The National Academy of Television Arts and Sciences
San Francisco/Northern California Chapter


July 2006

OC: 1. Tell us about Lynn Friedman, where were you born, your family, where did you grow up. LF: My family came from Russia and settled in Connecticut. Somehow my parents ended up in Milwaukee, WI where I was born and raised. Twenty years in America’s Dairyland left me with a life long love of bratwurst, cheese, and small town parades. After graduating from the University of Wisconsin, Madison I taught photography at Photo: Kevin Chin © 2006 the Guadalupe Center in Milwaukee. At summer’s end I achieved my next goal of leaving town before the next snow fall.
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Questions for President Ten Questions for the President

On Thursday, July 27, 2006 at the Dolby Labs Screening Room, 100 Potrero Avenue in San Francisco, we are holding our Emmy™ Showcase Screening Party. Don’t miss this rare chance to see the best TV programs in Northern California in Dolby’s glorious theatre! At 7 p.m., the networking party begins with refreshments and at 7:30 p.m. the show will begin. First we will see the Historical/Cultural Program/Special Emmy® Award winning: “Screaming Queens: The Riot at Compton’s Cafeteria,” KQED/ITVS 56 minutes. “Screaming Queens” tells the forgotten story of the first collective act of militant resistance to the social oppression of queer people in
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By Robert Goldberger The hosts were nervous but excited as the seconds ticked down toward 3:00 p.m. on June 26th. The mood in the control room was even more tense than during a Presidential Election night. More than six months of planning, preparing and rehearsing had led up to this one moment: KGO TV (ABC 7) in San Francisco was on the verge of launching the Bay Area’s only afternoon live entertainment show, using a cost-cutting production technology called “Ignite!,” better known to most broadcasters by its original incarnations of “ParkerVision.” Then the red light came on, the floor director gave his cue, and cohosts Spencer Christian and Janelle Wang welcomed everybody to their new show, “The View from the Bay,” launching a nearly technically-clean hour-long broadcast from KGO’s studio #2, that also incorporated a healthy dose of live-fromthe-field features and pre-taped segments. When it was over, everybody heaved a giant sigh of relief, and celebrated over dinner at a restaurant down the street. “I’m very pleased with the debut,” says Christian. “It went just about as smoothly as I had hoped.”
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Off Camera, July 2006, page 1


OC: 2. How did you get into television? LF: A friend of my father let me hang out at the KTSF studios for a day. My sparkling personality and willingness to work part time for minimum wage landed me a job editing copy off the wires for a live stock market show. OC: 3. Where has this career path taken you? LF: I get asked this a lot at television career panels. My mentorfree much winding career path is the ultimate cautionary tale. Career host stations include KTSF, KTSF again, KRON, back to KTSF, KFTY, Video West, CNN, MTV, & KGO three more times as public affairs director, photographer, office manager, traffic manager, traffic clerk, studio/ field engineer, tape op, studio/field camera, audio, & news editor. I’ve worked productions from NYC to Hawaii for ABC Wide World of Sports and live talk shows. After receiving a Fullbright Fellowship I traveled to Portugal to teach North American television production to producers and directors at Lisbon’s Radio Televisio Portuguesa, the government run station. I am currently editing special projects and day of air packages for KGO-TV/ABC-7 News. OC: 4. Tell us about your awards? LF: Oh let’s see.... ten-Emmy® Awards; four-Associated Press Mark Twain’s, two-National Edward R Murrow’s; three NorCal RTNDA; twoHumane Society’s Genesis, and the Press Club’s National Headliner Award. OC: 5. What do you do outside of television? LF: My photographs are represented by ArtWork SF Gallery at 49 Geary. Andrea Schwartz Gallery has my Portugal series. I never travel without my camera. See www.lynnfriedman.com for examples. Somehow I was convinced to get ordained online and now I officiate an occasional heathen wedding. This year’s ceremonies will take me to Half Moon Bay and Hawaii. Next year I can say I gave lectures on television aboard Holland America cruise ships! OC: 6. Being NATAS President is a lot of work. What made you want to take on the job? LF: Well, obviously I don’t have a personal life. Besides that, I’ve been on the NATAS Board of Governors for eight years and want to put all that experience to good use. That’s a lot of history and I wouldn’t have stayed so long without there being a good balance of work and rewards. OC: 7. What’s your top priority for the coming two years? LF: To build upon the great work of our past presidents and board members. There are plenty of special interest organizations out there, but NATAS membercontinued from page 1

ship should be considered a must for anyone in television. I want to prove to people at every stage of their career that NATAS has something to offer them. OC: 8. Will you continue the “road trip” outreach trips to markets outside the Bay Area? LF: Absolutely. I love road trips. I’ll be bringing the Emmy® 2006 “Winner’s Reel” with me. You can reach me at lynn.friedman@abc.com. OC: 9. Would you like to see anything done differently with the Awards Show and After-

party in the future? LF: More glamour more often, that’s my motto. There has always been controversy attached to the show and the awards categories. I will make sure we never lose sight of our dedication to the advancement of excellence in television. OC: 10. Many members know you as formerly heading the Cinema Club while you were Vice President. What surprising “jewels” did you see during those screenings that you might have missed otherwise? LF: So many highlights, such as our partnership with RTNDA for a preview showing of “Good Night & Good Luck.” We filled the entire theater ourselves. The Jewish Film Festival invited us to the Metreon for a preview of “Everything is Illuminated.” A geeky young man travels across the globe to learn some family secrets. This sleeper was quirky with surprising emotional revelations. Dolby Labs & Karen Larsen & Assoc. hosted a screening of ”Don’t Come Knocking,” followed by a Q&A and reception with the director, Wim Wenders. Mr Wenders spoke of living in San Francisco in the 1970s where he first got the idea to jump in the car and head out to Butte, Montana. Thirty years later he made “Don’t Come Knocking” with Sam Shepard, Tim Roth and Jessica Lange. My favorite memory was the room full of jaded urban screening regulars lining up for autographed posters. Another highlight the VIP tour of Pixar Studios conducted by John Lassiter. Most of all I enjoyed building up Lynn’s List and getting to know all the NATAS film lovers.


Our new past-president David Mills has another new job – GRAND PA – Thomas Shea Daly, 8 pounds, 5 ounces, arrived June 22nd 9:45 a.m. CONGRATULATIONS DAVE !

Off Camera, July 2006, page 2

President VP - San Francisco VP - Sacramento VP - Fresno VP - Reno

Lynn R Friedman News Editor KGO ABC 7 VP - Hawaii VP - Smaller Mkts

Javier Valencia Comm. Relations Mgr. KRON 4 Secretary

Dan Adams News Reporter KXTV 10

Nancy Osborne Anchor/Reporter KFSN ABC 30
(incumbent )

Terri Russell Medical Reporter KOLO 8



Past President

Duncan Armstrong Tamar Maghdissian Keith Sanders Photojournalist Reporter Video Producer KQED-FM (Former KHSL12) San Jose State Univ. KHNL 8

Terry Lowry VP / Host / Reporter
LaCosse Productions

Alison Gibson Producer
Media Cool (incumbent)

David Mills News Producer

*additional Trustees serving second year of term Linda Giannecchini and Cynthia Zeiden

After record participation in the 2006 Emmy® competition, NorCal NATAS members seemed to take last month off, with just over 14% of members voting for the annual election of chapter Governors.

When the votes were tallied, the top 12 became your new (and in some cases, returning) members of the Board of Governors, joining 13 others who are in the middle of their two-year terms:

Brian Avery Consultant AveryMedia

Samuel Belilty News Director KFTV Univision 2
(incumbent )

Martin Christian Photographer KVIE 6

Janice Edwards Comm. Relations Dir. KNTV NBC 11

Wayne Freedman News Reporter KGO ABC 7

Danny McGuire Executive Producer KQED 9

Kym McNicholas News Reporter KFTY 50

Jeanette Pavini Consumer Reporter KPIX CBS 5

Off Camera, July 2006, page 3

Wayne Philippo Director KPIX CBS 5

Gary Schultz Technical Director KGO ABC 7

Annika Wood Writer/Producer/Editor KNTV NBC 11

Pamela Young Anchor/Reporter KITV 4


It’s official now. Off Camera reported two months ago it was all but a done deal. Now Young Broadcasting has announced that KRON 4 in San Francisco’s successful 9:00 pm newscast will come to an end on September 5th, when the station becomes an affiliate of the new MyNetworkTV. Airing in place of the hour-long 9:00 news will be the nightly primetime soap ”Desire” followed by the nightly telenovella “Secret Obsession” at 10:00 pm. The loss of the hour-long newscast is “the unfortunate part” of the change, says Young Broadcasting President Deb McDermott. But she adds, the company has no plans for further lay-offs at the independent station, which has seen more than its share of cutbacks since severing its ties with NBC more than five years ago. KRON will continue to produce its morning, 4pm, 5pm, 6pm and 11pm newscasts. As KRON General Manager Mark Antonitis previously predicted to Off Camera, the highly-rated “Dr. Phil” will remain in its current 8-9pm time slot. He points out it frequently out-performs its network competition in the coveted demographic of 25-54 year old women. ”We’ve got a good female lineup,” Antonitis says about the prospect of Dr. Phil leading into two hours of female oriented prime time soaps. “We’ve got stability in the lineup where it counts.”

Jack Walsh, Susan Stryker, Victor Silverman continued from page 1 Photos: Kevin Chin © 2006

the United States—a 1966 riot by transgender prostitutes at a late night cafeteria in San Francisco, three years before the famous gay riot at New York’s Stonewall Inn. Producers Victor Silverman and Susan Stryker will have a short Q&A after the viewing. Then we will see Emmy® Award winner for Documentary and Program Photography: Frank Green “Counting Sheep,” KQED/Green TV 56 minutes. High in the Sierra Nevada wilderness, the last few native bighorn sheep are fighting for survival. Threats from mountain lions have forced wildlife officials to take extraordinary measures to protect the bighorn. Two remarkable men stand between the bighorn and extinction. An oboe-playing mountain man turned consummate scientist has an unlikely ally: a mountain lion tracker of skill and instinct, a modern day frontiersman. Producer/photographer Frank Green will be there to answer questions after the screening. We will also raffle some HBO prizes, proceeds will go to the Board of Governors’ New Media Scholarship. Admission to this event is free to NATAS members, $10 for non-members. R.S.V.P’s are required to attend the event, please email showcase@emmysf.tv or call (650) 341-7786.

25th Annual NorCAL RTNDA Awards Entry Deadline: July 15, 2006

Call For Entries
that aired between July 1, 2005 and June 30,2006
Awards Presented Sat. Oct. 28, 2006

website: wwww.norcalrtnda.com

JOB BANK at www.emmysf.tv

e-mail: awards@norcalrtnda.com Phone: (650) 341-9978

Off Camera, July 2006, page 4

introduced, we felt comfortable with each other. Wang agrees. “We’ve all be working very hard and our Conversation came easily and naturally, and we felt first show basically went off without a hitch. Behind mutual respect and admiration. We also make each the scenes I think we all had some nervous energy, but other laugh, and that is so important in a co-host it was definitely positive energy.” relationship.” Station President and General Manager Valeri That left one final concern from the station’s standStaab believes View from the Bay is just the first in point: Could a daily hour-long live broadcast, with the what will likely be a procession of non-news shows inherent overhead involved, actually turn a profit? launched by local stations during coming years. “It That’s where the “Ignite!” control room system came in, gives a station more unique content and broadens the which allows a single director to pre-program the show stations’ offerings to more than just news.” and also serve as technical director, audio operator and Of course, it makes the decision to go out on a robotic camera operator. Staab says having one very talented director perform the limb with a local entertainment jobs of four people was critical to show a bit easier when the her decision to green light The two syndicated shows that previView from the Bay. “The only way ously aired in that time to make this show viable in the period (Wayne Brady and Tony long run is to keep the cost at Danza) bombed. Staab says, “I about what we would pay for a was concerned that the options for syndicated show in the time this year were not suited for the period. The show is airing at 3 unique viewers in the Bay Area. p.m. and this is when our 5, 6, With a local show, we can specifiand 11 p.m. news technical crew cally target Bay Area viewers’ currently come to work. It would interests.” have meant running another full It also helps to have a nationcrew or making the current crew ally-known broadcaster already on work overtime every day. I don’t Spencer Christian Janelle Wang the staff. Spencer Christian was know how long that would have the long-time weathercaster for been practical.” Good Morning America before Another “first” for the show is joining KGO in the late ’90s. Staab that it’s being webcast live on says, “Spencer’s years on a the internet each day from its network show make him particuown website, larly well-suited to the role. It also “www.Viewfromthebay.com.” helped convince national advertisWang says everybody involved ers that the show would have a in the show feels the pressure to high level of professionalism.” make this experiment a success. Christian agrees his background “Of course, but I think that’s prepared him well for this new expected. We are the only show assignment. “GMA was a wonderlike this in the Bay Area. I feel ful training ground for VFTB. Doing the same kind of pressure as I ‘live’ TV every day, learning to did covering news.” adjust spontaneously to whatever Writer, actor, and comedian Bruce Vilanch And if the pressure of succeedmight happen, interviewing a wide joins Janelle and Spencer on the show. range of people from very diverse backgrounds, and ing locally isn’t enough, VFTB soon will be syndicated, learning to maintain your composurer when things according to Staab. “In the fall, it will air on the second don’t go as planned are part of my experience at GMA... digital channel of our nine sister ABC Owned stations, and that will certainly serve me well on VFTB.” giving it a presence in 24% of the country.” That’s not to say Wang will in any way play second Everybody involved knows, however, in the end, all fiddle to her network-seasoned co-host. She proved that really matters is whether enough viewers in the during their initial ”chat time” that she’s every bit his Bay Area will decide they’d rather watch Spencer equal, and says the chemistry between them was Christian and Janelle Wang at 3:00 p.m, than People’s instantaneous. “Yes. I’ve been with ABC7 for more Court, or Tyra Banks, or any of the other shows on than 3 years and actually had never really met Spencer the always-expanding television menu. The confident because we worked opposite schedules. I was (remood following VFTB’s debut indicates the resounding porting) on the early morning show and he was workanswer from the show’s staff and station management ing the late evening shift. Once we found out we were is: absolutely.” doing the show, we got together for lunch and just chatted away. We have great chemistry, admiration (Disclosure: Bob Goldberger works as an E.P. at and respect for each other. He also cracks me up.” KGO, the station that is the subject of this story.) Christian says, “From the very first moment we were

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Off Camera, July 2006, page 5

Measuring broadcast television viewership used to be easy. During “sweeps months” a representative sample of viewer families would be metered with a piece of hardware plugged into their TV. They were also asked to write a TV viewing diary. This data was compiled and projections were made about total viewership for each station in a given market. These numbers were critical because ratings determine the value of airtime sold to advertisers. But new television technology has created many new ways for viewers to watch television programming using DVDs, DVRs, videoon-demand, Internet streaming, Internet downloading (which includes iPods) and cell phone viewing. This diversity has made the job of collecting accurate viewership data more difficult. During the fall of 2004 Nielsen enhanced its measurement systems in the San Francisco market. Each participant in a survey household used a Portable People Meter (PPM). It documented shows heard by the viewer 24 hours a day from all electronic media sources. PPMs were capable of identifying the signal source from analog, digital, live and recorded programming…on TV, Radio, Cable, Satellite and even Internet transmissions. Diaries were abandoned because it was thought that the PPM would be more accurate than a viewer’s memory. The data obtained from this new measurement system was controversial. Many stations in the SF market were seen to have lost viewership. Our chapter organized no less than three TV ratings panels in as many years to discuss the PPM system. “Each of these measures has its own strengths and weaknesses, but the new system is more accurate,” said Andy Smith, a Nielsen Account Executive at a March 2005 panel discussion at KRON. Smith’s assertions were challenged by Young Broadcasting vice president of programming Pat Patton, who said there were wide differences between the (new and old) systems when the two were compared side by side. He said both sets of numbers couldn’t be right. Karen Orofino, general sales manager at KRON noted that the new people meters have shown an overall decline in TV viewership and that is driving down advertising rates across the board. “At some point, we’re not going to be able to put gas in the news trucks. We’re trying to run a business here,” she DVDs DVRs said. Under questioning from moderator Janice Edwards of NBC11, Smith also acknowledged the people meters aren’t registering programs that are recorded on Tivo and watched later. She said Nielsen is working on a solution. Smith told the audience that more changes are on the way. Finally, these changes have arrived. Last month, Nielsen Media iPods Cell Phones Research announced that under a new initiative it calls “Anytime Anywhere Media Measurement” (A2/M2) the company will gather data from the many ways people now view television. The move by Nielsen and sister company NetRatings, upon whose research TV networks, Web sites and advertisers rely for setting advertising rates, could bring major changes to the TV industry as people increasingly watch shows outside the home or on computers, Nielsen Internet mobile devices and cell phones. The new plan will roll out over the next several years, starting with test programs as soon as this summer. Nielsen expects to create a 400-person panel of iPod users by the end of 2006. “A2/M2 is the result of extensive consulation with clients, who told us clearly that we should ‘follow the video’ and deliver integrated measurement of all television-like content regardless of (the delivery) platform,” Nielsen Media Research chief executive Susan Whiting said in a statement. Just like with PPMs, the new A2/M2 Nielsen Portable People Meter system has the potential to dramatically change the way Keith Sanders, is viewership figures are tallied and the NATAS secretary and a video producer might result in major shifts in the for San Jose State way advertising dollars are spent University. In addition and received. to being our technology Anyone up for a fourth ratings chair he also produces panel?
the Emmy® show. Send your technology stories to Keith.Sanders@sjsu.edu

By Keith Sanders

Off Camera, July 2006, page 6


Hawaii National Student TV winners gather around NATAS vice presidents (kneeling) Duncan Armstrong (NBC 8, incoming) and Pamela Young (KITV 4, outgoing) at the awards reception held at the KITV studios in June. Kamehameha High School, Kapalama Campus received honorable mention certificates for their news entry “KSBS Champions.” Searider Productions at Waianae High received three regional crystal pillars and individual certificates of excellence in News, “The Measurements of Life;” The Hubbard Family Public Affairs/Community Service/Public Service for “Working It Out;” and Sports. “A Paddle Through Time.” The sports entry “A Paddle Through Time” also received the National Student Emmy® Award. Special thanks to Robert Olague, Executive Producer, HSTV (Hawaii Student Television) for coordinating the reception.

for donating the wine served at the EMMY® AWARDS dinner

It seems PBS has decided it’s time to get with the times, and to take Public Broadcasting into the new world of digital media “ondemand,” it has tapped veteran KQED executive John Boland as its first Chief Content Officer. Boland has been at KQED since 1995, turning the station into a national leader in providing programming on demand. During the John Boland fourth quarter of 2005, 2 million programs were downloaded from the KQED.org site, including podcasts and streaming video. As Content Officer at PBS National, Boland will have oversight over everything from PBS’s online content to its on-demand programming. Boland says, “My charge is to help public broadcasting make the transition into the digital age. We have this amazing archive of programming, and we need to make it available indefinitely to people.” Boland’s appointment is the first major move by new PBS President and C.E.O. Paula A. Kerger. In a speech to the National Press Club last month outlining her plans for PBS, Kerger said public broadcasting — or “public media,” as she said it should now be called — must focus on what it does best. “Localism is our calling card,” Kerger told the Press Club audience. “But I’m not just talking about local productions. I’m also talking about the ability of each public station to choose the national programming that best fits the needs of the viewers it serves.” Boland has proven how successful that game plan can be in the Bay Area. His challenge now is to spread this new “digital mentality” to PBS stations around the country, as well as all of Public Broadcasting on a national level.

Stations or Production Companies can purchase a “duplicate Emmy® statuette” honoring winning programs and shows. The wording on the statuette will be the same as the individual statuette with the additional inscription “Duplicate.” The cost is $250 each plus shipping. For a limited time you may replace your rectangular base statuette with the new round base statuette. You must return the original statuette to the Academy Office. The cost is $175 plus $35 band engraving and shipping.



e-mail: lvwa@livermorewine.com

Contact the Academy office emmy@emmysf.tv 650-341-7786

Off Camera, July 2006, page 7


Laughter was just one of the many positive responses to the Bay Area’s D3 Productions’ latest documentary —Sketching the Silk Road— at its June 1 premiere screening in San Francisco’s Dolby Laboratories theater. The 70-minute movie journey through Dunhuang, China, left the audience excited to learn more about the dramatic sand mountains and the ancient Buddhist cave art. The personal reflections of the two American artists— Todd Thompson and Rachel Sager —also left the viewers wanting to gain a better understanding of the cultural crossroads between China and the U.S. Audience members included longtime D3 associates, contacts from the Chinese Consulate, dedicated fans, and representatives from local TV stations. Many expressed joy at experiencing China through the fresh perspectives of the two young painters. One viewer said, “I thoroughly enjoyed and loved the screening! You folks are doing such great work. The movie reinvigorated me with new eyes along with the painters.”

Todd and Rachel also won over the heart of a former TV anchor, who expressed, “The two artists really have winning personalities on TV and it’s quite something to see how artists, who are usually introspective, can make themselves talk to a camera... and so naturally and wonderfully.” Sketching the Silk Road is the third in a series of documentaries that takes two Americans to China for their first time. If the premiere is any indication of its coming success, then the film is off to a great start! It will begin airing on public TV stations throughout the U.S. this fall. To top off the excitement at D3, Executive Producer Duffy Wang just announced that his proposal to cover the preparation of the 2008 Beijing Olympic Games was officially approved by the 2008 Beijing Olympic Committee. This special 13-part series will release in July 2007 and will air in the U.S, China and other international locations. For updates, visit: www.d3mediagroup.com.

OFFICERS: Lynn R Friedman, ABC 7, President Javier Valencia, KRON 4, VP, SF Dan Adams, KXTV 10, VP, Sacramento Nancy Osborne, ABC 30, VP, Fresno SAN FRANCISCO Terri Russell, KOLO 8, VP, Reno NORTHERN CALIFORNIA Duncan Armstrong, NBC 8, VP, Hawaii Tamar Maghdissian, KQED-FM, VP, Sm. Mkts. 4317 Camden Avenue San Mateo, CA 94403 Keith Sanders, SJ State University, Secretary (650) 341-7786 F: (650) 372-0279 Terry Lowry, LaCosse Productions, Treasurer David Mills, CBS 5, Past President Terry Lowry, LaCosse Productions Tamar Maghdissian, KQED-FM NATIONAL TRUSTEES: Danny McGuire, KQED 9 Linda Giannecchini, KQED 9 Kym McNicholas, KFTY 50 Alison Gibson, Media Cool Deanne Moenster-Poitras, KTVU 2 Cynthia Zeiden, Zeiden Media Jeanette Pavini, CBS 5 Wayne Philippo, CBS 5 GOVERNORS: Sheraz Sadiq, KQED 9 Terri Amos, Cornerstone Productions Gary Schultz, ABC 7 Duncan Armstrong, NBC 8 Annika Wood, NBC 11 Brian Avery, Avery Media Pamela Young, KITV 4 Samuel Belilty, Univision 21 John Burgess, KFTY 50 COMMITTEE CHAIRS: Martin Christian, KVIE 6 (Will be named at July board meeting) Thomas Drayton, Fox 40 Janice Edwards, NBC 11 EXECUTIVE DIRECTOR: Deirdre Fitzpatrick, KCRA 3 Darryl R. Compton, NATAS Wayne Freedman, ABC 7 Off Camera Albert Garcia, Univision 19 Bob Goldberger, Editor Bob Goldberger, ABC 7 Darryl Compton, Publisher Justin Kanno, KOLO 8 Robert Mohr, Photographer Ronald Louie, KTVU 2

Off Camera, July 2006, page 8