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Marketing Tips From

How to Write an Effective Press Release


Want editorial coverage for your products? A well written press release can greatly improve your c!ances for gaining positive e"posure# Here are tips for creating t!is important marketing tool# Make it easy for editors# Remem$er% you&re competing against do'ens of ot!er companies for attention# Editors are swamped wit! new product announcements and t!ey can only select a few of t!em to s!are wit! t!eir audience# Make it easy for editors to c!oose your product over t!e rest ( follow t!e guidelines $elow and you&ll increase your c!ances of reac!ing customers# Keep it simple# An effective press release arranges information into an easy to use standardi'ed format# T!e more closely you follow t!e format) t!e more likely you&ll get coverage# Be concise# For $est results keep your press release to a single page# Avoid over$lown !ype# Present t!e facts in a vi$rant yet streamlined fas!ion# Dont forget the basics# *nclude t!e key elements listed $elow# * Email% Even $efore you send your press release via email) make sure you&ve taken care of t!e $asics# Subject Line is the most important part of the email# +eep it simple and easy to identify amid a crowded email in$o"# A good e"ample to follow% ,Your Company Name *ntroduces -ew Product Name for .uitarists#/ *nclude t!e recipients& email addresses in t!e 011 section of your email# And don&t forget to attac! your press release and product p!otos to t!e email2 * Press release% Always su$mit your press release in a document format t!at can $e cut) edited and pasted# Do NOT send a PDF unless it is also accompanied by easy-to-edit te t file! * Photo% 3our press release s!ould include a !ig! resolution 4566 d#p#i#7 #8pg file t!at clearly depicts your product# T!e ideal format is a !ig! res #8pg appro imately " -# me$ in si%e ( a$out 9/ " :/ dimensions# &l'ays sho' your product a$ainst a 'hite bac($round )*catalo$+ style, so it-s easier for editors to cut a clippin$ path around the product! * .ompany Lo$o / .ontact 0nformation% *n a prominent location always include a contact name) p!one num$er 4wit! e"tension if necessary7) email address and company we$ site info# T!is is t!e most important part of t!e press

release% it tells editors w!ere t!ey can learn more a$out your product) and !elps insure t!at correct information goes out to readers# * 1eadline and sub-headline% .ive t!e key facts in ;9 words or less# <u$!eads are optional ( use t!em to fles! out t!e main marketing message# * Date and place% Answers t!e =uestions ,w!en and w!ere is t!is press release from?/ * Product o2er2ie'% *n > 5 sentences answer t!ese =uestions# W!at does your product do? W!o is it for? W!at key advantage4s7 does it offer? W!y is it different from ot!er products? * Features and benefits% W!at does t!e musician?user need to know a$out t!is product? @ist t!e most relevant attri$utes in a few $ullet points# Ase no more t!an si" $ullet points) ot!erwise t!e press release loses focus# <pell out features and $enefits# E"amples% Feature% 9 $and parametric EB CCCC 0enefit% *mproved control of tone Feature% -eodymium speakers CCCC 0enefit% @ig!ter weig!t) ease of transport * Special hoo(s and an$les% *f you&ve got an especially newswort!y angle) flaunt it# 0ig name artists using your product? Hig! profile designers? Awards or !onors? *nteresting tie in wit! TD) film) sports) events) video or online? *f so) mention it succinctly# * Price 3 distribution 0nfo4 *nclude M<RP) as well M#A#P# ,street/ pricing# *f t!e product is availa$le direct online or $y mail order) $e sure to include t!at information# * .ompany bac($round boilerplate% Adding two or t!ree sentences at t!e end of all your releases can !elp your $randing efforts and provide useful $ackground information# T!e following pages contain sample press releases from fictional companies# Any similarity to real world manufacturers is purely accidental#

PRE<< RE@EA<E 1HE1+ @*<T Email ( <u$8ect line clearly s!ows company name) product name Email ( Recipients in 0cc field Email ( *ncludes necessary attac!ments% press release) p!oto4s7 Press release ( Formatted for easy cutting and pasting of te"t Press release ( 3our contact info prominently s!own Press release ( +ey features?$enefits listed in $ullet points Press release ( Pricing info included Press release ( 1lear description of intended user ? application Press release ( *ncludes your company info) we$ site info P!oto ( 1atalog style pic) product against w!ite $ackground P!oto ( Proper si'e) format 4!ig! res #8pg ; > meg in si'e) 566 d#p#i# resolution7

Radical .uitars @@1# ;>5E 0roadway Ave# -ew 3ork) -3 ;66;; Media 1ontact% Mike Fones 4>;>7 999 ;666 e"t# ;>5 mike8Gradicalguitars#com

FO5 066ED0&TE 5ELE&SE

-ew Hyna<!redI .uitars and 0asses Heliver Ani=ue Features for Aggressive Players
Metal/Rock Musicians Get Special Attention from Radical Guitars
-ew 3ork) -3 ( Fe$ruary >5) >6;E ( Jffering rock !ard construction for t!e !ard rock musician) Radical .uitars& Hyna<!redI guitars and $asses take t!e concept of ,road ready dura$ility/ to a w!ole new level# T!e Hyna<!redI instruments offer an unprecedented array of features t!at make t!em nearly indestructi$le for live performance# *n addition to sporting one piece koa $odies and maple necks 4>9 ;?>/ scale for guitar) 5E/ scale for $ass7) all Hyna<!redI a"es include t!ese t!ras!wort!y elements% Matc!ed pair of Radical .uitars !ig! output !um$ucking pickups ;K volt preamp and 5 $and EB for en!anced volume and tonal control Ani=ue flame retardant ceramic finis! totally impervious to stage $lood) $eer) gasoline and vomit 1orrosion proof titanium !ardware% tuners) $ridge and kno$s

T!e new instruments !ave already earned t!e em$race of !eavy metal artists# .uitarist *ggy +illmore and $assist Diolet HeMise of t!e multi platinum $and Headless Heroes are playing Hyna<!redI instruments on t!eir current ,-o Haircuts? -o Hats? -o Pro$lem2/ worldwide stadium tour# T!e Hyna<!redI LLL si" string and Hyna<!redI ::: seven string guitars carry suggested retail prices of MLNN#66 and M:NN#66 respectively# T!e Hyna<!redI EEE four string and Hyna<!redI 999 five string $asses carry suggested retail prices of MLEN#66 and M:EN#66 respectively# # # #

@ed $y designer Ted Hammeron and guitarist Fred Pulloff) Radical .uitars manufactures innovative guitars and $asses t!at focus on nic!e specific musical genres# <ince ;NNL t!e -31 company !as introduced instruments specifically created for 0lues) Funk) 1ountry) Fa'' and Polka players# T!e new Hyna<!redI line marks t!e company&s entry into t!e metal?rock arena# @ook for Radical .uitars to e"pand t!eir product line into even more new areas in t!e future#

Damp Amps Contact: Ted McTube (800) 555-1234 ted@dampamps.com .dampamps.com

FOR IMMEDIATE RELEASE:

Damp Amps !n"e#$s %e Combo Amps

&$u'p(

2x12 and 1x12 configurations ideal for traveling swamp boogie purveyors %e )'$eans* +A , Ma'c- 21* 2014 , Add#n. to t-e compan(/s e$$estab$#s-ed $#ne o0 bout#1ue .u#ta' p'oducts* Damp Amps -as un"e#$ed t-e ne &$u'p( &e'#es o0 combo amps. )00e'#n. a supe' 2u#c(* &out-e'n-0'#ed sound* t-e &$u'p( combos de$#"e' a ne ta3e on Damp Amps/ t'adema'3 b$end o0 punc- and po e'. T-e &$u'p( &e'#es #nt'oduces a ne 45''#.at#on6 cont'o$ , a 7-pos#t#on 'ota'( 3nob se$ecto' 0o' c-an.#n. t-e amp/s "o#c#n. 0'om 48a'c-ed6 to 4&ubme'.ed.6 T-e &$u'p( &e'#es combos 0o$$o on t-e -ee$s o0 Damp Amps/ success0u$ D'#pste' p#..(bac3s and 9$ood.ate 0u$$ stac3s. :#t#mp'o"ed po'tab#$#t( #n m#nd* Damp Amps/ 0ounde' Ted McTube -as c'eated t-e &$u'p( combo 0o' t-e mus#c#an on t-e .o. &$u'p( &e'#es -#.-$#.-ts #nc$ude: !n#1ue 45''#.at#on6 cont'o$ a$$o s (ou to 1u#c3$( d#a$ #n 7 d#00e'ent .'eat tones 50 att output* po#nt-to-po#nt const'uct#on 35-pound combo , e;t'eme$( po'tab$e T o 0oots #tc-ab$e c-anne$s: C$ean and <u#c( A$$-tube e$ect'on#cs: 2 ; =+=C>* 5 ; 12A?7* 1 ; 5!4 C$ean C-anne$ @o$ume* <u#c( C-anne$ @o$ume* Maste' @o$ume* T'eb$e* M#d* Aass* 8'esence and 5''#.at#on cont'o$s 9oots #tc-ab$e e00ects $oop* 13-p$( Aa$t#c b#'c- cab#net 1;12 and 2;12 combo "e's#ons a"a#$ab$e 0eatu'#n. Ce$est#on @#nta.e 30 spea3e's

A$$ Damp Amps a'e des#.ned and bu#$t #n t-e compan(/s %e )'$eans -ome. &u..ested 'eta#$ p'#ce #s B23CC 0o' 1;12 and B25CC 0o' 2;12 con0#.u'at#ons. DDDDDDDDDDDDDDDDDDDDDDDDDDDD

Ted McTube -as been bu#$d#n. -and- #'ed bout#1ue amps 0o' o"e' 30 (ea's. E#s a$$tube amp$#0#e's a'e pe'0ect$( "o#ced 0o' .utbuc3et b$ues* .'eas( 0un3 and s amp( &out-e'n 'oc3. Ee $aunc-ed Damp Amps #n 2005* bu#$d#n. amps #t- ate'$o..ed components #n -#s %e )'$eans s-op. An a"#d suppo'te' o0 t-e %e )'$eans mus#c commun#t(* Ted -osts a 1ua'te'$( b$ues 2am #n -#s s-op* #t- a$$ p'oceeds donated to 'ebu#$d#n. e00o'ts #n -#s C'escent c#t( -ometo n.

Freaking out innocent humans since 2002 #

0last0o" Tec!nology
1ontact%

1!icago) *llinois) A<A) Eart!

www#$last$o"effects#com

0ert Weinman Ford 45;>7 999 ;KKK $ertwfG$last$o"effects#com

FJR *MMEH*ATE RE@EA<E

0last0o"I Anveils Two .uitar Effects Pedals% Fiendish Thingie and Volcanic Temper Jffer Ani=ue -ew Approac!es to Histortion
1!icago) *@ ( Fe$ruary >5) >6;E ( Adding to t!e company&s line of cutting edge effects pedals) 0last0o" !as unleas!ed two new distortion stomp$o"es ( t!e Fiendis! T!ingie and Dolcanic Temper ( $ringing a twisted new angle to guitar tone# Hesigned to appeal to avante guard guitarists wit! a serious deat! wis!) eac! pedal offers potentially fatal new features# T!e Fiendis! T!ingie emits a E>#5 mega!ert' electromagnetic pulse at irregular intervals) intended to induce a !ig!ly musical form of cere$ral !emorr!aging# T!e Dolcanic Temper !ouses a lava encrusted nodule of e"tremely radioactive 0o!rium ;6: t!at&ll turn every guitar solo into a face melting e"perience# @iterally# Eac! pedal offers t!e following features% Five kno$s to control Dolume) 0ass) Mid) Tre$le) Histortion and *rradiation ( allows you to fine tune your terror Hie cast titanium cases offer unprecedented dura$ility A warning la$el from t!e <urgeon .eneral True $ypass on?off switc! N volt operation and standard H1 input T!e Fiendis! T!ingie and Dolcanic Temper pedals carry suggested retail prices of M;NN#66 eac!) and can $e purc!ased directly from t!e 0last0o" online store at www#$last$o"effects#com# # # #

<tarting wit! t!e >66> introduction of t!e 1rispy Fried Jverdrive pedal) 0last0o" !as steadily e"panded its product line of $outi=ue guitar effects wit! suc! classics as t!e P!reaky P!aser) 1omfy 1!air 1ompressor and Pro8ectile Tremolo# Working secretively in an underground $unker on 1!icago&s <out! <ide) designer @es *'more emerges from !is man!ole and unveils a new pedal every si" mont!s or so# His two newest creations) like !is previous innovations) are availa$le to guitarists direct online#

Bigsound Music Inc. Media Contact: Ed Smith (213) 555-1000 e t. 123 ed.smith!"igsound.com ###."igsound.com

FOR IMMEDIATE RELEASE:

Bigsound$s %e# &'(-1000 )o#e*ed Mi e* +e,i-e*s Big .attage in Com/act )ac0age


Unique High Power / Low Weight Performance Ideal for Musicians 1os 2nge,es3 C2 4 5e"*ua*6 233 2017 4 B*andishing a uni8ue ",end o9 /o#e* and /o*ta"i,it63 Bigsound$s ne# &'(-1000 /o#e*ed mi e* de,i-e*s a "*a#n6 13000 #atts 6et #eighs on,6 20 ,"s. :he ;-channe, ste*eo mi e* o99e*s an a**a6 o9 /*o9essiona, 9eatu*es3 ma0ing it an idea, choice 9o* gigging musicians ,oo0ing 9o* a -e*sati,e ,i-e /e*9o*mance too,3 as #e,, as *eco*dists see0ing added 9,e i"i,it6 in thei* /*o<ect studios. &'(-1000 high,ights inc,ude: 13000 .atts o9 /o#e* 9*om th*ee /o#e* am/s (1=> and Monito*) :#o /o#e*9u, 27-"it digita, e99ects /*ocesso*s #ith 25? e99ects >e-e*"s3 Echo@s3 5,anging3 Cho*us - ad<usta",e /a*amete*s :#o A-"and g*a/hic EBs: Ste*eo 1-> and monito* 7;- /hantom /o#e* 9o* condense* mics

+esigned and "ui,t in Bigsound$s 1os 2nge,es head8ua*te*s3 the &'(-1000 is shi//ing no#. Suggested *etai, /*ice is C;DD.00 #ith an a-e*age st*eet /*ice o9 CA;D. EEEEEEEEEEEEEEEEEEEEEEEEEEEE
5ounded in 1DA03 Bigsound Music manu9actu*es an e tensi-e ,ine o9 high 8ua,it6 musica, /*oducts. Based in 1os 2nge,es3 the com/an6$s o99e*ings inc,ude handc*a9ted inst*uments 4 guita*s3 "asses and 0e6"oa*ds 4 as #e,, as inst*ument am/,i9ie*s and /*o9essiona, audio s6stems. %o# a-ai,a",e at *etai, out,ets in o-e* 50 count*ies3 Bigsound$s inno-ati-e /*oducts success9u,,6 meet the constant,6 e-o,-ing needs o9 toda6$s musician.