December 2003


off camera
tale of two stories
Eat lots of food, drink wine and win a digital video camera as well as see what’s being produced in the Bay Area at the December Holiday Showcase on Thursday, Dec. 11th from 7 p.m. to 9:30 p.m. at USCF’s Cole Hall Auditorium in San Francisco. Everyone is welcome to present their latest completed work or work in progress to be shown on Cole Hall’s large screen projection system. Accepted formats are mini-DV, VHS and DVD. Each presenter will show up to a five-minute clip from their work and then have a 5-minute Q&A session with the audience. To sign up to be a presenter, email to: with your name, the name of your work to be presented and the format you’ll be using. If you are a BAWIFT member, please RSVP with the same information to: “” The deadline is Dec. 9. Admission is free for UCSF students and members of NATAS and BAWIFT, please RSVP to or call (650) 341-7786.

holiday showcase thu 12/11

By David Mills

One story involved history and politics. The other, celebrity and crime. Both got extensive coverage on television stations throughout Northern California. And they happened on back-to-back days in November. On November 17, ARNOLD SCHWARZENEGGER was inaugurated as California’s governor, replacing the recalled GRAY DAVIS. Television stations went all out on the story and received praise from most industry critics. On Nov. 18, an arrest warrant was issued for MICHAEL JACKSON on child molestation charges. His Neverland ranch was also searched that day. Again, t-v newsroom went all out, this time receiving harsh criticism from observers. On your mark... get set... enter!

“The Michael Jackson accusation is a litmus test of journalistic integrity,” said John McManus of “Grade The News.” “To the extent that celebrity alone makes a story the day’s lead, commercial values have overpowered journalistic values.” However, before the “bad” and “ugly” — first, the good. The Schwarzenegger inauguration was the dominant story on that Monday in November. Not surprisingly, it was a huge event for Sacramento t-v stations. KCRA and KXTV both started their live coverage shortly before 11 a.m. They carried the inauguration live, had reaction, then began their midday newscasts. continued on page 4

emmy 2004

competiton underway
Nominees will be announced on April 22. The 2004 Emmy show will be held Saturday, May 22, at the Palace of Fine Arts in San Francisco.

This year’s Emmy Awards competition is officially under way. The “Call For Entries” is posted on the Academy’s website: Print your own There are 51 categories this year, including three divisions copy of rules, categories and entry form. Click on the for best newscast. This year, there will be a large market PDF file for each. The deadline for submitting entries (Bay Area, Sacramento), a medium market (Fresno, Hawaii (fees and membership dues) is Friday, Jan. 16th. continued on page 3 Off Camera, December 2003, page 1

war, peace recalled at forum
One said it “scared the living crap out of me.” Another likened it to “butterflies before a ballgame.” And a third said he was unprepared for the onslaught of anti-war protesters. Those were some of the experiences recanted during a two-hour forum last month on the Iraq war and the demonstrations against it. ABC-7 anchor DAN ASHLEY guided three panelists through the discussion on Nov. 12 while two dozen audience members, mostly students, listened. JOHN KOOPMAN, an embedded reporter for the San Francisco Chronicle, was in Iraq from March 12 to April 20. He followed a contingent of U.S. Marines from the sands near the Kuwait border all the way into Baghdad. He said he only had one shower in that time and lived much like the Marines he was covering. “I did the full experience,” said Koopman. “I went where they went. I ate with them. I slept with them.” A D A M HOUSLEY, an embedded reporter for Fox News Network, stayed in Kuwait City for most of the conflict. He worked 12-hour shifts when the fighting started, beaming out 104 live shots during the war’s first three days. sitting in sand was not the most conducive atmosphere for writing. He noted he had to turn his computer off at night because no light was allowed once darkness fell at his encampments. “I wouldn’t look at my watch. I would look at the sun to see how much time I had left to file a report,” he said. While in Kuwait City, Housley heard constant reports of potential missile attacks on that city. He said he was trained on how to put his gas mask on quickly in case of a chemical attack. Housley added he carried no weapon and plenty of identification. That was in case he was captured, enemy soldiers would know he was a journalist. He said the embedded experience was probably harder on his family than it was on him. “They’re the ones at home not knowing what you’re seeing,” Housley said. Besides covering the protests, Ramos had to also prepare himself for the “big local story” — the death of a soldier from the Bay Area. “The hardest job (in journalism) is to ask someone about death,” he said. Ramos told the young journalists in the audience the best way to approach family members in those situations is to park two blocks away and walk up to the house. He advised journalists to immediately identify themselves and say you’re sorry to hear about their loss. The forum was videotaped and is available for showing in other chapter cities.

Photos © Robert Mohr 2003 (415-647-6647)

“It was intense,” he said. MANUEL RAMOS, a veteran reporter at CBS-5, covered many of this year’s protests. He said he was surprised by how many demonstrators there were and how much they disliked the media. At one demonstration, Ramos had to conduct his live shot from the top of his van because of the harassment he received. “At the protests, most people detested the media,” he said. “The impression I got is they thought we were cheerleading for the war.” All three agreed they felt the media did a fair job covering both sides of the conflict. They also provided tidbits from their experiences Koopman said it was “horribly difficult” to watch soldiers on both sides die in battle. He also said filing reports while

ABC 7 reporter LAURA MARQUEZ is going from network affiliate to network correspondent. Marquez has accepted a job as a Washington, D.C., reporter for ABC News. Marquez has left her post at the San Francisco station. She starts in the nation’s capital on Jan. 5.

people on the move
After 14 years at KQED-TV, DEANNE HAMILTON is headed to Michigan. In January, Hamilton will take over as director of broadcasting services at Michigan State University. She will also become general manager of WKAR public television and WKAR public radio. Hamilton joined KQED in 1990 to launch the series, “This Week in Northern California.” She departs as the San Francisco PBS station’s vice president and television station manager. Off Camera, December 2003, page 2 JIM GOLDMAN has been named CNBC Palo Alto Bureau Chief. Goldman joins CNBC from TechTV. Prior to TechTV, Goldman served at ABC News’ and KRON-TV. where he was responsible for all high-tech and business news coverage in the Silicon Valley.

cbs5 wins 11pm on final day hdtv seminar
It went down to the last evening, but CBS5 won the 11p.m. newscast wars in the Bay Area last month. The November victory was the third straight win in that time slot by the San Francisco-based CBS affiliate. For the ratings period from Oct. 30 to Nov. 26, CBS5 averaged a Nielsen rating of 5.5 (13 share) for the 11 p.m. news hour Monday through Friday. That was one-tenth of a point ahead of ABC7 (5.4, 13). The two stations were tied for first going into the final day. NBC11 finished a close third with a 5.2 rating (12 share). KRON4 finished a distant fourth with a 2.1 (5). However, its 9 p.m. newscast earned a healthy 5.0 rating (8 share). KTVU’s 10 p.m. newscast had the most viewers in November, with a 6.3 rating. However, its 11 share was lower than CBS5, ABC7 and NBC11’s share at 11 p.m. KTVU dominated the morning news once again. At 6 a.m., it recorded a 3.2 rating (17 share), outdistancing second-place ABC7 (2.4, 13). In third was NBC11 with a 2.0 (11), followed by CBS5 (1.5, 8) and KRON (1.2, 6). In the daytime hours, ABC7 scored another sweep. In the midday competition, the San Francisco-based ABC affiliate’s 11a.m. newscast garnered a 3.2 rating (14 share). CBS5’s noon newscast was second with a 2.6 (10), edging KTVU’s noon news (2.5, 10). KRON’s 11:30 a.m. show was fourth (1.2, 5). At 5 p.m., ABC7 breezed to victory with a 6.9 (18). KRON4 was a distant second with a 3.9 (8), followed by CBS5 (3.5, 8) and NBC11 (2.7, 7). At 6 p.m., it was ABC7 again with a 6.5 (13). CBS5’s 6:30 p.m. newscast finished second with a 4.6 (8). In third was KRON4 (2.8, 5), barely ahead of NBC11 and KTVU, both of which ended November with a 2.7 (5). On the weekends, KTVU won the late-night competition while CBS5 won the early evening ratings. CBS5 also finished first in the 7 a.m. block while KRON dominated the 8 a.m. time slot. The next official “sweeps” period is in February, 2004.
By Keith Sanders

More than 100 major motion pictures have been shot without film using high-definition technology. Some theaters are going HD as well. The last time you saw a movie you may have viewed images generated by a digital HD projector. Celluloid is giving way to the silicon chip. HD technology will continue to change broadcast television as well as film. Many consumers can now view HDTV over the air, by satellite or via terrestrial cable. Early adopters with deep pockets will soon be able to shoot and edit their own HDTV content at home. The film world and the broadcast world are converging on HD as the format of the future. In January, expert panelists from both mediums will converge on the Film Arts Foundation for the 3rd Annual San Francisco HD Seminar. You’ll meet JEFF CREE, Sony’s senior HD camera specialist; KIM AUBRY, vice president for technology and post production at American Zoetrope; FRED MEYERS, HD supervisor for Industrial Light and Magic; Russ Walker, director of broadcast, production and post for Panasonic; KIM SALYER, the co-founder of Video Arts. Listen to our panelists describe recent HD projects and emerging technologies in film and broadcast HD production. Participate in an audience Q&A and watch HD video clips. NATAS and the Film Arts Foundation invite you to “The 3rd Annual San Francisco HD Seminar” on Thursday, Jan. 29, beginning at 7 pm. Join us at the Film Arts Foundation Bldg., 145 9th Street, San Francisco. Admission is $20 for NATAS or AWRT members and filmmaker level FAF members. Admission is $30 for others. To register: please e-mail “” or call (650) 341-7786.

emmy awards freedman book
continued from page 1

and Reno) and a small market (Salinas/ Monterey, Chico, Redding and Eureka) in the best newscast competition. Programs and craft categories remain with one division for all entries. For the first time a commercial category has been added. Tape labels will be available at stations and the Academy Office. We are working on an on-line entry form. More information in the next “Off Camera.” Questions: e-mail,, call the Academy office at 650-341-7786, or contact a member of the awards committee (listed on website).

It Takes More Than Good Looks … To Succeed At Television News Reporting, is a one-of-a-kind journalism guide detailing what it takes to survive and thrive in the maddening, exhilarating world of television news. In this new book, Emmy award –winning journalist WAYNE FREEDMAN, KGO ABC 7, has let the cat out of the bag for all those broadcast journalists yearning to rise to top of their profession. The TV Academy is planning an event with Wayne to showcase the book next month. Off Camera, December 2003, page 3

tale of two stories
Francisco 49er Monday night football game) took in a whopping 9.2 rating (19 share), by far the highest-rated newscast that evening. KRON4 sent CATHERINE HEENAN to Sacramento while PAM MOORE and WENDY TOKUDA stayed in the studio to anchor. KTVU had their regular anchor team as well as ROSS MCGOWAN in the studio to interview political experts. NBC11 placed JODI HERNANDEZ at the Capitol and interviewed polticial experts in the studio. The station’s news director said the extensive coverage was justified because of the inauguration’s historical signifigance. “It was a remarkable occurrence,” said JIM SANDERS. “It put a ribbon and a bow on what has been the most amazing political story to come down the pike in an age.” The story also received extensive coverage in Fresno as well as Reno, even though Schwarzenegger is not the governor of Nevada. The extent and the quality of the inauguration coverage drew general praise. However, the situation turned on a dime the next day. On that day, law enforcement vehicles swarmed onto Michael Jackon’s ranch in Santa Barbara County. Virtually every station in Northern California lead their evening newscasts with the story. That, despite the fact President Bush was meeting with Britain’s prime minister and Turkey suffered its worst terrorist bombing in its history. The Jackson saga continued to be top news that week, culminating with his surrender to authorities on Thursday. The criticism from media watchers was quick and severe. “It’s inconceivable that a charge of child molestation made 400 miles away from the Bay Area would make news here at all, much less be the top story,” said McManus. “Newsrooms that gave this story prominent play when so much else was going on are training their audiences that news is more about entertaining than informing.” Off Camera, December 2003, page 4

continued from page 1

KCRA had WALTER GRAY and DEIRDRE FITZPATRICK in the anchor chairs with reporter KEVIN RIGGS inside the event and LETICIA ORDAZ outside, getting reaction from members of the public who could not get in. KXTV also covered the event live as well as the following day’s press conference by Gov. Schwarzenegger. RON COMINGS, KXTV’s news director, said the coverage was the culmination of the station’s effort to cover the top candidates and issues during the recall campaign. “This event was very important for News10 because it established us as the leader in covering state government and the new Schwarzenegger administration,” he said. KOVR waited until noon to begin its coverage. They recapped the inauguration and produced stories on the “gawkers” and the worldwide media coverage. Later in the day, they put together a package on the governor’s repeal of the car tax increase. Bay Area stations also pulled no punches. All covered the inauguration live. CBS5 was perhaps the most aggressive. Political editor HANK PLANTE joined reporter SIMON PEREZ in the field at the state Capitol. Plante had several live interviews during the midday coverage. Their efforts paid off as CBS5 earned a 4.6 rating (17 share) for the live coverage, the best of any station. The CBS affiliate was not alone. ABC7 sent veteran anchor PETE WILSON to Sacramento to report from the field. He was joined by reporter LAURA MARQUEZ. Their efforts were rewarded later in the day. The ABC7 newscast at 5:30 p.m. (right before a San

JIM STEYER, the founder of “Children Now” and “Common Sense Media,” was equally critical. He was particularly appalled by the live coverage by networks, including CNN, of Jackson’s entourage returning to Las Vegas. “The Jackson story was clearly not the lead story on any of those days,” said Steyer. “However, it was clearly the story news directors thought would get them the most viewers.” Steyer said the Jackson coverage not only frightens young children, it sends a message to older children and adults that celebrity culture is more important than politics, economics and other issues. “Television stations need to think long and hard about the message they’re sending,” Steyer said.

coming and goings from hawaii
KGMB senior news producer SHARENE SAITO TAM has resigned. She’s been replaced by PATRICIA GOYA, who has produced at KGUN in Tucson, Arizona, as well as been a CNN producer at KITV in Honolulu. Also at KITV, reporter DAN MEISENZAHL has resigned to join the KGMB sales staff. Meisenzahl was weekend sports anchor before becoming a general assignment reporter. At KHNL, reporter DANIELLE DELONG has resigned to spend more time with her family.

rigo chacon honored

the first news director to hire Chacon at KNTV in San Jose, and said, to this day, that remains one of his best administrative decisions.

sacramento, fresno visits

By Damian Trujillo

More than 200 people gathered at Fairmont San Jose’s Summit Center on Nov. 7th to thank the “Godfather of TV News,” RIGO CHACON, for his more than 30 years of service to the Bay Area. The evening was a flashback to many people who grew up watching local newscasts. The room was filled with contemporary and historic faces, all of whom were touched by Chacon’s work over the decades. FRED LACOSSE of LaCosse Productions paid special tribute to Chacon. LaCosse was

There was no competition between the Bay Area TV stations at this event. Even though it took place in the beginning of sweeps, every station was well-represented. In fact, the special tribute was hosted by CHERYL JENNINGS of ABC7, LEN RAMIREZ of CBS5 and DAMIAN TRUJILLO of NBC11. Ramirez produced a video tribute to Chacon, in which the veteran reporter spoke about the highlights of his career. But he also spoke about all the hate mail he received, by being the first Latino news reporter in the Bay Area. Chacon’s family and many friends were also in attendance, including San Jose Mayor RON GONZALES and Superior Court Judge RENE NAVARRO. Proceeds have been donated to the charity founded by Chacon, “Abrazos and Books.” Mills stopped in at KOVR, KUVS, KXTV and KCRA while in the state capital on Nov. 6-7. The chapter president talked to employees at KGPE, KFTV and KFSN while he was in Fresno on Nov. 20-21. Mills talked about this year’s Emmy competition as well as the benefits of being a member of The Television Academy. He said membership dues and Emmy entry fees provide most of the chapter’s revenue. Besides the annual Emmy show, the chapter uses that money to fund scholarships, put on monthly events, research the planned broadcast museum in San Francisco and many other programs Two cities, seven t-v stations, more than 100 television industry employees. It wasn’t exactly The Rolling Stones’ tour, but NATAS chapter president DAVID MILLS kicked off his annual “road trips” with stops in Sacramento and Fresno last month.

Rigo & KNTV family

photos by Paul Sukuma

Rigo & KGO family

Hawaii television stations were greeted with a surprise request when they tried to interview a young surfer who’d lost an arm to a shark.

hawaii stations decline to pay for interviews
They footage was also restricted to 6 months use. The stations again wouldn’t agree to the terms. “The family does not appear to understand the difference between entertainment and legitimate news coverage,” said KITV reporter DENBY FAWCETT. CNN has reported BETHANY HAMILTON is now considering a reality show, a book and a clothing line. Off Camera, December 2003, page 5

They were told they had to make a “mandatory contribution” of $1,200 for one-on-one interviews with 13-year-old Bethany Hamilton. The stations refused. The girl’s agent then agreed to a press conference, but only if coverage was embargoed for several days, so the networks that did pay for their interviews could air their material.

Mills will travel again to Sacramento on Dec. 4-5 and to Reno on Dec. 18-19 with a stop in Salinas in either mid-December or early January.

technology: 1975 vs. 2003
By Jim Lautz

One of the great challenges we face in the Television Academy is defining just what television is. Years ago, networks such as Showtime and HBO couldn’t even enter the Emmy Awards because they were only available on cable. Now they win statues on a regular basis. With the emergence of broadband, streaming video and the Internet, “television” becomes even more difficult to define. Changes occur at a rapid pace as we are constantly evaluating these delivery systems to determine whether they should be included in the Emmy process. To highlight how quickly the entertainment industry can change, consider the following: *In 1975, network television was at its peak, cable was about to go on the satellite, the home VCR and personal computer was introduced and Hollywood had its first summer blockbuster with the release of “Jaws.” *In 1975, the average market had three network stations, three to four other VHF and three to eight UHF stations. *In 2003, the average market has six network stations, one or two other VHF and three to eight UHF stations. *In 1975, 90 percent of all television viewing was on three network stations. A hit show had a 40 share and a show could be cancelled if it could only reach a 22 share. *In 2003, 42 to 54 percent of all television viewing is on six networks, a hit show has

an 18 share and even with a 10 share, a show isn’t guaranteed cancellation. *In 1975, cable had an 18 to 20 percent penetration, C-Band satellite was just beginning to offer HBO and Channel 17, which you could get if you had a 10-foot-diameter dish that cost $100,000. *In 2003, cable reaches 70 percent of all households and there are more than 300 “satellite services” now available. *In 1975, Betamax was dominant, VCRs were in 1 percent of households and Disney and Universal were suing Sony trying to kill home recording. *In 2003, Betamax is extinct and 90 percent of households have a VCR. Luckily for the major studios the suit against Sony failed because they now make more money from home video than they do from theatrical release. *In 1975, there were seven major studios and they only made was movies. *In 2003, there are still seven major studios, but they now own music labels, theme parks, sports teams, newspapers, magazines, and even Broadway plays. *In 1975, the average movie cost $4 million to $8 million, a major actor was paid $1 million, a supporting actor $100,000. Home video was mainly porno. *In 2003, the average film costs $55 million (with $26 million for marketing), a major actor get $20 million to $35 million (plus a percentage of the gross), a supporting actor is

paid $2 million to $5 million and the home video market is now a $10 billion industry... bigger than the theatrical market *In 1975, the only video game made was Pong, and mostly played in restaurants. *In 2003, video games gross more money than movies. *In 1975, the average “screen” viewing was 16 hours a week. *In 2003, viewers spend 29 hours watching television, playing video games and surfing the Internet. *In 1975, there were no home PCs, the Arpanet was comprised of 200,000 elite users, no one had heard of the internet and ecommerce didn’t exist. *In 2003, 62 percent of homes have PCs, the Internet reaches 71 percent of the United States and 59 percent of all households; the average person spends 11 hours on the Internet and e-commerce is a $40 billion dollar industry. The younger generation now spends less time watching television and more time with “new” media. Both the production and distribution techniques for this media will be what “Generation Plus (or the “Millennial Generation”) will consider the norm. Television has to have a broad definition to include all material — broadcast or delivered — for end consumer consumption that contains motion images and sound. Stay tuned!

longboard tour
Longboard Studios has one of the five biggest sound stages in California and is located at McClellan Business Park north of Sacramento. Owner ERNIE CABRAL will open the hanger doors and invite NATAS members and friends to tour the new facility on Saturday, Jan. 10th starting at noon. Please RSVP

more help for students
The NATAS Education Foundation has several programs aimed to help students on the TV career track. Among them: Two $40,000 national scholarships for high school seniors pursuing a career in broadcasting. A $40,000 national scholarship for children of members of the Academy. Off Camera, December 2003, page 6 The National Student Television Award of Excellence for high school students. Two $3,000 chapter scholarships for college broadcasting students. For more information, visit and click on “FOUNDATION.”

natpe/natas college workshop

cinema club san francisco 12/8 sacramento 12/20

By Alison Gibson

“I was blown away. I learned of new job titles that fit my skills and desires that I never knew existed!” That was the reaction from CAT MACLEOD, marketing MBA candidate at Golden Gate University. She was one of the 100-plus students who came to the CBS-5 studios in San Francisco on Nov. 1 to find out what it takes to make it in television. MacLeod and peers from San Francisco State, U-C Berkeley, San Jose State and other colleges garnered tips from local professionals at the free seminar, which was sponsored by NATPE, NATAS and CarseyWerner-Mandabach. “I’ve heard tell of functions like this, but mostly they turn out to be legends from a bygone era,” MacLeod said. “Imagine, a panel of venerated professionals telling students about their work and how they got there.” One of those professionals was the ever-vibrant NATPE co-founder and Educational Foundation president LEW KLEIN, who was on hand from Philadelphia to preside over a panel that included KTVU’s South Bay bureau chief, LLOYD LACUESTA. “It takes sacrifice and balance,” advised LaCuesta, who somewhat ruefully recalled the many times he missed family occasions because of work. Other panelists agreed. “Determination and passion - you need lots of both in this business,” said JANICE EDWARDS, community relations director at NBC-11 and host/producer of “Bay Area Vista” and “Community Focus.” Edwards rose from undergraduate work at Harvard University to WSB radio in Atlanta to U-C Berkeley grad school to anchor/reporter at

KRON-4’s Bay TV to her current position. Passion was clearly in the eyes of the students, eager to find ways to break into the field. Emmy-winning ABC-7 editor LYNN FRIEDMAN could see it and told the young crowd to nurture that feeling by taking their career path seriously. Friedman had been an accomplished, though somewhat aimless artist, before locking in on her chosen field. She started working small stints at Bay Area stations, often getting laid off, re-hired and let go again. She spent a year of lunch hours learning to edit. In September, she was nominated for her first National Emmy award. PAT PATTON, KRON-4’s vice president of programming, advised the neophytes to not discount smaller markets, where large-market careers are often launched. He also practiced another statute for success - “Acknowledge the Best” — in this case, KAREN OROFINO, KRON-4’s general sales manager. Orofino was one of the first women to crack the gentleman-only club of sales in the 1970’s. Her advice? Take advantage of even the smallest opportunity, and look at the variety of careers television has to offer. Not all the accolades (or riches) are reserved for anchors and reporters. Other panelists included: CHRIS CORNYN of Cornyn & Partners ad agency; KDTV’s marketing director KIRA VILLANOVA; and UC Berkeley masters candidate and Frontline/World intern DAN KRAUSS. They offered more specific strategies: keep a file of all those business cards you collect; dress appropriately; be on time; and join association such as NATAS for the networking advantages. Off Camera, December 2003, page 7

San Franicsco, Monday, Dec. 8. This is a special PRIVATE PREVIEW screening at the Delancey Street Screening Room, 600 The Embarcadero, San Francisco. Refreshments & Networking 7 p.m., movie 7:30 p.m. Seating limited to first 146 to arrive. The CINEMA CLUB is a FREE first run monthly screening (second Monday) for NATAS, DGA and AWRT members who may bring a guest. Sacramento, Saturday, Dec. 20. Meet vice president GEORGE FRANCO in the lobby of the Regal Theatres @ Natomas Marketplace, 3561 Truxel Road, Sacramento (Off I80). Networking at noon, check theatre for exact start time. FREE to NATAS members who may bring a guest. “The Lord of the Rings, The Return of the King” is the third of the trilogy. As the shadow of Mordor grows across the land, Aragorn is revealed as the hidden heir to the ancient kings. Gandolf miraculously returns and defeats the evil wizard, Saruman. Sam leaves his master for the dead after a battle with the giant spider, Shelob; but Frodo is still alive— in the hands of the Orcs. And while the armies of the Dark Lord are massing—and the one ring comes ever closer to the Cracks of Doom. PG13, 3 hours 30 minutes

the board of governors
DAVID MILLS, KPIX CBS 5, President LYNN R FRIEDMAN,KGO ABC7, VP,San Francisco KEITH SANDERS, KICU 36, VP, San Jose GEORGE FRANCO,KOVR 13, VP Sacramento ERIK ROSALES, KGPE 47, VP, Fresno DAVID RATTO, KTVN/ImageSync, VP, Reno PAMELA YOUNG, KITV 4, VP, Hawaii MICHELE BALL, KBWB WB20, Secretary JIM SPALDING, Spalding & Co., Treasurer(Finance)

a man of many firsts
By Mark Metzler, KTVU Engineering

national trustees:
JAMES LAUTZ, Tudor Communications CYNTHIA ZEIDEN, Zeiden Media (Activities)


Early in my career, I spent many years working for JIM GABBERT at Channel 20 (KTZO, then KOFY, now KBWB). He is a man of many firsts, but there are at least two or three I can remember from my time there: *3-D movies. Good old shlocky 3-D movies from the 1950s. Viewers picked up their red and blue lensed glasses at 7-11, then tuned in for the fun. It sort of worked. One movie (“Gorilla At Large”) even featured a scratch-and-sniff banana on the bridge of the glasses. *Live 3-D. Yes, Gabbert somehow obtained a 3-D video camera that split the image into red and blue. Again, it sort of worked. They used the camera on the set of the Sleazy Arms Bar and Grill, a fun weekly show that featured two B-movies a week. Off Camera, December 2003, page 8

committee chairs
DARRYL COHEN, Cohen & Cooper (Legal Counsel) LINDA GIANNECCHINI, KQED9 (Museum)

exective director

(415) 777-0212 (650) 341-7786 4317 Camden Avenue, San Mateo, CA 94403-5007 fax: (650) 372-0279 e-mail: website:

coming events coming events coming events coming events coming events Dec. 8th Cinema Club, “Lord of the Rings” San Francisco Dec. 11th Holiday Showcase’ Cole Hall, UCSF Dec. 20th Cinema Club, “Lord of the Rings” Sacramento Jan 10th Longboard Studio Tour, McClellan Air Force Base Jan 16th EMMY 2004 - Entry Deadline Jan. 29th HDTV Seminar’ Film Arts Foundation

*Smell-O-Vision! Provided by way of a scratch-and-sniff card. There must have been 20 different scents. *Stereo sound. We promoted ourselves as First In Stereo, and I do believe that was the case. Later, we were likely the first to utilize the SAP channel, where we regularly provided programs with Spanish audio on the SAP track. I wish I had been able to for see the descent of broadcasting into mostly corporate ownership. Jim ran a unique and fun station, and I only wish there remained a station owned by an individual where such leeway and experimentation was not only allowed, but encouraged by the owner. “The First Time” is the theme of our 2004 Emmy show on Saturday, May 22. If you know of any television “firsts” (dealing with television professionals, programs and technology) in the Bay Area, Sacramento, Fresno, Reno and Hawaii, please send them in to Send your stories, press releases and photos to or NATAS Off Camera 4317 Camden Avenue San Mateo, CA 94403-5007 fax: 650-372-0279