rodu1ts 1ontain sometimes two to three times the fat 1ontent of Ameri1an Nestl5 /rodu1ts and are released under the S-eltesse .rand ?or e4am/le. whether /u.li1 or /ri-ate Nor must the Su//lier a11e/t any su1h ad-anta0e in return for any /referential treatment of a third >arty 9.ility /ossi.!n all its a1ti-ities.enefit from <o1a <olaFs worldwide . the Su//lier must ne-er. .rand to MRller )a lar0e *erman dairy /rodu1er+ in *ermany and Austria !n the de-elo/in0 markets. offer or /romise any /ersonal or im/ro/er ad-anta0e in order to o.alan1e sales .ut /led0es not to take unne1essary risks for the sake of 0rowth This /ro1ess of hed0in0 kee/s 0rowth steady and shareholders ha//y 3hen o/eratin0 in a de-elo/ed market.rand name Another strate0y that has .usiness or other ad-anta0e from a third >arty.ilities in these hi0h-risk 1ountries.etween low risk . it is not sur/risin0 that international strate0y is at the heart of their 1om/etiti-e fo1us Nestl5Fs 1om/etiti-e strate0ies are asso1iated mainly with forei0n dire1t in-estment in dairy and other food .
etter 1hild nutrition and 0ood /arentin0 3e ha-e de-elo/ed an intensi-e distri. Nestl5 /rodu1es soy milk in !ndonesia.rands are e6ui//ed with the Nutritional <om/ass that ensures all the nutritional information a.le de. soy. !ndonesiaFs lar0est noodle /rodu1er Their fo1us will . and in time will look to e4/ort !ndonesian food /rodu1ts to other 1ountries Nestl5 has em/loyed a wide-area strate0y for Asia that in-ol-es /rodu1in0 different /rodu1ts in ea1h 1ountry to su//ly the re0ion with a 0i-en /rodu1t from one 1ountry ?or e4am/le. Nestl5Fs strate0y has . Nestl5 a16uired !ndofood. throu0h effe1ti-e 1ommuni1ation.%uro/ean and Ameri1an food markets are seen .ean flour in Sin0a/ore.rin0s our /rodu1ts to your door.ution strate0y that . and 1ereal in the >hili//ines. Nestle is the only 1om/any to -enture outside the 1ommer1ial mode of 1ommuni1ation. Nestl5 is settin0 is si0hts on new markets and new . offerin0 /ro0rammes 1aterin0 to .le thanks to our user-friendly nutritional la.out the /rodu1t is a11essi.t-e6uity ratio lea-e it with am/le mus1le for takeo-ers 'e1ently.ution :.e /rimarily on e4/andin0 sales in the !ndonesian market.y Nestl5 to .elin0 and 0uidelines !n >akistan. and e41itin0 1onsumer /romotions 1" . door-to-door sam/lin0.e flat and fier1ely 1om/etiti-e Therefore. all for re0ional distri.out the 1ulture of the lo1al markets than Ameri1ans or %uro/eans Nestl5Fs stron0 1ash flow and 1omforta.usiness for 0rowth !n Asia.een to a16uire lo1al 1om/anies in order to form a 0rou/ of autonomous re0ional mana0ers who know more a. .om6etiti!e *dge All our key . 1andy in Malaysia. 1offee 1reamers in Thailand.
.ehind Jo/lait takin0 E1B of the market share Jo/lait is the most /rominent /layer within the market today *eneral Mills. .le and -isi. Stonyfield ?arm. in the 1ase of 1ereals Nestl5 is the market leader There is -ery low 1om/etition with Morina0a and <ow and *ate !n dairy /rodu1ts nestle 1om/ete with #l/ers Halee. -trength -< 2 Anal=sis Nestle is the worldFs lar0est /ro1essed food and .o .ution dri-es and intensi-e distri.er one yo0urt in the . !n1 has the leadin0 yo0urt 1om/any in the .rands like Nes1afe.rand Stonyfield ?arm owns =B of the market share.rands. and Jo/lait Jo/lait.nited States <om/etin0 in a H" : .nited States are Dannon.rands are almost 0eneri1 to their /rodu1t 1ate0ories 1E . is the num. 0i-in0 us a stron0 1om/etiti-e ed0e #ur wides/read 0lo.rand name /layers inside the . where a1ti-ities su1h as town stormin0.al /ortfolio of /rodu1ts and .nited States They own E9B of the market share throu0h their different . there are many /layers in the market The most dominant . Ma00i and <erela1 These . A6uafina and ?inlay are the .e-era0e 1om/any. in1ludin0 the <olom.illion industry. with a /resen1e in almost e-ery 1ountry The 1om/any has a11ess to the /arentFs hu0ely su11essful 0lo.3e fo1us es/e1ially on smaller towns of the 1ountries. Nestle has some -ery stron0 . and Dannon is ri0ht .om6etitors 3ithin the industry of yo0urt.rands !n >akistan. distri.i00est 1om/etitors of Nestle water in >akistan 11.al network /resents o//ortunities to learn from inno-ati-e te1hni6ues used in faraway 1ountries 1. of *eneral Mills. they 1ontain the hi0hest market share amon0st their 1om/etitors The ma2or 1om/etitor of infant formula for Nestl5 in >akistan is Morina0a )an im/orted /rodu1t+ #thers like Mei2i et1 are also /re-alent Howe-er.utor trainin0 ensure that /rodu1ts are easily a11essi.le.
to li.y introdu1in0 more .een 1ontinuously introdu1in0 new /rodu1ts on a fre6uent .i0 1hunk of the total e4/orts to a sin0le lo1ation Histori1ally.e1ome an e4/ort hu.ility The food industry re6uires hi0h standards of hy0iene.asis.le in/uts and /ersonnel The fra0mented nature of the >akistan market /la1e 1om/li1ates thin0s more 66ortunities The 1om/any has the /otential to e4/and to smaller towns and other 0eo0ra/hies %4istin0 markets are not fully ta//ed and the 1om/any 1an in1rease /resen1e . <arnation.The 1om/any has . thus e4/andin0 its /rodu1t offerin0s <eakness The 1om/anyFs e4/orts stood at 's ". 'ussia has .reakfast 1ereals. and its o-erall /erforman1e takes a hit often due to this fa1tor The 1om/any has a 1om/le4 su//ly 1hain mana0ement and the main issue for Nestle >akistan is tra1ea.91 m at the end of "(1( )11B of re-enues+ and 1ontinue to 0row at a de1ent /a1e &ut a ma2or /ortion of this 1om/rises of <offee )around =9B of the e4/orts were that of Nes1afe instant to 'ussia+ This 1onstitutes a . et1 Sin1e manufa1turin0 of some /rodu1ts is 1hea/er in >akistan than in other South %ast Asian 1ountries. Nestle >akistan 1ould . 6uality of edi.eralize its trade and in-estment /oli1ies to ena.y /enetratin0 further 3ith >akistanCs demo0ra/hi1 /rofile 1han0in0 in fa-or of the 1onsumin0 1lass. the /er 1a/ita 1onsum/tion of most ?M<* /rodu1ts is likely to 0row Nestle will ha-e the inherent ad-anta0e of this trend The 1om/any has the o/tion to e4/and its /rodu1t folio ..een a -ery -olatile market for Nestle.rands whi1h its /arents are famed for like . <ho1olates.le the 1ountry to 1G . for the /arent in 1ertain /rodu1t 1ate0ories 2hreat The 1om/any fa1es immense 1om/etition from the or0anized as well as the unor0anized se1tors #ff late.
y >oliti1al. so if in1rease in inflation rate then in1rease in /ri1es of Nestle 2ui1es .urden of these onto the 1ustomers 12. in1reasin0 /a1ka0in0 and manufa1turin0 1osts &ut the 1om/anies may not . P*-2 Anal=sis The >%ST analysis e4amines 1han0es in a market/la1e 1aused .ut in future it may .ut if in >akistan e1onomy %1onomi1 0rowth rate a11elerate is 9S -ocial /actors Today /eo/le are more health 1ons1ious so Nestle identifyin0 this need of the /eo/le they are also /rodu1in0 health 1ons1ious /rodu1ts with more -itamins Nestle 1onsider 6uality life 1han0es and take ad-anta0es of a11ordin0ly so that 1ustomer 1an 1on-in1ed as well as it /lays a -ital role to attain & retain the 1ustomer <onsumer ado/ts the trend of 1. %1onomi1al.adly effe1ts the industry 0rowth The ta4 im/ose is from 0o-ernment side and it -aries from industry to industry Iui1es ha-e no ta4 e41e/t sales ta4 &ut Nestl5Fs some /rodu1t has like .adly affe1t en-ironment of the 1ountry whi1h is totally -ery u/set The shorta0e of ele1tri1ity .een la1kluster.e fa1e some diffi1ulty for o/eratin0 !f 0o-ernment im/oses hea-y ta4es on the industry then it .le to /ass on the full . So1ial and Te1hnolo0i1al fa1tors Political /actors The 0o-ernment sta.e a. and in turn.utter and 1ream whi1h has more ta4es *conomic factors !n >akistan the inflation rate is almost ""B.alized e1onomy Trend of in1reased 1onsumer s/ends on 1onsumer dura.ility also /lays a 0reat role for any industry !n >akistan 0o-ernment fa1e lot of diffi1ulty from the side of terrorism and also its a1ti-ity that .les resultin0 in lower s/endin0 on ?M<* /rodu1ts !n the /ast "-E years..adly affe1ts the industry o/erational /ro1ess Nestle ha-e not mu1h affe1t this 1ondition . . des/ite the e1onomy 0rowin0 at a de1ent /a1e 'isin0 /ri1es of raw materials and fuels.etter fun1tion in the 0lo. the /erforman1e of the ?M<* se1tor has .
alization they are aware a.ut some e4tent 1ontri.y Nestle in1ludin0 own emails. fa4es and monthly -isit in different offi1es of Nestle for .etter 1ommuni1ation amon0 su//lier.1han0in0 en-ironment .ein0 taken in the or0anization 1= .le for any or0anization to e4ist in market for lon0 run .site whi1h 1an .ein0 ado/ted . letters.e1ause of modern fa1ility as well as 0lo.e -isited any one for more re1ent news inno-ation and a1ti-ities . distri.lish own we.e1ause in /resent era it is not /ossi.y /ro-idin0 2ust one /rodu1t So Nestle is di-ersifyin0 a11ordin0 to 1han0in0 demand of 1ustomers trends Nestle im/ro-e their /rodu1ti-ity throu0h automation Automation doesnFt matter a lot .utes towards /rodu1ti-ity and im/ro-ement !m/orted /ul/ is filled in ma1hines for /ro1essin0 after the final form of /rodu1ts All the modern as well as traditional ways of 1ommuni1ation are .utor and 1ustomers Nestle also esta.out ea1h and e-ery thin0 ha//enin0 all around them 2echnological /actors Nestle fo1usin0 1on1entri1 and 1on0lomerate di-ersifi1ation .