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CLOUD HOSTING AWARENESS SURVEY

Angel Schneider
Rackspace® Hosting
210.312.3752
angel.schneider@rackspace.com

Toll Free: 1.800.961.2888 | International: 1.210.312.4700 | www.rackspace.com
Copyright © 2009 Rackspace Hosting, Inc. | All trademarks, service marks, images, products and brands remain the sole property of their respective holders. | MODIFIED DATE: 01202009

RACKSPACE HOSTING
®
| 9725 DATAPOINT DRIVE | SAN ANTONIO, TX 78229 U.S.A.
CLOUD HOSTING AWARENESS SURVEY
Key Findings

INTRODUCTION
The purpose of this research was to gain global insight into the perceptions and awareness that small- and medium-sized businesses have about Cloud Hosting.
On behalf of Rackspace® Hosting, Vanson Bourne developed this study to better understand how small- and mid-sized companies understand Cloud Hosting,
how this new technology can benefit these companies and how they will use Cloud Hosting in the future as part of their hosted IT services.

METHODOLOGY
The methodology for the Rackspace Hosting survey research, which was conducted between mid-October and mid-November of 2008, involved
1,500 US- and UK-based small- and mid-sized companies. Approximately 36 percent of survey recipients responded to the questions.

A FEW RACKSPACE PERSPECTIVES:

Cloud Hosting is a beneficial technology that can be utilized by companies of all sizes and IT budgets; however, current uptake trends position
mid-sized businesses as adopting the cloud at a faster pace than small businesses.

• Currently, 14 percent of US mid-sized businesses and 11 percent of UK mid-sized businesses are using Cloud Hosting as part of their IT hosting mix, while
only five percent of small business respondents have adopted the trend.

• Less than one-third of small businesses are even considering Cloud Hosting in the future.

• More than half of all mid-sized business respondents have plans to incorporate Cloud Hosting into their current hosting configuration, while, in the small
business segment, nearly 60 percent have no plans to use cloud in the future.

Cloud Hosting continues to be one of the most cost effective and flexible hosting options available to organizations today, however, a lack of
awareness and understanding for small businesses may put them at a huge disadvantage for helping their current bottom line.

• Approximately two-thirds of small business respondents are unaware of Cloud Hosting whereas over half of mid-sized respondents are familiar with this
technology.

• According to the survey, a major reason that small businesses do not use Cloud Hosting is because they perceive it to be cost prohibitive, which is an
unfortunate misperception, as Cloud Hosting is a price-competitive option for many hosting needs.

• Approximately half of US small businesses and one-third of UK small businesses do not understand the benefits of Cloud Hosting or how it could be used
in their organization’s current IT mix.

Toll Free: 1.800.961.2888 | International: 1.210.312.4700 | www.rackspace.com
Copyright © 2009 Rackspace Hosting, Inc. | All trademarks, service marks, images, products and brands remain the sole property of their respective holders. | MODIFIED DATE: 01202009

RACKSPACE HOSTING
®
| 9725 DATAPOINT DRIVE | SAN ANTONIO, TX 78229 U.S.A.
1a. Are you familiar with the term “Cloud Hosting”?
(Regional Comparison for Small Business Market)

27%
Yes
33%
Responses

73%
No
67%

10% 20% 30% 40% 50% 60% 70% 80%

Percentage of Respondents

1b. Are you familiar with the term “Cloud Hosting”?
(Regional Comparison for Mid-Sized Business Market)

57%
Yes
53%
Responses

43%
No
47%

10% 20% 30% 40% 50% 60% 70% 80%

Percentage of Respondents

Toll Free: 1.800.961.2888 | International: 1.210.312.4700 | www.rackspace.com
Copyright © 2009 Rackspace Hosting, Inc. | All trademarks, service marks, images, products and brands remain the sole property of their respective holders. | MODIFIED DATE: 01202009

RACKSPACE HOSTING
®
| 9725 DATAPOINT DRIVE | SAN ANTONIO, TX 78229 U.S.A.
2a. What is your standpoint on adoption of Cloud Hosting?
(Regional Comparison for Small Business Market)

5%
Already using it
5%

Plan to use or are 33%
considering using it
Responses

28%

57%
No plans
59%

5%
Don’t know
8%

0% 10% 20% 30% 40% 50% 60%

Percentage of Respondents
U.S. U.K.

2b. What is your standpoint on adoption of Cloud Hosting?
(Regional Comparison for Mid-Sized Business Market)

14%
Already using it
11%

Plan to use or are 55%
considering using it
Responses

42%

26%
No plans
42%

4%
Don’t know
5%

0% 10% 20% 30% 40% 50% 60%

Percentage of Respondents
U.S. U.K.

Toll Free: 1.800.961.2888 | International: 1.210.312.4700 | www.rackspace.com
Copyright © 2009 Rackspace Hosting, Inc. | All trademarks, service marks, images, products and brands remain the sole property of their respective holders. | MODIFIED DATE: 01202009

RACKSPACE HOSTING
®
| 9725 DATAPOINT DRIVE | SAN ANTONIO, TX 78229 U.S.A.
3a. How does/would your organization use Cloud Hosting as part of its IT mix?
(Regional Comparison for Small Business Market)

Data storage/ 13%
back-up 9%

Extra servers/boost 13%
processing/distribute
workload/availability 18%

Replace centralized 7%
computing/
global access 6%

Fast new development 7%
& testing 0%

Host files and 7%
Responses

databases 3%

To benefit highly 7%
mobile staff 0%

3%
Application hosting
6%

3%
Integration/middle
9%

0%
Web hosting
3%

50%
Don’t know
30%

0% 10% 20% 30% 40% 50%

Percentage of Respondents
U.S. U.K.

Toll Free: 1.800.961.2888 | International: 1.210.312.4700 | www.rackspace.com
Copyright © 2009 Rackspace Hosting, Inc. | All trademarks, service marks, images, products and brands remain the sole property of their respective holders. | MODIFIED DATE: 01202009

RACKSPACE HOSTING
®
| 9725 DATAPOINT DRIVE | SAN ANTONIO, TX 78229 U.S.A.
3b. How does/would your organization use Cloud Hosting as part of its IT mix?
(Regional Comparison for Mid-Sized Business Market)

Replace centralized 20%
computing/
global access 6%

Data storage/ 15%
back-up 12%

Extra servers/boost 14%
processing/distribute
workload/availability 14%

Fast new development 9%
& testing 0%

8%
Application hosting
Responses

8%

7%
Web hosting
6%

Host files and 4%
databases 4%

0%
Integration/middle
1%

To benefit highly 0%
mobile staff 0%

29%
Don’t know
26%

0% 10% 20% 30% 40% 50%

Percentage of Respondents
U.S. U.K.

Toll Free: 1.800.961.2888 | International: 1.210.312.4700 | www.rackspace.com
Copyright © 2009 Rackspace Hosting, Inc. | All trademarks, service marks, images, products and brands remain the sole property of their respective holders. | MODIFIED DATE: 01202009

RACKSPACE HOSTING
®
| 9725 DATAPOINT DRIVE | SAN ANTONIO, TX 78229 U.S.A.
4a. What do you see as the impediments to adopting Cloud Hosting?
(Regional Comparison for Small Business Market)

No need for it/no 28%
additional benefit over
existing hosting service 34%

28%
Cost
29%

Availability/reliability/ 24%
speed 9%

Loss of control/ 15%
compatibility 7%

It's new untested 13%
technology/ don't
know enough about it 16%
Responses

11%
Security/compliance
14%

9%
Don’t know or none
7%

Time required to 7%
implement 5%

Accountability of SLA/ 2%
quality of support 0%

Change to organizational 0%
culture required/ selling
the benefits internally 7%

We don't need that 0%
service/power 5%

0% 10% 20% 30% 40% 50%

Percentage of Respondents
U.S. U.K.

Toll Free: 1.800.961.2888 | International: 1.210.312.4700 | www.rackspace.com
Copyright © 2009 Rackspace Hosting, Inc. | All trademarks, service marks, images, products and brands remain the sole property of their respective holders. | MODIFIED DATE: 01202009

RACKSPACE HOSTING
®
| 9725 DATAPOINT DRIVE | SAN ANTONIO, TX 78229 U.S.A.
4b. What do you see as the impediments to adopting Cloud Hosting?
(Regional Comparison for Mid-Sized Business Market)

No need for it/no 31%
additional benefit over
existing hosting service 18%

22%
Cost
18%

18%
Don’t know or none
12%

It's new untested 16%
technology/ don't
know enough about it 11%

9%
Security/compliance
25%
Responses

Loss of control/ 9%
compatibility 6%

Availability/reliability/ 7%
speed 8%

Change to organizational 7%
culture required/ selling
the benefits internally 9%

Accountability of SLA/ 4%
quality of support 3%

Time required to 0%
implement 2%

0% 10% 20% 30% 40% 50%

Percentage of Respondents
U.S. U.K.

Toll Free: 1.800.961.2888 | International: 1.210.312.4700 | www.rackspace.com
Copyright © 2009 Rackspace Hosting, Inc. | All trademarks, service marks, images, products and brands remain the sole property of their respective holders. | MODIFIED DATE: 01202009

RACKSPACE HOSTING
®
| 9725 DATAPOINT DRIVE | SAN ANTONIO, TX 78229 U.S.A.