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THE RED SEA’S APPEAL

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The Red Sea is one of the world’s most o.design&architecture important repositories of ecological bio-diversity; aquatic and terseafari egyptboth - maldives realisations:1 page publicitaire restrial.

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MARINE ECOLOGICAL BIO-DIVERSITY
• Over 1,500 km of fringing coral reef! • Over 200 species of coral some of which is over 5,000 years old! • Over 1,000 species of fish, 10% of which are found nowhere else in the world! • Habitat for sharks, dolphins, turtles, dugongs, mantas, and many others. • Features world-class islands and off-shore reefs, some of which are national parks.

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• Diversity of terrestrial plants including mangoves • Habitat to a wide variety of species such as birds, reptiles & mammals • Home to indigenous Bedouin tribes • Desert, valleys, and mountains

TERRESTRIAL ECOLOGICAL BIO-DIVERSITY

• Over 3 million tourists visit the Red Sea annually.

ECONOMIC SIGNIFICANCE
• It is estimated that diving & snorkeling activities generate upwards of 3 billion U.S. dollars in tourism revenue per year.

• It is estimated that every square meter of reef generates 300,000 Euro in tourism revenue per year. • • One shark generates over 100,000 U.S. dollars in tourism revenue per year.

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THE EVOLUTION OF THE TOURISM INDUSTRY

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THE EVOLUTION OF THE TOURISM INDUSTRY
The most forward thinking development strategy is a tourism model encompassing (based around) the natural heritage and biological diversity of the Red Sea. This will ensure a healthy and sustainable future for this developing community and long term profitability for its citizens and stakeholders.

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The industry is becoming highly competitive and tourists are looking for responsible developers and investors.

• Never have responsible business ethics and practices meant so much to the average consumer and this notion is causing fundamental changes to how businesses operate and market. • New tourism models are quickly evolving and taking precedence: diving tourism, cultural tourism, eco/nature based tourism, health/well being tourism; these are all emerging and fast growing tourism trends that we can capitalize on. They represent a strong alliance and the most forward thinking development strategy for the Red Sea’s tourism industry. • We must make sure that the Red Sea maintains its distinguished environmental performance and competitiveness on the world tourism market.

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THE EVOLUTION OF THE TOURISM INDUSTRY

We have the opportunity to make the most of what’s happening, but we need education, creativity, innovation, and dynamic leadership.
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MARSA ALAM
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Egypt’s Best Kept Secret