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A glimpse at our new initiatives is also given, as well as a quick message to past sponsors.
> The forecasted budget tells you exactly where the money you provide will go and the demographics show what audience you will reach.
> Sponsorship package details are given here to make the choice easier. A brief look at some of the charities we support each year is also given.
> The last page gives you our contact information, the recommended course of action and a sample sponsorship form to fill out.
ACADEMIC PRofESSIoNAl SoCIAl
EXECUTIVE SUMMARY Answering Your Questions First
This year we wanted to take a different approach to our package. We consulted past sponsors first, listened to their questions, and tried to find out exactly what they wanted to know from us. Below are the questions most commonly encountered.
To help our student members develop academically, socially and profesionally so that they can empower themselves to face any challenge in the workplace.
Q: How old is the organization? The MIS Association started operating in 1988 and has not stopped improving since. Q: Who is your main audience? All students in the faculty of management, IS/IT course professors, and our other partners and sponsors. In other words, the future users of your products, future employees and possible future clients. Q: Where will we have the opportunity to connect to this audience through brand recognition and general visibility? Your company’s branding material could appear on our web site, at every professional and academic event we organize, in our office, on faculty screens and in the kits we distribute to members through the year. Also meet the audience in person at our events.
Q: How can we ensure that our investment is well-spent? A budget forecast for the current year is presented in this package. At the end of every two semesters, the MISA commits to producing a detailed report with the year’s activities, events and achievements. Q: What if we decide not to participate? What are we losing out on? You would miss out on a wealth of competitive advantage obtained by: having the ability to connect with top students, obtaining the exposure that could be gained at our high-profile events and having the chance to give back to the community. Q: Monetary support is key but are there other ways to support your association? People: judges for case competitions, a speaker for the MISA Wine & Cheese and carreer contacts. Also appreciated are: branding material items, student job opportunity postings and MIS case studies.
To respond to the needs of our members and our sponsors by organizing activities that connect and enrich to both groups.
Integrity in all activities Commitment to members Cultural diversity
YEARlY EVENTS AND ACTIVITIES
Year after year, the Association uses the events and activities below to achieve its mission and improve students in three facets.
New Initiatives For The Coming Year
Below are four exciting activities the Association is putting together to connect you to our members.
MIS WINE & CHEESE Annual formal event for students to connect with the Ottawa business community and listen to an influential IS/IT professional speaker. Funds are raised for a chosen charity. TBTC
THE MIS CASE CoMPETITIoN We are pleased to host our third annual business case competition in January of 2010. With a unique spin on the traditional concept, contestants will challenge their analytical and communication skills. Two challenging cases will be provided to be solved in teams of three within 48 hours. Afterwards, a final case will be distributed to be solved individually by the members of the best team. High-quality answers are to be expected to redeem the grand prize as well as the prestigious title. Time is running out to get involved! This is a fantastic opportunity to have top university students solve your very own business challenges. PRoMoTIoN of THE MIS PRogRAM We are going to increase our focus on the promotion of Telfer’s MIS program. This will involve the creation of two scholarships exclusively for students entering the MIS program and raising awareness of the program at local highschools in the Ottawa area. As the club representing the MIS program, MISA will focus on promoting the benefits of MIS to current and
prospective students of the Telfer School of Management. TBTC 2010 CoNfERENCE The third annual Telfer Business & Technology Conference is set for January 2010. Comprised of a series of seminars, a case competition, and a dinner, the TBTC 2010 Conference is a great way for students, sponsors, aand technology experts to network. The seminars address current technology threads that are facing students and the industry, while the case competition is judged by a panel of experts. The evening is wrapped up with a formal dinner, which is presided over by a leader in the technology industry. CoURSE EXAM AND Book BANk Due to demand for academic support in MIS courses, our Association has put together a collection of old final/midterm examinations, review sheets, course books and course guides. All material is stored securely in our office. This ensures that, especially during exam time, our office is granted high student traffic and therefore student exposure to any sponsor branding material in it.
The Telfer Business and Technology Conference includes workshops, a case competition, networking, amd formal dinner. An opportunity for students and professionals to connnect.
CSI TUToRIAlS An activity that helps firstyear students from all majors understand business ínformation technology material. MoNTREAl TRIP A social event that allows club executives to directly interact with all members and seek out future leaders from the ranks. IT CoNfERENCE TRIPS The two yearly trips to Toronto ensure that our members are informed about the latest trends in the IS/IT industry.
To All oUR PAST SPoNSoRS: Thank you!
We could not have grown without you. We are grateful that you have allowed the MIS Association to contribute to the success of your business. We feel privileged that you have entrusted us with your funds and given us guidance every step of the way. Cheers! - The Executive Team
Technology means business - www.misaclub.com
Q: Exactly WHERE is the money going?
The final destination of all incoming funds is essential knowledge for an organization such as yours. Having gatherered statistics from the last two operating years we have created a spending plan that is graphically illustrated below. The two columns indicate the costs from the past two years.
PRACTICAl REASoNS To SUPPoRT US
Highlighted below are the three most important reasons for your organization to sponsor us.
VAlUE of EXPoSURE Sponsoring MISA ensures that the your company’s branding material appears at virtually every activity and event we organize. The audience includes all management students and professors as well as other companies involved. RECRUITINg THE BRIgHTEST MINDS IN MIS AND EBUSINESS. The students in the unique programs we cater to are some of the best in Canada. They are award-winning leaders among students in their field. They are also your future employees. Sponsoring us will allow you connect with them. gIVINg BACk To THE CoMMUNITY. MISA makes a sizeable donation to a charitable organization each year. Our executives regularly participate in charity events on campus. Sponsor us and a portion of your money will be going to the community.
Q: WHo is your main audience?
THEY ARE YoUR fUTURE EMPloYEES The students you connect with through our club are the future technology consultants, IS/IT analysts, leaders, project managers and problem-solvers at your company. Establishing a solid link with them through the MIS Association allows you to ensure that students are aware of what your company is looking for in terms of attitude, personality, soft and technical skills. THEY ARE fUTURE USERS of YoUR PRoDUCTS Throughout their university careers or once they enter the workplace, students in our faculty will be in an influential position to choose or recommend technical solutions to their own clients or employer. When they are faced with such a decision you want them to think of one company and its products: yours.
This section is designed to give you three essential reasons to connect with the MIS Association’s target audience: students, IS/IT professors and our other sponsors.
THEY CoUlD BE fUTURE PARTNERS oR ClIENTS We are aware that partnerships with university professors are common in any industry. Getting to know and network with professors at our University will enable future collaboration opportunities. Last but not least, connecting with our other sponsors in the Canadian IS/IT community allows for lead generation and networking.
QUICk TIPS To CHooSE A PACkAgE
Check the items below and decide which is important for you. once you do this, choosing the right package should be easy!
VISIoNARY fIT EXClUSIVITY
2009-2010 Sponsorship Levels
Please note that custom packages and sole event sponsorship packages are available as well. Title Sponsor $1500 (3 spots) 5 Large Screen Ads Annual Report High-traffic office space CSI/Graphic Design Tutorials
Large logo & name in all ads Frequency of 2 Ads/Hr 1/2 page listing in document Brochure space Up to 3 posters on walls Small poster on door Medium logo on all cheat sheets given to students Large logo in presentation Recognition at opening Recognition at closing Detailed sponsor profile Large logo on front page Medium logo on all pages Company news tracker “Sponsor Spotlight” Box Invitation to final banquet 1/2 page listing in program Keynote speaker opportunity Competition room naming Large sponsor banner Recognition at opening Recognition at closing Logo on participants’ kit Literature in participants’ kit 6 free tickets 1/2 page listing in program Apparel in participants’ kit Unlimited silent auction donation items Keynote speaker opportunity Large sponsor banner Recognition at opening Recognition at closing Logo on participants’ kit Literature in participants’ kit 7 free tickets Full page listing in program Apparel in participants’ kit Keynote speaker opportunity Large sponsor banner Recognition at opening Recognition at closing Logo on participants’ kit Opportunity to sit as a judge Chance to conduct a seminar Preferencial seating amonst students
Partner Sponsor $1000 (6 spots)
Medium logo in all ads Frequency of 1 Ad/Hr 1/3 page listing in document Brochure space 1 poster on walls Company name on all cheat sheets given to students Small logo in presentations
Associate Sponsor $600 (Unlimited)
Small logo in event ads Frequency of 1 Ad/2 Hrs Listing in document Brochure space
EXPoSURE lEVEl How much visibility are you looking for? In order of value, we offer places on our website, high-traffic office ad-space, apparel, office equipment, signage at events, and ubiquitous faculty advertising spaces (approximately eight large screens on each floor).
Basic sponsor profile Medium logo on front page Small logo on all pages Company news tracker “Sponsor Spotlight” Box Invitation to final banquet 1/4 page listing in program Keynote speaker opportunity Competition room naming Medium sponsor banner Recognition at opening
Weblink Small logo on front page Small logo on all pages
Invitation to final banquet Listing in program
How well do we fit with your organization’s vision and mission? Answer the following! Do you want to give back to the community? We can help! Do you want to help the local IT community grow? So do we! Do you want to connect with future talent? We can help!
MIS Case Competition
MIS Wine & Cheese
There are three title sponsor spots if your organization wants to be one of MISA’s main sponsors. Otherwise, you can exclusively sponsor individual events such as: the W&C, the case competition, the graphic design tutorials and the CSI tutorials. Special benefits apply to these exclusive sponsors. Detailed information is available.
4 free tickets 1/4 page listing in program Apparel in participants’ kit Unlimited silent auction donation items Keynote speaker opportunity Medium sponsor banner Recognition at opening
2 free tickets Listing in program Apparel in participants’ kit Unlimited silent auction donation items
Telfer Business and Technology Conference
5 free tickets 1/4 page listing in program Apparel in participants’ kit Keynote speaker opportunity Medium sponsor banner Recognition at opening Logo on participants’ kit Opportunity to sit as a judge Chance to conduct a seminar
3 free tickets Listing in program Apparel in participants’ kit Small sponsor banner
IN SUPPoRT of THE MIS PRogRAM
This year we are excited to launch a new initiative for MISA - we will now offer two scholarships for students entering the school in the MIS program. These scholarships will increase exposure of the program to more students, and we hope to expand this initiative in the coming years. - The Executive Team
Technology means business - www.misaclub.com
CoNTACT US ANYTIME To CHAT WITH oNE of oUR EXECUTIVES!
So What Are The Next Steps?
So you are interested? Or maybe you have some questions regarding events or packages? Here is the recommended course of action:
3. CHooSE A PACkAgE AND CloSE
If you are at Step 3, it is safe to say that we have secured your interest in sponsoring us. The next step is choosing a package. We can meet with you to discuss options and to even customize some packages to your organization’s unique needs. Please remember that sole event sponsorship is also an option. We will do our best to make sure we are adding value to your organization and to our members.
office Desmarais Building 55 Laurier Avenue East Room DMS 2105D tel 613.562.5800 * 4019 pr 613.863.0579 fax 613.562.5164 web www.misaclub.com
1. lET’S CHAT!
The first step is to get in touch with one of our executives at the PR number listed on the left. Most questions can be answered over the phone but, if not, please go to Step 2.
2. lET’S MEET!
If a phone conversation is not enough and you would like to put a face to the Association described above, please feel free to arrange a meeting with us at our office in the Telfer School of Managment Desmarais Building or at your office. We are more than happy to present our Association to you or to just have a chat. - The Public Relations Team On behalf of this year’s executive team, we urge you to become part of the action and facilitate us in reaching our goals. Regardless of your decision we thank you for your time and wish you a great day!
Sponsorship Form Company name: ________________________________________________ Company contact: _______________________________________________ Telephone (Primary): (__________) ________ - _______________________ E-mail (Primary): ________________________________________________ Fax: (_________) ____________ - __________________________________ Sponsorship Type: ____________ Total Funds Sponsored ($CAD):________ _______________________________ Sponsor Signature ________________________________ Date ________________________ MISA Executive Signature
Technology means business
Technology means business. Visit www.misaclub.com for more information.
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