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HOTEL Yearbook
FORESIGHT AND INNOVATION IN THE GLOBAL HOTEL INDUSTRY

2014

The CEOs of Six Senses and The Brgenstock Collection discuss the luxury resort of the future Wimberly Interiors present a stunning 7-page portfolio of hotel design trends The 2014 hotel outlook around the world: 45 country reports from Horwath HTL Our trend spotters on asset management, sustainability, digital marketing, tourism and revenue management in 2014 Industry observations from our academic partners Cornell, Lausanne, Hong Kong Polytechnic and ESSEC

www.hotel-yearbook.com

This e-publication may be ordered online | 19.50

COUNTRY REPORT
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Hotel, Tourism and Leisure

At Horwath HTL, we focus one hundred percent on hotels, tourism and leisure. With over two hundred and fifty professionals world wide, our network can draw on a tremendous amount of international experience and local knowledge that gives us, and our clients, a unique advantage. We offer a broad range of advisory solutions that covers the whole cycle of the hotel product, starting with planning and development, on to asset management and operational advice, to transactional and financial restructuring. At any stage, Horwath HTL will add value to your project and ensure that you receive the very best support every step of the way. www.horwathhtl.com

COUNTRY REPORTS

EUROPE

Tom Goldscheider has held senior management roles with international deluxe hotel corporations such as Swisstel, Jumeirah, Hilton and Carlson Rezidor for more than 15 years. He brings a wealth of experience in the fields of marketing, brand development, sales & revenue management to the table. Tom has a strong track record in opening and re-branding of hotels and their positioning in their market place, as well as strategic business planning.

GERMANY
2013 SNAPSHOT Since 2010, Germanys tourism has been going from strength to strength, with countrywide overnights breaking the barrier of 400 million in 2012 and the year 2013 promising to outperform previous achievements. Berlin claims a bold 3rd position in European overnight numbers, with more than 25 million overnights, just behind Paris and London. Together with Hamburg and Munich, these three cities account for 12% of all German overnights. Strong increase in supply is to take place across 8 key destinations, with Berlin alone adding another 4,900 rooms by 2016, plus another 1,950 planned to be developed. Germany is considered a safe haven for foreign investors, who made up 80% of all hotel transactions totaling 1.26 billion in 2012. Transaction volume in 2013 will have increased by ca. 50% year on year. Single asset transactions form the largest part as opposed to portfolios. New budget lifestyle brands continue to emerge. Key players such as Motel One have dramatically changed the German hotel landscape and reformulated travelers expectations in terms of value for money in city center locations. Double-digit growth was experienced from visitors originating from China, Russia and the Middle East. Chinese hotel brands & developers have entered the market to capture their share of the business.

by Tom Goldscheider

BUSINESS SCENARIOS FOR 2014 AND BEYOND Germany is a beacon for foreign investors, given its strong economy and tourism outlook. Cities on the radar are Berlin, Dsseldorf, Frankfurt, Hamburg and Munich, where 70% of the investments in Germany are made. Since the reduction in VAT for hotels from 19% to 7% in 2011, Germany has benefited from a considerable increase in occupancy. There is however a likelihood that the reduction will be revoked with the new government coming into office in 2015. Nevertheless, key municipalities have continued investing in major events, fairs and congresses that appeal to domestic and international travelers. Further investments in infrastructure have helped diversify the touristic offering, addressing an affluent clientele, such as Russians and Middle Eastern visitors. The outlook for Germany looks bright! Germany has an excellent price/performance ratio in hotel accommodation and remains Europes strongest investment market for new hotel projects. Established international brands are seeking to enter the market, especially in the budget to midmarket segment, with new national lifestyle budget brands flourishing in key cities as well as in resort regions. In the long run, this new breed of low-budget design hotels will displace the family-run private hotel industry. Given the relatively low percentage of branded hotels, we do believe that now is the right time to invest and enter into Germany. There is tremendous potential for well-established brands to capture their fair share of travelers, given the current structural changes. A decentralized market, Germany boasts 15 strongly performing destinations and a large portfolio of B and C destinations that all offer opportunities for sustainable development. Given the size of Germany and its variety of destinations, market entry needs to be thoroughly planned and implemented.

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HOTEL Yearbook 2014 annual edition

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HOTEL Yearbook
FORESIGHT AND INNOVATION IN THE GLOBAL HOTEL INDUSTRY

2014

The CEOs of Six Senses and The Brgenstock Collection discuss the luxury resort of the future ESPAs Sue Harmsworth on the coming changes in the global hotel spa industry The 2014 hotel outlook around the world: 45 country reports from Horwath HTL Our trend spotters on asset management, sustainability, digital marketing, tourism and revenue management in 2014 Industry observations from our academic partners Cornell, Lausanne, Hong Kong Polytechnic and ESSEC

This e-publication may be ordered online | 19.50

www.hotel-yearbook.com

For more country reports by Horwath HTL

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