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Canon New Zealand

PO Box 33 336, Takapuna

Akoranga Business Park

Northcote, AUCKLAND

p: 0800 222 666 f: 09 489 0383

www.canon.co.nz

MEDIA RELEASE
st
31 st August 2009

New Zealand and Australia’s
Australia s most creative and
challenging photography competition yet!
Registrations now open for Canon’s popular EOS Photo5 competition.

Canon New Zealand has launched a photographic challenge, EOS Photo5, which promises to be
more challenging and exciting than anything done before.

Fostering creativity, EOS Photo5 inspires enthusiast digital SLR photographers by challenging their
way of thinking and encouraging them to push the boundaries of photographic excellence.

Based on a creative brief centred around five objects in a box sent to registered participants, the
concept is to utilise each object in some way, shape or form to shoot a series of imaginative
images.

Rochelle Mora, Brand Manager – Imaging, Consumer Activities, Canon New Zealand said that EOS
Photo5 launched in Australia 2 years ago and has proven an amazing success. “We are really
excited to bring Photo5 here, some of the past images were incredible and the creativity that it
inspires is endless.”
Those who are familiar with EOS Photo5 will note the game has changed this year. While the
concept is similar, past participants are sure to find a few surprises when the box arrives on their
door-step. The competition is bigger, better and more challenging than ever before - the rules
have changed, the prizes have changed, the briefs have changed and the level of difficulty has
definitely changed!

“While I don’t want to give too much away, I can tell you that participants will be tasked with not
just shooting the EOS Photo5 object, but also incorporating a specific creative photography
technique, ensuring they really are taking their photography to a new level.” says Mora.

While in previous years, entries into the competition have been limited by the number of boxes
Canon produces, another exciting change to this year’s EOS Photo5 competition is the inclusion of
an ‘open brief’ meaning that consumers who miss out on receiving a box can still enter - now
there is no limit for how many New Zealanders and Australians can get involved.

Last year, the EOS Photo5 objects included a ribbon, crayon, cocktail umbrella, tea light candle and
some bubble mixture.

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Until the 27 of September, creative photography enthusiasts can register for the competition at
http://www.canon.co.nz/worldOfEos/photo5/. Boxes are limited so people should register as soon
as they can. Registration is free.

Winners will be announced on November 23, 2009. Every winner (five in total) receives an EOS 5D
Mark II Premium Kit (with EF24-105mm f/4L IS USM) and a trip to Queensland, hosted by
professional adventure photographer Chris Bray.
Meet The Judges:

Jackie Rankin,
Rankin one of New Zealand’s multi award winning photographers, is a Triple Master of the
Australian Institute of Professional Photography and Fellow of the New Zealand Institute of
Professional Photography. Twice winner of the Australian Institute Landscape Photographer of the
year, winner of a World Press Award and the 2008 NZIPP Landscape Photographer of the Year,
Jackie has 30 years experience as a Professional Photographer.

Simon Harsent, one of the world’s most awarded photographers, has a career spanning three
continents and 20 years. He has won numerous national and international advertising awards
including Cannes Lions, One Show, Clio, D&AD, London International, and Australia’s first Cannes
Grand Prix.

Murray Bell,
Bell co-founder and director of the Semi-Permanent creative conference, a series of
events run around the world showcasing amazing creative talent. Murray and his business partner
Andrew Johnstone also run the creative resource website Design is Kinky
(http://www.designiskinky.net), which has been posting news and interviews on a broad range of
creative subjects and individuals for nearly 10 years.

Chris Searl,
Searl founding partner of the arts/design title Monster Children and currently both co-
Editor and photographer for the magazine. As a photographer, he has completed national and
international campaigns for Levis, Mooks, Mambo, Sony Music, Bonds, Stussy, Insight, Modular
Records and a number of magazine titles, including Vice, Intersection, Oyster and Nylon.

Chris Bray,
Bray a leading outdoor photographer and photography instructor based in Sydney Australia,
Chris Bray, is Canon's Ambassador for digital photography as well as their online tutorial host, and
his photographs have won TIME magazine competitions, been bought by tourism commissions,
magazines, used in calendars and more.

Ends

About Canon

Canon New Zealand is a leading provider of advanced, simple-to-use imaging solutions for
businesses and consumers. Canon has ranked among the top-three US patent recipients for the
past 15 years, and had global revenues of around $US39 billion in 2007. Canon New Zealand also
operates Canon Finance New Zealand, which offers one-stop shopping for customers wanting
leasing or finance services. For more information, visit www.canon.co.nz
Released on behalf of Canon New Zealand by Donovan Boyd Communications.
For media product reviews contact Caleb Brown
For further information contact:

Caleb Brown
Account Manager
Donovan Boyd Communications
09 379 2121 / 021 720 050

Rochelle Mora
Brand Manager – Imaging
Consumer Activities
Canon New Zealand Ltd
09 489 0377
rochelle.m@canon.co.nz