You are on page 1of 3

Fm Branded Programs

Campus Radio
Channel Radio 1 FM 91
Station Network
Frequency Prog/Week 1.00
Category Prime time
Duration Mi nutes 25.00
Spot time seconds 150.00
Tariff rate Rs./Program 35,000.00
Total Programs # 13.00
Period Months 3.00
Cost 455,000.00
Add 15 % GST 46,800.00
Total Cost 501,800.00
Branding
Campus Radio
FM Road Show For first one month Finlays road show
Channel Fm 89 BBC News
Station Nationwide Total Cost
Category Evening Drive time
Duration Minutes 30.00
Tariff Rate Rs./30 min 40,000.00
Add 15 % Gst 5,250.00
Cost/program 45,250.00
Period days 8.00
Toatal Cost 362,000.00

Fm News First month only
Channel Fm 103
station Nationwide
Category 19 news bulleton/day
opening/closing 15 sec(as per jingle) 15.00
Period Days 30.00
Total updates # 570.00
Tarrif rate Rs. 500,000.00
Discount 20% 100,000.00
Cost 400,000.00
Add 15 % gst 60,000.00
Total cost BBC On FM 103 460,000.00
Summary
Cost Spot/Mins
501,800.00 325
362,000.00 240
460,000.00 142.5
1,323,800.00 707.5
Media Plan for FM Radio

Channel: City FM89
Station: Network (Lahore, Karachi, Islamabad, Faisalabad)
Category: Commercial Spot
Spot Duration: 30 Sec.
Campaign Duration: 2 Month (Week Days Only)

Time Band Time Slot Daily Frequency Rate / 30 Sec. Days Total Spots Amount
Xtreme Hours 7-10am & 12-2:30pm & 4:30-9pm 10 1,550 36 360 558,000
Volatile 10am-12pm & 2:30-4:30pm & 9-10:30pm 8 1,550 36 288 446,400
Buzz Break 10:30 pm - 7am 1 1,550 36 36 55,800
19 1,550 36 684 1,060,200

Total Amount: 1,060,200
Less: 10% Disc.: 37,200
Amount ffter Disc.: 1,023,000
Add: 15% GST: 50,220
Total Cost of Proposal: 1,073,220

Contact Person Raymond
Channel: Radio 1 FM91
Station: Network (Lahore, Karachi, Islamabad)
Category: Commercial Spot
Spot Duration: 30 Sec.
Campaign Duration: 2 Month (Week Days Only)

Time Band Time Slot Daily Frequency Rate / 30 Sec. Days Total Spots Amount
Prime Time 7am-12noon & 5pm-9pm 8 1,200 36 288 345,600
Semi Prime Time 12noon-5pm & 9pm-12mn 5 1,200 36 180 216,000
13 36 468 561,600

Total Amount: 561,600
Less: 10% Disc.: 20,160
Amount ffter Disc.: 541,440
Add: 15% GST: 27,216
Total Cost of Proposal: 568,656
Contact person Gulfam sb.

Channel: FM 106.20
Station: Network (Lahore, Karachi, Islamabad)
Category: Commercial Spot
Spot Duration: 30 Sec.
Campaign Duration: 2 Month (Week Days Only)

Time Band Time Slot Daily Frequency Rate / 30 Sec. Days Total Spots Amount
prime time 8am-10am & 6pm-7pm 14 1,500 36 504 756,000
Off Prime time 12noon-5pm & 9pm-12mn 7 1,200 36 252 302,400
21 1,400 36 756 1,058,400

Total Amount: 1,058,400
Less: 10% Disc.: 105,840
Amount ffter Disc.: 952,560
Add: 15% GST: 142,884
Total Cost of Proposal: 1,095,444
Contact Person Ali Pervaiz

SUMMARY
Radio Stations Cost Spots/30 Sec
City FM 89 1,073,220 684
Radio 1 FM 91 568,656 468
FM 100 547,056 540
FM 103 158,256 216
FM 106.20 1,095,444 756
Total: 3,442,632 2664

Media Plan For FM Radio
Segment Cost Spot/30 Sec
Continuous Two Months 3,442,632.00 2664
Radio Branding Plan 1,323,800.00 42450

Total Cost 4,766,432.00 45114

Radio Stations Category Budgeting RS.
City FM 89 A+ 1,073,220.00
Radio 1 FM 91 A 568,656.00
FM 100 B+ 547,056.00
FM 103 B 158,256.00
FM 106.20 B_A+ 1,095,444.00

Total 3,442,632.00