National Television Academy


to launch April 1

March 2004

San Francisco/Northern California

KPIX, KTVU and ABC-7 Post Wins in February
It seemed there was something for just about every Bay Area station to brag about in the February ratings period. ABC-7 claimed the most victories, KTVU won time slots in the morning and evening, KPIX grabbed the 11 p.m. hour again and NBC-11 and KRON both had shows with marked increases. In the competitive late-night news, KTVU’s 10 p.m. newscast had the most viewers with a 6.7 rating (12 share). KPIX had the highest share, going wire-to-wire to win the 11 p.m. hour with a 5.6 rating (13 share). ABC-7 and NBC-11 were close behind with a 5.4 (12) and 5.2 (12), respectively. KRON earned a 2.7 (6) in that hour, but its 9 p.m. news continued to rise, garnering a 5.4 (8) in February, a 23 percent increase from a year ago. ABC-7 continues to dominate the early evening. Its 6 p.m. news won its time slot with a 5.6 (11). KPIX’s 6:30 p.m. news was second with a 4.5 (9). KRON slipped into third with a 3.5 (7). NBC-11 was fourth with a 2.9 (6) while KTVU’s 6 p.m. news fell to fifth with a 2.8 (5), a 32 percent drop from February 2003. continued on page 5 April 1 is the scheduled launch date of the Television Academy’s new “Mentor Match” program. Mentor Match takes television professionals who want to learn more about their field and matches them with seasoned professionals who are looking to provide feedback, critiques and encouragement. The first round of the mentor program will be a 3-month trial program with mentorees from the Reno area paired with mentors from the Bay Area and Sacramento. Program participants will communicate via telephone, email and possibly in person. NATAS governor Heather Searles is the program coordinator. The idea was first developed by Reno governor Terri Russell, who is helping organizing the program in Nevada.

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Global TV, March 18th Freedman book signing
Hold Thursday night, March 25, on your calendar. ABC-7’s Wayne Freedman will give a talk, and then sign copies of his recently published book, IT TAKES MORE THAN GOOD LOOKS To Succeed At Television News Reporting. If you’ve wondered how Freedman has earned some 40-plus emmy awards, the answer may lie inside. The book is a 300 page anecdotal guide with real-world examples and dozens of actual scripts from KGO, KRON, and CBS News. IT TAKES MORE THAN GOOD LOOKS has been described as, “25 years of television news trade secrets in one book.” Wayne wrote it for working reporters, but since publication last November, more than fifteen university journalism programs have added it to their continued on page 2 reading lists.

Satellite technology opens up the entire world to access television programming from all over the world. Join us to learn about The Globalization of Media Content Through Satellite Technology. Traditional media producers will learn how they ultimately use satellite technology to deliver and distribute their programming. There will be a special emphasis on International programming. Presenters for the evening will include: David Michaelis, director of current affairs, Link TV and Ben Schick, president and COO, ITN MediaOne. The moderator will be Kim Spencer, president, Link TV. The event is scheduled for Thursday, March 18th, networking will take place from 7-7:30 p.m. and light
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Off Camera, March 2004, page 1

Global TV night 3/18

Book signing 3/25
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When: Thursday, March 25th from 7 p.m. to 9 p.m. Where: Digital Revolution-1015 Battery Street, San Francisco How Much: FREE for NTA members, $5 for all others Light refreshments and drinks will be served. Please RSVP to: or call (650) 341-7786.
Kim Spencer David Michaelis continued from page 1

refreshments will be served. The program runs from 7:309:00 p.m., with each presenter giving a short A/V presentation of their content, followed by Q&A. Please RSVP to or call the TV Academy office at 650-341-7786. The Globalization of Media Content Through Satellite Technology is co-sponsored by NATAS and Link TV”. additional information on our website at

Fresno anchor joins board
A veteran anchor in Fresno has joined the National Television Academy’s Board of Governors. Last month, the Northern California chapter’s governors unanimously approved Nancy Osborne’s nomination to a seat on the board. Osborne has worked at KFSN for 27 years. Osborne has produced, reported and anchored. She now anchors the station’s 5 p.m. newscast. Osborne has numerous Emmy nominations and picked up a statue seven years ago as an executive producer of a KFSN show that won a best newscast award. She joins KGPE’s Erik Rosales as the Fresno representatives on the board. Osborne’s term expires in June. She’ll be one of nine incumbent governors running for re-election in May’s election. Twelve seats are up for grabs. NTA chapter members will receive ballots in May. In April, the board will select the officers for the next two years. The positions include president, vice president, secretary, treasurer and national trustee.

Jackie Wright to UPN 44
Jackie Wright was named Public Affairs Manager at KBHK UPN Bay Area. She was the executive director, Office of Public Engagement and Information, San Francisco Unified School District, prior to that, executive officer for the American Red Cross, Bay Area Chapter, responsible for community relations, fundraising, and public relations during major disasters. Jackie is also a former president of the AWRT Golden Gate chapter.

Students compete in 2nd annual competition
A dozen student programs in Northern California will be among the hundreds of student entries vying for honors in this year’s NTA Student Awards competition. The students are competing in six categories: news; arts and entertainment/documentary; public affairs/community service; sports; technical achievement; and writing. Regional winners will be announced next month. Those finalists will be judged by a blue ribbon panel for the national awards. The national winners will be announced in early May. They will travel to Los Angeles in June to receive their awards. “These kids are tremendously talented, enthusiastic and eager to learn,” said Alison Gibson, the chapter’s student liaison committee chair. “We’ll all be working for them someday, I’m sure.”

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KTVU has appointed a broadcast sales veteran as its new general sales manager. Greg Bilte received the promotion last month. He had been general sales manager at KICU-Action 36 since 2000. Prior to that, Bilte was KTVU’s national sales manager and local sales manager. Bilte has also worked at KTTV in Los Angeles and KSTW in Seattle

KTVU names GSM

Morning anchors to host EMMY 2004

Full house at tax seminar
Two dozen t-v industry professionals got some advice on their taxes at a seminar last month for professionals in the broadcast, film and video business.
Photos © Robert Mohr 2004

Two anchors who greet morning t-v viewers in the Bay Area will be greeting attendees at Emmy 2004. Frank Somerville, long-time anchor of KTVU’s “Mornings on 2,” and Sydnie Kohara, the CBS-5 morning anchor who returned to the Bay Area t-v market a year ago, have agreed to host the annual awards show in May. Emmy 2004 will begin at 5 p.m. on Saturday, May 22, at the Palace of Fine Arts in San Francisco. Nominations will be announced on April 22. This year, 704 entries were submitted, 82 more than last year and the highest number of entries in 20 years. CBS-5 filed the most entries with 89, the most entries submitted by a single station in more than a decade. CBS-5 was followed by KRON and NBC-11 with 81 each. Those three stations accounted for more than onethird all Emmy entries. KTVU employees submitted 64 entries while ABC-7 sent in 36. The outlying areas also did their part. Sacramento stations submitted 93 entries, nine more than last year. The Fresno market turned in 50 entries, an increase of 17. Television industry professionals in Hawaii submitted 34 entries, five more than a year ago. The Reno market sent in 21 entries, the same as last year. Stations in SalinasMonterey had five entries while Chico-Redding and Eureka stations had no entries. “Cable access” companies accounted for 53 entries, an increase of six entries from last year. The most competitive categories are the “light news feature” with 43 entries and “serious news feature” with 40. “General news reporting,” “cultural affairs segment” and “camera news” have 24 each.

The Feb. 19 event was sponsored by the National Television Academy and BAVC. Jim Spalding, NTA treasurer and professional CPA, put on a power point presentation and answered questions from the attendees. The discussion topics included: *What is new from 2003 tax law changes *How to start up your business *What is the difference between independent contractor (1099’d) and employee (W-2’d) *Limited liability and incorporation *What is deductible on your return and where *Income forecast method, grant accounting *Sales tax for production entities There was discussion before and after as media taxpayers sought to minimize their tax liability and exposure. Jim Spalding, CPA & MS Tax, principal of Spalding & Co., is available for tax advice and preparation and business consulting at 415-337-6799.

AWRT “Meet the Pros”
Start your career or simply come to network with the pros in Bay Area TV & Radio. Meet and greet one-on-one with the decision makers in news, programming and management. Get advice and practical information on the skills you need to succeed in broadcasting. DATE/TIME: Wednesday, March 10th, 6:30-9pm LOCATION: KRON-TV, 1001 Van Ness Ave., SF. PROS: Carolyn Kane, news director, Tech TV; Carolyn Johnson, anchor/reporter, ABC 7; Stacy Owen, news director, KRON 4; Trish Robbins, executive producer, KGO Radio; Jeff Weinstock, director of creative services, KRON 4; Nicole Sawaya, general manager, KALW, Public Radio; Melanie Wellbeloved, director of marketing & research, Univision and TeleFutura; Vicki Luisi, sales manager, KCBS Radio; Cheryl Casone, host/ reporter, KRON 4 (host). FORMAT: 6:30-7:15pm Networking/Snacks, compliments of San Francisco Soup Company; 7:15 -7:45pm Panel Introductions; 7:45 - 9pm One on One Round tables. COST: $5 AWRT members; $10 students and all others RSVP:

“Mentor Match”

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“We are excited about the program and believe it is crucial for individuals to be mentored in order to advance in one’s career,” said Searles. “Almost everyone has been mentored in some way and we believe that a structured program such as Mentor Match will really add value to NATAS membership benefits.” If the Reno test program is successful, the project may be expanded to other regions. The Mentor Match program is free to NATAS members. If you are interested in being a mentor or mentoree go to the NATAS website at “” to download the forms or contact Heather Searles via email at “”

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The red carpet is maroon!
By Adam Housley

The red carpet is maroon! Maybe it’s the oil from Hollywood Boulevard that seeps through the rug stretched from one block to the next. In any case, the red isn’t so red. But then again, sometimes covering Oscar can seem like going to the senior prom as a freshman usher. For hours we climb over the flower pots, dodge the men and women who have the incredible task of transforming Hollywood and Highland, all the while standing on the outside waiting for the hour to interview the movie elite heading into the Kodak Theater. For blocks in all directions streets are shut down, barricades staggered at intersections with red flashing stop lights. Even those who come to stand on distant street corners hoping to catch a glimpse of their favorite star have to pass through metal detectors. As one fan from St. Louis gleefully exclaims, “This is what it’s all about!” While St. Louis may be a bit cold these days, he may not be so chipper after parking himself on a hard wooden bench for the next eight hours. “I’m supposed to give Tom Cruise a hug for my friend.” That from a woman who claims she’s got enough padding to overcome any discomfort for the long sit in the sun. One other problem for our friend from Sylmar, California

— her reach down from the fan stands is about 6 feet. She claims picking Tom up will be no problem, and I have little reason to doubt her; or for that matter, challenge her to practice. As for the overall scene around the carpet, it can be as odd, but yet entertaining as most Tim Burton flicks. Besides the fans who sign up months in advance and then show up before dawn, there are miles of cable that stretch in gutters, around corners and through nearby windows. There are crews and languages from across the globe, cameras of all types and security personnel everywhere. The media compound grows out of a pothole laden parking lot that sits behind one of Hollywood’s many buildings that last saw a good day in the Johnson Administration. Fast food cartons from every known outpost in a five-mile radius are strewn in various piles and growing by the hour. The humor and goodwill extends from sleep weary face to face as we make the twoblock walk back and forth from the carpet to the compounds. This is the back lot of the Oscars, the unseen pictures, stories and people who spend countless hours bringing you the sights, sounds and feel of the Academy Awards, minus the 8 hours on a hard bench.

Mayor, Matier team up
San Francisco’s outspoken former mayor and an outspoken columnist for the San Francisco Chronicle have teamed up for a live interview show on KRON-TV. Former Mayor Willie Brown and the Chronicle’s Phil Matier host the new local program, “4 The Record.” The half-hour program is broadcast at 9:30 p.m. on Sunday nights on the independent San Francisco-based station. The show features interviews with political and entertainment figures from Northern California. The hosts also discuss weekly events and trends in the Bay Area. Brown, a native of Texas, was speaker of the California Assembly, before being elected as San Francisco mayor in 1995. He served two four-year terms before leaving office this year. Matier covers politics for the Chronicle and co-writes the “Matier & Ross” column in the paper.

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A former broadcaster has introduced legislation in Hawaii that would limit the “non-compete” clauses in contracts. The bill (HB1769) by State Sen. Glenn Wakai would prohibit television and radio stations in Hawaii from holding on-air broadcasters to “non-compete” clauses during the final six months of their contract. The bill is still in committee hearings. If approved, the new law would allow reporters and anchors to negotiate with other stations in their region as their contracts near an end. “I have walked in your shoes and always felt it was wrong for management to restrict journalists from selling their skills to competitors,” said Wakai, who was a reporter at KHON and KHNL. “I believe in letting the free market dictate where you will do your next live shot.”

Non-compete law introduced in Hawaii

February ratings
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San Francisco, Mar. 8th Sacramento, Mar. 20th
“The Passion of the Christ” tells the story of the last 12 hours in the life of Jesus (Caviezel), on the day of his crucifixion in Jerusalem. This film’s script is based upon several sources, including the diaries of St. Anne Catherine Emmerich (1774-1824) as collected in the book, “The Dolorous Passion of Our Lord Jesus Christ”, “The Mystical City of God” by St. Mary of Agreda, and the New Testament books of

At 5 p.m., it’s still no contest. ABC-7 won that hour with a strong 6.7 (16), 22 percent higher than a year ago. KRON moved into second place with a 4.0 (9), an 11 percent increase. CBS-5 was third with a 3.4 (8) and NBC11 finished fourth with a 2.6 (6), an 18 percent increase. At midday, it was ABC-7 again. The San Francisco affiliate’s 11 a.m. won that time slot with a dominant 3.5 (15). CBS-5 finished second with a 2.7 (10) while KTVU finished third with a 2.4 (9). In the morning, it was KTVU’s turn. The Oakland station’s 6 a.m. news finished first in that hour with a 2.7 (15). ABC-7 gained ground and ended up a close second with a 2.3 (13). NBC-11 was third with a 1.9 (10) while CBS-5 and KRON were tied for fourth with a 1.4 (7). KTVU’s “Mornings on 2” continues to beat the network morning programs at 7 a.m. On the weekend, KTVU won the late night time period, CBS-5 won the early evening, KRON dominated the late morning while NBC-11 won the early morning. Overall, ABC-7 averaged a 3.9 for its Monday-Friday newscasts, the highest of all the Bay Area stations. The next “sweeps” period for ratings is in May.

Comedy show debuts on UPN this month

A locally produced comedy show will make its debut on the Bay Area’s UPN station this month. The first episode of the “Seriously Unusual Television Network” show will air on Saturday, March 13, on “UPN Bay Area” (KBHK), which is channel 12 on most cable outlets. The show has a 12-week contract for a dozen episodes, each beginning at 1 a.m. Saturday night. It will be taped before a live audience on Sunday nights at the KPIX studios in San Francisco where the “People are Talking” shows were taped in the 1980s and early 1990s. The show is produced by AC&DH Productions, run by Amy Connors and Darren Home. The couple also operates Big Lil’s Theater in San Jose and manages the careers of numerous Bay Area comedians. They also produced the “Stand Up! It’s Thursday Night” show that ran last year on KRON. Much of the cast from that show is returning for the UPN show. Added to the cast are Linda Bulgo, who played “Snow White” in “Beach Blanket Babylon” for almost 20 years, and Marcus Osborne, a disc jockey at Alice Radio in San Francisco. The show will feature comedy skits, musical acts, Bay Area comedians, local talent and variety acts.

John, Luke, Mark and Matthew. Mel Gibson has made this movie to convey his view of the last hours of the life of Jesus. It is not history and not drama, though it has elements of both. It is not a full retelling of the Gospels or of the life of Jesus. It is a personal and spiritual statement about the view that the suffering Jesus endured in the last hours of his life demonstrated his divinity and his sacrifice in taking on the sins of the world. The use of the word “passion” is taken from the Latin for suffering, but is also used to mean a profound and transcendent love. The theme of the movie is Jesus’ statement, “You are my friends, and the greatest love a person can have for his friends is to give his life for them.” Starring: James Caviezel, Monica Bellucci, Rosalinda Celentano, Sergio Rubini & Mattia Sbragia. Directed By: Mel Gibson Written by: Ben Fitzgerald, Mel Gibson & Benedict Fitzgerald. Produced by: Bruce Davey, Mel Gibson & Stephen McEveety. 2 hours, 6 minutes Official Movie Site:

San Francsico – Monday, March 8th - This is a special PRIVATE screening at the Delancey Street Screening Room, 600 The Embarcadero, San Francisco. Refreshments & Networking 7 p.m., movie 7:30 p.m. Seating limited to first 146 to arrive. Sacramento – Saturday, March 20th - Meet vice president George Franco in the lobby of the Regal Theatres at Natomas Marketplace, 3561 Truxel Road, Sacramento (Off I80). First showing, check theatre for exact start time The CINEMA CLUB is a FREE first run monthly screening for NATAS, DGA and AWRT members who may bring a guest.

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“The First Time” - Don McCuaig
By Vicky McCuaig, independent producer/former colleague/wife In the 32 years Don McCuaig has worked at KTVU, eight of which I shared with him, he has always been a talented, creative and innovative broadcaster. He has always demonstrated an enthusiastic desire to try something “for the first time.” Don was able to bring many local “firsts” to Bay Area television. He was the first camera person, secured precariously by tether and carrying camera and gear, to climb step by step, high above chilly Bay waters, along a slippery, steep cable to the top of the Bay Bridge to bring us the first live weather shot. No elevators were used in the capturing of this event! Through the encouragement of then General Manager Kevin O’Brien, Don (along with anchor Leslie Griffith) traveled to the former Soviet Union and beamed back the first local station’s live shot from Russia’s Red Square. There were cheers in the control room when color bars flashed on the monitor, and when the bars disappeared and a breath-taking picture of dawn in Red Square appeared. The director asked Don to remove the THE BOARD OF GOVERNORS photograph from in front of his camera and show the actual shot. Don responded, “This IS the actual live shot!” It was an incredibly exciting moment, one I’ll never forget. Don was the first camera person to broadcast HDTV shots during a live broadcast of the Chinese New Year’s Parade. He also was the first to use hi-8 and mini-digital formats on the air, securing these little workhorses on camera wings, in underwater housings — anything that moved or offered a unique visual angle. The Bay Area got to see the birth of baby tigers when Don was locked (from the outside!) inside a cage with the new mom. Luckily, she was tired and not hungry! Together with Bob Mackenzie, Don brought the first news segment of its kind with stories from around the world. “Segment Two,” which is still on the air some 30 years later, gave Bay Area viewers a unique look at life, along with the places and people who make it so intriguing. Don’s joy and excitement in doing “something different for the first time” can be translated into the icing on the cake for KTVU viewers. It offers them pictures and stories they can’t get anywhere else. It is his hope Bay Area television stations will strive in attempting “firsts” of their own; to challenge the limits of what can be done visually and aurally, so that Bay Area viewers may reap the benefits and continue to receive what they deserve: innovative and informative programming. Don was inducted into the Academy’s Silver Circle in 2002. “The First Time” is the theme of our 2004 Emmy night on Saturday, May 22nd at the Palace of Fine Arts in San Francisco.

Stewart Heller, York Productions OFFICERS: Adam Housley, Fox News David Mills, KPIX, President Ashley James, KTOP(Publicity) Lynn R Friedman, KGO, VP, SF Ronald Louie, KTVU Keith Sanders, Perfect Pitch TV, VP, SJ Terry Lowry, LaCosse Productions George Franco, KOVR, VP, Sacramento Deanne Moenster, KTVU Erik Rosales, KGPE, VP, Fresno John Murray, JM Communications David Ratto, ImageSync, VP, Reno Sharon Navratil, KTVU Pamela Young, KITV, VP, Hawaii John Odell, CCSF Michele Ball, KBWB, Secretary Nancy Osborne, KFSN James Spalding, Spalding & Co., Pat Patton,Young/KRON (Membership) Treasurer (Finance) Terri Russell, KOLO NATIONAL TRUSTEES: Heather Searles, ITVS James Lautz, Tudor Communications Damian Trujillo, KNTV Cynthia Zeiden, Zeiden Media (Activities) Javier Valencia, KRON (Awards) GOVERNORS: Kira Vilanova, KDTV (Publicity) Dan Adams, KXTV Stuart Yamane, Yamane Creative Svc Dan Ashley, KGO Richard Zanardi, Notre Dame Brian Avery, KTLN COMMITTEE CHAIRS John Catchings, Catchings & Assoc. Darryl Cohen, Cohen & Cooper (Legal) (Museum) Linda Giannecchini, KQED (Museum) Albert Garcia, KUVS EXECTIVE DIRECTOR Alison Gibson, Media Cool (Education) Darryl R Compton, NATAS


4317 Camden Avenue San Mateo, CA 94403 (650) 341-7786 F: (650) 372-0279

Off Camera, March 2004, page 6