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July 2005

ff The National Academy of Television Arts and Sciences San Francisco/Northern California Chapter

A Conversation
EMMY® with KTVU’s
After looking into judging concerns for this year’s
Emmy® show, members of the chapter’s Awards Com-
mittee have concluded there was nothing significantly Three months ago, the most successful morning
wrong with the way entries were judged this year. anchor in the bay area took on a new role: co-anchor of
The committee began its investigation after receiving Ch. 2’s new 5:00 newscast. Nothing out of the ordinary
numerous complaints from Emmy® entrants as well as with that. What is a bit unusual, is that he didn’t give up
regional vice presidents about some of the nominations his morning duties. Instead, KTVU’s Frank Somerville
and final Emmy® recipients. The complaints ranged from began working a split shift, anchor Mornings on 2, going
San Francisco television stations dominating the awards home, and then coming back to anchor the 5:00pm
to the worthiness of some entries that were nominated newscast with Leslie Griffith. He spoke with Off
or honored. Camera’s Bob Goldberger recently about the pros and
Chapter executive director Darryl Compton audited cons of working the dreaded split shift.
the entries and reported that 28 percent of this year’s OFF CAMERA: It’s been three months now since you
722 entries received nominations and 8 percent of the started your split shift. How are you holding up?
total entries were awarded Emmy® statuettes. The San Frank Somerville: You know what, I was really con
Francisco-San Jose region had 431 entries with 29 cerned it would be an absolute nightmare. I really was.
percent receiving nominations and 9 percent receiving At first I thought I’d never be able to do it. But it’s
Emmy® statuettes. The next largest region, Sacra- interesting; I kind of like the schedule. I’m actually used
mento, had 103 entries with 32 percent getting nomina- to it.
tions and 9 percent receiving statuettes. continued on page 7
continued on page 4

From Hawaii to Chico to Reno, the new board mem- Honolulu for 10 years. He joins Hawaii vice president
bers in NATAS Northern California chapter cover the Pamela Young as the 50th state’s two representatives
regional gamut. on the NATAS board.
Chapter members elected 13 governors in last Also elected in June was Justin Kanno, a photogra-
month’s election to fill two-year terms. They join 12 pher/editor at KOLO in Reno. This will be Kanno’s second
other board members who are in the midst of two-year term on the board. He joins Reno vice president Terri
terms as well as the board’s officers and committee Russell as the Nevada city’s two representatives on the
chairs in overseeing NATAS’ operations in Northern board.
California. Three Sacramento t-v professionals were also elected
History was made in the June election. Tamar to the board. Incumbents Albert Garcia, a photojour-
Maghdissian became the first person elected to the nalist/editor at KUVS, and Deirdre Fitzpatrick, an
board from the Chico-Redding area. Maghdissian is a anchor/reporter at KCRA, were re-elected to second
reporter for KHSL/KNV, working out of the Redding terms. Thomas Drayton, an anchor-reporter at KTXL
bureau. Fox 40, was selected for his first term. The trio joins
She is joined by Duncan Armstrong, a photojour- Sacramento vice president Dan Adams of KXTV
nalist for KHNL in Hawaii. Armstrong has worked in
continued on page 2
Off Camera, July 2005, page 1

It has been ten years since
our chapter has been repre-
sented by three Trustees. The
Board of Governors elected Linda
Giannecchini to a two year term
as our third at its June board
meeting. Cynthia Zeiden and
Alison Gibson are also currently
Amos Armstrong Burgess Drayton serving.
The National Academy takes a
biyearly membership census;
chapters are authorized to elect a trustee for every three
hundred professional and life members. On April 15,
2005 the San Francisco/Northern California Chapter total
was 1,082, up from 886 in 2001. The Board of Trustees is
the governing body of the National Academy and meets
Linda is no stranger to the National Board, currently
Fitzpatrick Garcia Goldberger Kanno
serving as the chairman’s representative on the executive
committee, without vote. Linda has previously served
three terms as trustee, been elected national secretary,
vice president and vice chairman. She has always been
active on the local level as well, serving as awards chair,
president and past-president. She is currently the co-
chair of the Archive-Museum Committee.

Louie Lowry Maghdissian Moenster TELEVISION
continued from page 1
and Pam Schoen of KTXL as represen-
tatives from California’s capital city.
Seven t-v professionals from the Bay
Area were also elected in June. Terry
Lowry, anchor/host for LaCosse Pro-
ductions, was elected as was KTVU
assistant director Ron Louie. Both
Sadiq have served on the board for years in a
number of capacities.
KGO executive producer Bob Goldberger was
elected as was KTVU design director Deanne Moenster-
Poitras. Also joining the board is independent producer
Terri Amos, who oversaw the after-party at the Emmy®
show in May.
John Burgess, general manager of KFTY in Santa
Rosa, was elected to a second term. Sheraz Sadiq, an
associate producer at KQED, was selected for his first
The new governors will be welcomed at the board’s
monthly meeting on July 9. The board is also scheduled
to appoint two new governors to fill seats left vacant by
recent resignations.
Results of the membership survey will be published in
the August Off Camera.

our website and click on NATAS National
then Television Quarerly or go direct to.
We are sorry that the publication is no longer avail-
JOB BANK at able in hard copy.
Off Camera, July 2005, page 2
News anchor, weathercaster,
Two veteran News Directors are out in Sacramento as science reporter. Brian Hack-
CBS and Gannett both made big changes in the same ney has done it all the past few
month. After seven years at KXTV (ABC), Gannett let years at KRON, and has won
Ron Comings go. The station has not named his Emmy® Awards for expertise

EMMY 2005
replacement yet. And Jim Lemon has left KOVR (CBS) in all three areas as well. But
after almost four years at the helm. now Hackney is moving from a
KOVR and KMAX (UPN) are the new CBS duopoly in traditional newscast role to
Sacramento, and the network has promoted from within entertainment co-host on
to lead the news portion of that partnership. Steve KPIX’s Evening Magazine with
Charlier was named Vice President of News for both Malou Nubla. Hackney will
KOVR and KMAX. Charlier comes to Sacramento from also be “an integral part of the
CBS’s O&O in Salt Lake City, KUTV. Joining Charlier as producing staff of Evening
Assistant News Director for both stations is Lori Magazine,” according to Ch. 5.
Waldon. Waldon was Managing Editor of CBS-owned Hackney moved from KGO to KRON back in 1995,
KPIX in San Francisco. and is the first front-line talent to leave KRON since
One survivor in the Sacramento shake-up is Brent station management offered many of them the opportu-
Baader, who is staying on as News Director of KMAX, nity to break their contracts and move to other stations
focusing primarily on the station’s morning newscast. within the market, in the station’s continuing effort to cut
costs. He begins his new role on Evening Magazine in

After years of “counter
programming” its 5:00pm-
7:00pm news block, CBS 5 in
San Francisco has joined the
KTVU’s The Ten O’Clock News has won the coveted rest of the network pack.
Edward R. Murrow Award from the Radio-Television News Beginning Monday, June 27th,
Directors Association for best large market newscast in KPIX moved back the CBS
the country. The Ten o’Clock News is co-anchored by Evening News from 6:00pm, to
Dennis Richmond and Leslie Griffith, Bill Martin in 5:30pm. The move puts Eyewitness News head to head
weather and Mark Ibanez in sports. now with ABC 7 and NBC 11 the entire two hours, with
“To win the Edward R. Murrow award for best news- all three network-owned affiliates running local news
cast in America is a great accomplishment” says Ch. 2 from 5:00pm-5:30pm and network news from 5:30pm-
Vice President/General Manager Tim McVay. “This 6:00pm, followed by a full hour of local news from
award reflects the hard work and dedication of an ex- 6:00pm-7:00pm.
tremely talented group of journalists who are committed KTVU Ch. 2 (Fox) now runs local news from 5:00pm-
to bringing the viewers in our market complete Bay Area 6:30pm, and KRON 4 (Ind.) has local newscasts from
news coverage.” 4:00pm-4:30pm, 5:00pm-5:30pm, and 6:00pm-
The Ten O’Clock News competed against 12 other 7:00pm, with Inside Edition filling the two half-hour
regional winners from outstanding stations in Portland, holes.
Denver; Minneapolis, Dallas, St. Louis, Cleveland, Char-
lotte, Birmingham, Boston, New York, Washington, D.C.,
and Miami.

Jack Poorman has joined KGO-TV in San Francisco Producer for Investigations at the same station. And
as a promotions producer/writer. Poorman will produce Karl Norberg moves up from associate producer to
and edit news series and image promos for the station. producer of Evening Magazine.
Poorman has been working as a freelance producer in General Assignment reporter Jonathan Carlson
San Francisco and Los Angeles most recently, after jumps 49 markets to Fox affiliate KTXL in Sacramento
spending 15 years at CNN in Atlanta, where he shared in from the NBC affiliate in Fort Myers, FL. Jonathan who
a national Emmy® and Peabody for the network’s is a graduate of Quinnipiac University in Hamden, CT,
coverage of the Gulf War. has also worked as a general assignment reporter at the
Jeff Harris moves to Executive Producer for Special ABC affiliate in Rochester, New York.
Projects at KPIX-TV in San Francisco, from Executive
Off Camera, July 2005, page 3
The San Francisco/Northern
California Chapter annually
honors outstanding individual,
news and program achieve-
ments in Northern California,

Photo by Robert Mohr
Hawaii and Reno. The purpose of
conferring coveted Emmy®

© 2004
statuettes is to provide incentive
for continuing outstanding
individual and production
achievements within the televi-
sion industry.
The Emmy® Awards pro-
continued from page 1 gram is also a means of focusing
The outlying areas didn’t fare quite as well. Of public attention upon the multi-talented individuals who
Fresno’s 73 entries, 19 percent were nominated and 3 comprise this business and to honor them. Since we are
percent received statues. In Hawaii, 24 percent of the awarding excellence, there can be one award, more than
region’s 25 entries were nominated while 4 percent won one award or no award presented in each area.
Emmy® awards. In Reno, 14 percent of the 28 entries The awards judging process begins in July when the
were nominated and none of those were awarded Northern California chapter’s Awards Committee meets
Emmy® statuettes. The Salinas-Monterey, Eureka and to determine what areas will be offered in the following
Chico-Redding regions had a total of six nominations and year’s competition. That list is sent to the National
one Emmy® recipient. Awards Committee for approval, making sure all the
Spanish-language stations had 56 entries with 12 rules conform to National policy and regulations. The
getting nominations and one winning an Emmy® award. approved “call for entries” information is made avail-
Cable outlets, including Fox Sports Bay Area, had 41 able to the chapter by late fall, with a mid-January
entries with 14 nominations and four Emmy® awards. deadline for award submissions.
All entries were judged outside of our chapter by a
panel of at least six peer judges from five other NATAS
Compton also grouped the judging by region to see if
there was any chapter that was prevalent in the areas
that received complaints. He discovered the four areas
that received no nominations this year were judged by
three different chapters. A similar pattern emerged in
areas with few nominations.
Compton also re-checked the judges on a sampling of
areas to make sure qualified peer judges were on each
panel. He found no discrepancies. The “breaking news”
This year, 722 entries were submitted from the
category, for example, was judged by three reporters, an
calendar year 2004, for Emmy® award consideration.
anchor, a producer and a photographer.
The actual process started when the entry arrived at the
“The Emmy® award stands for excellence and out-
Academy office. We call the day after the January
standing achievement in television. The integrity of the
deadline “sorting day.” A group of volunteers from the
Emmy® process is one the highest priorities in my life.
Board and Awards Committee opened each package
I spend well over a thousand hours each year processing
checking that the information on each tape label
each entry from the day it is received till the statuettes
matched the entry form. The tapes were sorted by area
are handed out,” said Compton. “Our awards’ accountant
and support staff go to great lengths to make sure that
Several hundred hours
each entry is treated equally and fairly.”
were then spent processing
Chapter president David Mills requested this year’s
the paper work. All the
judging review. After the committee’s investigation, Mills
information on the entry
said he is satisfied with the results of the awards audit.
form was entered into a data
“Emmy® judging is always a subjective thing. What
base, including every name
one person thinks is a quality program, another person
and title submitted. We may
may think is mediocre,” Mills said. “I was concerned
have had 722 entries, but
when we received the complaints after the Emmy®
that amounted to 1,518
show; but after the committee’s investigation, I’m
individual entrant names.
convinced there was nothing significantly wrong with this
year’s judging.” Membership status and correct entry fees were checked
Mills also asked the Awards Committee to study ways and the funds deposited. Upon completion, the entry
to increase the nominations of smaller markets as well as database was published on the website.
Spanish-language stations. The committee will take up About three weeks after the January sorting day, the
those topics as well as next year’s award rules at its July Awards Committee had an all day “certification meeting.”
14th meeting. continued on page 5
Off Camera, July 2005, page 4
are announced. This is referred to as “blind scoring.”
The committee, looking at raw scores, determined a cut-
off in each area and entries above that cut-off were
considered nominees. The committee then selected the
Emmy® recipients by highest scores in each area. Again,
since we are awarding excellence, there was the possibil-
ity of multiple award recipients. In some cases, if the
scores were too low, no nominations or winners were
selected. The Awards Committee members made these
selections without knowing which entries or areas were
being considered.
Emmy® Certification continued from page 4
They went through the entire entry list looking for tapes
that were in the wrong area or for entrants who may
have “double dipped,” having entered the same material
in more than one area. A list of entrants that had not
paid the proper fees was also distributed to the commit-
tee as well as posted on the website.
After the certification meeting the ballots were
prepared. A random sort was made of entries in each
area. The sort determined the order that the judges
would view the entries. This year we went back to the
30 point judging scale for programs (1 to 10 points for
content, creativity, and execution, 30 points being
excellent). Craft areas were judged on creativity and
execution only, possible 20 points. The station call

The nominations this year were announced on April
14, 2005 at parties in San Francisco, San Jose, Sacra-
mento, Fresno, Reno and posted on the Internet.

Photos Robert Mohr © 2005
letters were removed from the ballots, leaving only the
entry number, title and total run time for the judges. As
an aid to the judges, each entry could also include a
written precis stating why the entry be considered award-
worthy. This optional information was read aloud to the On Saturday, May 14, 2005 at the Palace of Fine Arts
judges prior to each screening. in San Francisco, the envelopes were opened and the
ALL of our entries were shipped to another NATAS recipients awarded Emmy® statuettes.
chapter for peer judging. That meant finding a minimum
of six peer judges, qualified in the area being judged.
This year we traded tapes with Cleveland, Heartland
(Denver), National Capital/Chesapeake Bay, Northwest
(Seattle) and Suncoast (Miami). Chapters usually had 6
weeks to complete their judging.
After each area had been judged, ballots were col-
lected and placed into an envelope bearing the area title,
sealed and sent directly to Spalding and Company, our
accounting firm for processing and auditing. Once all the
tapes were processed, a tabulated sheet representing
each area - but not identifying it – was presented to the Emmy® Night Photos
Awards Committee usually a week before the nominations Lynn R Friedman & Robert Mohr © 2005

Off Camera, July 2005, page 5

Really Simple Syndication Video you say?
Is Podcasting similar to broadcasting? Podcasts The newest twist on Podcasting is called vlogging, or
aren’t heard live, they don’t contain commercials and adding video to Podcast blogs. It’s now an embryonic
they don’t use any “public” airwaves or spectrum. phenomenon with less than ABC a few thousand regular
1 practitioners, but there are many web sites that offer this
Podcasting doesn’t have much in common with
broadcasting…except that it could well represent its service.
future. Rocketboom ( is a three-
The word “Podcast” is a blend of the words iPod and minute daily video blog based in New York City. They
broadcast. The abbreviated definition from cover and create a wide range of information and com- reads “Podcasting is a way of publishing mentary from top news stories to quirky Internet culture.
sound files to the Internet, allowing users to subscribe to The agenda includes releasing new clips at 9am EST,
a feed and receive new audio files automatically.” Monday through Friday.
Podcasting has enabled many producers to create self- No one knows whether Podcasting or vlogging will
published, syndicated radio shows.
2 Users subscribe to eventually cannibalize traditional TV viewing. But there
Podcasts using software, which periodically checks for 3 already been 3 million iPods sold, in addition to
and downloads new content. It can then sync the other MP3 players. Forrester Research predicts that
content to the user’s portable music player. Any digital “Podcasting will see significant growth by 2010 - reaching
audio player or computer with the appropriate software 12.3 million households - as MP3 adoption climbs and
can play Podcasts. broadband reaches 62 percent of households.”
The word from Apple Subscriber fees pay for Podcasting. Most American
Steve Jobs spoke about Podcasting last month at families already pay for their programming this way.
the Apple World Wide Developers Conference. He said According to The Television Bureau of Advertising only
“there are now over 8,000 Podcasts available and this 15% of American households are still watching over-the-
number is growing rapidly.” Jobs air “free” TV. 67% of households have cable television
4 described the current 5 satellite delivery now reaches 18%. It’s not a stretch
state of Podcasting as “really hard to do so far,” and said and
he plans on simplifying the identification and download- to believe that most people would pay for Podcasting if
ing of audio. they find the programming attractive.
The next version of iTunes (music software which Like TIVO, Podcasting gives people more control of
works with iPod MP3 players) is due out this month. It their programming. Viewing or listening can be done at
will include a Podcast directory and subscription man- any time. Unlike TIVO, programming choices are limited
ager. Using RSS technology (Really Simple Syndication), only by the size of the Internet. So take a second look at
iTunes will automatically connect to the Internet and your iPod; you may be holding the future of television in
download new audio files and then transfer them to a your hand.
connected iPod. 6 7
But hold your ear buds, Podcast support for iTunes is
already available from BadFruit (
Download the free BadApple plug-in, which adds Keith Sanders, is the NATAS
interoperability to view and download podcasts directly vice president for San Jose and
within iTunes software. owner of Perfect Pitch TV.
PC users won’t be left out in the cold either. RSS will In addition to being our technol-
be integrated into future versions of Windows. Microsoft ogy chair he also produces the
plans to make sure that subscribing to RSS feeds is as Emmy® show.
simple as choosing a favorite in Internet Explorer. “We Send your technology stories to
really think that RSS is going 8to be key to how people Emmy9
use the Internet in the future,” said Gary Schare, a
director of strategic product management for Microsoft’s
Windows unit. Support for RSS will take place in both the
Longhorn and Windows XP versions of Internet Explorer
7.0. Off Camera, July 2005, page 6
SOMERVILLE ence with gender or race. She’s African American and
just a wonderful baby. I’m truly blessed to have two
healthy, amazing kids, and to be able to spend so much
time with them.
OC: When management talked with you about the
News at 5:00, while still doing mornings, you must have
weighed the hardships of a split shift with the benefits of
expanding your on-air profile.
FS: Absolutely. When they offered me this opportu-
nity, it was one of those things where there was no
question. If you want to be an evening guy, you’ve gotta
do what you’ve gotta do to get there. I thought, there
continued from page 1 are worse things that can happen. I’m getting paid a lot
OC: What exactly is your schedule? of money to do something I love. All I have to do is
FS: I come in at 5:30 in the morning and work until figure out how to get enough sleep. That’s not exactly a
9:00. I leave for awhile and come back from 3:00 until hardship.
6:00. So I’m actually working less than eight hours, it’s OC: Were you concerned that bay area viewers were
just spread out over more than twelve hours. starting to see you as just a morning guy? That if you
OC: And you’re seriously used to it? didn’t jump at this chance, you might be pigeonholed as
FS: Well, I go to work ten times a week instead of a morning guy forever—not just in viewers’ minds but in
five, and take two showers a day. That’s a bit different. KTVU management’s eyes as well?
But hey, I have a six hour lunch break. Who else can FS: Exactly. You hit the nail on the head. After
say that? But I’m not a zombie like I think we all ex- twelve years on mornings, that is exactly what you have
pected I would be at some point. I’m not having any to worry about. This opens me up now to a whole other
trouble sleeping. It’s really okay. It’s not like I’m audience. The 5:00 experience certainly puts me in a
coming in at midnight. People ask, “Frank, are you position where there’s a possibility that sometime down
okay? It must be hard.” No. The people who come in the road when Dennis leaves, it puts me in position to
at midnight and work the overnight shift are doing the take advantage if another opportunity does arrive. You
hard work. I did that before and I’m never doing that know, Dennis Green said opportunities only open up
again. every now and then. When one does open up, make sure
OC: Do you take a nap in between shifts, to keep your bags are packed and you’re ready to go. I look at
you fresh for the News at 5:00? this as packing my bags in case that opportunity opens
FS: Sometimes. I did nap about an hour today, but up. So you know, if Dennis (Richmond) leaves and I get
not always. Today, I got home and my daughter was the six and ten it’s just that much better, but I’ve got the
reading so she read me the rest of her book. Then we five regardless. So I’m in a great position now with the
all went to the park and I took the training wheels off possibility it could only get better.
her bike and we started working on that. Tonight we’ll OC: But with the 5:00pm show being a brand new
all have dinner together. How could I say it’s a tough newscast, it’s lagging in the ratings a bit. Is that tough,
day after all that? after spending twelve years on a morning newscast that
OC: Now you’re making it sound like the dream dominates?
shift. FS: You know, it could be depressing if I wasn’t still
FS: I don’t know about that, but last week when I doing Mornings on 2. Since I’m still on Mornings on 2, it
filled in for Dennis (Richmond) on the Ten O’Clock makes the numbers at 5:00 easier to swallow. But we’re
News (and didn’t anchor Mornings on 2), I was like all optimistic we’re going to do very well there in the long
“Wow, this is a long night,” because I worked straight run. And the numbers are okay. Certainly not what we
through from 3:00 until 11:00. No long dinner break. want, but okay for now. If it were my only newscast, I
When they offered me the new 5:00 show, at first I said think it would be harder, but I’m still part of the number
I could do it for a couple of months. They said they one show, and so is Leslie with the 10:00 News, so that
were thinking more like two years. I really had to stop makes it easier. Just give us time.
and think about it, but it’s turned out to be just fine. OC: Do you study the overnights each morning?
The first three months have gone quickly, to the point FS: Sure I look every day, but what I try to do is not
that I can’t even remember doing mornings and noon. get too upset if the numbers are bad, and not too happy
OC: Your wife must have been nervous about you if the numbers are good. I just have to realize we’re in a
taking this on. growing trend and be patient. One day recently, we had
FS: Oh yeah, she was really nervous at first that I’d a 2.0, which was great, but it followed a day we had a
leave her high and dry with the kids. But now she likes .4. I don’t want to live or die by numbers yet. I look at
it. I’m actually spending more time with them now, I them, but not live or die by them.
think. I eat lunch and dinner with my family every OC: Sounds like we’re not going to uncover any big
night. I switched my workout schedule to 9:30 in the sleep scandal here, or any other scandal for that matter.
morning, right after I leave work the first time, so I can FS: Sorry to disappoint, but I’m really doing great
be home with them for both meals. with all of this. It’s my first evening newscast in the 20
OC: I guess we should point out you have two little plus years I’ve been doing this. I got the 5:00 show right
girls. on my 47th birthday. I’m just really happy to have this
FS: Six years old and seven months old. One is our opportunity. It was my 47th birthday present. I love this
biological daughter and the other we just adopted. job. I love news. I honestly can’t think of another job, at
That’s probably the single thing I’m most proud of in my least not a realistic job, that I would want to do. I feel
life. We told the agency we had absolutely no prefer- really fortunate to be doing what I’m doing.
Off Camera, July 2005, page 7
The National Television
Academy will bestow, for the
first time, a lifetime achieve-
ment award in the area of
technology and engineering to
Ampex Corporation and the five
original inventors of the video-
tape recorder. Charlie
Ginsberg, Ray Dolby, Alex
Maxey, Charlie Anderson,
Fred Pfost, and Shelby
Henderson introduced the VTR-
1000, lated named the Ampex Mark IV, to the world on
March 14, 1956 at the National Association of Radio and
Television Convention.
Ray Dolby, is the chairman and founder of Dolby
Laboratories. Founded in 1965, Dolby Laboratories had
Gold Circle recipient David B. Meblin, a pioneer in an initial goal of developing electronic systems for
San Francisco’s television and advertising industries, died reducing the background noise, such as hiss, introduced
May 30, 2005, at Vale Health Center, San Pablo, from by the tape recording process. With the success of those
complications resulting from a fractured hip he suffered systems and many analog and digital innovations since,
in March. He was 94. the Dolby name has come to be associated worldwide
After the war in 1946, the Meblins moved to San with quality audio from film soundtracks, home theater
Francisco and later to Ladera, where they were among systems, audio and videocassettes, DVD, TV audio, and
the first residents of that model community near Palo cable and satellite transmissions
Alto. A true television pioneer in the areas of advertising, The San Francisco/Northern Calfornia Chapter hon-
sales and syndication, Meblin joined KPIX-TV in 1948, ored Dr. Ray Dolby with the Governors’ Award in 1988.
where he handled the station’s first advertising contract Charles Ginsberg received the Governors’ Award in 1985.
with Sterling Furniture for sponsorship of the station’s This national recognition will be given out at the 57th
test pattern. In addition, he was instrumental in negoti- annual Technology and Engineering Emmy® Awards on
ating an advertising trade for the station’s first film news September 29th in Princeton, N.J.
camera. He also was employed at KGO-TV for a number
of years before joining the Avery-Knodel Co., a national
advertising representative company, until his retirement.
In 1975, Meblin began a second career syndicating
television news features with the company he founded,
Mighty Minute Programs. His most noteworthy success ANIMATION WIN
was the nationally syndicated 90-second feature, Joe
Carcione, The Green Grocer.” He was also involved with
syndicating Dr. Dean Edell, and Michael Marks, “Your
Produce Man.” In addition to his advertising career, he
also taught courses periodically at the San Francisco The Emmy®
Labor School and Golden Gate University. 2004 animated
As a daily train commuter since the early 1950s, logo won a Gold
Meblin was recognized by CalTrain officials in 1996 for DBA (Broadcast
riding the rails on a regular daily basis longer than Design Associa-
anyone else. He was awarded a lifetime train pass. He tion) award and
told the officials that he planned to return the pass to the Emmy® set
them when he reached the age of 100. As a routine took a Bronze.
habit, he sat at the same seat on every train trip. Once, Working with
he found a woman sitting in his seat. After staring design director
intensely at her for a minute, he said, “Don’t you know Deanne
you’re sitting in my seat?” She moved immediately. Moenster-Poitras on the animation was Gabe Nansen
He is survived by his son Andrew and his wife and on the set John Mayne.
Shivon of Orinda, daughter Amy Meblin of Arlington, Deanne’s daytime job as design director for KTVU Fox
Mass., her partner Alix Carafiol, and two grandchildren, 2 also took home a Gold for the ID – Rock’em Sock’em
Juliet Meblin and Sylvie Carafiol-Meblin, and a sister, Battle of the Bay, a Special Promo Bronze for the
Denise Kessler of San Francisco. Rock’em Sock’em spot and a Silver for the KTVU
Donations are suggested for Friends of Berkeley Weather Set. Channel 2 also won a PROMAX Gold (Stunt
Tulumne Camp or Potrero Hill Neighborhood House. Promotion and a Silver (Something for Nothing) both for
Rocke’m Sock’em Battle of the Bay.
Off Camera, July 2005, page 8
Activities chair Cynthia Zieden tried a different
format for this years Emmy® Producers Showcase on
June 30th at the Dolby Labs screening room in San
Francisco. Instead of excerpts from many of the
Emmy® Award winning entries she choose to screen
three of the program winners in their entirety. Those
attending enjoyed seeing the whole program and talking
to the producers about the production.
The program
first featured
the Outstanding
Achievement in
winner: Earth-
quakes: Where
the Fault Lies,
from KRON 4, Brian Hackney, Producer/Reporter; Craig
Franklin, Photographer; Jim Joy, Editor.
The editor, multi Emmy® Award winner Jim Joy
represented the team. The documentary took four
weeks to shoot and three weeks to edit. Jim said they
could have not completed all the special effects in the
show without Brian Hackney editing those portions at
home on his Final Cut Pro. Brian takes you on a helicop-
ter trip up the fault line, inter-cut with maps, zooming in
on a location, freezing, and showing how much the faults
have moved.
pace the ne xt
Located in the creative heart of Emeryville, Muse Outstanding
Media Center is a beautiful new post-production facility Achievement
offering corporate, advertising, broadcast and non-profit area was the
clients a one-stop-shopping post production solution with Children/Youth
editorial, audio and multimedia capabilities under one Program: Out of
roof. Bounds, from
Editorial suites run Avid Media Composer Adrenaline KICU 36, Brodie Brazil, Host; Ric Shiraki, Videographer.
HD, Avid Xpress with Mojo and Final Cut Pro HD. A full “Out of Bounds” is a segment of the weekly KICU
Pro Tools HD recording studio with 200 sq ft live room program High School Sports Focus and features athletes
was designed for voice over, ADR & ISDN sessions, as who have overcome a difficult handicap or sickness.
well as mixing and composing. Brodie said that the show is done with a very limited staff
All studios are for rent with or without editing and and very low budget. The Out of Bounds special featured
engineering talent. There’s no nickel and dimeing, and the best of these weekly segments.
rates are very competitive. Muse is proud to support The final
local non-profit organizations and indie filmmakers with screening was
sharply reduced after-hours rates. the Outstand-
Website: ing Achieve-
E-mail: ment area of
Cultural Affairs
Monterey Bay
Bay Area NATAS members are invited to several FREE Aquarium: A California Treasure Turns 20, from KPIX
movie screenings each month by subscribing to Lynn’s CBS 5, Tim Hazen, Producer/Writer/Photographer/Editor
List. San Francisco vice president and Cinema Club chair The Aquarium asked CBS 5 to produce a special to
Lynn R Friedman searches out FREE tickets and invites, celebrate its 20th Anniversary and Tim Hazen was as-
than sends e-mails to those on “Lynn’s List.” signed the job. He worked with the Aquarium’s PR
If you are interested in receiving these screening manager Mimi Hahn to highlight the exhibits, fish and
notices, please send your email address to animals and show a fantastic place to visit. Chief meteo- rologist Samantha Mohr was the host of the program
We again apologize that our 2nd Monday screenings which was shot in just three days.
with DGA at the Delancey Street Screening Room have The evening concluded with MC Javier Valencia,
been cancelled. And if you can be of assistance in handing out raffle prizes, the proceeds going to the
finding alternative screenings please contact Lynn. Academy Scholarship Fund.
Off Camera, July 2005, page 9
DEADLINE, Fri., July 15th
The entry deadline for the 24th Annual NorCal RTNDA (Radio-Television News Directors of Northern California)
is Friday, July 15, 2005. The entry period is from July 1, 2005 though June 30, 2005. The following categories
are open to individuals and news departments in Northern California and Reno:
NEWS BROADCAST – 30 minute *
NEWS BROADCAST - 60 minute *
*The first four categories are divided by market size, 1-31 and 31 and higher, all others are a singe award.
Complete information is on NorCal website at or contact the NorCal office at 650-341-
9978. The awards will be presented at a banquet in Ooctober.

David Mills, KPIX, President
Lynn R Friedman, KGO, VP, SF
Keith Sanders, Perfect Pitch TV, VP, SJ
Dan Adams, KXTV, VP, Sacramento
Nancy Osborne, KFSN, VP, Fresno SAN FRANCSISCO
Terri Russell, KOLO, VP, Reno NORTHERN C ALIF
Pamela Young, KITV, VP, Hawaii 4317 Camden Avenue
Terry Lowry, LaCosse Productions, Secretary San Mateo, CA 94403
(650) 341-7786 F: (650) 372-0279
Linda Giannecchini, KQED (Museum) Tamar Maghdissian, KHSL
Alison Gibson, Media Cool (Education) Deanne Moenster-Poitras, KTVU
Cynthia Zeiden, Zeiden Media (Activities) John Murray, JM Communications
John Odell, CCSF
Terri Amos, Cornerstone Productions Pam Schoen, KTXL
Duncan Armstrong, KHNL Javier Valencia, KRON (Awards)
Dan Ashley, KGO
Brian Avery, Avery Media COMMITTEE CHAIRS: (not listed above)
Samuel Belilty, KFTV John Catchings, Catchings & Assoc.
John Burgess, KFTY (Museum)
Thomas Drayton, KTXL Darryl Cohen, Cohen & Cooper (Legal)
Janice Edwards, KNTV James Spalding, Spalding & Co., (Finance)
Deirdre Fitzpatrick, KCRA
Albert Garcia, KUVS
Darryl R. Compton, NATAS
Bob Goldberger, KGO
Stewart Heller, York Productions
Valeria Hernandez, KDTV Off Camera
Justin Kanno, KOLO Bob Goldberger, Editor
Ronald Louie, KTVU (Alt. Trustee) Darryl Compton, Publisher
Terry Lowry, LaCosse Productions Robert Mohr, Photographer
Off Camera, July 2005, page 10