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Improve Enterprise Learning and Training with the Enterprise YouTube

White Paper Improve Enterprise Learning and Training with the Enterprise YouTube

MediaPlatform, Inc. 8383 Wilshire Boulevard Suite 460 Beverly Hills, CA 90211 (310) 909-8410 0

Improve Enterprise Learning and Training with the Enterprise YouTube

Improve Learning and Training with an Enterprise YouTube

The consumerization of IT, vis--vis YouTube, Facebook, LinkedIn, and other social media outlets, has changed the way our society gets things donei. From how we shop, to what we watch, to the way we learn new skills and disseminate information. Aspects of daily life that for generations could only occur in a physical realm are now conducted online, through mobile devices, and, increasingly, with the assistance of social networks that consumers increasingly draw upon to qualify their everyday decisions. In terms of knowledge management, this trend can be seen in the way individuals seek and disseminate knowledge via YouTube and other social media on subjects as wide-ranging as how to utilize a new software upgrade, to how to set up a standout PowerPoint presentation signaling the enterprise YouTube as an optimal channel for connecting workers with the knowledge they need. The Baby Boom generation, as did their predecessors, had to adapt to the culture of the workforce they entered. Office etiquette, the tools of the trade, the systems of governance, and the technologies of knowledge management, were learned on the job. In the past ten years that paradigm has dramatically shifted, because the generation entering the workforce (or who has in the past decade or so) is creating the culture of the workforce bringing in the networks and apps that are reshaping the corporate landscape. From gaming, to university courses, the way new workers learn is increasingly through video accessed through a social media platform. In this new world order, enterprises are finding that by creating enterprise YouTubes they are able to keep pace with the new worker and the new world.

Enterprise YouTube: The New Tool for Knowledge Management

Reaching the Twitter Generation The term flipped classrooms has become part of the new lexicon of education, signifying the emergence of non-traditional learning settings and more intuitive learning modules. In a flipped classroom the age-old practice of students passively listening while a teacher or professor lectures has been replaced by new systems of knowledge transfer, such as streaming video and webcasting (produced by teachers and students), that allow knowledge to be absorbed and interacted with visually and aurally, shared broadly, and segmented (a l tweets). The contemporary classroom with its radically expanded tools of engagement enables and encourages continuous commentary and engagement beyond the classroom (and, for that matter, the campus), fostering a more intuitive learning environment for present and future generationsii. In the recent article BYOD and Video: Mobile Learning Trends Affecting Your Campus Nowiii, BYOD (bring your own device) and video are posited to continue to be the two biggest trends in education, shaping the way people teach and learn. What differentiates todays video-based learning from earlier incarnations is a substantially improved experience (i.e., high-quality, on-demand or live content via webcasting and telepresence) and, consequently, greater adoption rates. Recent grads expect to be able to access training content (as they did course lessons) via their smartphone, tablet, or laptop anywhere and anytime and, for those students to be engaged by that content, it must be delivered in a 1

Improve Enterprise Learning and Training with the Enterprise YouTube

highly socialized format. Through the enterprise YouTube, companies can provide a social medium platform for workforce training that corresponds to contemporary learning styles. BYOD Creates a New Conduit for Knowledge Management BYOD has also barnstormed industry. According to Ciscos BYOD Insights 2013: A Cisco Partner Network Studyiv, 90% of full-time American workers use their personal smartphones for work purposes. BYOD usage patterns are revealing: of those who use it for work, 62% use it for work purposes after hours, further evidence that workforce development is no longer restricted to office systems, on-site training, or 9-5. A Better Medium Creates a Better Message The enterprise YouTube can support corporate training and workforce development by cultivating active learners in the workforce. According to the leadership development firm Lominger, 60% of people are passive learners, 30% are blocked, and 10% are active learnersv. Active learners are ideally suited to adopting new technologies, systems, and methodologies, which in turn translates into improved efficiencies and ROI, making the case for investing in technology that helps turn passive learners into active ones. By creating opportunities for employees to participate throughout training programs, they are more likely to remain active learners and take away more from them than if they merely passively viewed the material presented. Companies can incorporate user reviews into their enterprise YouTube to better capture critical performance metrics and create more tailored and therefore more engaging training modules. Through utilizing the enterprise YouTube for knowledge management, training programs are more digestible (e.g., start-and-stop functionality gives employees the ability to stop, review, and apply what theyre learning as much as they need to) and training content becomes more interactive (e.g., via quizzes, random comprehension questions, live Q&A and chat), which leads to greater clarity of data points on an individual or departmental level. In this way, the enterprise YouTube can enable one to customize a training program down to a particular segment or module to facilitate greater understanding and application of one (or several) key points covered and then enable viewers to apply them more ably and with greater alacrity. Benefits of the Enterprise YouTube for Employee Training: Continuity and consistency of training across enterprise Improved on-boarding and on-going education More effective communication Streamlined knowledge management and reduced related costs Improved efficiency and capability of workforce Cultivation of a high-performing, flexible work culture Improved productivity and engagement

Improve Enterprise Learning and Training with the Enterprise YouTube

Standard Features of an Enterprise YouTube

Intranet Video Portal
An enterprise YouTube is a video portal that enables the streaming of on-demand and live video content for corporate communications and training.

Rich Media Content Creation

The ability to create live and mock live rich media content provides organizations with the tools to leverage Q&A, polls, surveys and certificates.

Improve Enterprise Learning and Training with the Enterprise YouTube

Social Features

Sharing, embedding, commenting and tagging of all media is a standard capability with an enterprise YouTube.

Channels, Search and Content Discovery

Easy search and discovery of video assets is a must have feature of an enterprise YouTube.

Improve Enterprise Learning and Training with the Enterprise YouTube

Integration with Existing Intranets

Integration with organizational intranets like Microsoft SharePoint is a must for any enterprise YouTube.

Improve Enterprise Learning and Training with the Enterprise YouTube

Uploading, Transcoding and Recording

Options to upload, capture, embed and add urls, along with flexible and configurable video transcoding is standard functionality of an enterprise YouTube.

Video Asset Management

The enterprise YouTube provides administrators with robust permission management tools to control who can create or view content and analytics. Life cycle management and audit logging are also required for asset management.

Improve Enterprise Learning and Training with the Enterprise YouTube


Analytics on asset inventory, viewers, device as well as viewer profiles, length of view and interaction.

Improve Enterprise Learning and Training with the Enterprise YouTube

Security and Governance

The enterprise YouTube allows for administrators to define who can contribute videos to the system. It also defines if a contributor requires approval by a moderator before the video is published.

Video has a well-established track record of enabling employers to effectively and efficiently train and develop employees. Its appeal lies in the ability to convey a large degree of detailed information to a veritably unlimited number of people, consistently, and in any number of locations, and in its ability to be entertaining, compelling, and engaging. Ultimately, its greatest strength lies in its ability to influence behaviors, to translate complex ideas and soft skills in a much more effective way than a procedural manual could. Nevertheless, the video of yesterday could not continue to support the needs of todays enterprise. Consequently, enterprise video, continually evolving, has become the enterprise YouTube, breaking the office barrier, training workers where they are and when (and how) they learn best. Given the emergence of a highly distributed workforce (teleworkers and geographically dispersed teams), coupled with the popularity of social media platforms such as YouTube, and the ubiquity of BYOD in the workplace, enterprise YouTubes form a natural extension of e-learning via video streaming and webcasting ideally suited to train the emergent workforce. Studies unilaterally support the benefits of innovative technologies and intelligent learning strategies, such as webcasting and live video. By enabling employers to keep materials current and by engaging 8

Improve Enterprise Learning and Training with the Enterprise YouTube

employees with mission-relevant and targeted training content that they can access whenever and wherever they wish and review as often they require, companies are ensuring that they are cultivating the kind of agile, innovative, and high-performing culture that propels the competitive advantage in the marketplace.

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