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SUBMMITED TO:HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN.

GUDIED BY:BY:-

PREPARED
PATEL ANKIT B. ROLL_NO:-

EXAM SEAT NO :S.Y.B.B.A :- A

SMT.S.B.PATEL INSTITUTE OF BUSINESS MANAGEMENT VISANAGAR

ACADEMIC YEAR 2009-2010

PREFACE

I am student of second Year B.B.A. in this Second year. I have to prepare the project report. It was good experience during the visit of an organization I have come to know there is big gap between the theoretica and practica know edge. !he project report of SA"A# #$BB%# &#'($)! &*!. +!(. ,%-SA.A has been prepared by my thoughts/ ideas and information. !o study for management it is necessary to get know edge of theoretica as we as practica . In this time/ to get job the know edge of theoretica 0 practica are re1uired. -ence the study of the management is an important. I have tried to inc ude a the important information in project report.

Nikhil Nigade

ACKNOLEDGEMENT
&ersona y I am rea y thankfu to SA"A# #$BB%# &*!. +!(. ,%-SA.A for providing co2operating and giving me fundamenta information about project. I am very much thankfu to ,rs. -eena Shah is a chairman 0 managing director Mr.Daxesh Shah 0 Mr.Dinesh visiting the company and giving much information about the company. I am a so thankfu to human resource manager Mr.Kamalesh Shah to gives me guiding for project. I am a so thankfu to our university that I had opportunity to be invo ved in such industria visit of experience of Sagar #ubber &vt. +td. Sure this report and work behind it wou d be appreciated by a concern. I am very thankfu to co ege. I am very thankfu to our principa Mr.Madhubhai Patel who was given us the permission for the visit. &ractica know edge is very vita for management student. It he ps him to deve op his manageria ski and to increase our ski . 'ur institute organizes industria visit every year. I am very thankfu Mr. RASIK PRAJAPATI who is project in charge of S,! S. B. &ate Institute of Business ,anagement/ *isnagar who provide very guide ine I am a so thankfu to a the workers of the organization because they spend their precious time for provide a information re1uired by me.

Nikhil Nigade

CONTENS
Sr.no 1.
1.1 1.& 1.) 1.2 1.3 1.7 1.8 1.; 1.< 1.1>

PARTICULAR GENERAL INFORMATION


Int !"#$t%!n H%'t! ( C!*+,n( -n.% !n*-nt,/ !01-$t%.-' C!*+,n( ,t G/,n$P !*!t- ' 4 E5%'t%n6 M,n,6%n6 B!"( C!*+,n( .%'%!n 4 M%''%!n O 6,n%9,t%!n C:, t L!$,t%!n C:, t R-,'!n' =! '-/-$t%n6 /!$,t%!n L,(!#t $:, t

PAGE NO

2.
&.1 &.& &.) &.2 &.3 &.7

PRODUCTION DEPARTMENT
Int !"#$t%!n N,*- != t:- + !"#$t ?#n$t%!n,/ , -,' P !"#$t%!n + !$-'' @#,/%t( +!/%$( En.% !n*-nt,/ :-,/t: 4 ',=-t( +!/%$(

3.
).1 ).& ).) ).2 ).3 ).7 ).8 ).; ).< ).1> ).11 ).1& ).1) ).12

HUMAN RESOURCES DEPARTMENT


Int !"#$t%!n R-$ #%t*-nt S-/-$t%!n S-/-$t%!n + !$-'' P !*!t%!n ,n" t ,n'=- +!/%$( N#*0- != -*+/!(--' ?,$%/%t%-' != -*+/!(--' S,/, ( 't #$t# In"#$t%!n T ,%n%n6 4 *,n,6-*-nt "-.-/!+*-nt P- =! *,n$- A++ ,%',/ S('t-* P !.%"-nt =#n" '$:-*C!//-$t%.- 0, 6,%n%n6 4 ,6 --*-nt P- '!n,/ -$! "'

4.
2.1 2.& 2.) 2.2 2.3 2.7 2.8 2.; 2.< 2.1>

MARKETING DEPARTMENT
Int !"#$t%!n D-=%n%t%!n != *, A-t%n6 P %$%n6 +!/%$( P !"#$t +/,nn%n6 M, A-t%n6 -'-, $: S,/-' t- %t! ( != + !"#$t B%'D%'t %0#t%!n $:,nn-/ C!*+-t%t! ' A".- t%'%n6 S,/-'

5.
3.1 3.& 3.) 3.2 3.3 3.7 3.8 3.; 3.< 3.1> 3.11 3.1& 3.1) 3.12

FINANCE DEPARTMENT
Int !"#$t%!n ?%n,n$%,/ +/,nn%n6 C,+%t,/%9,t%!n M,n,6-*-nt != ?%5-" A''-t' O 6,n%9,t%!n St #$t# - O= ?%n,n$S,/-' P !=%t R-'- .S-$# -" /!,n Un'-$# -" /!,n P !=%t 4 L!'' AC$ B,/,n$- S:--t C!n$/#'%!n B%0/%!6 ,+:(

! GENERAL INF RMATI N

INTRODUCTION
Sagar #ubber is 34th ,arch 3554 in ,ehsana and Mr.Kamalesh Shah is a chairman of this company ,r.(axesh Shah is managing director. !he registration of Sagar #ubber &roduct &vt. +td. in ,ehsana. !he staff member of company and worker are working the company with good system. !he company is a so giving a type of faci ities to the workers. !he product of the company is competitive with compare to other companies. !he company is not on y giving satisfaction to its consumers but a so giving satisfaction its worker by motivating them. !here are various department vises. -uman #esource/ ,arketing/ &roduction/ 6inance etc. It a so accepts suggestions from the emp oyees as we as the externa person.

Sagar #ubber &roduct &vt. +td. is moving on the way of progress. It a so undertakes various programmers for socia we fare ike po ution contro 0 1ua ity contro . It a so conducts various seminars for creating awareness in the peop e 0 giving them basic know edge.

HISTORY
Mr.Daxesh Shah 0 Mrs. "eena Shah started the company under the name and sty e of Sagar Industries in year 3557. !he company was changed as a private imited. )ompany under the name of #Sa$ar Rubber Pr%du&t P't. Ltd.( !he company was engaged in producing rubber initia production of 389 tons per day. Mr.Daxesh Shah 0 Mrs."eena Shah farsighted businessmen/ with a vision ead the industry a far ong way sowed the seeds of this successfu corporate at the ater stages. 6rom time to time the company improved their product with a view to making an image in rubber market not on y in the state but across the who e country with the atest machinery and improved e1uipment.

!he company in main y engaged in the business as we as producing rubber. !he network of the company has spread a over India and now is stepping for export to internationa market. +ooking to the best management 1ua ity product/ the company has been credited of certification of 389 5993:4999.

COMPANY ENVIRONMENT OBJECTIVE


S%&ial b)e&ti'e*+
Sagar;s socia objectives are to offer working conditions that stimu ate emp oyees to perform effective y assume responsibi ity and deve op in their persona and professiona pursuits. %1ua opportunity shou d a ways be provided/ regard ess of gender/ co or/ re igion/ nationa ity/ ethic origin or disabi ity. Systems for measuring our performance in human re ations area are under deve opment within the Sagar "roup.

En'ir%nment

b)e&ti'e*+

6or Sagar concern for the environment is a natura e ement in a our operations/ whether they invo ve production/ investment/ changes in processes or the deve opment of product. As a minimum/ we a ways observe the oca environment regu ation in each country. A manufacturing units have environment systems certified according to IS'3<993. Based on eva uations of the area in which Sagar;s operations have the greatest environmenta impact/ three overa objectives have been estab ished: "roups environment improvement

#educing energy and raw materia consumption #educing emissions to air and water Increased materia recovery/ both interna y within Sagar and recovery of our
products. 'ur goa is to improving the environment performance of our customers by using Sagar;s products and know edge.

COMPANY AT GLANCE
Name , -nit*+
Sagar #ubber &roduct &vt. +td.

Address*+
Sagar #ubber &roduct &vt. +td. 3<7/ ".I.(.). &hase24/ (ediyasan/

,ehsana.

Establishment Date*+
!he Sagar #ubber Industry was estab ished in 34th ,arch 3557.

A Firm %,

r$ani.ati%n*+

&rivate 6irm.

Sales %,

r$ani.ati%n*+
+arge Sca e 'rganization.

PROMOTERS & EXISTING MANAGING BODY

Pr%m%ters*+
,r.(axesh Shah ,rs.-eena Shah

In &har$e*+

,r.=ama esh Shah

St%re In &har$e*+
,r.(arshan Shah

Mana$in$ Dire&t%rs*+
,r.(axesh Shah

Pr%du&ti%n Mana$er*+
,r. -emant Shah

Mar/etin$ Mana$er*+
,r. =ama esh Shah

Pr%du&ti%n Su0er'is%r*+
,r. .ikesh ,r. Bharat

Finan&e Mana$er*+
,r. =ama esh Shah

1an/ers*+
-(6) Bank +td. &unjab .ationa Bank ,ehsana. SBI ,ehsana.

Audit%rs*+
Shah 0 ,erchant Association.

COMPANY VISION & MISSION


2isi%n*+
>e commit ourse ves to provide product with more efficiency than existing to customer though asted techno ogy/ continua up gradation of techno ogy

and know edge/ which eads to reduce energy consumption and save e ectricity bi but our persona power p ant so the no tension for e ectricity bi to our va ue customer internationa prosperity.

Missi%n3+ 6irst choice for our stakeho ders )ustomer Shareho der %mp oyees "ood g oba corporate citizen

ORGANISATIONAL CHART

MD

MARKETING DEPARTMENT

PRODUCTION DEPARTMENT

FINANCE DEPARTMENT

HUMAN RESOURCE DEPARTMENT

MARKETING MANAGER

PRODUCTION MANAGER

FINANCE MANAGER

E ECUTI!E

SUPER!ISOR

ACCOUNTANT

SR

STORE INCHARGE

CLARK

"ORKERS

LOCATION CHART

SAGAR RU##ER PRODUCT P!T.LTD.

Dediyasan G.I.D.C

MODHERA

Me$ana G.I.D.C

AHMEDABAD HIGHW AY

ROAD

NATIONAL HIG HWAY

REASONS FOR SELECTING LOCATION


In= ,'t #$t# - =,$%/%t( 4 +!B- '#++/( , - ,/'! -,'%/( ,.,%/,0/- 0-$,#'- != +- '!n,/ +!B- '#++/(.

MEHSANA CITY

T:- $!*+,n( %' /!$,t-" n-, t:- $%t( '! t:,t 0,nA%n6 =,$%/%t( %' ,/'! ,.,%/,0/-. T:- $!*+,n( %' '%t#,t-" n-, N,t%!n,/ H%6: D,( N!.; '! t:,t t:- - %' n! T ,n'+! t,t%!n P !0/-*. T:- - %' ,n -,'%/( ,.,%/,0/- $:-,+ #n'A%//-", '-*% 'A%//-" 4 'A%//-" /,0! '. T:- B-,t:- %' 6!!" =! + !"#$%n6 $!*+,n(E' + !"#$t.

LAY OUT CHART


G.I.D.C. ROAD

SECURIT% OFFICE

MAIN GATE

PARKING AREA

ADMINISTRATION OFFICE

PRODUCTION DEPARTMENT

STORE ROOM

5 PR D-4TI N DEPARTMENT

INTRODUCTION
!he production of rubber first y raw materia are mixed in the mixer than mixed raw materia conveying is specia y designed vacuum conveying system to

avoid hand free mobi izing materia . After vacuum conveying in a batch making refining of component extrusion to have proper shape and size minimum air contamination. And more of co or and design are avai ab e. After injection mo ding proper tonnage presses automatic hydrau ic and degassing system precision contro pane in dua injection mo ding. And training grand cutting with pneumatic and hydrau ic 0 surface coating. -igh viscous si icon oi coating 6 uoro +aminated. After washing and c eaning specia y designed 8873? tr. ,ake washing machine having forward 0 backward rotation c eaning by #o 6i tered >ater samp e port faci ity treatment contain acid and a ka i treatment fo owed by non ionic detergent wash. And cutting in a individua and than packing c ass 39999 background un down oading under c ass 399 aminar packing under c ass 399 aminar by Aseptic "own &ackers.

NAME OF THE PRODUCT

Rubber*+
!his product uses the customer of the hea th are safety. !he

company on y one product in market. Sagar #ubber &roduct &vt. +td. is a professiona managed company engaged in manufacturing of pharmaceutica rubber c osures and other pharmaceutica packing products. Since their inception in 3554/ they have incessant y worked to achieve highest 1ua ity pharmaceutica rubber components with c ean formu ation/ wor d c ass manufacturing faci ities/ and va idated procedures/ backed by atest and 1ua ity assurance system 0 ski ed abour. !hey have insta ed capacity to produce 8 mi ion rubber c osures per day adapting IS' 599324999 system of 1ua ity management.

FUNCTIONAL AREAS

In this company there are three main sections in the production ike as/ bi et preparation/ extrusion press/ finishing section/ pick ing 0 dispatch section.

Bi et &reparation Section %xtrusion &ress 6inishing Section @inc uding co d finishingA Support (epartment -uman #esources (epartment &urchase (epartment Information !echno ogy (epartment

PRODUCTION PROCESS
)'++%)!I' '6 #A> ,A!%#IA+ *A)$$, )'.*%YI." BA!)- ,A=I."

#%6I.I." '6 )',&'.%.! I.B%)!I'. ,'+(I." !#AI.I." SI++ )'.ISA!I'. )'A!I." >AS-I." 0 )+%A.I." )$!!I." &A)=I."

QUALITY POLICY
>e commit 0 aspire to fu fi the need and expectations of our interna as we as externa de ight them though our 1ua ity product 0 services we sha achieve this goa though the fee ing. 'ur key directive is comp ete customer satisfaction.

>e provide our customers with products and services/ !hat conforms to a re1uirements.

>e deve op 1ua ity objectives at appropriate re1uirements are effective y addressed in our business.

eve s to ensure those

>e are fu y committed to continuous improvement as a to archive these 1ua ity 'bjectives.

strategic approach

'ur po icy and associated 1ua ity objectives are #eviewed and communicated to a emp oyees on a regu ar basis.

ENVIRONMENT, HELTH & SAFETY POLICY


Sagar #ubber &vt. +td. is a wor d eading deve oper and producer of advance a oys and ceramic materia s/ serving a board range of industries with innovative products and system so utions. %nvironmenta and hea th 0 safety issues are integra part of our tota operation and achieve continua improvement in these areas through management by objectives. >e be ieve that the greatest effects are achieved trough preventive actions. >e fo ow an approach that resu t in ong2term sustainab e deve opment in our operations. )onse1uent y/ we strive for high efficient in the use of energy and natura resources/ promote systems for recovery and recyc ing of materia s and work to prevent po ution and any work2re ated i ness and injury. >e comp y with or exceed app icab e environment/ hea th 0 safety/ ega and other re1uirements. >e be ieve that common and effective environmenta and hea th 0 safety re1uirements and standards shou d be estab ished at an internationa eve . >e strive to provide a hea th 0 safe work environment that stimu ates emp oyees to perform effective y/ to assume responsibi ity and to continue to deve op towards their persona and professiona goa s.

6 "-MAN RES -R4ES DEPARTMENT

INTRODUCTION
-uman #esource (epartment is main department of the company because the management department depends on -uman #esource. !he effective contro and use of man power ike ,anager >orkers are inc uded in this department of the company. In the genera term -uman #esource means know edge/ ski s/ creative activity and ta ent of an organization work force as we as the va ue of the attitude and be iefs of on individua invo ved ear ier the emp oyees of an organization were to be considered as va uab e asset of the firm.

RECRUITMENT
C #ecruitment is the process of searching for prospective emp oyee and stimu ating them app ies for jobs in the organization.D !he process of recruitment of this company is a different to the other company/ when the recruitment of any emp oyee in the company so that time this company gives advertises in the different news papers and magazine. It is depend on its re1uirement of peop e in the company. >hen the company re1uires some technica persons in the company so they give advertise in news paper/ when companies re1uired some professiona persons so they give advertise in times of India etc. when company re1uire some workers so they give advertise in oca news paper. !hus this company doing both types of interna and externa recruitment.

SELECTION
Se ection is the step of recruitment process. Se ection means se ecting that person who possesses the necessary ski s/ abi ity/ to work efficient y. !he objective of se ection process is to determine whether an app icant meets the 1ua ification for a specific job and to choose the app icants who are most ike y to perform we in that job se ection is de iberate effort of the organization to a se ect a fixed number of persons from arge number of app icants. Se ection process invo ves number of steps through it is not necessary to fo owed each step for every job. 'rganization may fo ow some steps and may exc ude some steps form se ection process. !here may be different stages of se ection process for different kind of job. !he success of Sa$ar Rubber Pr%du&t P't. Ltd. depends upon the ski and capacity of its app ication towards company growth. ,anagement se ects emp oyees or manager. !hey keep interview program for se ecting right and efficient candidate. (ifferent kinds of interviews are organized according to the specific recruitment of different.

SELECTION PROCESS
3A Interna Source:2
2 2 2 2 &resent %mp oyees 6ormer %mp oyees &revious App icant 6riends 0 #e atives of the present emp oyees

4A %xterna Source:2
2 2 2 Advertisement in .ews &aper %mp oyment agencies %mp oyment %xchange

PROMOTION POLICY
C&romotionD is term which covers. )hange and needs higher responsibi ities. It norma y a so means increased pay and better terms and condition of services/ resu ting into a higher status of rank. ,ost organization promotes their emp oyees either on the basis of their seniority or on the basis of their merits. In Sagar #ubber &roduction &vt. +td. whi e giving promotion to the emp oyees/ they do not consider seniority basis but consider merit basis mean the company invo ves the performance review of the emp oyees for promotion procedure.

TRANSFER POLICY
C!ransfer refers to change of job with in organization to same position in another department with same authority 0 responsibi ityD. !o satisfy the needs of the organization !o uti ize proper y service of an emp oyee !o fi up existing vacancy !o increase versati ity of an emp oyee !o meet an emp oyee own interest

NUMBER OF EMPLOYEES
!here are 339 emp oyees working in the company. !here are given be ow. !. Ski ed :2 49 5. Semi Ski ed :2 ?9 6. $nski ed :2 79

FACILITIES OF THE WORKERS

)ash )redit ,edica 6aci ities $niform Shoes/ )aps 'vertime 6aci ities 3 -our Break >ork Shift:2
E:99 a.m. !o 7:99 p.m. 7:79 p.m. !o 34:99 a.m. 34:99 a.m. !o E:99 a.m.

SALARY STUCTURE
Ski ed :2 #s.39999 to 49999 @per monthA

Semi Ski ed :2 #s.8999 to 39999 @per monthA $nski ed :2 #s.4899 to 8999 @per monthA

INDUCTION
In Sagar #ubber &vt. +td. there is no specia induction process but it fo ows simp e induction program such as introduction of new emp oyees is done with other emp oyees and he is guided for his job 0 necessary information is giving so that he can adjust himse f easi y in the organization. After se ection of candidate and p aced on a job/ he shou d be introduced the company/ its po icies and procedure to his superior and his co2worker etc. it is a newcomer. !his process is ca ed induction. A good induction program provides introductory information to emp oyees in an information way. !he program creates fee ing be onging and to the company and puts emp oyees at case. In Sagar #ubber +td. when a candidate is given appointment etter he reports on the date of joining. Administration department runs induction program of one day newcomers. And candidates are to be given confirmation etter at the end of his probation period.

TRAINING & MANAGEMENT DEVELOPMENT


Trainin$*+
According to 6 ippo Ctraining is the act of increase the know edge and ski of emp oyees for doing a particu ar jobD. !raining is to give the emp oyees in the company because it provides more know edge to the worker. In Sagar #ubber +td. there is a training center for giving training to its emp oyees. Trainin$ is $i'en ,%r su&h reas%n*+

!o improve the efficiency of the emp oyees. !o increase productivity by imparting edge about the correct method of
work.

!o increase the ski of the emp oyees 0 there by he p them in getting


promotion.

!o deve op a the potentia ities if the emp oyees so that manpower


p anning may prove a success.

!o incu cate in the minds of the emp oyees favorab e attitudes to work.

Mana$ement De'el%0ment*+
In Sagar #ubber +td. there is specia management deve opments programmed provided to the higher eve personne .

PERFORMANCE APPRAISAL SYSTEM


&erformance appraisa is systematic/ periodic 0 so far as human y possib e/ an impartia rating of an emp oyees; exce ence in matter pertaining to his present job 0 to this potentia ities for company/ of a men;s services on his job. !he main purpose of the performance appraisa is to provide systemization judgment to back up sa ary increases/ transfer/ and demotion or termination. !hey are used as a base for coaching 0 counse ing the individua by the superior there are so many method used for performance appraisa ike ranking system. #ating sa es forced choice etc. Sagar #ubber +td. is not using any specific method for performance appraisa . It takes into account performance appraisa of person on y when promotion is to be given. And if the worker is efficient and possesses and necessary ski s and working capacity then the -# manager of the unit gives promotion to him by increasing post or sa ary.

PROVIDEND FUND SCHEME


%very company most y provides provident fund scheme to the emp oyees. *arious schemes are provided by the company to the worker for satisfying them. Sagar #ubber +td. a so provides the various schemes to attract more 0 more present from which the unit provides the provident fund scheme/ at a rate of 34F provident fund is very he pfu for the emp oyees. So every co2operating organization tries to provide more 0 more schemes for the emp oyees. Apart from this of any critica re1uirement. &rovident fund of 39F from emp oyee;s sa ary and 4F company;s contribution.

COLLECTIVE BARGENING & AGREEMENT

)o ective bargaining may be defined as C!he process of which conditions 0 of emp oyees are determine by agreement between representatives of the union/ on the one hand 0 those of the emp oyees act as group rather than individua . It is necessary for agreement between emp oyees 0 emp oyer.

Increased 0 promotion po icy ) assification of emp oyees Improvement in wages 0 sa ary Bonus issue .ew ru es 0 regu ation

In specific period/ co ection bargaining 0 agreement are he d between the management 0 emp oyees in company.

PERSONNEL RECORDS
A record is an account or statement describing in detai an event happening/ a situation or eva uation and enterprise or a product that is proposed to be manufactured. ,any organization keep record of their personne with different information about each emp oyees with variety of detai s/ about his name/ ski s/ 1ua ifications/ abi ities/ experience/ age/ address/ fami y background etc. In Sagar #ubber &vt. +td. they keep personne record with fo owing information;s.

.ame with surname & ace 0 date of birth

Address #e igious %ducationa 1ua ifications Information about fami y .ationa ity marita status !ypes of work

MARKETING DEPARTMENT

INTRODUCTION
,arketing department is typica y seen as the crating and business. ,ain y the marketing of any company enve ops the different entries/ their goods/ services/ experience/ properties/ organization;s information and ideas. ,arketing department is a main part of earn money for continuous of process of produce product market is a p ace/ where se ers sa es his products 0 Buyers buy exchange of goods.

DEFINITION OF MARKETING
A socia 0 manageria process by which individua 0 groups obtain what they have need 0 want through 0 eading 0 exchanging product 0 va ue with other. ,arketing start with the identification of a specific need on the part at the consumer 0 with the satisfaction of that need. !he consumer is found both at the be giving 0 the end of the marketing process.

,arketing is so basic that it can;t be considered a separate function. It is rea y the who e business seen from the point of view of the fina resu t it means from the point of view of the consumer.

PRICING POLICY
&ricing po icy ca s for the producer to estab ish a price ist and schedu e of discount and a owance those intermediaries see as e1uitab e and sufficient. -ow to price different components of an offering when the customers want to make his own choice of components.

&rice is the main feature of the product because the price of any product is depends on its 1ua ity so the customers decide his price of the product as per his 1ua ity. &rice is the main feature of the marketing mixes that produce revenue the other e ement produce cost. &rice is the easiest marketing mix e ements to adjust/ product feature/ channe and even promotion take more time/ price is communicates to the markets the company instead va ue poisoning of its product or brand. !he pricing po icy of Sagar #ubber +td. is very sound. !he company does not become it decide by market of that specified items. So in this company not given more a owances to the intermediaries.

PRODUCT PLANING
Pr%du&t*+
!hat can be anything/ which can be offered to market to satisfy a wants and needs. &roduct is what se er has to se and what a buyer has to buy.

In p anning/ marketer has to fu fi demand by five eve of product/ !hey are:

&otentia product Augmented product %xpected product Basic product )ore product Ne8 Pr%du&t De'el%0ment*+
>hen company has chosen the target customer groups are identified their needs. It is necessary for the deve opment of a new product. ,arketing management p ays a very important ro e in the new product deve opment process. Sagar #ubber +td. deve oping new product through research 0 deve opment. )ompany recent y has given contract that if they spend more for the deve opment of new product.

MARKETING RESEARCH

,arketing research is considered with investing/ ana ysis 0 measurement of marketer demand. It is on y one branch of marketing in formation

system. It is a study of actua 0 potentia buyer. It inc udes attitudes of dea er at market p ace/ ana ysis of sa es data/ and ana ysis of market share of a firm etc.

Mar/etin$ Resear&h In&ludes*+ Sa es research ,arket research &ricing research &roduct research
Sagar #ubber &vt. +td. does marketing research by survey of who esa ers/ and customers. It knows about the prob em of customer for not buying the product by asking the customer or retai er and tries to so ve the prob em faced by the customers. >hether the distribution channe is working proper y or not ids checked by marketing manager.

SALES TERRITORY PRODUCT WISE

In India*+
-imacha &radesh "ujarat

Ex0%rt*+
=uwait (ubai ,a aysia South Africa &akistan

DISTIBUTION CHANNEL

P !"#$- D-+, t*-nt

C, (%n6 ?! B, "%n6 D-+, t*-nt

D-,/- ' C D%'t %0#t%!n

D:!/- S-//-

D:!/- S-//-

C!n'#*-

COMPETITORS

Bharat #ubber Bamnadas 0 )o. Ster ing #ubber

ADVERTISING

)hanne >a &ainting !e evision .ews &aper %xhibition

SALES

%EAR

SALES &In R$.'

499?29E 499E29G

?/8?/?5/?44 E/55/38/3E3

SALES FR'.G <>>>>>>> ;>>>>>>> 8>>>>>>> 7>>>>>>> SALES 3>>>>>>> 2>>>>>>> )>>>>>>> &>>>>>>> 1>>>>>>> > &>>7->8 YEAR &>>8->; 7377<7&& 8<<13181

9 FINAN4E DEPARTMENT

INTRODUCTION
6inance ,anagement is most and every important for any industry or company. )ompany gets finance by capita / shares and debenture. !he company has to keep contro over the out how an in f ow by investing the funds or the cash which a gives the return at particu ar time and the best return. !he managers of the company are p ays very most important ru e in deve opment in the company. !he he p of financia resources provide to the company every time and every where.

FINANCIAL PLANNING
"rowth in sa es is an important of most firms. An increase in firm;s market share wi ead to higher growth in sa e. !he firm wou d have to ac1uire raw materia and convert them in to finished good after inc uding manufacturing expenses.

STEP IN FINAN4IAL PLANNING

Ana yzing the firm;s past to ascertain the re ation between financia 0 weakness 0 overa strata. (etermining the firm investment need 0 choice given its growth/ objective. 6orecasting the firm;s revenue/ expenses 0 need for fund base on it investment 0 dividend po icies. Ana yzing the conse1uence of its p ans for the the ong form hea th and survive to firm. %va uating the consistency of financia po ice with case other 0 the corporate strategy.

CAPITALIZATION
C)apita ization means tota per va ue of a securities/ debentures issued by the company/ reserve 0 surp us 0 va ue of a other ong term ob igationD

The t term in&ludes3


!he va ue of a surp us earned capita !he va ue of ordinary 0 preference share !he va ue of ong term oan !he va ue of bound 0 securities sti not redeemed

)apita ization is used in its 1uantitative aspects 0 refers to the amount which a company;s business can be va ued.

RATIO ANALYSIS @3A 4-RRENT RATI *+


!his most wide y used ratio shows the proportion of current assets t% &urrent assets to current iabi ities. It is a so known as Hworking capita ratioH as it is a measure of working capita avai ab e at a particu ar time. !he ratio is obtained by dividing current iabi ities it is measure of short term financia strength of the business and shows whether the business wi be ab e to meet its cur rent iabi ities as and when they mature. !he current ratio of Sagar #ubber &roduct &vt. +td. is as fo ow. @#s. In +acksA 4urrent Rati% : 4urrent Assets 4urrent Liabilities I 3E98.9E 737.5G I 8.<7:3

;5< LI=-ID RATI *+ A variant of current ratio is the i1uid ratio or 1uick ratio which is designed to show the amount of cash avai ab e to meet immediate payments. It is obtain by dividing the i1uid asset by i1uid iabi ities. +i1uid Assets are obtained by deducting stock in trade from current assets. !he i1uid iabi ities are obtained by deducting bank overdraft from current iabi ities. !he i1uid ratio of Sagar #ubber &roduct &vt. +td. is as fo ow : @#s. In +acksA Li>uid Rati% : Li>uid Assets Li>uid liabilities

I 545.5G 737.5G I 4.5?:3

;6< A4ID + TEST RATI *+ !he measure of abso ute i1uidity may be obtained by comparing on y cash and bank ba ance as we as readi y marketab e securities with i1uid iabi ities. !hus the 1uick assets comprise on y cash ba ance/ bank ba ance and readi y marketab e securities on y. !hus the acid test ratio of Sagar #ubber &roduct &vt. +td. is as under @#s in +acksA A&id test Rati% : =ui&/ Assets Li>uid Liabilities

I 7?.9G 737.5G I 9.33:3

;7< PR PRIETAR? RATI * +


!he ratio shows the proportion of proprietorJs funds to the tota assists emp oyed in the business the proprietors fund or shareho ders e1uity consists of share capita and reserve and surp us. !he proprietary ratio of Sagar #ubber &roduct &vt. +td. is as under: @#s. in +acksA

Pr%0rietar@ Rati%

: Pr%0riet%rAs Funds B !CC T TAL ASSETS B !CC

: Share &a0ital D reser'e E sur0lus T%tal Assets

I 489.99K3E?.<G L 399 4?8E.3E I <4?.<G 4?8E.3E

I 9.3?98 I 3?.98F

;7< RET-RN

N 4APITAL EMPL ?ED RATI *+


It is an index of profitabi ity of business and is obtained by

comparing net profit with capita emp oyed. !he ratios norma y expressed in percentage the term capita emp oyed inc uded share capita / reserves and ong term oans such as debenture emp oyed ratio of Sagar #ubber &roduct &vt. +td. are described as under : @#s. in acksA Return %n &a0ital em0l%@ed : Net 0r%,it B !CC 4a0ital Em0l%@ee

I <<.79 L 399 <4?.<G I 9.397G L 399 I 39.7GF

MANAGEMENT OF FIXED ASSETS


4APITAL 1-DGETING*+
)apita budgeting may be defined as decision making process by which an organization eva uate the major investments proposa s keeping due consideration for the/ Amount needed for investment Amount avai ab e for investment Amount that can be ac1uired form different resources !he cost of raising funds 6unds cash f ows !here are many techni1ues/ which can be used to determine profit ba ance for the project. !here are various kinds of budgeting system such as/ Sa es budget &roduction budget &urchasing budget )ash budget )apita expenditure budget

In short/ spending money is the ac1uisition of such expenditure 0 faci ities are ca ed capita expenditure 0 p anning of such expenditure is ca ed as budgeting.

ORGANIZATION STRUCTURE OF FINANCE

Par(i)*lar
Share )apita #eserve 0 Surp us Secured +oan (eposit from other

+,,-.,/
85/59/999 <4/85/GE4 E3/78/33< 3/37/34/39G

+,,/.,0
85/59/999 <8/38/78E 8E/45/G?7 3/G4/45/784

SALES

%EAR

SALES &In R$.'

499?29E 499E29G

?/8?/?5/?44 E/55/38/3E3

SALES FR'.G <>>>>>>> ;>>>>>>> 8>>>>>>> 7>>>>>>> 7377<7&& 8<<13181

SALES

3>>>>>>> 2>>>>>>> )>>>>>>> &>>>>>>> 1>>>>>>> > &>>7->8 YEAR &>>8->;

PROFIT
PROFIT &R$.'

%EAR

499?29E 499E29G

3/8G/EE3 4/88/<G8

)>>>>> &3>>>> &>>>>> PROFIT 13;881 13>>>> 1>>>>> 3>>>> > &>>7->8

PRO?IT FR'.G &332;3

&>>8->; YEAR

RESERVE

%EAR

RESER!E &R$.'

499?29E 499E29G

<4/85/GE4 <8/38/78E

RESERVE FR'.G 233>>>> 23>>>>> 223>>>> RESERVE 22>>>>> 2)3>>>> 2)>>>>> 2&3>>>> 2&>>>>> 213>>>> 21>>>>> &>>7->8 YEAR &>>8->; 2&3<;8& 2313)38

SECURED LOAN

%EAR

AMOUNT

499?29E 499E29G

E37833< 8E4<G?7

AMOUNT ;>>>>>> 713511 8>>>>>>

7>>>>>>

572 !"3

SECUED LOAN

3>>>>>>

2>>>>>>

)>>>>>>

&>>>>>>

1>>>>>>

> &>>7->8 &>>8->;

YEAR

UNSECURED LOAN

%EAR 499?29E 499E29G

AMOUNT 3373439G 3G445784

YEAR &>>>>>>>

AMOUNT

1!229352
1;>>>>>> 17>>>>>>

UNSECURED LOAN

12>>>>>> 1&>>>>>> 1>>>>>>> ;>>>>>> 7>>>>>> 2>>>>>> &>>>>>> >


> >

1131210!

&

YEAR

CONCLUSION
I visited CSagar #ubber &roduct &vt. +td.D on 43 days period. !heir response for every department to co ect information he p me ot to 1uit experience we as a management student/ for this I am very much too thankfu to CSagar #ubber &roduct &vt. +td.D )ompany court y extended me for getting information from each department of their company. !here by I am thankfu to my co age principa sir 0 ,r.#asik &rajapati for their guidance 0 support for the same purpose. !he main purpose of such industria visit is to deve op practica training know edge of industria an activity among students/ which they don;t get on y thought books. !his point he ps me more to get during my industria visit. !his company manufactures the rubber product of best 1ua ity at me dim price. !his is beneficia to the consumer 0 the society both. So/ this company is not on y indu ged in earning profit but they a so for customer 0 fu fi their taste in ow price/ so they can enjoy the taste of different varieties of rubber product within their purchasing power.

BIBLIOGRAPHY

Febsite*+
!.

888.sa$arrubber. &%m 888.sa$arr0G$m ail.&%m 888.&e%Gsa$arru bber.&%m

5.

6.

H ANNEBT-RE

MANUFACTRING AND PROFIT & LOSS A/C FOR THE YEAR ENDED 3 /3/ !""# & 3 /3/!""$

Par(i)*lar
IN4 ME Sa es 'ther income T%tal ;+<EBPENDIT-RE &rofit before depreciation and tax +ess: (epreciation &rofit before !ax +ess: &rovision for Income !ax &rofit before deferred !ax. Add: &rovision for deferred !ax &rofit After !ax Add: &rofit of the ear ier years 1alan&e &arried t% 1alan&e Sheets

+,,/
?8??5?44 749334 H9IJIK67 H6K76I6K 44<8E5E 35G9543 4?<GE? 444999 <4GE? 338G58 38GEE3 34?GG77 !757HC7

+,,0
E55383E3 EE8?8 KIII5K6H KJC57ICK 35?EG45 38?<9<< <97EG8 74<999 E5EG8 3E8E99 488<G8 3<4E?9< !HJ6CJI

BALANCE SHEET AS ON 3 ST MARCH, !""% & !""#


Par(i)*lar
S -R4E F F-ND !< Share h%lders ,und Share capita #eserve 0 surp us 5< L%an ,unds Secured oan $nsecured oan T%tal ;! D 5< APPLI4ATI N F F-ND !< Fixed assets "ross b ock +ess. (epreciation Net bl%&/ 5< In'estments 6< 4urrent assetsL l%an E Ad'an&e Inventories Sundry debtors )ash and bank ba ance +oan 0 Advance T%tal Less. 4urrent liabilit@ E Pr%'isi%n Net &urrent Assets 7< De,erred Re'enue Assets 9< De,erred Tax Assets T%tal ;! D 5 D 6 D 7 D 9< 5CJH!5KJ Nil !!9JI9 5JHIKCI7 5K5J7CJC !5!6KH 5I!9I9 6779I9K5 448E?<G4 8<99554 G<8834 7<557E5 656556H9 !!7H7CJK 35E8EG93 384E8<4< 38?G5G8 E<49377 77C55676 !HK6J5H6

+,,8559999 <485GE4 E37833< 3373439G !J77K555 5JHIKCI7

+,,/
8559999 <83858E 8E4<G?7 3G445784 56I975!9 6779I9K5

77538944 4?<84<83 E<?48E3 G4G99

7<<<?<44 4EE77593 ?E34843 G4G99