A

BUSINESS PROPOSAL
ON

HAIR SHAMPOO
Prepared by: - JAINISH J RAICHURA
P.G.D.M. SEM 1
SECTION: B
Roll no: - 29
PARUL INSTITUTE OF MANAGEMENT
Academic Year 2012 – 2013
Guided by: - prof. ASHISH BHATT

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DECLARATION
I undersigned Mr. JAINISH J. RAICHURA the student of
P.G.D.M. SEM 1 here by declare that the project work presented is
my own work and has been carried out and accomplished under the
supervision and guidance of Prof. ASHISH BHATT of PARUL
INSTITUTE OF MANAGEMENT.

Date: -

Signature
(JAINISH J. RAICHURA )

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PREFACE
“PRACTISE MAKES A MAN PERFECT”. As a student I
have made a product project report on my own so that I can apply
my knowledge in practical report and get knowledge related to
business.
I have made all department wise information like production,
market, finance, etc.so I can apply it in practical also.
This report is also very useful for students as prescribed by
Saurashtra University. We have to prepare the product project
report in the subject of “Entrepreneurship Management of Small
Scale Industries”. By preparing this report students can apply their
knowledge and can get theoretical knowledge about management
of S.S.I. As it is a part of syllabus I have prepared the product
project report on Shampoo.

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Some people have helped me in the preparation of this report. I am thankful to all those people who have helped me directly or indirectly in the preparation of this report. I am also thankful to my family members and friends for their valuable support. 4 .ACKNOWLEDGEMENT Preparation of project report is necessary for me to know the practical knowledge which is useful to establish our own unit.

INDEX SR NO 1 PARTICULARS INTRODUCTION 2 PROJECT AT GLANCE 3 PARTNERS BACKGROUND 4 JUSTIFICATION OF LOCATION 5 PRODUCT DETAILS 6 MANUFACTURING PROCESS 7 MARKETING DEPARTMENT 8 FINANCIAL DETAILS 9 COST ANALYSIS 10 HUMAN RESOURCE DEPARTMENTR 11 FUTURE PLANS 12 CONCLUSION 13 BIBILIOGRAPHY 5 .

4 million people and constitute a large position of the country’s exports. All India Boards give technical.INTRODUCTION Cottage and small scale industries have flourished in India since the early times. Small scale industries in India roughly provide employment to about 4. And their product find ready market in India as well as abroad. 6 . The Government of India is well aware of the importance of small scale industries in our economy and growth of small scale industry. Even today they are a principle source of income and employment. financial and other relevent guidance to small scale industries along with the benefits and concessions.

License No: . .TULSI Shampoo.JAINISH J. 7 .Partnership Firm. OP Road.PROJECT AT A GLANCE In ‘Project at a Glance’ general information about the unit producing the product named “SHAMPOO”.GIDC Aji-2. Address: .Applied for registration. Name of product: .Shampoo. RAICHURA KIRTI KOTADIYA Brand name: . This information is given below: Name of the unit: . Rajkot (Gujarat) – 360 001 Type of unit: . Owners of unit: .TULSI SHAMPOO Pvt Ltd. Register No.Applied for registration.

B.R. RAICHURA 18.JAINISH J. Marketing) Division of Responsibility: .Bhojrajpara.D Department.A (with Adv.30 years Qualification: .M. Qualification: .Marketing and H.Production and finance Department. Capital Investment: .50% (of owned capital) 2nd Partner Name: - KIRTI V KOTADIYA “Krupa” Shiv Park – 1 SURAT Age: . “TULSI” GONDAL Age: .25 years.50% (of owned capital 8 .A (with finace) (with 5 yrs experience) Division Responsibility: .PARTNERS BACKGROUND 1st Partner Name: .B.M. Capital Investment: .

e. Raw materials needed for the preparation of Shampoo i. 3) Proximity to Market: Proximity to market may affect the cost. 2) Labor Supply: Availability of working force or labor is also another influencing factor for the location of industry. If raw material get nearness transfer cost reduces. If skilled and unskilled workers meet easily that affect pricing.JUSTIFICATION OF LOCATION Industry location is nothing but establishing an industry at a particular place. it can not be changed in near future or if changed it may prove to be costlier. water. There were skilled and unskilled workers both. Aji – 2 GIDC is the area where we can get work force easily. milk. Following are factors affecting location: 1) Raw Material: Nearness to source of raw material is an important consideration for most of the industries. detergent. If market is near than transportation cost may decline. etc can be easily available near to the market. 9 . Enough care should be taken for choosing location because once a plant location is chosen. So we can easily get worker.

disposal of waste.Market is near for shampoo so it may reduce cost of transportation. 6) Services: Factors like value of service may affect the location. 10 .. Near the area of the location services are available like water. There is a highway near to the location so transport services are available easily. etc.. canteen facility. 4) Finance: The availability of finance at cheaper rate of interest and adequate amount is also affecting the industrial location. 5) Transport Facilities: Transport services are required for raw material supply and distribution of the finished product to the consumer. where all necessary or basic service are easily available and may reduce cost. Near Aji – 2 there are many banks and financial institutes so we can get less interest amt and easily.

11 . It also makes the hairs stronger and longer. C and E. It eliminates dandruff with every wash and contains vitamin A. with different features. *Breakage and fall condition after 2 weeks Chart given below: (2) TULSI Strong: The use of this shampoo provides protection from dandruff for people using it. (1) TULSI Hair Fall Defence: This shampoo is for those people who want less hair breakage and fall of hairs and dandruff free healthy scalp and also with vitamins A. C and E.PRODUCT DETAILS A company can produce three different types of shampoo.

milk & proteins. It makes hair thicker.*Dandruff reduction with every wash: (3) TULSI Soft: This shampoo contains amla. shiny and makes them soft & strong. 12 .

Physical verification is done to make sure the batch and color adjusted in shampoo. In this drum all the materials are mixed.MANUFACTURING PROCESS 01. Large Batch Material Provide: . 03. 13 .A bottle can be arranged in hopper. Heat & Cooled Batch: . After that the heated batch is then condensed/made cooled. Empty bottles can be arranged in it.A large Batch of shampoo is made in drums. 04.Batch of material has to be boiled at a certain level. Filing Line Bottle: . Quality Check: . 02.

05.After labeling the bottles are either as per no of pieces or in dozens into the boxes. Boxing: . 06. Labeling: . 14 .A machine in which empty bottles are arranged rotates and shampoo falls in it.An automatic machine is used for labeling the bottles and for packing. Delivery of Shampoo: . 07.

Our first and main emphasize is on quality. middle and lower class as shampoo is used in day to day life. We are doing advertising with T. so we have to choose channel by which consumer can get our product easily. We have chosen as give below in the chart: 15 . We try to achieve more market share and for that following points are to be given more importance: 01] Quality: .A distribution channel is the intermediary of manufacturer to producer. and through retailers by providing them posters. If we have to make consumer about the product then the most effective way is the advertising. Because our target market is upper. 02] Price: . reasonable price and which are easily available everywhere. In past the producers used to produce and sell the products as per their will but in the present market condition the producer has to produce the goods keeping in mind the desire of the consumers.Price of shampoo is reasonable. A shampoo is used in day to day life.MARKET ANALYSIS Present modern market is more important and complex.Advertising is important for any product. 04] Distribution Channel: . If we want to fight against the competitors then we would have to provide even better quality then our competitors. goods which are of better quality.V. By doing so we can capture more share in the market. 03] Advertising: . They have to provide the consumers.

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000 with beginning because shampoo is used in day to day life so we can sale more.SALES DETAILS Our sales target of selling shampoo is 22.000 17.000 8.000 03.00.00.000 01.000 1. *Following are the Sales Details of Shampoo: Sr No.000 02.80. Tulsi soft 5 ml 40 ml 150 ml 8.000 80.000 80.000 1 10 25 8. 5 ml 40 ml 150 ml Sales Quota (pieces) 6.000 1.00.000 50. Particulars Size (ml) Selling Price Total Rs.00.10.000 22. Tulsi Strong 5 ml 40 ml 150 ml 4.000 10.00.000 Total 17 . 40.000 3 12 35 12.50.000 12.00.00.000 20.00.40.00.00.000 40. Tulsi Hair Fall Defense Shampoo 2 10 30 12.000 90.30.000 10.00.

72.000 12.00.000 30. Particulars Monthly 3 months Annually Electricity Water Total 2000 25000 27000 6000 75000 81000 24000 300000 324000 18 .80.000 45. 01. No.400 43.000 GHTC 1500 10 15.40.00.000 Fragrance 1000 20 20. Rate Monthly 3 months Sodium Laury 5000 40 2.54.000 1.000 Conditioner.000 1.000 45.80.400 43.32.20.000 1.600 *Utilities: Sr.800 14.000 Total 4.000 Zinc 2000 10 20.72.200 Cocamidopropy 1000 10 10.000 1.000 58.000 Sulphate 5000 20 1.00.000 4.08.00.84.000 60.000 4.000 6.200 Betalin 800 18 14.000 3.800 1.20.000 Dimethicone 2000 18 36.000 2.000 1.800 1. 02.40.40 0 Annually 24.000 Amla 1000kgs 15 15.FINANCIAL DETAILS *Raw Material Requirement: Item Qty.00.80.000 Cuimbazole 1200 12 14.000 2. Milk Potentials 2000ltr 20 40.00.17.000 60.

000 1.60. No.000 48.000 3 months Salary 15.000 3.000 *Middle Level: Sr.000 1. 01.000 51. 02.000 1.000 8.000 12.*Man Power Requirements: Sr. Particulars No.20.000 24.000 96. Post Batch Operator Heat & Cool Operator Quality Checker No.000 2.04. 02.000 60. No.000 30.000 28.000 2 2500 5000 15. 02.20.000 96. 01. 01.36.20.000 Manager Accountant Engineer Total 3 months Annual Salary Salary 30.000 *Lower Level: Sr.000 84.000 1 8. 03.000 3.000 4 2500 10. of Workers 1 1 1 Store keeper Clerk Supervisor Total Monthly Salary 5.000 1 10.000 30.000 24.000 19 . Particulars No. no. 03.000 17. 03. of Monthly Employees Salary 1 10. Of Monthly Total 3 Month Annual Workers Monthly Salary Salary 10 3000 30.000 4.000 Annual Salary 60.000 90.

Particulars Telephone Postage Stationery Adv. 05.21.000 Total Annual Salary 3.000 1.000 3 Months Salary 6000 1500 15. 01.000 60. Watchman 07.04.000 62.000 17.000 Total 3 Months Salary 84.000 36. Office Boy Total 1 3000 3000 9000 36. More Operator 05.000 1 2 2 3000 2500 3000 3000 5000 6000 9000 15.07.08.000 1.000 51.000 6000 60.000 7.00 7.000 *Other Administrative Expenses: Sr.000 12.86. Labeler 06. & Marketing Stores Miscellaneous Total Monthly Salary 2000 500 5000 1000 500 9000 20 .000 2.86.44.04.000 0 *Levels of Management: Levels of Management Top Level Middle Level Lower Level Total Total Monthly Salary 28.000 72. No.000 18.000 1.36. 02.000 Annual Salary 24.44. 03.84.000 6000 1. 04.000 12.000 3.000 3000 1500 27.000 62.

000 18. 01.24.000 1.84. 01.750 76. 01.000 12.27.17.000 32. 03.83.) Total Fixed Capital Total Working Capital Total 42.600 1.77. Particulars Amount (Rs.69. Particulars Amount (Rs.000 75. Total Monthly Salary 4.24.83.800 27.000 27.*Total Working Capital: Sr.84.54. 02. No.17.00.33. Utilities 03. Wage &Salary 04.07.33. 04. No.600 * Cost of Production: Sr. Administrative Exp.08.33.84. Raw Material 02.000 1.) Raw Materials Utilities Man Power Repair & Maintenance Total 58.000 1.800 3 Months Salary 14. Particulars No.600 *Total Cost of Project: Sr.000 9000 6.000 75.600 3.000 12.400 81. 02.350 21 .400 Annual Salary 58.600 3.

750 90. 01.50. Particulars Capital Amount 58.600 *Interest: Sr. No.296 Particulars Value Rate (%) Amount Building Machinery Other Fixed Assets Total 17. Particulars Percentage (%) Amount (Rs. 03. Jainish J. Raichura 50% (29.080) Mr.16.000 10.160 Mr.5% Amount (Rs. 01.160 38. No . 01.600 Percentage (%) 10% 12.000 1.000 12% 15% 10% 2.93.000 4.440 96.000 9.53.616 4.93. Mihir G.77.) 5.81.*Source of Fund: Sr.750 Owned Capital Borrowed Capital Total *Depreciation: Sr.680 10.84.08. 02.25.08. No.53.66. 22 .440 96.77.00.16.10. 02.080) Borrowed Capital Total 40% 100% 38.) Owned Capital 60% 58. 02. Simejia 50% (29.

25.00. 03.50.83.750 .000 9.000 10.000 1.000 5% 5% 5% 23 Amount (Rs. 02.*Maintenance & Repairs: Sr.) 87. Particulars Value Rate (%) Building Machinery Other Fixed Assets Total 17.500 51.250 45. No. 01.

000 *Other Fixed Assets: Sr No.000 10. Particulars Amount.50.50. 01.00. 03.80.000 10.000 1. 250 400 7.000 *Detail of Plant and Machinery: Sr No. 01.00. 02.000 50.ft. 05.25.000 24 .) Delivery Rickshaw &Van 6. Particulars Area Rate total Land Building Total 3000 yards 2500 sq. 06.) Drum Heat – Cool Machine Arrange Machine Delivery Machine Move Machine Labeling Total 5. 01. 04.00. 02.000 17.000 1.50. Particulars Amount.FIXED ASSETS *Details of Land and Building: Sr No.00. (Rs.000 1. (Rs.000 75.

02.02.000 5.000 10.25. 25 . (Rs.00.000 9.000 *Total Fixed Assets: Sr No.25.) Land & Building Plant &Machinery Other Fixed Expense Preliminary Expenses Total 17.00. 03.000 9. Furniture Total 3.00.50. 01.000 42.00. 04.000 Particulars Amount.

COST ANALYSIS 26 .

List of staff members and laborers is given below: 27 . It requires certain people who can run the production. financial and other aspect of the firm without interruption.HUMAN RESOURCE DEPARTMENT This unit gives employment to several people.

01. We want to produce new products like soap. Each and every company wants to have bright future and they try to do better activity in future and thus result in the growth of the industry. We want to start selling our product in the other countries.FUTURE PLANS Future plan is advance thinking of future activity. oil etc… 28 . We want to launch a new shampoo with better quality and new features. 03. 02.

and in future also there will be a variety of features added in shampoo. but now the use of shampoo has been incredibly increased. chandan. etc. In past years people used soap to wash their hair. Today there are different features in shampoo and demand has also increased.CONCLUSION Shampoo is used in day to day life. Even in small villages people have started using shampoo. 29 . Different features like with amla. vitamins. In future there will be increase in demand and the companies will get wider market.

BIBLIOGRAPHY ENTREPRENEURSHIP – Vasant Desai. 30 .