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1=Strongly disagree, 2=Somewhat disagree, 3=Disagree, 4=Neutral, 5 =Agree, 6= Somewhat agree, 7= Strongly agree. Male Female Gender 17 or younger 18-25 26-30 31-36 Above Age Price: A value that will purchase a finite quantity, weight, or other measure of a good or service. SD SWD D N A SWA SA 1. Price affects our buying behavior? 1 2 3 4 5 6 7 2. 3. 4. 5. Quality: The standard of something as measured against other things of a similar kind; the degree of excellence of something: "quality of life". Anhaar Nurpur Prema Milac Day fresh Olpers 6. Which brands of milk do you buy? 7. How you rate packed milk’s quality? Very Low Low High Very High Fat content Quantity Brand Price Nutrient value 8. Which of the following mentioned options define your strategy to Packaging Thickness Others evaluate the product quality? Yes No Somewhat 9. Are you satisfied with the given quality of packed Milk? 10. Advertisement: A notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy. Yes No somewhat I don’t know 11. Advertisement affects buying decision? Magazines 12. How do you know about this product? TV Advertisements Friends or relatives Others 13. Where do you usually buy milk? Supermarket Others Retail store Convenience Store

14. What kind of adds do you like?

Animated funny Creative Emotional crazy simple patriotic 15. How much ethical issues in advertising A lot Somewhat Not Much Not at all matters you? Income: Money received on a regular basis, for work or through investments. 16. What is your Family Monthly Income? 0-10,000 10,000-20,000 20,000-30,000 30,000-40,000 above 40,000 17. What is your consumption pattern for Drinking Milk? Daily 2-3 days Once a week Monthly Other please specify………………………………

Do you buy Milk because of their packaging? Demand for pasteurized Milk: 31 What comes in you mind with the word pasturised milk? 32. Awareness: having knowledge of.18. How much packaging design is important for product? 30. This process do not kills the bacteria and vitamins which are beneficial for human. Are you willing to spend extra amount for good packaging? 31. Which packaging feature attracts you most? Package Size Or other please specify 29. "he had no awareness of his mistakes". date of expiry? 25. Are you aware of the statutory Yes NO Sometime requirement that the product shows maximum retail price (MRP). how much do you spend on buying milk per month? 0-700 700-1400 2800-3500 1400-2100 2100-2800 19 20. Do you ever check the nutrition label Yes No sometime of milk (product)? 26. Pasteurized Milk: Milk that has been exposed briefly to high temperatures to destroy microorganisms and prevent fermentation. Do you know the difference between Yes No Sort of pasteurized and non-pasteurized milk? 23. date of manufacturing. After knowing that will you buy this product? 33 Which colour do you like for packaging Most Important Important Just ok Less important Not important at all Certainly Probably Not sure Probably not Never Yes No Often Healthy Unhealthy Good taste Not so good Yes Green Red White No Orange Sky maybe . How much packaging of Milk Least attractive attractive mostly attractive Products attracts you? Package color Package design Package Brand 28. Do you personally think that it is safe to drink unpasteurized milk? Yes Yes No No I don’t know Packaging: Materials used to wrap or protect goods 27. Do you have any awareness about Yes NO pasteurized milk? 22. Are you aware of the nutrients provided by milk? 27. "his sudden consciousness of the problem he faced 21. On average.

do you think it is still necessary for milk to be pasteurized? Yes No 35 Yes No .34 Do you believe that milk is an important part of a balanced diet? Due to the increase in farm sanitation.