Channel

Station
Frequency
Category
Duration
Spot time
Tariff rate
Total Programs
Period
Cost
Add 15 % GST
Total Cost

Fm Branded Programs
Campus Radio
Radio 1 FM 91
Network
Prog/Week
Prime time
Mi nutes
seconds
Rs./Program
#
Months

FM Road Show
Channel
Station
Category
Duration
Tariff Rate
Add 15 % Gst
Cost/program
Period
Toatal Cost

For first one month
Fm 89
Nationwide
Evening Drive time
Minutes
Rs./30 min

Fm News
Channel
station
Category
opening/closing
Period
Total updates
Tarrif rate
Discount
Cost
Add 15 % gst
Total cost

First month only
Fm 103
Nationwide
19 news bulleton/day
15 sec(as per jingle)
Days
#
Rs.

days

BBC On FM 103

1.00
25.00
150.00
35,000.00
13.00
3.00
455,000.00
46,800.00
501,800.00
Branding
Campus Radio
Finlays road show
BBC News
Total Cost
30.00
40,000.00
5,250.00
45,250.00
8.00
362,000.00

15.00
30.00
570.00
500,000.00
20% 100,000.00
400,000.00
60,000.00
460,000.00

Summary
Cost
501,800.00
362,000.00
460,000.00
1,323,800.00

Spot/Mins
325
240
142.5
707.5

Media Plan for FM Radio
Channel:
Station:
Category:
Spot Duration:
Campaign Duration:

City FM89
Network (Lahore, Karachi, Islamabad, Faisalabad)
Commercial Spot
30 Sec.
2 Month (Week Days Only)

Time Band
Xtreme Hours
Volatile
Buzz Break

Time Slot
7-10am & 12-2:30pm & 4:30-9pm
10am-12pm & 2:30-4:30pm & 9-10:30pm
10:30 pm - 7am

Total Amount:
Less: 10% Disc.:
Amount ffter Disc.:
Add: 15% GST:
Total Cost of Proposal:

Raymond
Radio 1 FM91
Network (Lahore, Karachi, Islamabad)
Commercial Spot
30 Sec.
2 Month (Week Days Only)

Time Band
Prime Time
Semi Prime Time

Time Slot
7am-12noon & 5pm-9pm
12noon-5pm & 9pm-12mn

Gulfam sb.

Channel:
Station:
Category:
Spot Duration:
Campaign Duration:

FM 106.20
Network (Lahore, Karachi, Islamabad)
Commercial Spot
30 Sec.
2 Month (Week Days Only)

Time Band
prime time
Off Prime time

Time Slot
8am-10am & 6pm-7pm
12noon-5pm & 9pm-12mn

Rate / 30 Sec. Days Total Spots Amount
1,200
36
288
345,600
1,200
36
180
216,000
36
468
561,600

14
7
21

Rate / 30 Sec. Days Total Spots Amount
1,500
36
504
756,000
1,200
36
252
302,400
1,400
36
756
1,058,400

Daily Frequency

1,058,400
105,840
952,560
142,884
1,095,444
Ali Pervaiz

SUMMARY
Cost
1,073,220
568,656
547,056
158,256
1,095,444
3,442,632

Cost

Spots/30 Sec
684
468
540
216
756
2664

Media Plan For FM Radio
Spot/30 Sec

Continuous Two Months
Radio Branding Plan

Total Cost

Total

8
5
13
561,600
20,160
541,440
27,216
568,656

Radio Stations
City FM 89
Radio 1 FM 91
FM 100
FM 103
FM 106.20
Total:

Radio Stations
City FM 89
Radio 1 FM 91
FM 100
FM 103
FM 106.20

Rate / 30 Sec. Days Total Spots Amount
1,550
36
360
558,000
1,550
36
288
446,400
1,550
36
36
55,800
1,550
36
684
1,060,200

Daily Frequency

Total Amount:
Less: 10% Disc.:
Amount ffter Disc.:
Add: 15% GST:
Total Cost of Proposal:
Contact person

Segment

10
8
1
19

1,060,200
37,200
1,023,000
50,220
1,073,220

Contact Person
Channel:
Station:
Category:
Spot Duration:
Campaign Duration:

Total Amount:
Less: 10% Disc.:
Amount ffter Disc.:
Add: 15% GST:
Total Cost of Proposal:
Contact Person

Daily Frequency

3,442,632.00
1,323,800.00

2664
42450

4,766,432.00

45114

Category
A+
A
B+
B
B_A+

Budgeting RS.
1,073,220.00
568,656.00
547,056.00
158,256.00
1,095,444.00

3,442,632.00

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