SI 520 Graphic Design Final Project

P âtisserie Boutique Promotion
Designed by Siyuan Pu

LOGOTYPE GUIDE
Free Space Guide 1:

Typeface: Valentina
ABCDEFGHIJKLMNOPQRSTUVWXYZ

Free Space Guide 2:

abcdefghijklmnopqrstuvwxyz 1234567890 Glyphs â

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Sweetology Pâtisserie
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer condimentum egestas velit pellentesque ullamcorper. Phasellus aliquam pretium rhoncus. Etiam et odio adipiscing, pharetra nisl a, commodo leo. Donec ut felis magna. Morbi adipiscing sollicitudin ante sed blandit. Nulla quam purus, consequat vitae tortor ut, tempus posuere neque. In et risus lacus. Phasellus dictum hendrerit purus eu euismod. Aenean vel neque sed nulla porta elementum id non tellus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer condimentum egestas velit pellentesque ullamcorper. Phasellus aliquam pretium rhoncus. Etiam et odio adipiscing, pharetra nisl a, commodo leo. Donec ut felis magna. Morbi adipiscing sollicitudin ante sed blandit. Nulla quam purus, consequat vitae tortor ut, tempus posuere neque. In et risus lacus. Phasellus dictum hendrerit purus eu euismod. Aenean vel neque sed nulla porta elementum id non tellus.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer condimentum egestas velit pellentesque ullamcorper. Phasellus aliquam pretium rhoncus. Etiam et odio adipiscing, pharetra nisl a, commodo leo. Donec ut felis magna. Morbi adipiscing sollicitudin ante sed blandit. Nulla quam purus, consequat vitae tortor ut, tempus posuere neque. In et risus lacus. Phasellus dictum hendrerit purus eu euismod. Aenean vel neque sed nulla porta elementum id non tellus.

Mark Bloom
Pastry Chef

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Cakes
December in the Boutique

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Month Special
1 2 3 4

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Cakes
December in the Boutique

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Green Tea Mousse Cake

Month Special
1 2 3 4

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Cakes
Green Tea Mousse Cake
DESCRIPTION Fine green tea powder is infused into every element of our delicate Green Tea Mille Crêpes, a sight to behold with no less than twenty lacy thin crêpes enveloping the lightest pastry cream, vibrant green tea flavors gently humming in the background. Powdered green tea to top. NUTRITION FACTS Sugar 20g Fat 25g Sodium 0mg Cholesterol 0mg

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ORDER NOW

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Contact Us
New York Boutique
320 Madison Ave, New York, NY, 10021 Phone: 173-818-3668 E-mail: sweetolog_nyc@gmail.com

New York

Los Angeles

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Los Angeles Boutique
876 West 2nd Street, Los Angeles, CA, 90046 Phone: 565-786-3668 E-mail: sweetolog_la@gmail.com

E-Mail Questions
If you would like to send us an email for questions, fill the form below and we will get back to you in 48 business hours. Your Name Your E-mail Your Message

SUBMIT

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M rk P

Owner/Pastry Chef

320 Madison Ave, New York, NY, 10021 P: 734-834-3212 E: sweetologymp@gmail.com

IDENTITY GUIDE
Color Palette
Primary Identity Color Georgia Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
R 255 G 255 B 255 HEX #FFFFFF

Concept and Design
I use Black, Gray, and White (Neutral Homany) as my color palette for my website design as well as logotype. There are two main reasons for choosing this color palette. First, it looks elegant. and it is also one of the most classic color combination, and goes well on different media. Second, since I am doing a promotion for a patisserie boutique, there are many colors for desserts, so I don’t want my logo and website using other colors to mass up. For the typeface on website, I choose Georigia, serif typeface, it is a websafe font, and also looks elegant. It is also clarity on computer and mobile divice even at small size. For the typeface on mobile device, I choose Helvetica Neue, sans serif typeface, simple reason for using this typeface is that it displays well on iOS 7 on iPhone. The image I choose for the website using most the same style images. and for the background iamge, I apply lens blur to make customers focus more on the context. The use neutral harmony that dominates my identity

R0G0B0 HEX #000000

R 109 G 110 B 112 HEX #6D6E70

Website Typography Structure Head_1: Georigia, regular, 20 pt, #FFFFFF Head_2: Georigia, regular, 16 pt, #FFFFFF Body: Georigia, regular, 12 pt, #FFFFFF Mobile Typeface: Helvetica Neue

C 75 M 68 Y 67 K 90 C 58 M 49 Y 47 K 15 C 0 M 0 Y 0 K 0

Additional Color: Textures + Tint

R 37 G 37 B 37 C 71 M 65 Y 64 K 69 HEX #252525

Color Harmony
Neutral Harmony

Helvetica Neue Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Typography Structure
Website Typeface: Georgia Georgia Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Georgia Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Georgia Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

UI Element
Botton
SUBMIT

Social Media Icon

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Hyperlink

E-mail: sweetolog_nyc@gmail.com

Input Field
Your Name Your E-mail Your Message