Memorandum

To: Dr. Karen C. Holt From: Cynthia Hatch Date: 12/16/2013 Re: Research Proposal: Technology’s Influence on the Writing Industry

Purpose
The writing industry, like art, has always been influx with the changing societies of the world. That is especially true for the fast pace world of today, that seems to be constantly plugged. I am researching the effect of technology on the writing industry. Some of the questions I am looking to answer are:      What markets have formed due to the advances in technology? How has advertizing changed with the growth and influence of technology? How does technology effect book placement? How does technology support writers and the writing process? How does technology create/effect/target various audiences?

In short: How is technology shaping the writing world today?

Background
I grew up immersed in the world of writing. My mother has been writing for 15 years and I have been following in her footsteps. She has brought into the writing world. This introduction has given me some experience with the professional world of writing; having attended some lectures at The Vermont College of Fine Arts, SCBWI schmoozes, conferences and workshops, and socializing with other writers and authors.

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Significance
Every professional writer is interested in the lucrative part of the business. It is important to know the various venues and mediums one can put their work in. It is also important to know what markets one is competing with. The audiences that the different methods of advertizing appeal to are also crucial for writers of a particular genre. The material included will cover the various book venues are now open to writers and how well they are doing. (Strauss) The new, successful ways writers get established in today’s market. (Rambo) The direction advertizing and marketing is going. (Burke) And how technology has created a strong support for writers, and where they can go for that support. (Kelms; Grace) There is a lot of information about using technology to connect with readers and agents, advertizing one’s book, or even placing books. The information is often spread out over many different blogs, books, and articles. This paper is meant to take all this information and put it into one, easy to understand paper.

Description and Outline

Technology

Writer’s Support

Advertizing and Marketing

Markets and Sales

I will be doing mostly secondary research, looking over general studies that cover large scale trends. (Hassan) As well as the articles, blogs and books that cover the uses of technology and its effects in the area of books and writing. (Piper) I will be doing some primary research of interviews of writers and publishers on advertising and support found in the industry. This research will show that technology has a large effect on the writing industry.
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Methodology
Since much of my paper deals with current trends in book markets and advertising, I will be using mostly articles found online because they are going to be more recent and specific. The books I will be using are very opinionated so I will be using mostly statistics and hard facts that are listed in them. I will be taking a similar approach with the articles. Although I will make note of trends in opinions of the various writers of these books and articles to help assess which methods and mediums are stronger or more effective. I will mostly be looking for common approaches in advertising, and affirmations of what is working, or what has been used for a significant amount of time. I will also have to look at blogs for how social media is used in the industry and look for widely used gateways. By observing these trends I will be able to put together what the best ways to use technology in my professional writing career.

Problems
Some problems I have already encountered are finding articles or books that are specifically about technology affecting the writing world. I have been moderately successful at finding more specific topics under this idea, though. I will also have trouble getting a hold of publishers to interview; both because they are very busy and I do not personally know any. I will also have trouble finding articles about advertising specifically for books.

Annotated Bibliography
Rambo, Cat, “The Networks Around Us.” Writer Beware. Science Fiction and Fantasy Writers of America.2010 Web. 10 Oct. 2013 Rambo discusses how writers can use social media to their benefit. http://www.sfwa.org/2010/01/social-media/ Buckell, Tobias. “Why My Books Are No Longer Available on Amazon.com.” Writer Beware. Science Fiction and Fantasy Writers of America.2013. Web. 10 Oct. 2013 Buckell talks about recent changes in Amazon’s eBook policies. http://www.sfwa.org/2010/01/why-my-books-are-no-longer-available-onamazon-com/

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Baker, Kate. Silver, Steven H. Gates, Jaym. Rambo, Cat. “Vanity/ Subsidy Publishing.” Writer Beware. Science Fiction and Fantasy Writers of America.2013. Web. 10 Oct. 2013. Wrtier Beware talks about the downfalls of vanity publishing and how to avoid it. http://www.sfwa.org/other-resources/for-authors/writer-beware/vanity/ Strauss, Victoria. “Ebooks Outsell Print! Putting Headlines in Context.” Writer Beware. Science Fiction and Fantasy Writers of America.2012 Web. 10 Oct. 2013 Strauss discusses changes in the book market, comparing ebooks and print books. http://accrispin.blogspot.com/2012/08/ebooks-outsell-print-puttingheadlines.html Heermann, Travis. “Spec-Fic and Podcasting: Earbuds vs. Books, Part 1.” Writer Beware. Science Fiction and Fantasy Writers of America. 2012. Web. 10 Oct. 2013 Heermann discusses new media and how it effects the book industry. http://www.sfwa.org/2012/08/spec-fic-and-podcasting-earbuds-vs-bookspart-1/ Sansevieri, Penny. “Ten Ways to Use Audio to Sell More Books.” The Huffington Post. 2013 Web. 10 Oct. 2013 Sansevieri gives advice on how to use audio media and audio sequences on your website to promote your work. http://www.huffingtonpost.com/penny-c-sansevieri/ten-ways-to-use-audioto_b_3975431.html Burke, Fauzia. “ 7 Great Ways to Promote Your eBook.” The Huffington Post. 2013 Web. 10 Oct. 2013 Burke gives 7 tips on how to promote an ebook online. http://www.huffingtonpost.com/fauzia-burke/ways-to-promote-yourebook_b_3963836.html Chevalier, Judith. Mayzlin, Dina. “The Effect of Word of Mouth On Sales: Online Book Reviews.” Yale School of Management. Yale U. 2005. Web. 10 Oct. 2013. Details the effects of book ranking on Amazon and other websites that sell books on general book sales. http://faculty.som.yale.edu/dinamayzlin/EffectWOMSalesdraftSep26.pdf Kelms, Brian; Grace, Kristen. “The 14th Annual 101 Best Websites for Writers.” Writer’s Digest. 2012. Web. 10 Oct. 2013 A list and brief descriptions of useful websites for writers.
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http://www.writersdigest.com/wp-content/uploads/101Sites_2012.pdf Esposito, Joseph. “One World Publishing, Brought to You by the Internet.” Publishing Research Quarterly. 2011 Web. 09 Oct. 2013. A discussion of the changes a digital market will cause in the literature industry. Sedo, DeNel Rehberg. Reading Communities: From Salons to Cyberspace. Palgrave Macmillan. New York 2011. A collection of articles about the social circles of today’s readers. Piper, Andrew. Book Was There: Reading in Electronic Times. The University of Chicago Press. Chicago 2012. Talks about the progression of the book over the years and were it seems to be headed. Polanka, Sue. No Shelf Required: E-Books in Libraries. American Library Association. Chicago 2011 The role e-books are playing in the academic world. Ulin, David L. The Lost Art of Reading: Why Books Matter in a Distracted Time. Sasquatch Books. Seattle 2010. A discussion of the importance of reading, despite the medium. Hassan, Robert. The Age of Distraction: Reading, Writing, and Politics in a Highspeed Economy. Transaction Publishers. New Brunswick and London 2012. A discussion of how technology is effecting writing and vice versa, all leading to a fast paced world in which people know little about many things. Brooks-Young, Susan. Teaching with the Tools Kids Really Use: Learning with Web and Mobile Technologies. Crowin. Thousand Oaks, Cal. and London 2010. Gives basic introductions to the many media found in today’s society. Clarriere, Jean-Claude. This is Not the End of the Book. Harvill Secker. London 2010. A discussion between two scholars about the future of the traditional book.

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Timeline
Date
11 Oct. 12 Oct. 14 Oct. 15 Oct. 16 Oct. 17 Oct. 18 Oct. 19 Oct.

What
Start reviewing book references Review web articles Set up interviews Outline Begin paper Finish Draft Have someone look over paper Fix Draft Have interviews done by today RP Draft Due Make Final changes Have it checked over Polish RP Due

When
5:00 at home Before 2:00 PM at home 5:00 at Kris’s 8:00 at home 5:00 at Chelsea’s 8:00 at home Morning Before 2:00 PM at home

21 Oct. 22 Oct. 23 Oct. 24 Oct. 25 Oct.

In Class 8:00 at home Morning 8:00 at home In Class

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