Naming and Positioning

Dian Noeh Abubakar Founder & CEO, Kennedy, Voice & Ber iner !nitiator Voice o" #tartu$s %dian&noeh dian'noeh%kennedy(oice)ber iner'com

Dian Noeh Abubakar
Founder & Chief Executive Officer of Kennedy, Voice & Berliner PR firm Dian is Founder of Kennedy, Voice & Berliner and the CEO as well as: Communication Director, Myanmar Tourism Federation, International Market Initiator Voice of Startups, or Public Relations service for Startups category Indonesia Chamber of Commerce, as Deputy Head of Permanent Committee for Free Trade Agreement [FTA] / Wakil Ketua Komite Tetap FTA Asosiasi Pengusaha Indonesia as Head of Marketing and Public Relations Sector Indonesia PR Association / Badan Pengurus Pusat Perhumas 2012 – 2014 Lecturer at Prasetiya Mulya Business School Mentor at Jakarta Founder Institute of Founder Institute, Silicon Valley

Her past posts: Intern at SBS Radio Melbourne Australia Ogilvy Public Relations [twice, in1998 – 2002 and 2007 - 2009] Public Relations for Cartier and Richemont Group Brands [Time International] in 2002 - 2003 In-house role at UBS AG, Indonesia, in 2005 – 2007 Weber Shandwick Indonesia [IPG], hired in 2009 as Vice President, promoted as Senior Vice President in 2011

Dian's portfolio include developing and restructuring business organizations, angel investing in offline and online businesses. Strive to develop ecosystem for startups business. Excited by awards and projects including: Global Entrepreneurship Program Indonesia [GEPI] and ASEAN Regional Entrepreneur Summit in 2011 that had Hillary Clinton's visit in 2011 Mobiliari Global Luxury Industry Conference 2013 Finalist of Australia Alumni Awards 2011, under category of Media and Journalism Suami SIAGA campaign by PRAwards Hong Kong [1999] / Ogilvy PR Agency of the Year Award in two consecutive years [2009 & 2010] by Mix Magazine [Ogilvy PR] IPRA Golden World Award for Technology 2011 for Microsoft: The Journey to Cloud [Weber Shandwick]

Does a name rea y matter*

+, -o. do .e bui d our brand*
/o me, beyond creating business mode and re(enue, a 0ob o" a Founder is to bui d brand o" his 1 her com$any'

+2 Bui d your brand .ith c ear $ositioning, in $ara e .ith the business'

Create your ong term (ision and trans ate that into branding and P4' A#EAN Economic Community 25,67 o$$ortunities and cha enges'

9hat makes a good name* !t starts .ith strong mindset' :y business has different offerings, ! am a distinguished Founder' Name that is re e(ant to business*

Bui ding a brand is beyond creating ogo, it creates continuous story'

Create im$act, beyond "inancia ' Progress is the essence o" bui ding brand ) P4 .ay'

+; /here is no such thing o" Bad ne.s is <ood Ne.s'= 9e are bui ding $ositioning and re$utation' /rust is earned'

+> Our i"e story is $art y bui t by our "riends'
Don?t be bothered .ith com$etition, "ocus on story o" co aboration and $artners that su$$ort us'

+@ <ro. your team, and your business gro.s too'
/rust them to te the .or d about your business' Bring them into your business 0ourney'

O$$ortunity "or startu$s
On ine con(ersation 1 discussion, main y t.itter, is sometimes used by 0ourna ists as source o" in"ormation' #ometimes, Auotes'

The Jakarta Globe, 23 September 2010.

Leaders as the face of organization

The Jakarta Globe, 22 ctober 2010

#ett ement' Budging'

/hank youC Dian Noeh Abubakar dian'noeh%kennedy(oice)ber iner'com

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