About Network Marketing

Network Marketing or Multi-Level Marketing (MLM) is a business concept which allows the parent multi level marketing company to market and distribute their products, or/and service, directly to the consumer by direct selling and relationship referral. According to the WFDSA (World Federation of Direct Selling Associations), direct selling is defined, as the face-toface marketing of products and services directly to consumers in a non permanent, retail location. Independent, unsalaried sales Consultants represent the company and make commission based on the volume of sales. The sales consultants often build their own organisation by recruiting a downline of other independent distributors who do the same; as a result the entire organisation expands.. As a consultant you earn commission not only based on your own sales, but also on the entire sales of your downline group. The amount of rewards paid out is decided according to the company's compensation plan.

Oriflame in brief
Founded in 1967 by two brothers and their friend, Oriflame is now an international beauty company selling direct in more than 60 countries worldwide. Its wide portfolio of Swedish, natural, innovative beauty products are marketed through a sales force of approximately 3.6 million independent consultants, who together create annual sales exceeding some 1.5 billion. Oriflame offers the leading business opportunity for people who want to start making money from day one and work towards fulfilling their personal dreams and ambitions through its unique business concept - Make Money Today and Fulfil Your Dreams Tomorrow. Respect for people and nature underlie the companys operating principles and are reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange. Brief facts 1.5 billion Euros in annual sales Approx. 3.6 million Consultants 7900 employees A product range of approximately 1000 cosmetics products. Co-founder of World Childhood Foundation. Global R&D Centre with more than 100 scientists 5 own production units in Sweden, Poland, China, Russia and India Listed on the Nasdaq OMX Exchange since March 2004 Products based on natural ingredients Operations in more than 60 countries of which 11 franchisees

Togetherness, Spirit and Passion

Togetherness, Spirit and Passion are the three fundamental values of Oriflame. Trusting these values we feel confident that we can succeed in a competitive business while at the same time help make the world a better place. Togetherness People who work together and share the same goals achieve greater results. They motivate each other and know that pulling together is more rewarding than going it alone. Spirit People with a can-do spirit have a winning attitude and never give up. They are committed to do what it takes to

succeed. Passion Passionate people have the power to change the world. They love what they do, they believe in it. They know deep down that they can make a difference.

Global responsibility
When formulating our products we strive to use natural ingredients that are in line with our strong environmental policies and are not harmful to the environment. For example, the main cleansing agents used in our shampoos and shower gels are biodegradable, approved by the Swedish Society for Nature Conservation and are in line with Good Environmental Choice (Bra Miljval) standards. We are one of the first companies to utilise plant extracts in skin care products and we have always tried to optimise the use of ingredients from renewable plant sources. Scientific reports on safety and environmental issues are continuously monitored to ensure that action can be taken to replace any ingredients that may have a negative impact on consumer health and the environment. In addition, Oriflames product packaging is recyclable and minimised to reduce waste. Oriflame has a strong ethical ethos which is evident through all facets of its operations. Oriflame products are formulated and manufactured in line with high industry standards and ethical guidelines. We currently operate five cosmetic manufacturing plants - in Poland, Sweden, India, China and Russia. All Oriflame manufacturing facilities and sub-contractors comply with the relevant local and national laws and regulations. Such laws include those relating to labour standards, environmental manufacturing and health and safety practices. Water conservation is a key priority in Oriflames environmental management plan. In line with our proactive approach towards responsible environmental management we apply design techniques at all of our manufacturing facilities, aimed at reducing water consumption and minimising pollution. Oriflame takes a strong stance on important social and ethical issues such as child labour, ethnic beliefs and culture. We are also committed to helping children at risk and to providing education for young women through our Social Cause Programs.

riflame in brief
Business model
Oriflame offers the leading business opportunity for people who want to start making money the same day they join and work towards fulfilling their personal dreams and ambitions through its unique business concept Make Money Today and Fulfil Your Dreams Tomorrow. A sales force of approximately 3.5 million independent consultants has seized this opportunity and is successfully marketing Oriflames wide portfolio of Swedish, natural, innovative beauty products, together creating annual sales exceeding 1.5 billion.

History in brief
Oriflame was founded in Sweden in 1967 by the brothers Jonas and Robert af Jochnick and Bengt Hellsten. They wanted to give people the opportunity to benefit from good skin care and attractive cosmetics, and they wanted their products to be inspired by the natural beauty that the world associates with Sweden. Rather than investing in a chain of shops, they decided to move the retail operations into the homes of Swedish consumers. They had sales consultants all over the country, and each and every one of them had the heart and

ambition of an entrepreneur. The products were distributed to their homes, and from day one they had a network of potential customers in their friends, colleagues and neighbours. For more than 40 years, Oriflame has remained true to its original concept of natural Swedish cosmetics and an entrepreneurial culture. Today, Oriflame is one of the fastest growing international beauty companies, selling direct in more than 60 countries worldwide.

Business strategy
Oriflames strategic focus can be summarised in these seven key points:

Low entrance fee, credit offered and no stock required easy to join and no risk Wide portfolio of Swedish, natural, innovative, high-quality beauty products at affordable prices Frequent, dynamic and attractive catalogues, with many new products that make selling easy Flexible and reliable ordering, delivery and payment system easy to do business with Personal growth and development through Oriflame Academy and SARPIO (Sales and Recruitment Process in Oriflame) at no cost Unlimited earning and career opportunity Enjoy a direct selling company with a human touch and a sense of belonging to a friendly, energetic and fun global community By continuously improving on its seven key areas, Oriflame shall attract an increasing number of consultants. By consistently evaluating and prioritising, with the consultants in focus, management shall ensure that the allocation of resources is optimised.

Unique career opportunities

Oriflames success is based on a strong and consistent Company culture, promoting an entrepreneurial spirit and a clear set of values. Everyone who joins Oriflame, whether they are employees or independent sales consultants, feel empowered by a stimulating, creative and dynamic work environment that makes them grow as people and professionals. Oriflames greatest challenge in the years to come is to preserve core values and the genuine sense of entrepreneurship as the Company grows.

Various career opportunities

Oriflame presents a global working environment with many opportunities to work abroad in one of the many countries where the Company has a presence. Oriflame has 3.5 million independent sales consultants in more then 60 countries and over 8,000 employees located in offices all over the world working with various tasks such as sales, marketing, supply, financial analyses and legal issues. In addition to these functions Oriflame offers unique careers within research & development and catalogue creating.

Oriflame presents a global working environment with great opportunities to work abroad.
The Research & Development functions in Dublin and Stockholm employ over a hundred scientists and technical experts, covering many scientific disciplines including formulation science, skin research, clinical testing, process development, packaging technology, microbiology, toxicology, environmental science, patent support, and global regulatory affairs. A creative career at Oriflame means a unique possibility to be involved in the production of one of the worlds largest beauty publications. The core team consist of art directors, layout artists, layout editors and copywriters. Production involves project management, image retouching and prepress, print production coordination, technical layout and text editing. The catalogue planners, creative directors, project managers, creative category managers, print production coordinators, photography coordinators, model bookers, stylists, image retouches and text functions support every step of the creation and production process.

Empowering people
Oriflame is a fast-growing Company that constantly adds new markets to its world. The Company must offer great motivation and potential for development in order to retain employees and attract an ever-increasing consultant sales force.

I joined Oriflame 20 years ago and during all these years I have never felt bored. Its an incredibly fulfilling job and Ive always had the pleasure of working in fantastic teams with inspiring people.
Mariusz ZakCustomer service, Poland

Sales consultants
Oriflame consultants get the chance to run their own company setting their own targets, planning income and working hours and sometimes even changing their lives. The great majority who join Oriflame shop merely for themselves, their families and a few friends, while others go on to make a full career with Oriflame, building a business and recruiting other sales consultants to their network. Either way Oriflame has a well-developed system of tools and incentives to encourage the people who join the Company. An important part of this is the Success plan, according to which sales consultants are rewarded for their own sales, as well as those of any consultant within their

network. Apart from the financial rewards, successful sales consultants and network builders are also rewarded with Senior Manager and Director titles depending on their achievements. Training in beauty and business is provided through the Oriflame Academy, most of which is free of charge and online-based. Oriflame offers a variety of training programmes for consultants, ranging from presentation techniques to product knowledge and training sessions in make-up techniques. Oriflame hosts three major international conferences every year as an opportunity for leaders to share experiences and ideas with top management and colleagues from all over the world.

Employees
Oriflames employees develop both in their day-to-day work and in Oriame Academy, a unique training program. The internal three-step development programme for managers has been created to support and strengthen Oriames culture, increasing integration, strategic understanding as well as leadership and management skills. The concept Having the right people on the bus focuses on establishing a structured framework, explicit owne rship and a sharp agenda for Oriflames talent management processes. The first part of the concept involves presentation and training in attracting, recruiting, developing and retaining key people. The purpose of the second part is to form cost-efficient and effective strategies, actions and responsibilities for People and Culture together with management.

A strong and consistent Company culture

The people behind Oriflame are the reason for the Companys success. But how does one run a company, which operates in more than 60 markets over the world, in over 40 languages and where values, religious beliefs and political convictions vary greatly from region to region? The key is the corporate culture. Oriflames culture is based on entrepreneurship as well as respect for and belief in peoples capability. Oriflame wants to ensure that all employees understand the core values and operating principles of the Oriflame culture. The Oriflame Way is a one-day seminar presented by senior managers trained for this purpose. The seminar is given in English, Russian and Spanish to fully reach its target audience. To date, 1,380 employees have attended the Oriflame Way and the CEO and President Magnus Brnnstrm has personally conducted many of these training sessions, as it is a highly prioritised matter in the Company.

Diversity and equality as a source of strength

Oriflame aspires to reflect the globally diverse audience that it serves. In addition to hiring the best talent, Oriflame believes that diversity of gender, nationalities and cultures leads to the creation of better perspectives, ideas and products. With offices in more than 60 countries, each is a venue for diversity and common experience, Oriflame always strives for an even distribution of gender and ethnical background within all categories of employees. All employees should be evaluated based on the same basic principles; performance, experience and potential. When recruiting, both female and male candidates should be reviewed. Oriflame always strives to secure equal pay for equal work and performance benchmarked against external market data.

With offices in more than 60 countries, each is a venue for diversity and common experience.
A salary mapping comparing wages has been conducted at the Stockholm office showing the Company is compliant with both law and policy for equal opportunities when it comes to differentiating based on gender. A mentoring program has been implemented for top women in the Company and a program aimed at women with leadership potential has been introduced as a topic at Oriflame Academy.

Working at Oriflame has been a unique experience. Im passionate about my work and I enjoy my colleagues. They make me feel at home and help me reach my goals.
Nancy Arista MortalesMexico