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iBlaze September 2009

Design the World Around-Design in the
hands of yves Behar
CONTENTS iSSuE 1

Design the World
Around
Yves Behar
-Featuring Man behind
XO laptops,Jaw bone
Head sets,and the Mission
One Power bike.Know the
secrets of great design

China
Pirate’s
Bay.
Losing RIDE
ghandhi
ME HOME
BABY
Losing Ghandhi
Assasination Profile:
Victm: Mohandas Karamchand
Gandhi, a.k.a. “Mahatma”
(Great Soul) Gandhi
Born: October 2, 1869
Died: January 30, 1948
Age at Death : 78
Occupation: Spiritual leader of India
Assasin: Nathuram Vinayak Godse(1910–1949),
Hindu nationalist, 36
Date & Time: Friday,January 30, 1948,5:15p.m.
Location: The Birla House Gardens in Delhi, India
Weapon Used: A Beretta 7-chamber automatic pistol.

Beretta that took
Ghandhi.This M1934
Model was very popular after Second
World War.It was collected from Ger- Final Moments captured live by a tailor.
man troops and sold world over in It is unclear if it before or after being shot.
grey markets.Naduram Godse Bought From a English daily.
this Semi Automatic with Seven
Rounds of ammunition at nashiq.

Nathuram Godse, a Hindu extremist who believed that Gandhi’s poli-
cies were dangerous for India and that he was encouraging Muslims to kill
Hindus, waited in the crowd. As Gandhi slowly approached the spot where
Godse was standing, the assassin withdrew a revolver from his pocket and
concealed it in his hands. Godse saw that one of Gandhi’s grandnieces was
very close to the Mahatma, and he was concerned that he would acciden-
tally hit the young girl if he fired at Gandhi. He then stepped forward,
pushed the girl away from her uncle with his left hand, and fired at Gandhi
at point-blank range.
Three bullets hit the Mahatma, two in the right side of his abdomen
and one in his chest. Gandhi immediately collapsed to the ground, and
many sources report that he uttered the words, “Hey Ram!”—which is Hindi
for “Oh, God!”—and that these were his last words. In February 2000, in a
rare interview with Time magazine, Nathuram Godse’s surviving brother
and co-conspirator Gopal Godse denied that this was not true.
India is the second-largest market for motorbikes and is dominated by small and inexpensive models
which cost on average less than Rs60,000 ($1,227) - and are used as an alternative to cars. Royal En-
field, based in the southern city of Chennai, India’s automotive hub, has seen its business grow more
than 20 per cent this year and plans to add four new dealers to the existing 149 in the country.Harley-
Davidson says it plans to sell its motorcycles in India next year, in a clear move to exploit the sub-
continent’s fast-growing market and mitigate losses suffered in the US. Analysts are skeptical about
whether Harley’s premium bikes, which have starting prices ranging from $6,999 for a 883 model to
$25,299 for a Fat Bob in the US, will be able attract Indian bikers, given that the US group will have
to add a 105 per cent duty on all its motorcycles.
Yamaha, Honda, Ducati and Suzuki are the
other main foreign competitors with which
Harley will have to battle for market share.
The other main challenge for Harley will
be India’s creaking roads and highway
infrastructure. Although India’s transport
ministers Kamal Nath said this year that
the government would spend about $21bn
to overhaul the country’s road network, it
could take years before plans are imple-
mented.As reported earlier, Harley Dav-
idson will launch its beast coming 27th of
August. After the successful path led by
Yamaha, Suzuki, Honda and Ducati super-
bikes, Harley Davidson will start it own
type of cruising in India.

Harley Davidson will launch the 883cc Roadster and Fat boy in India. These bike would be available as
CBU (Completely Built Unit) and pour all your savings to buy any one of the beast might be starting from
Rs 10 lakhs.
Society of Indian Automobile Manufacturers (SIAM) is holding their ANNUAL CONVENTION 2009 on
August 28. Matt Levatich, president and chief operating officer of Harley Davison is invited for the event.
Harley Davidson would launch its bikes at the same time.
Harley Davidson is pushing into international markets in a big way. Just the other day we mentioned the
new trade agreements hammered out with Vietnam to allow the sale of the big cruisers there and now we
are hearing of similar moves to get the bikes into India.India has had some very high import tariffs on
bikes like Harley Davidsons, sometimes as high as 90 percent!
2009 Harley-Davidson Sportster 883 features:

Rubber-mounted XL 883cc Evolution engine
Silver powder-coated engine with polished treat-
ment
Lowered front and rear suspension
Silver 13-spoke Cast Aluminum wheels, 19-inch
front / 16-inch rear
New low profile front fender
Wide reduced-reach polished handlebar
Reduced-reach solo seat
Chrome Staggered Shorty Dual exhaust
Mid-mount foot controls
Lowest-Profile rear shocks
Lowest-Profile front forks
Easy Reach sidestand
Classic 3.3-gallon fuel tank
By lowering tariffs and agreeing on emission regulations, the Milwaukee company can take a shot at intro-
ducing the Sportsters and Softails where the primary motorcycle is currently about 125cc.
With increased economic cooperation between India and the U.S. it’s only a matter of time before riders over
there want to try out Milwaukee made cruisers. There’s certainly a growing community of potential riders
with the economic wherewithal to buy Harleys, whether they will remains to be seen.

Harley has a range of 43 models in the home market and plans to bring 12-15 of these to India next year but
there are no immediate plans of setting up an assembly operation in the country. Harley makes all its bikes at
two factories in the US but has small assembly operations across Malaysia, Singapore, Brazil and Indonesia.
In China, it has three dealerships. With Harley bikes will come the famous Harley merchandise, apparel, rid-
ing gear etc, and Anoop Prakash says that the cruisers would be customizable for individual preferences.
China Pirate’s Bay.

SHENZHEN, China
- The white BMW Mr. Liu drives around this humid coastal city in southern China may be real, but the
spiffy little black smart phone he carries with him is definitely fake."But it has Bluetooth, GPS, Wi-Fi, FM
radio, a digital video camera, hundreds of games, even a voice recorder," says Liu. "And I invested over
$500,000 to make it."
Liu, a 31-year-old who studied fine arts in college and designs cigarette cartons on the side, is one of
countless thousands here who've earned big bucks manufacturing "gray market" mobile phones, millions
of which are not only being sold across China but also exported to dozens of developing countries in Af-
rica, Latin America, the Middle East and other regions around the world.
"They are everywhere," said Karl Weaver, a wireless evangelist and mobile device specialist for
The Chinese handset ecosystem. "You can find them in major department stores and malls, in back alleys
and in underground markets. Everyone is selling them. It is really very entrepreneurial."
In 2008, an estimated 150 million, or 20 percent, of the 750 million handsets produced in China were
counterfeit or off-brand phones, according to CCID Consulting, a market research firm based in Beijing.
Of those, over 51 million were sold in China while the remainder was sent to foreign markets. Known here
as "shanghais ji", or bandit phones, China's gray market handset industry was virtually non-existent just
a few years ago. While a handful of illegal companies produced black market mobiles, they often were of
poor quality mainly because the technology needed to make them was hard to come by and even harder to
master.
This all changed in 2005 when Mediatek, a microchip design company from Taiwan, developed what
experts call a turnkey solution -- a platform that integrated many complex mobile phone software systems
onto a single chip. This made it much easier and cheaper to build handsets and
churn out new models at astounding speeds.
"[Mediatek] basically commoditized the entire market," said Jonathan Li,
founder of Shanghai-based technology design studio Asentio Design. "They made it really simple and re-
ally cheap to make your own phone. Almost anybody could do it."
The shanzhai business got another boost a couple of years later when the Chinese government relaxed
regulations limiting the number of companies that could manufacture handsets, lowering the entry barrier
for hundreds of entrepreneurs eager to have a piece of the world's biggest mobile phone market."It is so
easy to do because this whole ecosystem is in China," said Weaver. "It isn't so complex for a guy to figure
out by watching how the global supply chain works in the mobile handset space to do his own thing."
Small operations, big rewards By 2008, an estimated 3,000 to 4,000 shanzhai businesses had emerged,
many with fewer than a dozen employees operating in offices sometimes comprised only of a back bed-
room in a small apartment or basement of a private home. Some blatantly copy major brands, producing
knock-offs with slight twists in their names, others come up with special makes of their own.
Either way, the shanzhai phenomenon has not gone unnoticed by legitimate handset manufacturers. The
gray market phones, which typically sell for around $100, have already driven down the prices of brand
name mobiles and are beginning to take away their market share, too.
Mediatek is Chip fab company which makes the Fake
phones tick.They are scalable and flexible to be adaped to
any kind of hard ware requirement making fake phones
child play.They come really cheap too.This can be ob-
served when connecting the fake device to PC.It is de-
tected as MT0000 or similar number most popular being
MT6227.
Few of the chinese phones designed around
mediatek chipset.They are feature rich and
adapt to excellent design.These models more
like concept phones which will never make it
but you can buy one if you visited the online
store.The youngchinese engineers graduate
with diploma in reverse engineering technolo-
gies to beat the innovations of technology
stalwarts,not to mention Apple.The logo is
used widely among chinese phones.

This is a replica of famous Bajaj Pulsar
which was a great hit in India.For one third
the prize(Rs.16000) you could get one of
these.whats surprising is,these were sold in
Srilanka.Bajaj legally shutdown the dealer
who imported these fake bikes.
Chinese make everything fake
including Eggs!!! But who knows Japan
did the same in its early days.For instance
Sony walkman was a replica of a huge
American cassette player but just minia-
turised.Nike brand shipped its first order
which was really fake goods of Adidas.
China may become the New japan.
Design the World Around-Design in
the hands of yves Behar

Y-drink an Organic drink for youth.Designed by Yves.This is notable for symmetrical design
and attractive form matching an inverted Y.

Weighing just 14 grams, the Jawbone headset
from Cingular Wireless and Aliph feels light on
the user’s head, and can be worn on either ear.
Ear loops for the Jawbone headset comes in four
different sizes and shapes. This ensures a cus-
tomized fit and feel, and also helps to maximize
the stability while resting in the user’s ear.

Jawbone is compatible with all Bluetooth-enabled
handsets. The Jawbone headsets weigh just 14
gms for a price of $119.99.
Yes.Indeed the XO laptop from OLPC
project.Yves designed it with great deal
of efforts.
The green laptop became the dream of
every child.The is 100$ laptop won the
hearts of world.

Mission motorcycles´ electric induction
motor provides over 100 foot-pounds of
torque. Unlike an engine, however, the
torque curve on our electric is com-
pletely flat. The rider feels 100 foot-
pounds of torque at a standstill, at 60
mph, and everywhere in between.

Maximum speed of 214 Km/h with a
mileage of 60 miles per charge this
Mission one comes with a price tag of
$68995.Only 50 models will be sold
next year.This is the current project
Yves is working on right now.

NYC Condoms Despatch unit And Leaf Light are among his
best Design products that won acclaim.
From Computers to Condoms this guy has designed everything.He belives that design should
drive engineering and technology to make it more usable and adorable.He grew up in Switzerland and worked
in various companies and design projects. Béhar started his career with frogdesign as design leader and Lu-
nar Design in Silicon Valley, developing products for clients such as Apple Inc., Hewlett Packard, and Silicon
Graphics.
Upon founding fuseproject, Behar says his goals are threefold. Firstly, he wants to be a futurist,
optimistic about the possibilities of new technology. Secondly,he’s a humanist, in that his designs seek to put
the human experience first. And,finally, he’s a committed naturalist, promoting sustainable ways of living and
consuming. That fusion, of technology with humanity, of brand and story, of all aspects of design, from product
to advertising to online to point of purchase to user experience, is his central message. He states, “We have one
foot in the consumer’s space and one foot in our client’s space, so we can act as the bridge, or the glue.”

Béhar’s designs and creative positioning are at work in diverse areas as fashion, lifestyle, sports and
technology,for clients such as Birkenstock, BMW's MINI, spaceprojekt, Herman Miller, HBF, Hewlett Pack-
ard, Hussein Chalayan, Microsoft, Nike, OLPC, Philou, PUIG and Toshiba.In 2005, a massive chandelier
sculpted by Behar for Swarovski was installed at JFK airport. The piece is a loose tangle of organic curves
with 55,000 crystals, and includes a motion detector triggering 2,000 blue light-emitting diodes that react to
the movement of passengers.
Yves is truly an inspiration to everybody.His creations are more realistic than delusional designers like coloni.

This Magazine is compiled by jadespies@
gmail.com.Pur in your comments and sug-
gestions for next issue.

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