The Dallas Cowboys are a professional American football team in the Eastern Division of the National Football Conference

(NFC) in the National Football League (NFL). They are headquarterd in the suburb of Irving, Texas which is between Fort Worth and Dallas. The team is scheduled to play its home games at Cowboys Stadium in Arlington beginning in the 2009 season. The Cowboys joined the NFL as a 1960 expansion team. The team's national following might best be represented by its NFL record of consecutive games in front of sold-out stadiums. The Dallas Cowboys' blue star logo is associated with the team is one of the best known logos in sports. The blue star originally was a solid shape until a white line and blue border was added in 1964. The logo has remained the same since. Today, the blue star has been extended to not only the Dallas Cowboys, but owner Jerry Jones' AFL team, the Dallas Desperados that have a similar logo based on the Cowboys. The star has a special place in Texas history as well. The "lone star" is an older symbol predating the flag which was used to symbolize Texans' solidarity in declaring independence from Mexico. It is still seen today as a symbol of Texas' independent spirit, and gave rise to the state's official nickname "The Lone Star State".

1964 – Present 1960-1963 The Green Bay Packers are a professional American football team based in Green Bay, Wisconsin. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL) and are the third-oldest franchise in the NFL. The Green Bay Packers are another legndary team in the NFL. The Packers are America's first pro football dynasty and also the first franchise to utilize corporate sponsorship. In 1919, the Indian Packing Company gave the team $500 for uniforms and equipment, hence the name "Packers

The Kansas City Chiefs are a professional American football team based in Kansas City, Missouri. The Chiefs are a member of the Western Division of the American Football Conference (AFC) in the National Football League (NFL). Originally named the Dallas Texans, the club was founded by Lamar Hunt in 1960 as a charter member of the American Football League (AFL). In 1963, the team moved to Kansas City, Missouri and were renamed the Kansas City Chiefs. The team is legally and corporately registered as Kansas City Chiefs Football Club, Incorporated and according to Forbes is valued at just over USD $1 billion. The Kansas City Chiefs are named after their then mayor, mayor H. Roe "Chief" Bartle. The mayor helped in moving the team from Dallas to Kansas City in 1963 and owner Lamar Hunt changed the team's name from Texans to Chiefs in his honor The Pittsburgh Steelers are a legendary NFL team having won their 5th SuperBowl in 2006. Have you ever wondered what their logo stood for? The Pittsburgh Steelers were not always the Steelers, they were originally called the Pittsburgh Pirates by the founder Arthur (Art) Joseph Rooney. In 1933, fans were encouraged to send their suggestions to the team and several nominated the winning name Steelers, after steel, which was the main source of employment in

Pittsburgh. Pittsburgh is also referred to as the Steel City. The logo was born in 1962 when the Republic Steel of Cleveland approached the Steelers and suggested that they consider the Steelmark, the insignia used by the American Iron and Steel Institute (AISI), as a helmet logo to honor Pittsburgh's steel heritage. The Steelmark logo, a circle enclosing three diamonds with inward-curving edges (see image on left) and the word 'Steel', was created by U.S. Steel Corp to educate consumers about the importance of steel in their daily lives. The colors were chosen to promote the attributes for steel: • • • yellow lightens your work orange brightens your leisure blue widens your world The logo's meaning was later amended to represent the three materials used to produce steel: • • • yellow for coal orange for iron ore and blue for steel scrap

The St. Louis Rams are a professional American football team based in St. Louis, Missouri. The team began in 1936 as the Cleveland Rams and existed in Cleveland until 1945 after which they moved to Los Angeles as the Los Angeles Rams. In 1995, the club moved to its current home in St Louis. The team name, Rams, comes from the nickname of Fordham University. The name Rams was selected to honor the hard work of the players that came out of that University. The logo features the head of a Ram in team colors of blue and gold. The Rams were the

first team to add a logo on their helmet. Their halfback Fred Gehrke painted the Ram horns on the team's helmets in 1948 and it has been on the helmet ever since. The horns were painted in Gold.

The original team colors were red and black but they switched to yellow and blue in 1938 and after a couple of changes between 1938 and 1973, the team selected its current colors or blue and gold. In 2000, the team made some color changes and uniform changes as well.

Cleveland Rams (1940 - 1945) Cleveland Rams script logo used from 1940-1945

Los Angeles Rams (1984 - 1994) Los Angeles Rams script logo used from 1984-1994. Note the letters L and A emebbed in the logo. St Rams (1995 - 1999) St. Louis Rams script and primary logo used from 1995-1999; note the representation of St. Louis' Gateway Arch. •

SuperBowl Logos

SuperBowl XLI

SuperBowl XL

SuperBowl XXXIX


SuperBowl XXXVII

SuperBowl XXXVI

SuperBowl XXXV

SuperBowl XXXIV

SuperBowl XXXIII SuperBowl XXXII

SuperBowl XXXI

SuperBowl XXX

SuperBowl XXIX

SuperBowl XXVIII

SuperBowl XXVII

SuperBowl XXVI

SuperBowl XXV

SuperBowl XXIV

SuperBowl XXIII SuperBowl XXII

SuperBowl XXI

SuperBowl XX

SuperBowl XVIII SuperBowl XIX

SuperBowl XVII

SuperBowl XVI

SuperBowl XV

SuperBowl XIV

SuperBowl XIII

SuperBowl XII

SuperBowl XI

SuperBowl X

SuperBowl VIII SuperBowl IX

SuperBowl VII

SuperBowl IV

SuperBowl V

SuperBowl IV

SuperBowl II SuperBowl III

SuperBowl I The SuperBowl logos were obtained from Wikipedia

With SuperBowl XLI right around the corner, I thought it would be apt to look at the various SuperBowl logos. The SupwerBowl is the championship game in the NFL and is played between the winner of the National Football Conference (NFC) and the American Football Conference (AFC). The SuperBowl is probably the most watched television event in the United States. The SuperBowl logo varies each year and typically has something in it to represent the city where the game is being played. SuperBowl XXI and XXVII were played at the Rose Bowl in Pasadena and so have a touch of rose in the logo. The Super Bowl XLI logo features the colors orange to represent the sun and blue for the ocean. The "I" in the Roman numeral "XLI" was drawn to resemble a pylon placed at each corner of an end zone because "the goal is to get to the game." This year's logo has the same shade of orange as the logo of the host city's home team, the Miami Dolphins The Washington Redskins are a professional American football team based in the Washington, D.C. area. According to Forbes Magazine, the Redskins are the second most valuable franchise in the NFL, valued at approximately $1.467 billion, having this year been surpassed by their rivals the Dallas Cowboys. The Washington Redskins started in Boston as the Boston Braves and were later called the Boston Redskins. Their logo is the face of an Native American chief facing the right. The chief's head is placed within a yellow circle that has some yellow feathers. The yellow comes from the team colors of burgundy and gold. One of the fans has been coming to all the games since 1978 dressed as the Chief, and this man goes by the name Chief Zee. Sometimes the name "Cheif Zee" may be associated with the Logo and the reason for that is mentioned above. Over the years, the logos have changed slightly but they have always depicted the face of the chief.

AIRLINES LOGO After the formation of Air India International in 1948, four Lockheed Constellations were ordered to commence international operations. The management began casting about for a symbol that would denote speed and simultaneously have universal appeal. Sagittarius, the archer, is the ninth sign of the Zodiac. The Greeks represented this constellation in the act of shooting an arrow. As it symbolises movement and speed, the Centaur, a stylised version of Sagittarius, was selected as Air India's logo. The Centaur is symbolic of the airline and stands out as a distinct and sole representative of the standards Air India has set for itself.

Olympic Airlines is the flag carrier airline of Greece, based in Athens. It operates services to 35 domestic destinations and to 39 destinations world-wide. Its main base is Athens International Airport, with a hub at Thessaloniki Macedonia. Although the logo resembles that of the Olympic Games, the airline is not named after the biggest international sporting event but rather after the Twelve Olympians, the principal grouping of gods and goddesses in Greek mythology, residing in Mount Olympus. According to the Olympic Airways archives, the first logo of Olympic was a white eagle, bearing much resemblance to a propeller, featuring five rings and the name Olympic. Just two years after the first flight, Onassis asked his associates to design a new logo and the coloured rings were created. Onassis wanted to copy the five coloured rings of the Olympic Games logo, but the International Olympic Committee claimed the rights to the logo and so a new, six ring logo was introduced. The first five rings stand for the five continents, while the sixth stands for Greece. Colours used were yellow, red, blue and white Qantas is the the national airline of Australia. Quantas was founded in Winton, Queensland in 16 November 1920. The name was originally "QANTAS", an acronym for "Queensland and Northern Territory Aerial Services". I never knew that. Good trivia question. Qantas recently unveiled a new logo in July 2007. The change to the logo was prompted due to the changes in the structure of the tail of the aircrafts. Qantas took this opportunity to make the design of their new logo a little more contemporary. The new logo was design by Hans Hulsbosch of Hulsbosch Communications. Some of the changes in the new logo are below International Airport,

1. The feet of the kangaroo are more visible and do not appear to touch the ground. 2. The tail of the kangaroo appears to be pointed more upwards than before. 3. The italicized font of the airline 'Qantas' is different and shows a more significant lean.

Delta Air Lines, is a major United States airline headquartered in Atlanta, Georgia that operates an expansive domestic and international network, spanning North America, South America, Europe, Asia, Africa, the Middle East and the Caribbean. In terms of passengers carried (approximately 119 million in 2005),Delta is the second-largest airline in the world (behind American Airlines). The current Delta Airlines logo is a comprises of two 3-dimensional triangles representing a larger triangle with the world DELTA next to it. The logo's origins can be traced back to 1959 logo which was the first time, the design was introduced. The logo (also called the widget) was inspired by the swept-wing design of the DC-8 airplanes. The red, white and blue represented the colors of the American flag. The logo has undergone some changes over the years with the the logo being placed sideways, made softer etc, but the current logo is probably the most significant change with the introduction of the solid red color. The 3-dimensional red widget logo reflects Delta's successful transformation into a highly-differentiated, customer-focused airline

Some Historical Delta Logos

1944-1947 The logo has undergone 4 major changes since its inception in 1944. The original Kangaroo symbol appearing on Qantas aircraft was adapted from the Australian one penny coin. The kangaroo was painted beneath the cockpit of Qantas' first Liberator aircraft. Tha kangaroo is a feature of all the logos. 1944-1947 1947-1968 The original logo did not have any wings. The winged kangaroo symbol was created by Sydney designer Gert Sellheim, and first appeared in January 1947 to coincide with Qantas' introduction of Lockheed L749 Constellations. These aircraft began operating 1947-1968 on the UK service in December 1947. They were the first Qantas aircraft to carry the Flying Kangaroo and the first to operate right through to London with Qantas crews. The kangaroo carried the globe with its feet.

1968-1984 In 1968, the Flying Kangaroo was later placed in a circle and the globe was dropped.

1968-1984 1984-2007 In June 1984 Qantas unveiled an updated logo conceived by Tony Lunn of the Lunn Design Group, Sydney. The Flying Kangaroo lost its wings once again and was refined to a more slender, stylised presentation.

1984-2007 Notes: A logo created for the airline's 75th anniversary year was added to all Qantas jet aircraft in 1995. Designed by Ken Cato, it brought together the Flying Kangaroo symbol and the words '75 years' to mark Qantas' contribution to civil aviation

Brussels Airlines is a Belgian airline based at Brussels Airport. It operates to over 50 destinations in 20 European countries, as well as long-haul flights to East, Central and West Africa. Brussels Airlines was created following the merger of SN Brussels Airlines (SNBA) and Virgin Express. The logo the letter b in lower case, made up of a series of red elipses.

• •

The "b" in a contemporary design style, symbolises both Brussels and Belgium. In graphic terms, the "b" is made up of a series of ellipses that represent the extended network of the airline, as well as the ground lights on an airport runway.

The blue is a reminder of the values that are carried forward from SN Brussels Airlines while the red recalls the "low cost" colours of Virgin Express. In the airline sector, blue is generally reassuring and reliable while red is youthful and dynamic. Most planes have an altered 'b' logo after superstitious travellers complained about the thirteen dots bringing bad luck. The logo now contains fourteen dots

It should not be a huge surprise to find many airline logos based on birds but have you ever wondered what are the most popular birds on airline logos. I did some research on this and the results are below. The two most popular birds are the crane and the eagle. The table below has a longer list.

Air Jamaica - Red-billed Streamertail

Air Koryo - Crane

Air Lithuania - Crane

Air Mauritius - A red paille-en-queu Air Macau - A Dove with the wing also forming the shape of a lotus Air Niugini - A raggiana bird of paradise

Air Seychelles - A pair of white fairy terns

American Airlines - An Eagle

Canadian Airlines - A Canada Goose

Cebu Pacific - An Eagle Centralwings - A Skua China Yunnan Airlines - A peacock Condor Airlines - A Condor

Gulf Air - A Falcon

Kingfisher Airlines - A Kingfisher bird

LOT - A crane

Lufthansa - A crane

Mexicana - An eagle

Silk Air - A Seagull

TAROM - A swallow

Xiamen Airlines - A crane

Druk Air Logo - Design and History

Druk Air Corporation Limited, operating as Drukair - Royal Bhutan Airlines, is the national airline of the Kingdom of Bhutan and operates a modest scheduled flight network within the South Asian region from its base at Paro Airport in the western dzongkhag of Paro. Taking its name from Druk, the airline was founded in 1981, ten years after Druk Gyalpo His Majesty King Jigme Dorji Wangchuck gradually began to open up the Kingdom from selfimposed isolation, and seven years after welcoming its first foreign visitors. As the only airline flying into Bhutan, Drukair has become a lifeline with the outside world for the Bhutanese people, as well as supporting emerging inbound tourism and export markets.

The name and logo of the airline is based on Druk, the Thunder Dragon of Bhutanese mythology. Druk is a Bhutanese national symbol, and therefore very significant in Bhutan. The Druk is central on the Bhutanese Flag, holding jewels to represent wealth. In Dzongkha, Bhutan is called Druk Yul, or Land of Druk. The Bhutanese leaders are known as Druk Gyalpo - Dragon Kings because of Druk


Heineken Brewery (Heineken Brouwerijen) is a Dutch brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. Heineken owns and manages one of the world's leading portfolios of beer brands. The principal international brands are Heineken and Amstel. Heineken is positioned as a premium brand, except for their home market in the Netherlands. Heineken is the leading beer brand in Europe and Amstel is the third largest. In Europe, Amstel is positioned in the mid-priced mainstream segment, the largest segment of the market, and is available in more than 90 countries around the world. Heineken claims that it really has two brand logos - the Authenticity logo and the Star-Heineken logo. • Authenticity logo has been specially developed to communicate and reinforce the brand’s brewing quality, heritage and authenticity. Its primary application area is direct beer related items. • Star-Heineken logo has been specially developed to communicate and reinforce the modernity and vitality of the brand. It may be applied in communication, sponsorships, merchandise and packaging. Star-Heineken on a Heineken green background is preferred above on a white background, it reflects the character of the brand better. The green bottle with racetrack label is the origin of the brand’s visual identity. According to Wikipedia, the three 'e's on the Heineken logo are tilted backwards slightly, making them look like they are smiling. The smiling Es were brought in as the original label was thought too formal for the beer.

As of 2006, Heineken owns over 130 breweries in more than 65 countries and employs approximately 64,000 people. It brews and sells more than 170 international premium, regional, local and specialty beers, including Cruzcampo, Tiger, Zywiec, Starobrno, Zagorka, Birra Moretti, Ochota, Murphy’s, Star and of course Heineken CAR LOGO

Abarth Logo - Design and History

Abarth is an Italian racing car maker founded by ItalianAustrian Karl (Carlo) Abarth in Turin in 1949. Abarth was sold to Fiat on July 31 1971, and the racing team sold to Enzo Osella. Abarth became the racing department of Fiat, managed by famed engine designer Aurelio Lampredi. The Abarth logo consists of the following key elements • The shape of the logo represents a shield which symbolizes the notion of victory. You can find some of the other racing logos like Porsche also have a shield in their logo. • The red, white and green represent the colors of the Italian Flag.

The scorpion is the key part of the logo and represents the astrological sign of Karl Alberto Abarth who was born on November 15th 1908.

The red and yellow colors apparently represent the racing world

The Audi badge the 'Four Rings' is the emblem of one of the oldest car manufacturers in Germany. It symbolises the 1932 merger of the four independent motor-vehicle manufacturers: Audi, DKW, Horch and Wanderer. Together with the NSU brand, which joined in 1969, these companies are the roots of the present-day AUDI AG. After the war the Audi name - which is Latin for

"Hear!" - disappeared, but was revived in 1965, using the four rings as a logo. Also, the name is sort of a pun on 'hoerch', German for 'hear', name of one of the founders. The company itself is more than a century old. The four rings in the logo have nothing to do with the Olympic rings. The Audi logo is a registered trademark of the Audi Corporation. Use of the logo here does not imply endorsement of the organization by this site.

The Citroen logo looks like something you might see on an American cartoon soldier - two inverted Vs. Andre Citroen - imagine one of those old black and white photographs with an ancient man in a white beard started in the motor trade by building gear wheels before branching out into the motorcar, and the twin chevrons << are meant to represent gear teeth in honour of the old engineer's early fettlings The company's famous "double chevron" logo derives from André Citroën's early business in gear-cutting the company pioneered mass production of double helically-cut gear teeth, which mesh together in a chevron.

The Citroën logo is a registered trademark of the Citroën Corporation . Use of the logo here does not imply endorsement of the organization by this site. All racing fans are very familiar with the famous Ferrari "prancing horse" symbol. The famous symbol of Ferrari is a black prancing horse on yellow background, usually with the letters S F for Scuderia Ferrari. The horse was originally the symbol of Count Francesco Baracca, a legendary "asso" (ace) of the Italian air force during World War I, who painted it on the side of his planes. Baracca died very young on June 19, 1918, shot down after 34 victorious duels and many team victories. He soon became a national hero. Baracca had wanted the prancing horse on his planes because his squad, the "Battaglione Aviatori", was enrolled in a Cavalry regiment (air forces were at their

first years of life and had no separate administration), and also because he himself was reputed to be the best cavaliere of his team. The Scuderia Ferrari logo Coat of Arms of the City of Stuttgart. It has been supposed that the choice of a horse was perhaps partly due to the fact that his noble family was known for having plenty of horses in their estates at Lugo di Romagna. Another theory suggests Baracca copied the rampant horse design from a shot down German pilot having the emblem of the city of Stuttgart on his plane. Interestingly, German sports car manufacturer Porsche, from Stuttgart, borrowed its prancing horse logo from the city's emblem. Furthermore astonishing: Stuttgart is an over the centuries modified version of Stutengarten (an ancient german word for "Gestüt", translated into english as mare garden or stud farm, into italian as "scuderia"). On June 17, 1923, Enzo Ferrari won a race at the Savio track in Ravenna, and there he met the Countess Paolina, mother of Baracca. The Countess asked that he use the horse on his cars, suggesting that it would grant him good luck, but it the first race at which Alfa would let him use the horse on Scuderia cars was eleven years later, at SPA 24 Hours in 1932. Ferrari won. Ferrari left the horse black as it had been on Baracca's plane; however, he added a yellow background because it was the symbolic color of his birthplace, Modena. The prancing horse has not always identified the Ferrari brand only: Fabio Taglioni used it on his Ducati motorbikes. Taglioni's father was in fact a companion of Baracca's and fought with him in the 91st Air Squad, but as Ferrari's fame grew, Ducati abandoned the horse; this may have been the result of a private agreement between the two brands. The prancing horse is now a trademark of Ferrari. I happen to live in Los Angeles and on a trip to the famous Rodeo drive in Beverly Hills, I happened to see three Ferraris in a space of 5 minutes, quite fascinating.

The Ferrari logo is a registered trademark of the Ferrari Corporation. Use of the logo here does not imply endorsement of the organization by this site.

The FIAT name is an acronym for Fabbrica Italiana Automobili Torino (Italian Car Factory of Turin), founded by a group of investors--Giovanni Agnelli among them--in 1899. The current Fiat logo has the letters F-IA-T written with a silver line between each of them. The lines were added by the company’s design chief when one day passing under the factory, he noticed the sky at the backdrop of the huge FIAT letters on the top of the building. The lines added are actually the spaces that he saw in the name over the building and decided to keep it. FIAT was founded in Turin on July 12, 1899. The first plant, inaugurated in 1900 at Corso Dante, had 235 employees and produced 24 automobiles. The first automobile to bear the Fiat brand name was a model 4 HP.

For more information on the Fiat Logo history visit this website. The Fiat logo is a registered trademark of the Fiat Corporation. Use of the logo here does not imply endorsement of the organization by this site.

The Ford oval trademark is one of the best-known corporate symbols in the world and has been in regular use for more than 50 years. The script trademark dates back to the very beginning of the company when Henry Ford’s engineering assistant developed a stylised version of the words “Ford Motor Company”. This last logo is the blue oval that Ford released in 2003 in honor of the 100 years Ford Motor Company had been around. It was named the "Centennial Blue Oval".

Ford Logo Through the Years The Ford logo is a registered trademark of the Ford Corporation. Use of the logo here does not imply endorsement of the organization by this site.

The Hyundai Motor Company (HMC) is a South Korean company manufacturing automobiles. Their automobiles are available in many countries around the globe. In 2003 it was South Korea's largest car maker and the world's seventh largest car maker.Its slogan is "Drive your way". Hyundai Motor Company is a division of Hyundai Motor Group which also manages Kia Motors The Hyundai logo seen above is appears to be an oval shaped H (symbolizing Hyundai). It is also supposed to be symbolic of the company's desire to expand. The ovaloid shape indicates the company's global expansion and the slanted, stylized 'H' is symbolic of two people (specifically the company and customer) shaking hands. Click here for more information on the History, Design and Meaning of Car Logos. The respective logos are registered trademarks. Use of the logo here does not imply endorsement of the organization by this site.

Jaguar Cars Limited is a British based luxury car manufacturer, originally with headquarters in Browns Lane, Coventry, England but now at Whitley, Coventry. It was founded as the Swallow Sidecar Company in 1922,by two motorcycle enthusiasts, William Lyons and William Walmsley, and changed its name to Jaguar in 1945. The company has been owned by Ford since 1989. The Jaguar logo is a Jaguar leaping across the company name. The leaping Jaguart is possibly built to represent the speed, power and quickness of the car. The Jaguar emblem is also placed on the front of the car

The Jeep logo as it stands currently represents the front of the vehicle. It consists of two circles representing the headlights and vertical bars representing the grill in the front of the car. The word Jeep runs on top of the logo.

Jeep started out as a military vehicle and was later considered a Willys-Overland model, so it didn't really originally have a logo unless you count the word "Jeep" in parentheses, which appeared in the same typeface from civilian introduction in 1946 well into the 1960s. Probably the closest thing to a Jeep logo appeared in 1963 in the center of Wagoneer and Gladiator hubcaps and steering wheels. This was the same time Kaiser dropped the Willys name, changing the division name from Willys Motors to Kaiser Jeep Corporation and establishing Jeep as a stand-alone brand name. This emblem was a circle (in some illustrations looking vaguely like a stylized dendition of a Warn locking hub) with two gold quarters, two red quarters, and the "Jeep" name across the middle. After AMC's purchase of Jeep in 1971, the gold was replaced by blue. The interesting thing about this logo is that never seen on the car itself. The car just has the words "Jeep" on it. The logo is primarily used for advertising and marketing purposes. The Kia logos is very simplistic, consisting of the letters K I and A in white with a Red background. The A however is designed differently and is missing the horizontal bar in between. I am not sure if it was done to give it an East Asian touch. Kia Motors Company is a South Korean automobile manufacturer. Kia was founded in 1944 as as a bicycle parts maker and now produces passenger cars, vans and cargo trucks. Kia produced the old Mazda brand cars. In October 1998, Hyundai was named the winning bidder for 51 percent of the parent company, Kia Motors Corp. The word Kia has origins in the Chinese language with the first syllable, ki, meaning to "arise or come up out of." The second part of the word, a, refers to Asia. So when you put it all together, Kia means to "arise or come up out of Asia." Its slogan is "The Power to Surprise".

Lamborghini is an Italian manufacturer of high performance sports cars based in the small Italian village of Sant'Agata Bolognese, near Bologna. Lamborghini is now a subsidiary of German car manufacturer Audi AG, which is in turn a subsidiary of Volkswagen. Lamborghini is the main counterpart to Ferrari in the italian sports car business. The Italian company was founded in 1963 by businessman Ferruccio Lamborghini, who owned a successful tractor factory. The Lamborghini Charging Bull Logo stands for the founder's, Ferruccio Lamborghini, zodiacal sign (Taurus). Most of the company's cars have been named after famous fighting bulls (oddly most have been spanish bulls not italian). Interestingly it is said that the choice of an animal and the colors used on the logo (gold on a black background, and a charging bull) are suspiciously similar to the Ferrari logo (a black horse on a yellow background). It is believed that this was no accident on the part of Lamborghini, who had a long standing (and not always friendly) rivalry with Ferrari. Mazda Motor Corporation is a Japanese automotive manufacturer based in Hiroshima, Japan. It is said that Mazda coincides with the anglicized pronunciation of the founder's name, Jujiro Matsuda, who was interested in spirituality, and chose to rename the firm in honor of both his family and Zoroastrianism. The word Mazda derives from Ahura Mazda, the Avestan language name for a divinity exalted by the ancient Iranian prophet Zoroaster, as the source of wisdom, intelligence and harmony. The current logo attempts to capture the spirit of Mazda, the stylised "M" evokes an image of wings in flight and symbolises the Mazda’s flight toward the future. The "V" in the centre of the "M" spreads out like an opening fan, representing the creativity, vitalty, flexibilty and passion that is Mazda. The symbol as a whole expresses the sharp, solid feeling that Mazda will be

seeking in all of its products. The dynamic circle symbolises our readiness to spread our wings as we enter the 21st century.

1934 mark the



became registered for when

trademark Mazda production

commenced on our three wheel trucks. represents The a name ‘Mazda’ combination of 'Ahura-Mazda', the name of an

ancient and Matsuda,

god, Jujiro

founder of the Mazda Corporation. 1936 - Similar to the emblem of Hiroshima city, this mark expresses Mazda’s strong links to its of hometown “m” curve symbolises Mazda Motor Manufacturer. The image of wings represents Mazda’s agility, speed and capability to soar to new heights. 1959 - Mazda created coincide the with classic “M’ to the launch of

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its Symbol

first and

passenger cars. corporate mark as seen on most Mazda until 1975 cars

1975 mark


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introduced as

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square next to the Mazda name was often used on dealer signs and documentation. 1991 logo here introduced the product 1991. shape symbolises the characteristics of wings, sun and the circle of light. 1992 - Shortly after the release of the new the was out to symbol, design smoothed similarity Renaults. The shown was as new mark The

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1997 symbol


A was in "M"

redesigned introduced stylized Mazda stretching future. Capturing spirit Mazda, stylised evokes the of the "M" an its wings for the

1997; it is a meant to show

image of wings in flight and symbolises the Mazda’s flight toward the future. The "V" in the centre of the "M"

spreads out like an opening fan, representing the creativity, and The as a the solid that vitalty, flexibilty Mazda. symbol whole expresses sharp, feeling passion that is

Mazda will be seeking in all of its products. The circle symbolises our readiness spread to our dynamic

wings as we enter the 21st century

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