INDIA ENTERPRISE MOBILITY SURVEY 2012

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CONTENTS Background Summary of findings Survey findings Participation specifics Conclusion 3 4 5 11 14 List of respondent companies 15 2 .

compliance. businesses across industries and of various sizes have embraced such mobility within their enterprises to reap rich dividends of cost and time savings. 9. The aim of the survey is to gauge how business heads and CIOs are today reacting to the intrusion of smartphones in their enterprises and if they are. the CXOs of medium and large enterprise. However. maintenance and deployment.September 2012.9 Media decided to scratch the surface. the feasibility of maintaining such smartphone supported enterprise mobility solutions. It has been proved beyond doubt that companies and businesses using such strategy oriented enterprise mobility solutions have seen numerous benefits ranging from lower TCO to better customer interaction. The survey presents an unbiased and singular attempt by 9.9 Media to inspect crucial issues and challenges dodging smartphone usage within office. like their international counterparts. T 3 . investing in such smartphones and building mobility models around them. and envisage what the future holds for them. The Survey conducted amongst 200 CIOs from different industry verticals in August . management. putting in place management solutions to rein in and monitor the influx of such handheld devices. to and from office. and in doing so took their investigation to the people at the eye of the storm.BACKGROUND oday. Through this survey we hope to appraise our readers of the present status of smartphone usage within offices and highlight both. operational efficiency and brand image. the vast opportunities and grave challenges of mobility and its application within these enterprises. such enterprise mobility models have also brought in their wake a new set of challenges and issues pertaining to IT security. Primary among such concerns is the feasibility and safety of allowing employees to carry their own mobile devices.

most such mid-sized companies attach a sense of urgency to developing a MDM solution. Ø Due to this. with many planning to deploy such a solution to manage multiple smartphone platforms within the next 12 months. Ø In fact. a growing number of Indian enterprises are lending their support to bring- your-own-device (BYOD) programmes to mobilise their workforces in a cost efficient way. Ø However. Ø By doing this. 4 .SUMMARY OF FINDINGS Ø Handheld. application management and cost. iOS. employers are resizing the mobile device management (MDM) solutions to manage multiple operating systems/versions on employee owned smartphones. and Andriod as the most preferred mobile device platform. Windows. Smartphones in particular have craved a niche for themselves within office. BlackBerry stays on top of the game. BlackBerry smartphones have been proved to be the best in business. employers perceive such personal smartphones brought by employees to workplace to be a potential security risk for corporate data and information safety. beating Symbian. Based on these three considerations. Ø Within such handheld devices and smartphones. mobile devices have invaded office space. Ø The top three considerations while selecting a smartphone platform are security.

As the pie chart below shows carrying your own smartphone to office is fast becoming an accepted norm with 30 per cent of enterprises already having between a tenth and a quarter of their employees carrying one or the other kind of such smartphone to office.KEY FINDING 1 Smartphones working to carve a niche within office space Smartphones have carved a niche for themselves within office. These figures show that smartphones are well on their way to carving a niche within offices. In 6 per cent of the companies this figure stood at less than a tenth and in another 17 per cent it stood at more than a half. What percentages of employees in your company currently use a Smartphone? Number of People using Smartphones in your company (%) Not Sure Between A Quarter And A Half More Than A Half Less Than A Tenth Between A Tenth And A Quarter 5 S U R V E Y F I N D I N G S . especially in mid-sized companies.

to be a potential security risk for Corporate Data? Not sure No Yes The survey found. of 25 per cent. 6 S U R V E Y F I N D I N G S . Do you perceive personal smartphones brought by employees to workplace. almost 64 per cent of such companies are sceptical about the entry and use of personal smartphones in office. who were comfortable with the idea of smartphones invading their office space. and perceive them to be a potential security risk. a small open minded minority. This is in line with international concern over bringing your own smartphone to office.KEY FINDING 2 Indian employers sceptical about allowing personal smartphones into office While most mid-sized Indian enterprises are undergoing the mobility revolution.

7 S U R V E Y F I N D I N G S . a close number. or don’t feel the need for such a MDM solution. this is not to say these organisations are not working on one. Does your company have a Mobile Device Management solution to manage multiple Operating Systems / versions on employees owned Smartphones? Mobile Device Management solution to manage multiple Operating Systems (%) Yes No Not sure However. However. almost 51 per cent of CIOs and business heads surveyed said they had a mobile device mangement (MDM) solution in place to manage multiple operating systems/ versions of employee owned smartphones. 43 per cent had no such MDM solution or strategy yet.KEY FINDING 3 Mobile device management solutions catching on Keeping these security issues in mind.

35 per cent of the companies surveyed planned to deploy a MDM solution to manage multiple smartphone platforms within the next 12 months. This means that almost 56 per cent of the enterprises surveyed understand the need and urgency of implementing such MDM solutions ASAP. Does your company plan to deploy Mobile Device Management solution to manage multiple smartphone platforms? If yes.KEY FINDING 4 Plans to implement Mobile Device Management solutions considered urgent Since Indian enterprises are not completely ignorant or unaware of the threats and dangers posed by smartphones. while 21 per cent have already put one in play. 31 per cent business leaders are still undecided on the MDM solution strategy. within what time frame? Plan to deploy Mobile Device Management solution (%) Within 24 months Not sure Already has Within 12 months 8 S U R V E Y F I N D I N G S .

KEY FINDING 5 Choosing a business smartphone for enterprise requires a lot of consideration owing to data manageability and security concerns. Not surprisingly then. while half the enterprises surveyed felt that the operating system of the smartphone mattered a lot too. Smartphones are all about multitasking and hence the smartphone you buy would need to double up as a small laptop at best. device management capabilities were an equally important consideration. For another 51 per cent. 61 per cent of the business leaders surveyed said that their top consideration while selecting a smartphone platform was security. while 47 per cent said it was the device management capabilities. What are your top 3 considerations in selecting a Smartphone platform? Considerations in selecting a Smartphone platform (%) Security (Email. and equally 47 per cent said the deciding factor was operating system. you would want to choose a device that helps boost your productivity. Data. Device Management Capabilities and OS top considerations while selecting a smartphone platform . while reducing cost and time spent. Voice etc) Device Management capabilities Operating System (OS) Cost Applications After Sales Support Others 9 S U R V E Y F I N D I N G S Security.

while Android emerged as the second most preferred Smartphone with 55 per cent and IOS came third with 28 per cent finding it the best smartphone option. Which Smartphone Platform is best equipped to address the above? Others Symbian Windows IOS Android BlackBerry 10 S U R V E Y F I N D I N G S BlackBerry the best equipped & preferred Smartphone Platform . BlackBerry was the best equipped to be brought into office. 78 per cent of our participants voted in favour of BlackBerry.KEY FINDING 6 Manageability and security being top considerations for adopting a phone it was realised that among the various smartphone platforms available in the Indian market.

PARTICIPATION .BY INDUSTRY What is your organisation's primary business activity? Primary Business Activity Retail/Distribution/Wholesale Professional Services Others Government Finance/Banking/Insurance Manufacturing The survey received responses from CIOs from different industries. 11 PARTICIPATION SPECIFICS . with 30 per cent respondents belonging to the sector followed by Other Services (22 per cent) and the Professional Services (20 per cent). the Manufacturing industry is the lead contributor. with most industries being fairly well represented. However.

000 employees.PARTICIPATION . The organisation size has been segmented according to the number of employees per enterprise for the purpose of this survey.BY COMPANY SIZE How many full time employees are there in your organisation? Number of Employees (%) Less Than 100 501 –1000 100 –500 More than 1000 Business heads from companies of different sizes – from large to medium to small – have participated in this survey. with over 1. However. 69 per cent of the responses have come from CIOs of mid-sized companies. 12 PARTICIPATION SPECIFICS .

while a close 39 per cent play the role of an ‘influencer’ in their company’s smartphone buying strategies.BY ROLE IN THE COMPANY What role do you play in your organisation's Enterprise Mobility area? Your Role in Enterprise Mobility Area Decision maker on Smartphone purchase Influencer on Smartphone purchases Not a decision maker or influencer While various senior business and department heads had been contacted and requested to participate in the survey. 13 PARTICIPATION SPECIFICS .PARTICIPATION . leaders and CIOs in decision making capacity on smartphone purchases for their respective companies were specifically targeted for their in-depth and practical knowledge on the same. 34 per cent of the survey respondents fall in that bracket. Thus.

flexibility and scalability of these devices and solutions. reliability. W 14 . Indian companies are taking proactive steps designed to monitor and manage the usage of such smartphones. management of disparate mobile end points. Strong indications that mobile devices like smartphones are only going to become indispensable to the way business is conducted and carried out. the key considerations of Business and IT Heads are related to data security. for use within the realm of office.CONCLUSION hile developing the mobility adoption strategy for their respective organizations. and opting for the safest and most reliable of smartphones such as the BlackBerry. To manage the risk and dangers accompanying this slow but steady movement. Indian enterprises are slowly but surely catching up and realising the importance and urgency of putting in place customised and innovative MDM solutions.

Ltd DMRC Doyen Business Solutions Ltd. IIFL Ltd Infinium Precious Resources Ltd INGRAM MICRO INDIA LIMITED JCB INDIA LIMITED JM Financial Services Pvt Ltd JSoft Solution. Mahindra Finance Mahindra Real Estate Sector Mahindra Vehicle Manufactures Ltd Max Life Insurance Medexter Healthcare Ltd Meru Cabs Mindtree Ltd MIRC Electronics Ltd Mother Dairy Motilal Oswal Securities Limited Motilal Owal securities Ltd Motricity MTS India Mynd Solutions Pvt. Ltd. Collabera Solutions Computer Sciences Corporation India Pvt. IFFCO Iffco Tokio General Insurance Co. Ltd CORE Education & Technologies Ltd. ECIL EIH Ltd. R. Ltd 15 . BHEL Bluecoat System BMW India BPCL BPEP BPTP Limited BPTP Ltd BSES Reliance ADA Group Business Standard Limited Cabinet Office Cafe Coffee Day Caliber Point Business Solutions Ltd Capital IQ CEAT Ceat Limited Chaudhary Group Cloud Ready Solutions Pvt. AMCO Batteries Ltd AMITY University Andritz Hydro Private Ltd. Ltd. Nira. HCC Ltd HDFC Life Hero MotoCorp Hinduja Global Solutions HINDUSTAN AERONAUTICS LTD HINDUSTAN COLAS LIMITED Hitachi Consulting Software Services Ltd Hyatt Regency Delhi Hyundai AES India Pvt Ltd ICICI Lombard General Insurance Company Ltd.JSW Group Jubilant Life Sciences Limited. Godrej Agrovet Limited Godrej Industries Ltd Godrej Infotech Limited Greenply Industries Limited GSFC Ltd Haldia Petrochemicals Ltd. Electrotherm India Ltd. Steel Authority of India Limited Subros Ltd Target India Pvt. IFB Industries Ltd. Ltd. Himatsingka Seide Ltd Nimbus Communications Ltd Globeop Financial Services Pvt. Crompton Greaves Ltd. K Raheja Corp K Raheja Corporate Services Pvt Ltd Kalpatru limited Kanakia Spaces Pvt Ltd KARNATAKA BANK KDDL Limited Knorr .A CSC Company Ashok Leyland John Deere Construction Equipment Co P Ltd Axis Mutual Fund Bajaj Capital Insurance Broking Ltd.IT Ltd. Concept Pharmaceuticals Ltd. Eastern Bank Ltd. Bajaj Electricals Ltd. Ltd. ICICI Securities Ltd IDBI Bank Ltd. NSL group Oberoi Hotels and Resorts OmniActive Health Technologies Overnite Express Ltd Petro IT Ltd PI Industries Ltd Polaris Prakesh Steelage Ltd. NABARD NIIT Ltd. PCS Technology Limited Future Capital Holdings Ltd. CPC Diagnostics Pvt Ltd Credit Agricole Corp & Investment Bank Credit Inforation Bureau (I) Ltd. Bharat Forge Limited Bharat Petroleum Corporation Ltd. Lanco Infratech Ltd LG Linea Fashions Lowe Lintas Luminous Power Technologies (P) Ltd Lupin Ltd Madras Cements Ltd Madura Coats Pvt Ltd Mahindra & Mahindra Financial Services Ltd. Ltd. FIS Forbes & Company Ltd. Daikin Deloitte Deltecs InfoTech Pvt. Sony Entertainment Television Spencers Retail Limited Spencer's Retail Ltd. NIIT yuva jyoti ltd NRHM NRSC NSE. Conmat Systems Pvt. Corp (Ravi Jalpuria Group) Radico Khaitan Reliance BIG Entertainment Reliance Capital Reliance General Insurance Reliance Indistries Limited Reliance Life Insurance RJ Corp Robi Axiata RRINFOCONS SAIL Sanofi India Limited Shriram Value Services (P) Ltd. Aon Hewitt Apeejay Surrendra Group Apollo Munich Insurance AppLabs . TVS Motor Company Limited Unichem Laboratories Ltd Uninor UTI AMC Ltd VLCC Health Care Ltd Voss Exotech Automotive Pvt Ltd Welspun Group Welspun Group Willis Processing Wipro XIMB The Great Eastern Shippng Co. Future Capital Holding Ltd.J. Ltd. GKNM Hospital Globeop Financial Services Globus Stores Pvt.LIST OF RESPONDENT COMPANIES A2Z NEWS Channel AGC Networks Ltd Alchemy capital management pvt ltd Alfa Laval India Ltd Almondz Global Securities Ltd Alstom Ambit Holdings Pvt. Ltd Financial Techonologies India Ltd. Bata India Ltd Bharat Electronics Ltd. Pune Jubilant Life Sciences Ltd.Bremse L&T-EWAC Allloys Ltd. Tata Power Strategic Electronics Division Tata technologies TEC Tech Mahindra TERI The Calcutta Medical Research Institute The Oberoi Group the shipping corportion of india ltd Toluna India Pvt Ltd TPG Whole sale Trigyn Technologies Ltd Tulip Telecom Ltd. Elder Pharmaceuticals Ltd. Ltd. Ericsson India Ernst & Young Essar Essar Evalueserve Eveready Industries Fareportal India Pvt.

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