2012  Data  Professional  Salary  Survey  
 
Published  by    

 

 

 

 

 
 

Think  this  data  is  useful?    Imagine  the  type  of  analysis  you  can  do  
with  your  data.  To  find  out,  visit  www.sisense.com.  

 

Executive  Summary  
This  survey  was  undertaken  by  SiSense  to  help  data  
professionals  worldwide  understand  what  drives  
compensation  and  job  security  in  the  data  analytics  
field.  
The  results  published  in  this  summary  are  based  on  
responses  from  over  400  data  professionals  collected  
online  in  July  2012.  
Highlights  of  the  results  include:  
• Data  professionals  are  highly  educated.  85%  of  
the  respondents  have  some  college  degree,  and  
97%  have  done  some  college  work.  As  many  as  
39%  of  the  respondents  have  a  Master’s  degree,  
and  5%  are  Ph.D.’s.  
• The  data  profession  is  male-­‐dominated:  85%  of  
the  respondents  are  males.  At  the  same  time,  
while  in  most  professions  men  earn  more  than  
women,  women  in  the  data  field  earn  virtually  
the  same  or  more  than  their  male  counterparts.      

• The  annual  earnings  of  a  data  professional  can  
range  from  an  average  of  55,000  USD  for  a  Data  
Analyst  to  an  average  of  132,000  USD  for  VP  
Analytics.    
• On  average,  Data  Scientists  earn  more  than  Data  
and  Business  Analysts.  As  the  survey  shows,  
35%  of  Data  Scientists  hold  a  Ph.D.  degree  
(compared  to  4%  or  less  for  other  job  titles),  
which  could  explain  their  higher  salaries.  
• On  average,  American  data  professionals  earn  
three  times  as  much  as  those  in  Asia  and  twice  
as  much  as  those  located  in  Africa.  
• Significant  differences  can  also  be  found  
between  US  regions.  On  average,  data  
professionals  in  the  West  earn  over  60%  more  
than  those  in  the  Northeast  and  Midwest,  and  
over  30%  more  than  their  counterparts  in  the  
South.  Beyond  regional  variations  in  cost  of  
living,  some  of  the  difference  can  be  explained  
by  the  higher  percentage  of  Data  Scientists  in  
the  West,  where  they  account  for  18%  of  the  
respondents,  compared  to  6-­‐13%  in  other  
regions.  
©  SiSense,  2012  

 

2  

  • According  to  survey  respondents.       • As  many  as  61%  of  the  survey  respondents   reported  higher  earnings  in  2012  compared  to   2011.sisense.  dashboard.   • At  the  same  time.                   ©  SiSense.  while  only   7%  expect  lower  earnings.com.  To  find  out.   data  visualization.  close  to  half  of  the   respondents  (47%)  express  at  least  some   concern  about  their  job  security.  and   data  warehousing  skills  are  most  valuable  for   securing  pay  increases  and  more  job  options.  2012     3   .   • Forward  expectations  are  even  rosier.  As  many   as  78%  of  the  respondents  expect  higher   earnings  in  2013  compared  to  2012.  visit  www.    These  higher  earnings  corresponded  with   added  responsibilities  and  the  need  to  do  more   with  fewer  resources.     Think  this  data  is  useful?    Imagine  the  type  of  analysis  you  can  do   with  your  data.  business  intelligence.

....................................................com...............................................  12   Salaries  by  Education  and  Experience  ............  8   Survey  Respondents:  Company  and  Team  Size  .................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................sisense...............................................................  11   Salaries  by  Title  ..................................................................................................................................................................................................  2012     4   ....................  7   Survey  Respondents:  Company  and  Job  Location  ....................................................................................  15   Forward  Expectations  ......................................................................................................................  17   Increasing  Your  Value:  General  Skills  .....................................................  14   Salary  Trends  ............................     Think  this  data  is  useful?    Imagine  the  type  of  analysis  you  can  do   with  your  data.............  5   Survey  Respondents:  Experience  ........................................................................................................................................................................................................  19   Learn  More  ........................................................................  To  find  out...........................................................................................................  10   Salaries  and  Gender  .......................  20     ©  SiSense....................................................................................................  18   Increasing  Your  Value:  Final  Words  of  Wisdom  ................................................................................................................  16   Increasing  Your  Value:  Product  and  Technical  Skills  ......................  6   Survey  Respondents:  Education  .......................................................  13   Salaries  by  Location  ..........................................  9   Data  Relationships  and  Systems  ................................................................................................     Contents   Survey  Respondents:  Job  Title  ............................................................................................  visit  www..........................................................................................................................

    Think  this  data  is  useful?    Imagine  the  type  of  analysis  you  can  do   with  your  data.com.   Data  Analyst   27%   ©  SiSense.  visit  www.     Director  of   Analy7cs   15%   VP  Analy7cs   Analy7cs   4%   Associate   5%   Func7onal  Data   Scien7st/   Specialist   8%   Data  Scien7st   7%       Business  Analyst   34%     Food  for  thought   Despite  the  buzz  around  Big  Data.     Survey  Respondents:  Job  Title   Over  half  of  the  survey  respondents   (61%)  have  the  title  of  Data  or   Business  Analyst.   15%  of  the  respondents  are  either   Data  Scientists  or  Functional  Data   Scientists  /  Specialists.  To  find  out.     19%  of  the  respondents  are  at  the   Director  (15%)  or  VP  level  (4%).  few   Data  Professionals  have  decided  to   choose  "Data  Scientist"  as  their  title.  2012     5   .sisense.         This  could  be  due  to  the  fact  that  there   is  no  clear  definition  of  what  a  "Data   Scientist"  really  is.

 visit  www.     Think  this  data  is  useful?    Imagine  the  type  of  analysis  you  can  do   with  your  data.sisense.  To  find  out.     Survey  Respondents:  Experience   While  a  third  of  the  survey   respondents  are  just  getting  started   in  the  data  profession.  41%  have   over  7  years  of  experience  and  29%   have  over  ten.   ©  SiSense.com.  moving  on  to  other   opportunities.    It  seems  that  many   professionals  choose  to  exit  the  field  at  or   around  the  6-­‐year  mark.   33%   29%   26%     12%   1-­‐3  years   Food     for  thought   4-­‐6  years   7-­‐9  years   10+  years     The  data  profession  could  be  missing  a   proper  career  track.       If  data  careers  continue  to  follow  this   pattern.  deployment  success  rates  are  likely   to  remain  low.  2012     6   .

 and  97%  have   done  some  college  work.     ©  SiSense.’s.  visit  www.         Better  software  solutions  have  opened  the   opportunity  for  data  professionals  to  take   advantage  of  their  business  know-­‐how   before  developing  more  technical  savvy.       32%           12%   16%   9%   10%   13%   5%   3%             Food  for  thought   The  data  professional  of  the  future  could  be   a  business  guy.     Moreover.     Survey  Respondents:  Education   Data  professionals  are  an  educated   bunch:  85%  of  the  respondents  have   some  college  degree.sisense.   and  5%  are  Ph.  as  many  as  39%  of  the   respondents  have  a  Master’s  degree.  To  find  out.D.     Think  this  data  is  useful?    Imagine  the  type  of  analysis  you  can  do   with  your  data.  2012     7   .com.

    Asia   Europe   United  States/Canada   0   20   40   60   80   100   120   140   160   180   Job  Location   Northeast   13%   26%   Southeast   Midwest   26%   13%   21%   West   Southwest   ©  SiSense.com.  the  Northeast  and  West   regions  are  “Data  Hot  Beds”.     Think  this  data  is  useful?    Imagine  the  type  of  analysis  you  can  do   with  your  data.sisense.   Company  Location Australia/New  Zealand   Mexico/Central/South  America   Middle  East   Other   Africa   In  the  US.     Survey  Respondents:  Company  and  Job  Location   Close  to  half  of  the  respondents   (48%)  work  for  companies  based  in   the  US  and  Canada.     Europe  provides  the  second  largest   representation.  with  24%  of  the  jobs   located  in  Europe  and  22%  working   for  companies  based  on  the  continent.  visit  www.  To  find  out.  2012     8     .

 a  few  smaller  companies   have  very  large  data  teams.     However.   The  number  of  data  professionals  in  a   company  is  highly  correlated  with  the   company  size.sisense.    These   startups  and  smaller  businesses  have   already  identified  that  Data  was  key  to   their  success.com.  To  find  out.  26%   work  for  companies  of  over  $1B.       50%   4-­‐5   40%   3   30%   2   20%   1   Are  data  professional  teams  over-­‐ powered  by  other  departments  such  as   development  or  test?     10%   0%   <  $50M   $50-­‐200M   $200M-­‐1B   >  $1B   Company  Revenues     ©  SiSense.  visit  www.  Company  Size   100%     Data  Team  Size   90%   >  50   80%     >  50   11-­‐50   70%   Food  for  thought   60%   6-­‐10   Most  Data  Professionals  work  in  teams   of  less  than  6  people.     Think  this  data  is  useful?    Imagine  the  type  of  analysis  you  can  do   with  your  data.   Data  Team  Size     20%   14%   15%   19%   16%   12%   4%   1   2   3   4-­‐5   6-­‐10   11-­‐50   Team  vs.  2012     9   .     Survey  Respondents:  Company  and  Team  Size   While  over  a  third  of  respondents   (34%)  work  for  companies  with   less  than  $50M  in  revenues.

      35%   1   2   3-­‐4   5  or  more   Data  software  needs  to  be  better   at  integrating  what  they  already   have.sisense.  60%  of  the   respondents  have  three  or  more  and   35%  have  five  or  more  interfaces.  2012     10   .   When  it  comes  to  the  number  of   BI/DW  systems.com.     Think  this  data  is  useful?    Imagine  the  type  of  analysis  you  can  do   with  your  data.  visit  www.  To  find  out.     Data  Relationships  and  Systems   While  just  over  half  of  the   respondents  use  packaged   solutions  to  work  with  data.  rather  than  building  new   platforms   20%   25%       ©  SiSense.  many   companies  rely  on  internally   developed  solutions  and  third-­‐party   services.           How  is  data  managed?  (Respondents  could  select  more  than  one  answer)   Third-­‐party  Service  or  Consulta7on   19%   51%   Packaged  Solu7ons   64%   In-­‐house  Solu7ons       Number  of  BI/DW  system  interfaces 20%   Food  for  thought   The  vast  majority  of  data   professionals  still  interact  with  too   many  systems.

  Survey  Respondents Female   15%   Women  who  are  reluctant  to  join   the  data  analytics  field  clearly  miss   out.       Male   85%     Average  Compensation  (in  $US  1.000)     73   72   Food  for  thought   Although  men  dominate  the  data   profession.  2012     11   .     Salaries  and  Gender   The  data  profession  is  male-­‐ dominated:  85%  of  the  respondents   are  men.com.  To  find  out.       What  systemic  changes  are  necessary  to   establish  a  gender  balance  in  this  field?     Female   Male   ©  SiSense.     While  in  most  professional  fields  men   earn  more  than  women.sisense.  women  in  the   data  field  appear  to  earn  on  par  with   their  male  counterparts.     Think  this  data  is  useful?    Imagine  the  type  of  analysis  you  can  do   with  your  data.  women  are  better   recognized.  visit  www.

sisense.  visit  www.  the  justification   for  the  higher  salaries  earned  by  Data   Scientists  is  a  bit  less  obvious.  To  find  out.com.  degree  (compared  to  4%  or   less  for  other  job  titles).D.000  USD  for  a  Data   Analyst  to  an  average  of  132.  35%  of  Data  Scientists  hold   a  Ph.     Think  this  data  is  useful?    Imagine  the  type  of  analysis  you  can  do   with  your  data.000   USD  for  VP  Analytics.   Average  Compensation  ($US  1.     Salaries  by  Title   The  annual  earnings  of  a  data   professional  can  range  from  an   average  of  55.   89   55   Data  Analyst   65   68   Business   Analyst   Analy7cs   Associate   69   Func7onal   Data  Scien7st   Director  of   VP  Analy7cs   Data   Analy7cs   Scien7st/   Specialist   ©  SiSense.000)  by  Job  Title     132   118   While  higher  salaries  are  expected  for   director  and  VP  levels.   Besides.  which  could   explain  a  higher  average  salary.  2012     12   .

    Salaries  by  Education  and  Experience Investing  in  education  does  pay  off   for  data  professionals.  on  the  job   experience  is  just  as  important.  Those  who  have  attended   bachelor  and  master’s  classes  but  have   not  graduated  earn  just  as  much  as   those  who  have.   Average  2011  Compensation  ($US  1.sisense.   On  average.   At  the  same  time.000)  by  Years  of  Experience   102   56   1-­‐3  years   64   4-­‐6  years   74   7-­‐9  years   10+  years   ©  SiSense.  professionals  with  ten   or  more  years  of  experience  earn   80%  more  than  those  with  3  years   or  less.com.     Think  this  data  is  useful?    Imagine  the  type  of  analysis  you  can  do   with  your  data.  visit  www.     61   Bachelor's  Degree  or   Classes   Master's  Degree  or  Classes   127   Doctoral  Degree   66   77   Average  2011  Compensation  ($US  1.  the  top  levels  of  education   earn  top  dollars.000)  by  Education  Level   High  School   Clearly.  2012       13   .   What  is  interesting  to  note  is  that   classes  matter  as  must  as  a  formal   degree.  To  find  out.

 2012     96   90   West   14   .   Beyond  regional  variations  in  cost  of   living.sisense.  visit  www.     Think  this  data  is  useful?    Imagine  the  type  of  analysis  you  can  do   with  your  data.  job  location  has   a  significant  impact  on   compensation  levels.     Salaries  by  Location   As  can  be  expected.   Average  Compensation  ($US  1.   data  professionals  in  the  West  earn   over  60%  more  than  those  in  the   Northeast  and  Midwest.  On  average.000)  by  Job  Location 48   52   79   64   60   82   32     Average  Compensation  ($US  1.  American  data   professionals  earn  three  times  as   much  as  those  in  Asia  and  twice  as   much  as  those  located  in  Africa.   On  average.  where  they   account  for  18%  of  the  respondents   compared  to  6-­‐13%  in  other  regions.000)  by  US  Region   127   78   79   Midwest   Northeast   93   96   Southeast   Southwest   ©  SiSense.   Significant  differences  can  also  be   found  among  US  regions.  To  find  out.com.  and  over  30%   more  than  their  counterparts  in  the   South.  some  of  the  difference  can  be   explained  by  the  higher  percentage  of   Data  Scientists  in  the  West.

  but  only  30%  reported  they  work   longer  hours.  2011  Compensation 20%  higher  than  last  year   7%   10-­‐20%  higher  than  last   year   7%   22%   5-­‐10%  higher  than  last  year   25%   <  5%  higher  than  last  year   27%   Same  as  last  year   <  5%  lower  than  last  year   3%   5-­‐10%  lower  than  last  year   3%   10-­‐20%  lower  than  last  year   3%   20%  lower  than  last  year   3%     Top  Challenges  (respondents  could  select  two) 66%   More  responsibili7es   53%   Do  more  with  less   34%   Tighter  budget   30%   Longer  hours   More  compe77on   16%   ©  SiSense.  To  find  out.     Salary  Trends   As  many  as  61%  of  the  survey   respondents  reported  higher   earnings  in  2012  compared  to  2011.   2012  vs.  visit  www.  14%  reported  even   higher  increases.   While  most  salary  increases  were  in   the  1-­‐10%  range.sisense.com.     Think  this  data  is  useful?    Imagine  the  type  of  analysis  you  can  do   with  your  data.     More  than  half  of  the  respondents   reported  they  have  more   responsibilities  (66%)  and  are   expected  to  do  more  with  less  (53%).   Only  12%  reported  lower  earnings.   At  the  same  time.  these  higher   earnings  correspond  to  higher   expectations  from  data   professionals.  2012     15   .

 while  the   least  concerned  are  Data  Scientists   and  VP  Analytics.   At  the  same  time.     2013  Expectations  vs.  To  find  out.  visit  www.com.sisense.     Think  this  data  is  useful?    Imagine  the  type  of  analysis  you  can  do   with  your  data.  close  to  half  of  the   respondents  (47%)  express  at  least   some  concern  about  their  job   security.   11%   20%  higher  than  this  year   23%   <  5%  higher  than  this  year   15%   Same  as  this  year   <  5%  lower  than  this  year   1%   5-­‐10%  lower  than  this  year   1%   10-­‐20%  lower  than  this  year   20%  lower  than  this  year   3%   2%   Concern  about  Job  Security   100%   90%   80%   70%   60%   50%   40%   30%   20%   10%   0%   Very  concerned   Somewhat   concerned   Not  concerned   ©  SiSense.  while  only  7%   expect  lower  earnings.  2012  Compensation 14%   10-­‐20%  higher  than  this  year   31%   5-­‐10%  higher  than  this  year   As  many  as  25%  of  respondents   expect  2013  earnings  to  be  over  10%   higher  than  2012  earnings.  The  most  concerned  are   Business  and  Data  Analysts.  2012     16   .     Forward  Expectations As  many  as  78%  of  the  respondents   expect  higher  earnings  in  2013   compared  to  2012.

 the  most  common   answer  was  BI  and  Data  Warehouse   skills  (65%).   46%   Database  programming   41%   Cloud  deployment  and  virtualiza7on   38%   Enterprise  collabora7on  tools   Tes7ng  tools   15%     ©  SiSense.sisense.  clear  value   boosters  are  dashboard  and  data   visualization  skills  (74%).  2012     17   .  they  think  that  a   knowledge  gap  still  exists  in  very   fundamental  areas  such  as  data   warehousing  and  dashboarding.com.  visit  www.     Think  this  data  is  useful?    Imagine  the  type  of  analysis  you  can  do   with  your  data.   As  for  technical  skills.   When  asked  what  product  skills  would   be  most  valuable.   some  skills  are  exceptionally   valuable  for  securing  pay  increases   and  job  options.   Product  Skills  that  Add  Most  Value 65%   BI  and  Datawarehouse   46%   Math  and  Sta7s7cal   44%   Visualiza7on  and  Designer   42%   Enterprise  Architecture/Integra7on   31%   Developer  and  Web  Services     Technical  Skills  that  Add  Most  Value   74%   Dashboard  and  data  visualiza7on   Food  for  thought   While  Data  Heroes  are  moving   away  from  infrastructure  skills  such   DBAs  and  Cloud.     Increasing  Your  Value:  Product  and  Technical  Skills According  to  survey  respondents.  To  find  out.

sisense.     Project  management  and  general   business  skills  all  play  an  important   role  in  increasing  the  potential   earnings  and  job  opportunities  of  data   professionals.  To  find  out.     Think  this  data  is  useful?    Imagine  the  type  of  analysis  you  can  do   with  your  data.  visit  www.com.     Increasing  Your  Value:  General  Skills It’s  not  only  about  products  and   technology.sisense.     www.  2012     18   .com     General  Skills  that  Add  Most  Value   44%   Project  management   31%   General  business  skills   Business  func7on  exper7se   Industry-­‐specific  exper7se   Communica7on   People  management   29%   28%   27%   25%   ©  SiSense.

”     ©  SiSense.com.  respondents  were  asked  to   part  their  advice  for  an  aspiring   Data  Analyst  or  Business   Intelligence  professional  that  is   looking  to  increase  his/her  job   opportunities  and  earnings  in  this   field.  2012     19   .  software  &  find  a  good  mentor.     Think  this  data  is  useful?    Imagine  the  type  of  analysis  you  can  do   with  your  data.”   “Understand  the  business  needs  for  this  data  as  much  as  you  understand   the  technology  that  drives  it.  starting  with  the  easiest.  Gain  experience  using  different   data  types.   Here  are  some  of  the  insights  provided   by  our  survey  respondents.  To  find  out.               “Become  a  specialist  on  Big  Data.”   “Make  yourself  more  valuable  by  being  able  to  speak  and  respond  in   terms  of  the  "care-­‐abouts"  of  your  audience.”     “Always  try  and  gain  as  much  commercial  knowledge  as  you  can  about   the  company/industry  you  work  in.    Find  a  few  of  these   opportunities  and  address  them.”   “Don't  be  afraid  to  work  your  way  up.”   “Most  organizations  have  analytics  &  BI  problems  they're  not  even  aware   of  because  they  don't  know  what's  possible.  visit  www.    You  need  to  understand  your  data.  so   that  you  can  provide  the  correct  BI  to  fit  the  business  requirements.sisense.     Increasing  Your  Value:  Final  Words  of  Wisdom     Lastly.

sisense.  2012     20   .       Gain  insights  without  having  to  set  up   complex  data  warehouse  systems.com.sisense.     Learn  More                 About  SiSense                       SiSense  is  the  fastest  way  to  go  from   data  to  insights.com               ©  SiSense.  SiSense  delivers  an   end-­‐to-­‐end  Business  Intelligence  (BI)   solution  that  allows  non-­‐technical  users   to  turn  mountains  of  data  into   actionable  intelligence  in  hours.  or  programming.  not   days.  visit  www.  To  find  out.  OLAP   cubes.  Download  a   free  trial  version  of  the  software  at   www.     Think  this  data  is  useful?    Imagine  the  type  of  analysis  you  can  do   with  your  data.