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Action Plan Date 15/9/13 22/9/13 29/9/13 Research and planning 6/10/13 13/10/13 20/10/13 27/10/13 Tasks Action

plan Research music theory Questionnaire and copyright letter Representation in music videos Analysis of 3 music videos Analysis of 3-5 digipak. Analysis of 3-5 posters. Target Audience Storyboard and Shot list Crew/Prop/Equipment /Location List and Shooting Schedule Mise en scene Focus Group Sales Pitch Raw footage filming Raw footage filming 1st Draft 1st Draft 2nd Draft 2nd Draft 3rd Draft 3rd Draft Final Draft Final Draft Digipak 1st Draft Digipak 2nd Draft Digipak 3rd Draft Poster 1st Draft Poster 2nd Draft Poster 3rd Draft Question 1 Question 2 Question 3 Question 4 Outcome Outline and time line of when everything in this list will be completed and post to blog (share this outline with pupils). Analysis of Goodwin Music Video, and, Barthes Hermeneutic and Proairetic codes. Letter sent to song artist trying to get copyright permission to use the song as a backing track or our music video.. Analysis of representation in music videos. Laura Mulveys Male Gaze theory. Influence on own music video. -- Mackelmore Cant Hold Us -- Madcon Beggin -- Chip Chocolate Cookie Dance Analyse existing digipaks. Analyse existing music posters. PowerPoint presentation looking at our preferred target audience in terms of demographics and psychographics. Basic shot list of key scenes. Micro storyboard of every shot of the music video. Scheduled to be handed out to the actors and crew members. Re-drafts and revision may be needed in the future.

Plan mise-en-scene details (Costumes, settings, lighting, framing etc.) based on the shot list and the storyboard. Target audience feedback, issues raised, action required. Create a sales pitch aimed towards teachers or pupils justifying the decisions made for the music video. Including: Uploads of each draft. Video/audio diaries. Progress, problems and adjustments. Shooting (and re-shooting) schedule updates/changes. Filming updates & choices. Focus group consultation. Intertextuality. Theory influences on filming/Target audience influences on filming. Mise-en-scene influences on filming/Representation influences on filming. Progress, target audience, mise-en-scene, representation. Progress, target audience, mise-en-scene, representation. Progress, target audience, mise-en-scene, representation. Progress, target audience, mise-en-scene, representation. Progress, target audience, mise-en-scene, representation. Progress, target audience, mise-en-scene, representation. In what ways does your media product use, develop or challenge forms and conventions of real media products? How effective is the combination of your main product and ancillary texts? What have you learned from your audience feedback? How did you use media technologies in the construction and research, planning and evaluation stages?

Eval.

Production