1

CHAPTER 1: INTRODUCTION
Industry Profile7
The market of two wheelers is very wide and because of technology, new products (two- wheeler) with new features are introduced day by day. The level of competition is also very high in two-wheeler market. Therefore, because of this competition the companies have to invest much more in research area for survival and success. The invention of the first two-wheeler is a much-discussable issue. "W ! invented the first motorcycle"" this seems like a simple #uestion, but the answer is #uite complicated. Two-wheelers originated from the "safety" bicycle that is the bicycles with front and rear wheels of the same si$e with a pedal crank mechanism to drive the rear wheel. Those bicycles, in turn origin from high-wheel bicycles. The high-wheelers origin from an early type of pushbike, without pedals, propelled by the rider%s feet pushing against the ground. These appeared around &'((, used iron-banded wagon wheels, and were called "bone-crushers," both for their )arring ride, and their tendency to toss their riders. *dward +utler, an *nglishman, built the first motor tricycle in &'',. The first gasoline-engine motorcycle to appear publicly was built by -ottlieb .aimler, of +ad /annstatt, -ermany, in &''0. -ottlieb .aimler, who later teamed up with 1arl +en$ to form the .aimler-+en$ /orporation is credited with building the first motorcycle in &''0, one wheel in the front and one in the back, although it had a smaller spring-loaded outrigger wheel on each side. 2t was constructed mostly of wood, the wheels were of the iron-banded wooden-spokes

2

wagon-type, and it definitely had a "bone-crusher" chassis3 This twowheeler was powered by a single-cylinder !tto-cycle engine, and may have had a spray-type carburetor. !ne of this type of machine was demonstrated at fairs and circuses in the eastern 45 in &'67. The first practical engines and motorcycles were designed by the 8rench and +elgians, followed by +ritish, -erman, 2talian, and 9merican makers. The popularity of the vehicle increased, especially after &:&(. .uring World War 82;5T, the motorcycle was used by all branches of the armed forces in *urope, principally for dispatching. 9fter the war, it en)oyed a sport cra$e until the -reat .epression began in &:<:. 9fter World War 22, motorcycles are being used for high-speed touring and sport competitions. .uring the &:0(s with the help of Western *urope and parts of the 4nited 5tates, the development of a new type of vehicle that is light weighted motorcycle is become possible, later on it is known as moped. The first moped !riginating in -ermany as a 0(-cubiccentimetre machine with simple controls and low initial cost, it was largely free of licensing and insurance regulations e=cept in -reat +ritain. The more sophisticated motor scooter originated in 2taly after World War 22, led by manufacture of a &<0-cubic-centimetre model. *ven with strong competition from West -ermany, 8rance, 9ustria, and +ritain, the 2talian scooters maintained the leading position in the diminishing market 2ndia is the second largest manufacturer and producer of twowheelers in the world. 2t stands ne=t only to >apan and /hina in terms 3

of

the

number

of

two-wheelers

produced

and

domestic

sales

respectively. This distinction was achieved due to variety of reasons as if restrictive policy followed by the -overnment of 2ndia towards the passenger car industry, rising demand for personal transport, inefficiency in the public transportation system etc. The 2ndian two-wheeler industry made a small beginning in the early 0(s when 9utomobile ?roducts of 2ndia started manufacturing scooters in the country. 2n &:,', +a)a) 9uto began trading in imported @espa scooters and three-wheelers. 8inally, in &:6(, it set up a shop to manufacture them in technical collaboration with ?iaggio of 2taly. The agreement e=pired in &:7&. 2n the initial stages, the scooter segment was dominated by 9utomobile ?roducts of 2ndia (9?2), it was later overtaken by +a)a) 9uto. 9lthough various government and private enterprises entered the fray for scooters, the only new player that has lasted until today is ABA. 4nder the regulated regime, foreign companies were not allowed to operate in 2ndia. 2t was a complete seller market with the waiting period for getting a scooter from +a)a) 9uto being as high as &< years. +ecause of government regulation, foreign companies were not allowed to operate in 2ndian market. 2t was a complete seller market with the waiting period for getting a scooter from +a)a) 9uto being as high as &< years. The first >apanese motorcycles were introduced in the early eighties. T@5 5u$uki and ero onda brought in the first two-stroke and four-stroke engine motorcycles respectively. The industry had a smooth ride in the 0(s, 6(s and 7(s when the -overnment prohibited new entries and strictly controlled capacity e=pansion. The industry saw a sudden growth in the '(s. 4

The two-wheeler market was opened to foreign competition in the mid-'(s. Then the market leaders - *scorts and *nfield - were caught unaware by the attack of the &((cc bikes of the four 2ndo->apanese )oint ventures. With the new feature of fuel-efficient low power bikes, demand swelled, resulting in ero onda - then the only producer of four stroke bikes (&((cc category), gaining a top slot. The entry of 1inetic onda in mid-eighties with a barometric

scooter helped in providing ease of use to the scooter owners. This helped in inducing youngsters and working women, towards buying scooters, who were earlier, inclined towards moped purchases 2n &::(, the entire automobile industry saw a drastic fall in demand. This resulted in a decline of &0C in &::& and 'C in &::<, resulting in a production loss of (.,mn vehicles. *=cluding all the ma)or producers suffered from recession. ero ero onda, onda showed a

marginal decline in &::<.The reasons for recession in the sector were the constant rise in fuel prices, high input costs and reduced purchasing power due to significant rise in general price level and credit crisis in consumer financing. 8actors like increased production in &::<, due to new entrants )oined with the recession in the industry resulted in companies either reporting losses or a fall in profits.

5

Two-Wheelers industries6
Honda $cti%a 'io Eterno S#ine Bajaj &a%e 't(i *t 1++ )latina 'i(co%er Hero Honda 125 )lea(ure Kinetic LML Royal Enfield Std Suzuki T S !a"a#a

6nicorn )ul(ar

Kinetic *rd Heat 4( 1++ Sd *' .o%a /reedo" Mac#i("o 0eu( delu-e To,,er S,lendor Striker /reedo" Electra ,lu( ,ri"a S,lendor Blaze Bea"er T#under4 .32 1old )a((ion 5++ E,lu(

'i(co%er125 Su,er (,lendor )ul(ar 15+ 2la"our 't(i )ul(ar 't(i *B0 17+ 34trea" $%en5er $c#ie%er Kariz"a

Scooty *ru- S )e, Star (td Li1ero 25 Star 2ladiator city ictor Ed5e ictor 2l125 $,ac#e E(

TWO WHEELERS PRODUCTION TREND C te!ory S)ooters *otor)y)les *o+eds ,r nd Tot l "##1$#" :D70(6 <:(6D<D ,<7,:' &"71%"7 "##"$ #% ',',D, "##%$ #& :D0<7: "##&$ #' :'7,:' "##'$ #( &(<((&D

D'76&70 ,D00&6' 0&:D':, 6<(&<&, D0&6&< DD<<:, D,',D7 D7:07,

'#7("" '(""7& ('"-." 7(##.# 1 1 1

TWO WHEELERS DO*ESTIC SALES TREND C te!ory "##1$ #" "##"$ #% "##%$ #& "##&$ #' "##'$#(

8

S)ooters

:('<6'

'<06,'

''6<:0

:<<,<'

:('&0:

*otor)y)le <''7&:, D6,7,:D ,&7(,,0 ,:6,70D 0'&0,&7 s *o+eds ,r nd Tot l ,('<6D DD':'0 D(70(: D<<0', DD<7,&

&"#%7" &.1"1" '%(&"& ("#-7( 7#'(%17 ' ( '

TWO WHEELERS E/PORTS TREND C te!ory S)ooters "##1$ #" <'DD< "##"$ #% D<066 &<D7<0 <DD:& "##%$ #& 0D6'7 &'7<'7 <,(7' "##&$ #' 6(6:: <77&<D <'0'0 "##'$ #( 'D'7D D'6<(< ,D&'&

*otor)y)le 06''( s *o+eds ,r nd Tot l &':7&

1#&1.% 17-(." "('#'" %((&#7 '1%"'(

,ro0t1 of t1e Industry( Today the growth rate of motorcycle industry is very high as compared to few years back. Two wheeler segment as a whole during the year <((,-(0 grew by over &0C. This growth has been due to the -overnment%s initiative on rural roads and better connectivity with ma)or towns and cities, improved agricultural performance, upward trend of purchasing power in the hands of rural people. The northward trend of growth among two-wheelers is set to continue in the years ahead. *otor)y)les S les 2Nos34: "##1$#" <:(6D<D "##"$#% D'76&70 "##%$#& ,D00&6' "##&$#' 0&:D':, "##'$#( 6<(&<&,

9

Botorcycles account for nearly '(C of the total two wheeler sales in the country. This trend is set to continue as more and more models of two wheelers enter the market. The figures above show the sales of motor cycles over the years.

Co5+ ny Profile'
E eroF, is the brand name used by the Bun)al brothers in the year &:06 with the flagship company ero /ycles. The two-wheeler manufacturing business of bicycle components had originally started in the &:,(Gs and turned into the worldGs largest bicycle manufacturer today. ero is a name synonymous with two-wheelers in 2ndia today. The Bun)als roll their own steel, make free wheel bicycle critical components and have diversified into different ventures like product design. The basic aim of ero -roup isH ETo provide e=cellent ero ero

transportation to the common man at easily affordable prices and to provide total satisfaction in all its spheres of activityF. The groupGs vision is to build long lasting relationships with everyone including customers, workers, dealers and vendors also. The -roup has a passion for setting higher standards and E*ngineering 5atisfactionF is the prime motivation, way of life and work culture of the -roup. 2n the year &:',, *r3 6ri75o1 n L l *un7 l, the /hairman and Banaging .irector of ero ero onda Botors headed an onda Botor /ompany Atd. alliance between the Bun)al family and

onda Botorcycles Aimited is an 2ndian manufacturer of

7

motorcycles and scooters. &:', between the

ero

onda is a )oint venture that began in onda from >apan.

ero group of 2ndia and

The manufacturing plant which was estamblishe in dharushera in state of haryana started manufacturing the /.-&(( model motorcycle in &:'0. the /.-&(( was powered b indiaGs first four stoke engine, the uni#ue selling point that put pollution control and #uality. ero- onda was among the first manufacturers to understand the impact of product differentiation and market segmentation on sales revenues. ero- onda devised three models catering to different segments. The /.-&(( bike was e=cellent pick up for the rural and semi-urban customer for whom cost was critical consideration. The c.&(( was a basic model for urban market. 5plendor catered to the middle-class, office-going sedment. 2ndia has finnaly got a worldGs leader in manufacturing with Eno problemF ero- onda motors Atd.( B). B has attained the distinction of being the largest two-wheeler company in the worldin volume terms, with a new factory on the anvil, it is gearing itself for operation one billion, targeting I & million revenues in <((<-(D. ne=t year, we will enter the billionaireGs club . the distinction of being the largest two-wheeler company in the worldcame in calender <((&, with sales rocking past the one million mark in the first nine months of the currant fiscal year.this performance was in con)unction with splender, launched in &::0, becoming the worldGs largest selling bike.after they introduce one by one new models. The company believes that the synergy between technology, systems, and human resources to provide products and services that meet the #uality, performance, and price aspirations of our customers. by doing so, the company is maintain the highest standards of ethics and ero- onda in the driverGs seat in the marketplace. 5oon , the /.-&(( set the standards for fuel efficiency,

:

societal responsibilities, The

ero

onda Botors is constantly innovate

their products and processes, and develop teams that keep the momentum going to take the company to e=cellence in the new millennium. This alliance became one of the most successful )oint ventures in 2ndia.

8oundedH ead#uarters H 1ey peopleH 2ndustryH ?roductsH ;evenueH

>anuary &:, &:', aryana ,2ndia

+ri)mohan Aall Bun)al (/hairman and B...) 9utomotive Botorcycles, 5cooters 9pp.- 7,0D6 crores ;s.<((,-<((0

13% 6usiness ,ro0t1: 2t holds the record for most popular bike in the world by sales for 2ts 5plendor model. venture with ero onda Botors Aimited was established in )oint onda Botors of >apan in &:',, to manufacture

motorcycles. 2t is currently the largest producer of Two Wheelers in the world. 2t sold D million bikes in the year <((0-<((6. ;ecently it has also entered in scooter manufacturing, with its model ?A*954;* mainly

1+

aimed at girls. The

ero -roup has done business differently right from

the start and that is what has helped them to achieve break-through in the competitive two-wheeler market. The ero -roup%s phenomenal growth is the result of constant

innovations, a close watch on costs and the dynamic leadership of the -roup /hairman, characteri$ed by a culture of entrepreneurship, of right attitudes and building stronger relationships with investors, partners, vendors and dealers and customers.

11

8ision% EWe at ero- onda group are continuously striving for synergy between technology system and honors resources to provide products service that meet the #uality preference and the price aspiration of the customers while doing so we maintain the highest standard of ethics and societal responsibility, constantly innovate product and process, and develop teams that keeps the momentum going to take the grap to e=cellence in everything we do.F *ission% E2s what drives ero- onda to new height in e=cellence and help the organi$ation getting a uni#ue and mutually beneficial relationship with all its stake holding.

12

Liter ture re9ie0& ?reference or taste is a concept used in the social science particularly economics, it assumes a real or imagined EchoiceF between alternatives and the possibility of rank ordering of these alternatives based on happiness, satisfaction, gratification, en)oyment, utility they provide more generally. 2t can be seen as a source of motivation. /ognitive sciences individual preferences enable choice of ob)ectives goals. 2n addition, more consumption of a normal goods is generally ( but not always ) assumed to be preferred to less consumption. ?reference rank translation is a mathematical techni#ue used by marketers to convert stated preferences in to purchase probabilities that is into an estimate of actual buying behavior. 2t takes survey data on consumersG preferences and converts it in to actual purchase probability. !ne consumer would in general have different consumption behaviors or preference from another. e may spend money on computers and technical books while the other may spend on two-wheelers. 9vailability of this information on consumer preference will be of great value to a marketing company. *.g. 9 bank or a credit card company that can use this information to target different groups of consumer for improved response rate or profit. +y the same to key information on consation preference of the residents in one specific region for improved profit. Therefore, it is very important to have a tool that can help analysis consumersG behavior and forecast the changes in purchase pattern and changes in purchase trend.

13

9ccording to tray Jorcross, Aondon, 2 believe very strongly that consumers have a right )ust because it is getting harder to reach consumers does not mean that marketers should be more devious or more forceful in their attempts to reach us. 2n fact, #uite the opposite, many of us are happy to be contacted with relevant timely, meaningful offers. owever, it is going to be on our terms, no longer victims of aggressive marketing we want to participate in the process with trusted brands and partners. /ome and hang out with me here on consumer preference and learn how as a consumer. Kou can have more control than you thought. respectful way. Today as we know that the growth rate of two-wheeler industry is too high and due to the high level of competition each and every company has to introduce new two-wheeler into the market is not a easy task, the preference of the consumer. 5o that the companies can emphasis more on that kind of features which the customer are demanding. 8or this reason we are going to study on personal preference of customer on two-wheeler. Today all most all products are available for the buyers and also number of alternatives are available while they are taking purchasing decision. The aim of marketer is to meet and satisfy target customerGs need and wants. The field of customer preference studies how individual group and organi$ation select, buy use and dispose of goods service, ideas and e=perience to satisfy their need and desires. 5o the knowledge of preference is essential for marketers because the customer bring change in to the marketer. ow you can research people in an effective and

14

15

CHAPTER ": RESEARCH *ETHODOLO,:
"31 Pro;le5 Definition:
EThe know the preference of the consumer about wheeler in Javsari region.F ero- onda two

"3" Rese r)1 O;7e)ti9es:
• • • • To know the perception about region. To find out the attribute which are consider by consumer while purchase two-wheeler. To know the image of the consumer. To determine the degree of association between the different respect to satisfaction. ero onda two-wheeler models and demographic variables with ero- onda two-wheeler in the mind of ero- onda two-wheeler in Javsari

"3% Rese r)1 Desi!n:
ere, 2 have selected the .escriptive research design because here we want to study the behavior of customers about two-wheeler. S 5+lin! Desi!n: ere non-probability convenience sampling has been used. S 5+le Si<e: The sample si$e is <(( respondents. considered &'( sample respondents. owever, 2 have

18

S 5+lin! Unit: The sampling unit has been considering them who can come for in#uiry at Betro Botors. C1oi)e of Sur9ey *et1od: ere, we have selected the personal interview method for the research. Rese r)1 instru5ent: Luestionnaire was used for the purpose of the data collection as the research instrument. Luestionnaire consisted of both closed ended #uestions including rating sculls. Pre$testin!: 2t is necessary to check the #uestionnaire before actual research is done. Therefore pre-testing is done. 2n this case, pre-testing was done for &0 respondents, after some modification #uestionnaire was finali$ed. D te Colle)tion *et1od: The data collection method used is personal interview method. are collected from the websites and maga$ines. ere the primary data are collected by #uestionnaire and secondary data

"3& D t

An lysis Tools:

8or determining descriptive characteristics, percentage method was used for nominal scale data and mean and standard deviation was used for interval scale data. 8urther, for determining inferential statistics, chi-s#uare analysis was used for nominal scale and t-tests were used for interval scale. The tool selection was based on the type of data and only that tool was selected which is most appropriate for the particular type of data. 8or instance, chi-s#uare analysis is most suitable for nominal scale data and t-test is most suitable for interval scale data and hence they were used.

19

"3' Li5it tions of Rese r)1:
• • • • • The survey work was conducted in Javsari only so, it cannot cover the preference of other areaGs consumer. The sample si$e taken for the survey work was <(( because of the limited time period. There is a chance of mistake in the answer because of the limited knowledge of the respondent. This pro)ect work is prepared as per my limited under standing of sub)ect. ?robability sampling was not used due to time and cost constraints and therefore the results cannot be generali$ed to the population.

17

1:

C1 +ter3% D t

An lysis = Inter+ret tion

>31 Do you 1 9e t0o$01eeler? Pur+oseTo know the consumer have two-wheeler or not.
Owner

Frequency Yes No Total 127 53 180

Percent 70.6 29.4 100.0

Owner Yes No

2+

Of 180 eo le !nter"!e#e$% !t !s foun$ t&at 70.6' of eo le alrea$y &a"e t#o( #&eeler% an$ re)a!n!n* 29.4' of eo le &a"e no t#o(#&eeler.

>3"3 W1i)1 )o5+ ny@s t0o$01eeler you 1 9e ? Pur+ose To know which companyGs two wheeler consumer Present t0o W1eeler
Frequency 0 +ero +on$a +on$a T,.a/a/ Ot&ers Total 53 36 25 34 23 9 180 Percent 29.4 20.0 13.9 18.9 12.8 5.0 100.0

Present 2 Wheeler

60

50

Frequency

40

30

20

10

0 0 +ero +on$a +on$a T,.a/a/ Ot&ers

Present 2 Wheeler

21

!f &<7 (7(.6C) people have already two-wheeler, of them <'.D0C have ero- onda companyGs two-wheeler,&:.6'C have onda companyGs,<6.77C have T@5 companyGs, &'.&&C +a)a) companyGs and remaining 7.&C have other companyGs two wheeler . >3%3 Sin)eA Ho0 lon! 1 9e ;ein! you usin! t0o$01eeler ? Pur+ose To know since how long they use two-wheeler.

Usin! " W1eeler
Frequency 0 -!nce 1 Year -!nce 1 to 2 Year -!nce 2 to 5 Year 0ore t&an 5 Year Total 53 8 35 52 32 180 Percent 29.4 4.4 19.4 28.9 17.8 100.0

Using 2 Wheeler

60

50

Frequency

40

30

20

10

0 0 -!nce 1 Year -!nce 1 to 2 Year -!nce 2 to 5 Year 0ore t&an 5 Year

Using 2 Wheeler

!f &<7 people have already two-wheeler, of them 6.D C people are

22

using since & year , <7.00C people are since & to < year, ,(.:,C people are since < to 0 year, and <0.<(C people are using more than 0 year.

>3& Ans0er t1e st te5ent rel ted to your o+inion 0it1 t0o$ 01eeler you 0 nt3 Pur+ose To kno; feature attri1ute ;#ic# are con(ider ;#en ,urc#a(in5 t;o4;#eeler &313 It s1ould ;e stylis1 Inferen)e: Null Hy+ot1eses 2Ho4: There is no significant difference between the calculated sample mean and hypothesi$ed populations mean (,.((). 2n other words, we hypothesi$e that the customers agree that that they want to stylish M stunning look in two-wheeler. oH = N O N ,.( Altern ti9e Hy+ot1esis 2H14H There is significant difference between calculated mean and hypothesi$ed population mean. 2n other words, the customers not agree that they want to stylish M stunning look in two-wheeler.
&

nd stunnin! looB 3

H = P O, Test: !ne sample t-test is chosen because the

St tisti) l

measurement of data is interval in nature. Si!nifi) n)e le9el: (.(0 One$S 5+le St tisti)s
N 0ean -t$. 1e"!at!on -t$. 2rror 0ean

23

3oo4s

180

3.83

1.018

.076

One$S 5+le Test
Test ,alue 5 4 0ean -!*. 62(ta!le$7 1!fference .024 (.172

3oo4s

T (2.269

1f 179

95' 8onf!$ence 9nter"al of t&e 1!fference (.32 (.02

ere, one sample t-test is conducted and the p-value is (.(<,, less than the significance level value of (.(0, so our null hypothesis is re)ected and alternative hypothesis is accepted. 2n other word, we can say that the customers not agree that they want to stylish M stunning look, it means than they are neutral or disagree desire about stylish and stunning look in two-wheeler. &36 T0o$01eeler s1ould !i9e !ood 5ile !e3 Inferen)e: Null Hy+ot1eses 2Ho4: There is no significant difference between the calculated sample mean and hypothesi$ed populations mean (,.((). 2n other words, we hypothesi$e that the customers agree that that they want to mileage in two-wheeler. oH = N O N ,.( Altern ti9e Hy+ot1esis 2H14H There is significant difference between calculated mean and hypothesi$ed population mean. 2n other words, the customers not agree that they want to mileage in two-wheeler.
&

H = P O, Test: !ne sample t-test is chosen because the

St tisti) l

measurement of data is interval in nature. 24

Si!nifi) n)e le9el: (.(0

One$S 5+le St tisti)s
N 0!lea*e 180 0ean 4.16 -t$. 1e"!at!on .806 -t$. 2rror 0ean .060

One$S 5+le Test
Test ,alue 5 4 0ean -!*. 62(ta!le$7 1!fference .008 .161

0!lea*e

T 2.681

1f 179

95' 8onf!$ence 9nter"al of t&e 1!fference .04 .28

ere, one sample t-test is conducted and the p-value is (.((' less than the significance level value of (.(0, so our null hypothesis is re)ected and alternative hypothesis is accepted. 2n other word, we can say that the customers not agree, it means they neutral or disagree about more mileage.

&3C T0o$01eeler s1ould 1 9e lo0 5 inten n)e3 Inferen)e: Null Hy+ot1eses 2Ho4: There is no significant difference between the calculated sample mean and hypothesi$ed populations mean (,.((). 2n other words, we hypothesi$e that the customers agree that that they want to less maintenance in two-wheeler. oH = N O N ,.( Altern ti9e Hy+ot1esis 2H14H There is significant difference between calculated mean and hypothesi$ed population mean. 2n other words,

25

the customers not agree that they want to maintenance in twowheeler.
&

H = P O, Test: !ne sample t-test is chosen because the

St tisti) l

measurement of data is interval in nature. Si!nifi) n)e le9el: (.(0 One$S 5+le St tisti)s
N 0a!ntenance 180 0ean 4.32 -t$. 1e"!at!on .869 -t$. 2rror 0ean .065

One$S 5+le Test
Test ,alue 5 4 0ean -!*. 62(ta!le$7 1!fference .000 .322

0a!ntenance

T 4.972

1f 179

95' 8onf!$ence 9nter"al of t&e 1!fference .19 .45

ere, one sample t-test is conducted and the p-value is (.(((, less than the significance level value of (.(0, so our null hypothesis is re)ected and alternative hypothesis is accepted. 2n other word, we can say that the customers not agree about less maintenance, it means that they are neutral or disagree about maintenance. &3D t0o$01eeler s1ould 1 9e Inferen)e: Null Hy+ot1eses 2Ho4: There is no significant difference between the calculated sample mean and hypothesi$ed populations mean (,.((). 2n other words, we hypothesi$e that the customers agree that that they want two-wheeler in affordable price. fford ;le +ri)e3

28

oH = N O N ,.( Altern ti9e Hy+ot1esis 2H14H There is significant difference between calculated mean and hypothesi$ed population mean. 2n other words, the customers not agree that they want two-wheeler in affordable price.
&

H = P O, Test: !ne sample t-test is chosen because the

St tisti) l

measurement of data is interval in nature. Si!nifi) n)e le9el: (.(0 One$S 5+le St tisti)s
N Pr!ce 180 0ean 3.87 -t$. 1e"!at!on .916 -t$. 2rror 0ean .068

One$S 5+le Test
Test ,alue 5 4 0ean -!*. 62(ta!le$7 1!fference .063 (.128

Pr!ce

t (1.872

$f 179

95' 8onf!$ence 9nter"al of t&e 1!fference (.26 .01

ere, one sample t-test is conducted and the p-value is (.(6D greater than the significance level value of (.(0, so our null hypothesis is accepted and alternative hypothesis is re)ected. 2n other word, we can say that the customers agree that they want two-wheeler in affordable price. &3E t0o$01eeler s1ould ;e +o0erful3 Inferen)e:

29

Null Hy+ot1eses 2Ho4: There is no significant difference between the calculated sample mean and hypothesi$ed populations mean (,.((). 2n other words, we hypothesi$e that the customers agree that that they want to more powerful two-wheeler. oH = N O N ,.( Altern ti9e Hy+ot1esis 2H14H There is significant difference between calculated mean and hypothesi$ed population mean. 2n other words, the customers not agree that they want to more powerful two-wheeler.
&

H = P O, Test: !ne sample t-test is chosen because the

St tisti) l

measurement of data is interval in nature. Si!nifi) n)e le9el: (.(0 One$S 5+le St tisti)s
N Po#erful 180 0ean 4.03 -t$. 1e"!at!on .927 -t$. 2rror 0ean .069

One$S 5+le Test
Test ,alue 5 4 0ean -!*. 62(ta!le$7 1!fference .630 .033

T Po#erful .482

1f 179

95' 8onf!$ence 9nter"al of t&e 1!fference (.10 .17

ere, one sample t-test is conducted and the p-value is (.6D(, greater than the significance level value of (.(0, so our null hypothesis is accepted and alternative hypothesis is re)ected. 2n other word, we can say that the customers agree that they want to more powerful twowheeler.

27

&3C T0o$01eeler s1ould 1 9e lo0 0ei!1t3 Inferen)e: Null Hy+ot1eses 2Ho4: There is no significant difference between the calculated sample mean and hypothesi$ed populations mean (,.((). 2n other words, we hypothesi$e that the customers agree that that they want to less weight in two-wheeler. oH = N O N ,.( Altern ti9e Hy+ot1esis 2H14H There is significant difference between calculated mean and hypothesi$ed population mean. 2n other words, the customers not agree that they want to less weight in two-wheeler.
&

H = P O, Test: !ne sample t-test is chosen because the

St tisti) l

measurement of data is interval in nature. Si!nifi) n)e le9el: (.(0 One$S 5+le St tisti)s
N :e!*&t 180 0ean 3.27 -t$. 1e"!at!on 1.087 -t$. 2rror 0ean .081

One$S 5+le Test
Test ,alue 5 4 0ean -!*. 62(ta!le$7 1!fference .000 (.728

:e!*&t

t (8.979

1f 179

95' 8onf!$ence 9nter"al of t&e 1!fference (.89 (.57

2:

ere, one sample t-test is conducted and the p-value is (.(((, less than the significance level value of (.(0, so our null hypothesis is re)ected and alternative hypothesis is accepted. 2n other word, we can say that the customers not agree about less weight, it means that they are neutral or disagree about less weight in two-wheeler. &3, It@s de ler s1ould !i9e ;etter ser9i)e3 Inferen)e: Null Hy+ot1eses 2Ho4: There is no significant difference between the calculated sample mean and hypothesi$ed populations mean (,.((). 2n other words, we hypothesi$e that the customers agree that that they want to better service on two-wheeler. oH = N O N ,.( Altern ti9e Hy+ot1esis 2H14H There is significant difference between calculated mean and hypothesi$ed population mean. 2n other words, the customers not agree that they want to better service on twowheeler.
&

H = P O, Test: !ne sample t-test is chosen because the

St tisti) l

measurement of data is interval in nature. Si!nifi) n)e le9el: (.(0

One$S 5+le St tisti)s
N -er"!ce 180 0ean 3.93 -t$. 1e"!at!on .846 -t$. 2rror 0ean .063

3+

One$S 5+le Test
Test ,alue 5 4 0ean -!*. 62(ta!le$7 1!fference .253 (.072

-er"!ce

t (1.146

1f 179

95' 8onf!$ence 9nter"al of t&e 1!fference (.20 .05

ere, one sample t-test is conducted and the p-value is (.<0D, greater than the significance level value of (.(0, so our null hypothesis is accepted and alternative hypothesis is re)ected. 2n other word, we can say that the customers agree that they want to better service from company on two-wheeler.

&3H )o5+ ny s1ould !i9e 0 rr nty on t0o$01eeler3 Inferen)e: Null Hy+ot1eses 2Ho4: There is no significant difference between the calculated sample mean and hypothesi$ed populations mean (,.((). 2n other words, we hypothesi$e that the customers agree that that they want to more warranty on two-wheeler. oH = N O N ,.( Altern ti9e Hy+ot1esis 2H14H There is significant difference between calculated mean and hypothesi$ed population mean. 2n other words, the customers not agree that they want to more warranty on twowheeler.
&

H = P O, Test: !ne sample t-test is chosen because the

St tisti) l

measurement of data is interval in nature. Si!nifi) n)e le9el: (.(0

31

One$S 5+le St tisti)s
N :arranty 180 0ean 4.13 -t$. 1e"!at!on .787 -t$. 2rror 0ean .059

One$S 5+le Test
Test ,alue 5 4 0ean -!*. 62(ta!le$7 1!fference .024 .133

:arranty

t 2.274

1f 179

95' 8onf!$ence 9nter"al of t&e 1!fference .02 .25

ere, one sample t-test is conducted and the p-value is (.(<,, less than the significance level value of (.(0, so our null hypothesis is re)ected and alternative hypothesis is accepted. 2n other word we can say that the customers not desire more warranty on two-wheeler, it means they are neutral or disagree about warranty. &3i T0o$01eeler s1ould !i9e 5ore resell 9 lue3 Inferen)e: Null Hy+ot1eses 2Ho4: There is no significant difference between the calculated sample mean and hypothesi$ed populations mean (,.((). 2n other words, we hypothesi$e that the customers agree that that they want to more resell value on two-wheeler. oH = N O N ,.( Altern ti9e Hy+ot1esis 2H14H There is significant difference between calculated mean and hypothesi$ed population mean. 2n other words, the customers not agree that they want to more resell value on twowheeler.
&

H = P O,

32

St tisti) l

Test:

!ne

sample

t-test

is

chosen

because

the

measurement of data is interval in nature. Si!nifi) n)e le9el: (.(0 One$S 5+le St tisti)s
N ;esell 180 0ean 4.18 -t$. 1e"!at!on .780 -t$. 2rror 0ean .058

One$S 5+le Test
Test ,alue 5 4 0ean -!*. 62(ta!le$7 1!fference .002 .183

;esell

t 3.153

1f 179

95' 8onf!$ence 9nter"al of t&e 1!fference .07 .30

ere, one sample t-test is conducted and the p-value is (.((<, less than the significance level value of (.(0, so our null hypothesis is re)ected and alternative hypothesis is accepted. 2n other word we can say that the customers not desire more resell value on two-wheeler, it means they neutral or disagree about resell value.

33

>3' 01i)1 t0o$01eeler does you 0 nts to +ur)1 se?

Pur)1 se
Frequency 81 1elu<e - len$or Plus Pass!on Plus - len$or N=> Pleasure -u er - len$or >la)our ?c&!e"er @ar!A)a 8.B =(trea) Total 18 26 32 12 19 20 16 5 15 17 180 Percent 10.0 14.4 17.8 6.7 10.6 11.1 8.9 2.8 8.3 9.4 100.0

2n &'( respondents, ma=imum D< respondents want to purchase ?assion ?lus and minimum five respondents want to purchase 9chiever.

34

Purchase
81 1elu< - len$er Plus Pass!on Plus - len$er N=> Pleasure -u er - len$er >la)our ?c&!e"er @ar!A)a 8.B =(trea)

Pur)1 se D

!e Crosst ;ul tion
?*e 18 ( 25 26 ( 35 8 8 16 6 6 11 10 1 8 4 36 C 50 6 6 6 1 0 4 1 0 1 1 ?Do"e 50 1 4 1 0 0 0 0 0 0 0 18 26 32 12 19 20 16 5 15 17 Total

Purc&ase

81 1elu<e - len$or Plus Pass!on Plus - len$or N=> Pleasure -u er - len$or >la)our ?c&!e"er @ar!A)a 8.B =( trea)

3 8 9 5 13 5 5 4 6 12

35

Total

70

78

26

6

180

Null Hy+ot1esis 2H#4: There is no significance association between ?urchase and 9ge. Altern ti9e Hy+ot1esis 2H14: between ?urchase and 9ge. Si!nifi) nt Le9el: (.(0 C1i$SEu re Tests
Pearson 8&!( -quare N of ,al!$ 8ases ,alue 49.977 180 1f 27 ?sy) . -!*. 62(s!$e$7 .005

There is significance association

Sy55etri) *e sures
8ont!n*ency 8oeff!c!ent N of "al!$ cases ,alue .466 180 ? ro<. -!*. .005

Inferen)e: EF+l n tion of Pe rson@s C1i$sEu re: The /hi-s#uare test is carried out at :0C confidence level ((.(0 significance level). The ?earson /hi-s#uare value comes out as (.((0A 01i)1 is less than the significance level value of (.(0. 2t means alternative hypothesis accepted, 2 can say that there e=ists a significant association between age group and purchasing of model. EF+l n tion of Contin!en)y Co$effi)ient:

38

The contingency co-efficient measures the strength of the output. 2f the value is close to $ero, there is no strong correlation between two variables. !n the other hand, if the value ranges between (.0 and &, there e=ists a strong correlation. ere, we can conclude that there is no strong correlation between age group and purchasing a model because the value of contingency coefficient is (.,66.

Pur)1 se D in)o5e Crosst ;ul tion
9nco)e 3ess T&an 6%000 10 5 3 0 0 0 1 0 0 0 19 6%001 ( 12%000 7 11 15 9 5 7 4 1 1 6 66 12%001 ( 17%000 1 6 7 2 6 5 5 1 1 6 40 17%001 ( 25%000 0 3 4 0 5 2 0 3 5 2 24 ?Do"e 25%000 0 1 3 1 3 6 6 0 8 3 31 Total

Purc&as e

81 1elu<e - len$or Plus Pass!on Plus - len$or N=> Pleasure -u er - len$or >la)our ?c&!e"er @ar!A)a 8.B =( trea)

18 26 32 12 19 20 16 5 15 17 180

Total

39

Null Hy+ot1esis 2H#4: There is no significance association between ?urchase and 2ncome. Altern ti9e Hy+ot1esis 2H14: between ?urchase and 2ncome. Si!nifi) nt Le9el: (.(0 C1i$SEu re Tests
Pearson 8&!( -quare N of ,al!$ 8ases ,alue 110.917 180 $f 36 ?sy) . -!*. 62(s!$e$7 .000

There is significance association

Sy55etri) *e sures
8ont!n*ency 8oeff!c!ent N of "al!$ cases . ,alue .617 180 ? ro<. -!*. .000

Inferen)e: EF+l n tion of Pe rson@s C1i$sEu re: The /hi-s#uare test is carried out at :0C confidence level ((.(0 significance level). The ?earson /hi-s#uare value comes out as (.(((A 01i)1 is less than the significance level value of (.(0. 2t means alternative hypothesis accepted, 2 can say that there e=ists a significant association between monthly income and purchasing a model.

37

EF+l n tion of Contin!en)y Co$effi)ient: The contingency co-efficient measures the strength of the output. 2f the value is close to $ero, there is no strong correlation between two variables. !n the other hand, if the value ranges between (.0 and &, there e=ists a strong correlation. ere, we can conclude that there e=ist a strong correlation between monthly income and selection of model because the value of contingency co-efficient is (.6&7.

Pur)1 se D o))u+ tion Crosst ;ul tion
Occu at!on -tu$ent Purc&ase 81 1elu<e - len$or Plus Pass!on Plus - len$or N=> Pleasure -u er - len$or >la)our ?c&!e"er @ar!A)a 8.B =( trea) 1 2 6 1 10 3 3 1 6 9 .us!ness) an 1 6 6 4 1 2 4 2 5 2 -er"!ce )an 11 11 16 5 5 10 7 2 3 6 Far)er 4 4 4 2 1 3 0 0 1 0 Ot&ers 1 3 0 0 2 2 2 0 0 0 18 26 32 12 19 20 16 5 15 17 Total

3:

Total

42

33

76

19

10

180

Null Hy+ot1esis 2H#4: There is no significance association between ?urchase and occupation. Altern ti9e Hy+ot1esis 2H14: between ?urchase and occupation. Si!nifi) nt Le9el: (.(0 C1i$SEu re Tests
Pearson 8&!( -quare N of ,al!$ 8ases ,alue 55.397 180 1f 36 ?sy) . -!*. 62(s!$e$7 .020

There is significance association

Sy55etri) *e sures
,alue .485 180 ? ro<. -!*. .020

8ont!n*ency 8oeff!c!ent N of "al!$ cases

Inferen)e: EF+l n tion of Pe rson@s C1i$sEu re: The /hi-s#uare test is carried out at :0C confidence level ((.(0 significance level). The ?earson /hi-s#uare value comes out as (.(<(A 01i)1 is less than the significance level value of (.(0. 2t means alternative hypothesis accepted, 2 can say that there e=ists a significant association between occupation and purchasing a model. EF+l n tion of Contin!en)y Co$effi)ient: The contingency co-efficient measures the strength of the output. 2f the value is close to $ero, there is no strong correlation between two variables. !n the other hand, if the value ranges between (.0 and &, there e=ists a strong correlation.

4+

ere, we can conclude that there is a no strong correlation between occupation and purchasing a model because the value of contingency co-efficient is (.,'0

Pur)1 se D edu) tion Crosst ;ul tion
e$ucat! on .elo# +-8 11 4 6 0 0 0 1 0 0 1 23 Total +-8 7 13 6 7 7 7 2 2 1 2 54 >ra$uate 0 7 13 4 8 10 11 1 8 9 71 Post >ra$uate 0 2 6 1 4 3 2 2 5 5 30 Ot&ers 0 0 1 0 0 0 0 0 1 0 2 18 26 32 12 19 20 16 5 15 17 180

Purc&ase

81 1elu<e - len$or Plus Pass!on Plus - len$or N=> Pleasure -u er - len$or >la)our ?c&!e"er @ar!A)a 8.B =(trea)

Total

41

Null Hy+ot1esis 2H#4: There is no significance association between ?urchase and *ducation. Altern ti9e Hy+ot1esis 2H14: between ?urchase and *ducation. Si!nifi) nt Le9el: (.(0 C1i$SEu re Tests
Pearson 8&!( -quare N of ,al!$ 8ases ,alue 91.751 180 $f 36 ?sy) . -!*. 62(s!$e$7 .000

There is significance association

Sy55etri) *e sures
8ont!n*ency 8oeff!c!ent N of "al!$ cases ,alue .581 180 ? ro<. -!*. .000

Inferen)e: EF+l n tion of Pe rson@s C1i$sEu re: The /hi-s#uare test is carried out at :0C confidence level ((.(0 significance level). The ?earson /hi-s#uare value comes out as (.(((A 01i)1 is less than the significance level value of (.(0. 2t means alternative hypothesis accepted, 2 can say that there e=ists a significant association between *ducation and purchasing a model. EF+l n tion of Contin!en)y Co$effi)ient:

42

The contingency co-efficient measures the strength of the output. 2f the value is close to (, there is no strong correlation between two variables. !n the other hand, if the value ranges between (.0 and &, there e=ists a strong correlation. ere, we can conclude that there e=ist a strong correlation between *ducation and purchasing a model because the value of contingency co-efficient is (.0'&

>3( Ans0er t1e st te5ent rel ted to your o+inion 0it1 Hero$ Hond t0o$01eeler3 Pur+ose To know consumer perceptual feature attribute regarding onda. (3A Hero$Hond Inferen)e: Null Hy+ot1eses 2Ho4: There is no significant difference between the calculated sample mean and hypothesi$ed populations mean (,.((). 2n other words, we hypothesi$e that the customers agree that eroonda two-wheeler has stylish M stunning look. oH = N O N ,.( Altern ti9e Hy+ot1esis 2H14H There is significant difference between calculated mean and hypothesi$ed population mean. 2n other words, 1 s stylis1 = stunnin! in looB3 ero-

43

the customers not agree that stunning look.
&

ero- onda two-wheeler has stylish M

H = P O, Test: !ne sample t-test is chosen because the

St tisti) l

measurement of data is interval in nature. Si!nifi) n)e le9el: (.(0 One$S 5+le St tisti)s
N 3oo4s 180 0ean 4.05 -t$. 1e"!at!on .757 -t$. 2rror 0ean .056

One$S 5+le Test
Test ,alue 5 4 0ean -!*. 62(ta!le$7 1!fference .377 .050

t 3oo4s .886

1f 179

95' 8onf!$ence 9nter"al of t&e 1!fference (.06 .16

ere, one sample t-test is conducted and the p-value is (.D77, greater than the significance level value of (.(0, so our null hypothesis is accepted and alternative hypothesis is re)ected. 2n other word, we can say that the customers agree that look. >3(36 Hero$Hond Inferen)e: Null Hy+ot1eses 2Ho4: There is no significant difference between the calculated sample mean and hypothesi$ed populations mean (,.((). 2n !i9es !ood 5ile !e3 ero- onda has stylish M stunning

44

other words, we hypothesi$e that the customers agree that that (nda gives more mileage. oH = N O N ,.(

ero-

Altern ti9e Hy+ot1esis 2H14H There is significant difference between calculated mean and hypothesi$ed population mean. 2n other words, the customers not agree that
&

ero- onda gives more mileage.

H = P O, Test: !ne sample t-test is chosen because the

St tisti) l

measurement of data is interval in nature. Si!nifi) n)e le9el: (.(0

One$S 5+le St tisti)s
N 0!lea*e 180 0ean 4.04 -t$. 1e"!at!on .890 -t$. 2rror 0ean .066

One$S 5+le Test
Test ,alue 5 4 0ean -!*. 62(ta!le$7 1!fference .504 .044

t 0!lea*e .670

1f 179

95' 8onf!$ence 9nter"al of t&e 1!fference (.09 .18

ere, one sample t-test is conducted and the p-value is (.0(,, greater than the significance level value of (.(0, so our null hypothesis is accepted and alternative hypothesis is re)ected. 2n other word, we can say that the customers agree that ero onda gives more mileage.

>3(3C Hero$Hond

1 s lo0 5 inten n)e3

45

Inferen)e: Null Hy+ot1eses 2Ho4: There is no significant difference between the calculated sample mean and hypothesi$ed populations mean (,.((). 2n other words, we hypothesi$e that the customers agree that that eroonda has low maintenance.. oH = N O N ,.( Altern ti9e Hy+ot1esis 2H14H There is significant difference between calculated mean and hypothesi$ed population mean. 2n other words, the customers not agree that
&

ero- onda has low maintenance.

H = P O, Test: !ne sample t-test is chosen because the

St tisti) l

measurement of data is interval in nature. Si!nifi) n)e le9el: (.(0 One$S 5+le St tisti)s
N 0a!ntence 180 0ean 4.04 -t$. 1e"!at!on .956 -t$. 2rror 0ean .071

One$S 5+le Test
Test ,alue 5 4 0ean -!*. 62(ta!le$7 1!fference .534 .044

T 0a!ntence .624

1f 179

95' 8onf!$ence 9nter"al of t&e 1!fference (.10 .19

ere, one sample t-test is conducted and the p-value is (.0D,, greater than the significance level value of (.(0, so our null hypothesis is accepted and alternative hypothesis is re)ected. 2n other word, we can say that the customers agree that ero onda has low maintenance.

>3(3D Hero$Hond

1 s

fford ;le +ri)e3

48

Inferen)e: Null Hy+ot1eses 2Ho4: There is no significant difference between the calculated sample mean and hypothesi$ed populations mean (,.((). 2n other words, we hypothesi$e that the customers agree that that ero(nda has affordable price. oH = N O N ,.( Altern ti9e Hy+ot1esis 2H14H There is significant difference between calculated mean and hypothesi$ed population mean. 2n other words, the customers not agree that
&

ero- onda has affordable price.

H = P O, Test: !ne sample t-test is chosen because the

St tisti) l

measurement of data is interval in nature. Si!nifi) n)e le9el: (.(0 One$S 5+le St tisti)s
N Pr!ce 180 0ean 3.71 -t$. 1e"!at!on .948 -t$. 2rror 0ean .071

One$S 5+le Test
Test ,alue 5 4 0ean -!*. 62(ta!le$7 1!fference .000 (.289

Pr!ce

t (4.087

$f 179

95' 8onf!$ence 9nter"al of t&e 1!fference (.43 (.15

ere, one sample t-test is conducted and the p-value is (.(((, less than the significance level value of (.(0, so our null hypothesis is re)ected and alternative hypothesis is accepted. 2n other word we can say that the customers not agree that ero onda has affordable price, it means they are neutral or dis agree about affordable price. 49

>3(3E Hero$Hond Inferen)e:

is 5ore +o0erful3

Null Hy+ot1eses 2Ho4: There is no significant difference between the calculated sample mean and hypothesi$ed populations mean (,.((). 2n other words, we hypothesi$e that the customers agree that that ero(nda is more powerful. oH = N O N ,.( Altern ti9e Hy+ot1esis 2H14H There is significant difference between calculated mean and hypothesi$ed population mean. 2n other words, the customers not agree that
&

ero- onda is more powerful.

H = P O, Test: !ne sample t-test is chosen because the

St tisti) l

measurement of data is interval in nature. Si!nifi) n)e le9el: (.(0 One$S 5+le St tisti)s
N Po#erful 180 0ean 4.02 -t$. 1e"!at!on .794 -t$. 2rror 0ean .059

One$S 5+le Test
Test ,alue 5 4 0ean -!*. 62(ta!le$7 1!fference .779 .017

T Po#erful .281

1f 179

95' 8onf!$ence 9nter"al of t&e 1!fference (.10 .13

ere, one sample t-test is conducted and the p-value is (.77:, greater than the significance level value of (.(0, so our null hypothesis is

47

accepted and alternative hypothesis is re)ected. 2n other word we can say that the customers agree that >3(3C Hero$Hond Inferen)e: Null Hy+ot1eses 2Ho4: There is no significant difference between the calculated sample mean and hypothesi$ed populations mean (,.((). 2n other words, we hypothesi$e that the customers agree that that ero(nda has low weight. oH = N O N ,.( Altern ti9e Hy+ot1esis 2H14H There is significant difference between calculated mean and hypothesi$ed population mean. 2n other words, the customers not agree that
&

ero

onda is more powerful.

1 s lo0 0ei!1t3

ero- onda has low weight.

H = P O, Test: !ne sample t-test is chosen because the

St tisti) l

measurement of data is interval in nature. Si!nifi) n)e le9el: (.(0 One$S 5+le St tisti)s
N :e!*&t 180 0ean 3.28 -t$. 1e"!at!on 1.144 -t$. 2rror 0ean .085

One$S 5+le Test
Test ,alue 5 4 0ean -!*. 62(ta!le$7 1!fference .000 (.722

:e!*&t

t (8.473

1f 179

95' 8onf!$ence 9nter"al of t&e 1!fference (.89 (.55

4:

ere, one sample t-test is conducted and the p-value is (.(((, less than the significance level value of (.(0, so our null hypothesis is re)ected and alternative hypothesis is accepted. 2n other word we can say that the customers not agree that means they are neutral or disagree. >3(3, Hero$Hond Inferen)e: Null Hy+ot1eses 2Ho4: There is no significant difference between the calculated sample mean and hypothesi$ed populations mean (,.((). 2n other words, we hypothesi$e that the customers agree that that ero(ndaGs dealer provide better service. oH = N O N ,.( Altern ti9e Hy+ot1esis 2H14H There is significant difference between calculated mean and hypothesi$ed population mean. 2n other words, the customers not agree that service.
&

ero

onda has low weight, it

de ler +ro9ide ;etter ser9i)e3

ero- ondaGs dealer provide better

H = P O, Test: !ne sample t-test is chosen because the

St tisti) l

measurement of data is interval in nature. Si!nifi) n)e le9el: (.(0 One$S 5+le St tisti)s
N -er"!ce 180 0ean 3.31 -t$. 1e"!at!on 1.043 -t$. 2rror 0ean .078

One$S 5+le Test
Test ,alue 5 4

5+

-er"!ce

t (8.865

1f 179

-!*. 62(ta!le$7 .000

0ean 1!fference (.689

95' 8onf!$ence 9nter"al of t&e 1!fference (.84 (.54

ere, one sample t-test is conducted and the p-value is (.(((, less than the significance level value of (.(0, so our null hypothesis is re)ected and alternative hypothesis is accepted. 2n other word we can say that the customers not agree that ero ondaGs dealer provide better service. 2t means they are neutral or disagree.

>3(3H Hero$Hond Inferen)e:

!i9es 0 rr nty on t0o$01eeler3

Null Hy+ot1eses 2Ho4: There is no significant difference between the calculated sample mean and hypothesi$ed populations mean (,.((). 2n other words, we hypothesi$e that the customers agree that that eroonda gives warranty on two-wheeler. oH = N O N ,.( Altern ti9e Hy+ot1esis 2H14H There is significant difference between calculated mean and hypothesi$ed population mean. 2n other words, the customers not agree that wheeler.
&

ero- onda gives warranty on two-

H = P O, Test: !ne sample t-test is chosen because the

St tisti) l

measurement of data is interval in nature. Si!nifi) n)e le9el: (.(0 One$S 5+le St tisti)s
N 0ean -t$. 1e"!at!on -t$. 2rror 0ean

51

:arranty

180

3.89

.783

.058

One$S 5+le Test
Test ,alue 5 4 0ean -!*. 62(ta!le$7 1!fference .059 (.111

:arranty

t (1.904

1f 179

95' 8onf!$ence 9nter"al of t&e 1!fference (.23 .00

ere, one sample t-test is conducted and the p-value is (.0:, greater than the significance level value of (.(0, so our null hypothesis is accepted and alternative hypothesis is re)ected. 2n other word we can say that the customers agree that wheeler. ero onda gives warranty on two-

>3(3I Hero$Hond Inferen)e:

!i9es 5ore resells 9 lue3

Null Hy+ot1eses 2Ho4: There is no significant difference between the calculated sample mean and hypothesi$ed populations mean (,.((). 2n other words, we hypothesi$e that the customers agree that that ero(nda gives more resell value. oH = N O N ,.( Altern ti9e Hy+ot1esis 2H14H There is significant difference between calculated mean and hypothesi$ed population mean. 2n other words, the customers not agree that
&

ero- onda gives more resell value.

H = P O,

52

St tisti) l

Test:

!ne

sample

t-test

is

chosen

because

the

measurement of data is interval in nature. Si!nifi) n)e le9el: (.(0 One$S 5+le St tisti)s
N ;esell 180 0ean 4.18 -t$. 1e"!at!on .820 -t$. 2rror 0ean .061

One$S 5+le Test
Test ,alue 5 4 0ean -!*. 62(ta!le$7 1!fference .004 .178

;esell

T 2.909

1f 179

95' 8onf!$ence 9nter"al of t&e 1!fference .06 .30

ere, one sample t-test is conducted and the p-value is (.((,, less than the significance level value of (.(0, so our null hypothesis is re)ected and alternative hypothesis is accepted. 2n other word we can say that the customers not agree that value. >37 Cro5 01ere you ) 5e to Bno0 ;out *etro 5otors ? ero onda gives more resell

Pur+ose To know where consumer came to get more information about metro motors Gno0led!e
Frequency Fr!en$ ;elat!"es 8olle*!ans - ouse ?$"ert!se)ent Ot&ers Total 88 32 16 8 33 3 180 Percent 48.9 17.8 8.9 4.4 18.3 1.7 100.0

53

Knowledge

100

80

Frequency

60

40

20

0 Fr!en$ ;elat!"es 8olle*!ous - ouse ?$"ert!se)ent Ot&ers

Knowledge

!f &'( responders '' respondents are know ( aware ) about metro motors thought the friend , and D< respondents are know thought relative, only DD respondents are aware about metro motors through advertising ,&6 respondents aware through collages, ' respondents thought spouse and only D respondents aware thought other variable.

>3. 01 t is your +l nnin! to +ur)1 se Hero Hond

?

Pur+ose To know the consumer planning to purchase hero- onda 9nd estimate demand of ero- onda two-wheeler< Pl nnin!
Frequency 9n 8o)!n* 7 1ays 9n 8o)!n* 15 1ays 9n 8o)!n* 1 0ont& 9n 8o)!n* 3 0ont&s 9n 8o)!n* 6 0ont&s Total 25 35 45 54 21 180 Percent 13.9 19.4 25.0 30.0 11.7 100.0

54

Planning

60

50

Frequency

40

30

20

10

0 9n 8o)!n* 7 1ays 9n 8o)!n* 15 1ays 9n 8o)!n* 1 0ont& 9n 8o)!n* 3 0ont&s 9n 8o)!n* 6 0ont&s

Planning

!f &'( respondents are came for in#uiry for ero- onda two-wheeler, <0 respondents are planning to purchase in coming 7 days ,D0 are planning in coming &0 days, ,0 are planning in coming & month, 0, are planning in coming D month M <& respondents are planning in coming 6 month, 2t means ma=imum are planning before more than & month to purchase two-wheeler.

De5o!r +1i) +rofile
A!e :$
Frequency 18 C 25 26 ( 35 36 ( 50 ?Do"e 50 Total 70 78 26 6 180 Percent 38.9 43.3 14.4 3.3 100.0

55

age

80

60

Frequency

40

20

0 18 ( 25 26 ( 35 36 ( 50 ?Do"e 50

age

!f &'( respondents which are came to in#uired about ero- onda twowheeler , 7( respondents are in &'-<0 age group ,7' are in <6-D0 age group, <6 are in D6-0( age group and only 6 respondents are came to in#uire in above 0( year age group.

,ender :$
Frequency 160 Fe)ale Total 20 180 Percent 88.9 11.1 100.0 ,al!$ Percent 88.9 11.1 100.0 8u)ulat!"e Percent 88.9 100.0

58

>en$er
200

100

Frequency

0 0ale Fe)ale

>en$er

!f &'( respondents, which are came to in#uired about ero- onda two-wheeler, &6( respondents are male and <( are female.

In)o5e :$
Frequency 3ess T&an 6%000 6%001 ( 12%000 12%001 ( 17%000 17%001 ( 25%000 ?Do"e 25%000 Total 19 66 40 24 31 180 Percent 10.6 36.7 22.2 13.3 17.2 100.0

59

income

60

Frequency

40

20

0 3ess T&an 6%000 6%001 ( 12%000 12%001 ( 17%000 17%001 ( 25%000 ?Do"e 25%000

income

!f &'( respondents which are came to in#uired about ero- onda twowheeler , &:respondense are in less than ;s. 6,((( monthly, 66 respondents are in ;s. 6,((& to ;s.&<,((( monthly income, ,( respondents are in ;s. &<,((& to ;s.&7,((( monthly.

O))u+ tion :$

Frequency -tu$ent .us!ness)an -er"!ce)an Far)er Ot&ers Total 42 33 76 19 10 180

Percent 23.3 18.3 42.2 10.6 5.6 100.0

57

occupation

80

60

Frequency

40

20

0 -tu$ent .us!ness)an -er"!ce)an Far)er Ot&ers

occupation

!f &'( respondents which are came to in#uired about ero- onda twowheeler , 76 respondents are serviceman, &: are farmer, ,< are student, DD are businessman, and remaining &( are from others occupation.

Edu) tion :$

Frequency .elo# +-8 +-8 >ra$uate Post >ra$uate Ot&ers 23 54 71 30 2

Percent 12.8 30.0 39.4 16.7 1.1

5:

Total

180

100.0

education

80

60

Frequency

40

20

0 .elo# +-8 +-8 >ra$uate Post >ra$uate Ot&ers

education

!f &'( respondents which are came to in#uired about ero- onda twowheeler, <D respondents are below 5/, 0, are completed 5/, 7& are -raduate, D( are post--raduate, remaining two respondent are obtain other degree.

8+

Cindin!s
 !ut of &'( respondents &<7 respondents already have twowheeler, 0D have no two-wheeler it means they first prefer eroonda. out of &<7, D6 have ero- onda it means they are loyal towards ero- onda, and other :& want to change their twowheeler.

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 Bost of respondents are not desire stylish and stunning look, more mileage, less weight M more warranty.  Bost of respondents want to have powerful two-wheeler in affordable price. They also desire better service from dealer.  Bost of respondents perceived that ero- onda gives stylish M stunning look, less maintenance, more powerful, and dealer gives more warranty.  Bost of respondents perceived that ero- onda is not affordable price and their dealer not give better service.  There is significant association between age M model, income M model, occupation M model, and also education M model.  There is strong relation between education M model, and income M model.  There is no strong relation between age M model, and occupation M model.

Re)o55end tions  9ccording to respondents ero- ondaGs dealer not provide better service, so dealer should have to train service provider so that they courteous with their customers.

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 Bost of customer can desire better service from dealer, so company can suggest dealers to improve their service and also guideline about service improvement, otherwise directly impact on sells.  Bost of customer can desire two-wheeler more powerful in affordable price, so marketer can consider those points and improve technology and tri to satisfy customerGs desire want.  .ealer communicates with customer and gives awareness about uni#ue features of ero- onda and also solves their confusion M misunderstanding because most of people have not aware about their uni#ue features.  ere, that there strong relation between income and model M education and model. 5o marketer considers those points and gives advertisement which influences more those consumer.

83

BIBLIOGRAPHY
< 13 Jargundkar ;a)endra (<((0), Marketing Research, Tata Bc-rawill, Jew .elhi.

84

"3 ?andya 1iran M +ulsari 5mruti (<((0), Enjoy Statistics with SPSS, Jew ?opular ?rakashan, 5urat %3 9nnual report of ero- onda <((7 &3 www.wikipedia.orgQwikiQpreference '3 www.herohonda.comQhistory (3 www.autoindia.comQtwowheeler 73 www.herohonda.comQaboutus

85

>UESTIONNAIRE
Byself Banish ?atel, student of 8.K.B+9, 5;2B/9, Tarsadi, +ardoliBahuva road, doing this summer research training on, HTo Bno0 )usto5er +referen)e ;out Hero$Hond t0o 01eeler in N 9s ri )ity3I /an you spend five minutes to answer the following

88

#uestions" This study is for academic purpose only. Jo information shall be disclosed anywhere. 13 Do you 1 9e t0o$01eeler? Kes R S Jo R S 2f yes then go to #uestion no. <. 2f Jo then go to #uestion no. , "3 W1i)1 )o5+ ny@s t0o$01eeler you 1 9e? ero- onda R S onda R S T@5 R S +a)a) R S !ther (specify) TTTTTTTTTTTTTTTT %3 Sin)eA 1o0 lon! 1 9e ;ein! you usin! t0o$01eeler? 5ince & year R S & to < year R S < to 0 year R S Bore than 0 year R S &3 Ans0er t1e st te5ent rel ted to your o+inion 0it1 t0o$ 01eeler you 0 nt -ive the following rateH Stron!ly dis !ree Dis !ree Neutr l A!ree Stron!ly !ree 1 " % & ' & < D , 0 & < D , 0 & < D , 0 & < D , 0 & < D , 0 & < D , 0 & < D , 0 & < D , 0 89

3 2t should be stylish M stunning look ;. 2t should give good mileage. )3 2t should have low maintenance. d3 2t should have affordable price. e3 2t should be powerful. f3 2t should have low weight. !3 2tGs dealer should give better service. 13 /ompany should give warranty on two-wheeler.

i3 Two-wheeler should give more resell value. '3 W1i)1 5odel of Hero$Hond 13 %3 '3 73 -3 /.-delu= ?assion plus ?leasure -lamour 1ari$ma R R R R S S S S

& < D , 0

you 1 9e interest to +ur)1 se3 R R R R S S S R S S

"3 5plendor plus &3 5plendor JU(3 5uper slender .3 9chiever R S 1#3 /+V- U-tream

(3 Ans0er t1e Euestion rel ted to your o+inion 0it1 Hero$ Hond t0o$01eeler3 -ive the following rateH Stron!ly dis !ree Dis !ree Neutr l A!ree Stron!ly !ree 3 ;. 0 )3 d3 e3 f3 !3 13 1 " % & ' & < D , 0 & < D ,

ero- onda has stylish M stunning in look ero- onda gives good mileage. ero- onda has low maintenance. ero- onda has affordable price. ero- onda is powerful. ero- onda has low weight. ero- onda dealer provide better service. ero- onda gives warranty on two-wheeler.

& < D , 0 & < D , 0 & < D , 0 & < D , 0 & < D , 0 & < D , 0

i3 ero- onda gives more re-sell value. & < D , 0 73 Cro5 01ere you ) 5e to Bno0 ;out *etro *otors? 8riend /ollegians 9dvertisement R R R S S S ;elatives 5pouse R R S S

87

!thers (?lease specify) TTTTTTTTTTTTTTTTTTTTTTTTTTTTT .3 W1 t is your +l nnin! to +ur)1 se Hero Hond ? &. <. D. ,. 0. 2n 2n 2n 2n 2n coming coming coming coming coming 7 .ays. &0 .ays. & Bonth. D months. 6 months. R R R R R S S S S S

De5o!r +1i) l )ontents:
A!e: &'-<0 R ,ender: Bale R S 8emale R S S R S D6-0( <6-D0 R S R S 9bove 0(

*ont1ly House 1old in)o5e: Aess than 6,((( R R S &7,((&-<0((( O))u+ tion: 5tudent R S S 8armer R Edu) tion: +elow 5/ R S 5/ -raduate R S ?ost -raduateR S !thers (?lease specify) TTTTTTTTTTTTTTTTTTTTTTTTTTTTT R S S +usinessman !thers R R S S 5erviceman R S R 6,((&-&<,((( R S S 9bove <0((( R &<,((&-&7,((( S

8: