Public Affairs & Corporate Communications

THE AP-Times Square New Year’s Eve Poll
December, 2013
Conducted by GfK Public Affairs & Corporate Communications

A survey of the American general population (ages 18+)

Interview dates: December 5–9, 2013 Number of interviews, adults: 1,367 Margin of error for the total sample: +/- 3.5 percentage points at the 95% confidence level

NOTE: All results show percentages among all respondents, unless otherwise labeled. Please refer to the exact sample number at the bottom of each table. All results shown are percentages unless otherwise labeled.

1

NYE1. How do you plan to spend New Year’s Eve?

Going out to celebrate at a bar, restaurant or organized event Celebrating at home Celebrating at a friend or family member’s home You will not celebrate New Year’s Eve Refused/Not answered
Based on:

8 54 19 18 2
N=1,367

2

12/5-9/13

NYE2. When the clock strikes midnight on New Year’s Eve, with whom do you most want to be?

Family -- NET Husband/wife/spouse Family/loved ones (general) Children Parents Brothers/sisters Other relatives Romantic interests - NET Boyfriend/girlfriend/significant other Generic romantic interest (other)/Someone special/Someone who loves me Friends - NET Friends (general) Best friend No one/Inanimate object - NET Myself Sleeping/At home/In bed No one Drinking The TV/Tivo Others - NET God/Jesus/religious congregation/fellow believers Dog/Cat/Other pet A celebrity Specific person named, not famous Colleagues/business partner/co-workers Other Don’t care Don’t know Refused
Based on:

83 37 32 11 2 1 1 13 11 2 9 9 1 9 4 3 2 * * 6 3 2 1 1 * 1 * 1 2
N=1,367

3

12/5-9/13

NYE3. Will you watch any part of the Times Square New Year’s Eve Ball Drop and celebration taking place in New York City, or not?

Yes No Refused/Not answered
Based on:

57 42 2
N=1,367

NYE4. [IF YES IN NYE3:] How do you plan to watch the Times Square New Year’s Eve Ball Drop and celebration?

On TV Online or on a mobile device Live in person Refused/Not answered
Based on: Will watch ball drop

97 2 * 1
N=794

NYE5. Which of the following comes closest to your opinion? For you personally:

2013 was a better year than 2012 2013 was a worse year than 2012 There wasn’t much difference between 2012 and 2013 Refused/Not answered
Based on:

32 20 46 2
N=1,367

4

12/5-9/13

12/5-9/13

12/5-9/13

NYE6. Which of the following comes closest to your opinion? For the United States:

2013 was a better year than 2012 2013 was a worse year than 2012 There wasn’t much difference between 2012 and 2013 Refused/Not answered
Based on:

25 25 47 3
N=1,367

NYE7. Which of the following comes closest to your opinion? For the world:

2013 was a better year than 2012 2013 was a worse year than 2012 There wasn’t much difference between 2012 and 2013 Refused/Not answered
Based on:

20 30 48 3
N=1,367

5

12/5-9/13

12/5-9/13

NYE8. And looking ahead to 2014, which of the following comes closest to your opinion? For you personally:

2014 will be a better year than 2013 2014 will be a worse year than 2013 There won’t be much difference between 2013 and 2014 Refused/Not answered
Based on:

49 14 34 3
N=1,367

6

12/5-9/13

NYE9. Thinking about the news in 2013, what would you say was the most important news story of the year?
12/5-9/13 The implementation of the 2010 health care overhaul/Health care general The death of Nelson Mandela The federal government’s budget troubles: sequestration, the fiscal cliff and the government shutdown The national debate over gun laws/Mass shootings The bombings at the Boston Marathon Government/politics general Natural disasters/extreme weather general Revelations about the NSA’s collection of communication and Internet records Economic news/Unemployment The typhoon in the Philippines Benghazi attack/The investigation into attack The civil war in Syria The international agreement with Iran over nuclear enrichment Congressional/Gov’t gridlock or partisanship or failure (non-budget) The trial of George Zimmerman for Trayvon Martin’s death The selection of Pope Francis to lead the Roman Catholic Church Supreme Court rulings that allowed legal same-sex marriages/expanding legal same-sex marriage Sports news general North Korea’s nuclear ambitions Entertainment general Afghanistan/troop withdrawal Ongoing Arab spring/Egypt coup/Protests in Turkey General foreign policy/foreign events Ariel Castro/Rescue of women held captive in Ohio Debate over immigration laws IRS scandal Climate change/global warming general Oklahoma tornado 26 8 8 6 4 3 3 3 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1
7

NYE9.

(continued)
Stock market success Marijuana legalization 50th anniversary of the death of JFK Dropping price of gas Income inequality None/Too many to pick one Personal/local event Other news that did happen in 2013 Other news that did not happen in 2013 Don’t know Refused * * * * * 5 2 2 1 12 1

8

NYE10.

Below are 10 news stories from 2013. For each one, please indicate how important that story was to you personally.

[GRID, RANDOMIZE ITEMS]
Extremely important

Extremely/very

Not too important

at all important

Very important

Not too/not

all important

Refused/Not 4 4 3 3 4 3 3 4 4 3

Somewhat

Important

important

The federal government’s budget troubles: sequestration, the fiscal cliff and the government shutdown The implementation of the 2010 health care overhaul The bombings at the Boston Marathon The national debate over gun control laws The international agreement with Iran over nuclear enrichment Supreme Court rulings that allowed legal same-sex marriages Revelations about the NSA’s collection of communication and Internet records The civil war in Syria The selection of Pope Francis to lead the Roman Catholic Church The trial of George Zimmerman for Trayvon Martin’s death
Based on: N=1,367

60

32

28

25

11

6

58

26

33

26

12

6

52 47

20 18

33 30

29 31

16 18

11 12

41

16

25

35

20

12

39

15

24

26

32

16

38 26 25 19

15 8 10 6

23 18 15 12

30 34 25 26

29 37 47 52

19 23 24 26

9

Not at

5

6

5 7

9

16

10 14 23 26

Answered

NYE11.

Below are 10 things that happened in pop culture in 2013. For each one, please indicate whether you thought it was more memorable or more forgettable.

[GRID, RANDOMIZE ITEMS]

Very/somewhat

memorable nor

Very/somewhat

Very memorable

memorable

forgettable

forgettable

Very forgettable

memorable

Somewhat

Refused/Not 3 4 4 3 4 4 4 4 4 4

forgettable

Somewhat

The birth of Prince George, son of the Duke and Duchess of Cambridge Lance Armstrong admitting that he used performance enhancing drugs The city of San Francisco transforming itself into ‘Gotham’ for the Batkid Paula Deen apologizes for using racially offensive language Miley Cyrus’s performance at the MTV Video Music Awards Online streaming services Netflix, Amazon and Hulu releasing original programs The final season of Breaking Bad Books and essays sparking debate on women’s work-life balance, such as Lean In, Wonder Woman and Why Women Can’t Have It All The revelation that the dead girlfriend of Notre Dame football player Manti Te’o was a hoax The popularity of the Harlem Shake
Based on: N=1,367

38

13

25

Neither

25

34

13

21

27

5

22

28

41

17

24

23

8

15

25

48

12

35

19 17

5 6

15 12

26 18

51 61

18 11

33 50

17 14

4 5

13 8

35 24

44 59

15 11

30 48

9

2

7

30

57

16

41

8

2

6

26

63

18

45

6

2

4

25

66

12

54

10

Answered

TP4.

Do you consider yourself a supporter of the Tea Party movement, or are you not a supporter of the Tea Party movement?

1/10-14/13

10-13-17/11

8/16-20/12

6/14-18/12

10/3-7/13*

4/11-15/13

2/16-20/12

12/8-12/11

8/18-22/11

6/16-20/11

3/24-28/11

Supporter Not a supporter Don’t know [VOL] Refused/Not Answered
Based on:

20 76 na 4
N=1,367

17 78 na 5
N=1,227

23 62 12 3
N=1,004

22 64 13 1
N=1,004

27 63 8 1
N=1,006

23 65 10 1
N=1,007

22 67 10 1
N=1,004

25 71 4 1
N=1,000

30 64 6 1
N=1,000

28 68 4 *
N=1,000

25 70 5 *
N=1,000

33 61 5 1
N=1,001

30 63 7 *
N=1,001

30 65 6 *
N=1,001

31 61 7 *
N=1,001

PID1.

Do you consider yourself a Democrat, a Republican, an independent or none of these?
REGISTERED VOTERS 10/19-23/12 REGISTERED VOTERS 9/13-17/12 LIKELY VOTERS 9/1317/12

LIKELY VOTERS 10/19-23/12

11/29-12/3/12

TOTAL 10/19-23/12

1/10-14/13

Democrat Independent Republican None of these Don’t know [VOL] Refused/Not Answered
Based on:

29 28 23 17 na 2
N=1,367

31 27 23 15 na 3
N=1,227

27 29 21 20 1 3
N=1,004

29 30 21 19 * 1
N=1,004

33 27 23 15 1 2
N=1,002

31 27 25 14 2 2
N=1,186

32 28 28 8 2 2
N=1,041

34 27 30 6 * 3
N=839

TOTAL 9/13-17/12

4/11-15/13

31 29 22 17 1 *
N=1,512

32 30 25 13 1 *
N=1,282

31 30 30 8 1 *
N=807

31 30 23 15 1 1
N=1,006

11

8/16-20/12

10/3-7/13*

12/5-9/13

1/5-10/11

12/5-9/13

5/3-7/12

5/5-9/11

PID1/i.

Do you consider yourself a Democrat, a Republican, an independent or none of these? IF “INDEPENDENT” OR “NONE,” OR REFUSAL, ASK: Do you lean more toward the Democrats or the Republicans?
11/29-12/3/12

Total Democrat Democrat Independent – lean Democratic None – lean Democratic Total Republican Republican Independent – lean Republican None – lean Republican Independent – don’t lean None – don’t lean [VOL] Independent – lean other [VOL] None – lean other Don’t know Refused/Not answered
Based on:

42 29 8 4 37 23 11 4 10 12 na na na N=1,367

44 31 10 3 35 23 9 3 9 12 na na na N=1,227

44 27 10 7 37 21 11 5 7 6 1 2 2 2
N=1,004

46 29 12 5 36 21 9 6 7 6 1 1 2 1
N=1,004

1/10-14/13

10/3-7/13*

4/11-15/13

12/5-9/13

49 33 10 6 37 23 9 5 6 4 1 1 1 2
N=1,002

12

G11b.

Generally speaking, do you consider yourself a…?

Liberal Conservative Moderate Don’t know
Refused/Not answered
Based on:

20 35 42 na 4
N=1,367

18 36 41 na 5
N=1,227

22 40 30 6 2
N=1,004

21 37 35 5 1
N=1,004

21 40 32 5 2
N=1,002

13

11/29-12/3/12

1/10-14/13

10/3-7/13*

4/11-15/13

12/5-9/13

S1.

Are you currently registered to vote at your address, or not?
10/3-7/13*

Yes No Not sure Refused/Not answered
Based on: (Excludes those living in ND)

79 16 2 2
N=1,365

12/5-9/13

78 15 5 3
N=1,225

S2.

How often would you say you vote?

12/5-9/13

Always/Nearly always Always Nearly always In about half of elections Seldom/Never Seldom Never Refused/Not answered
Based on:

67 38 29 11 21 8 13 2
N=1,367

68 40 29 10 20 7 13 3
N=1,227

14

10/3-7/13*

S5.

How much interest do you have in following news about politics and elections?

12/5-9/13

A great deal/Quite a bit A great deal Quite a bit Only some Very little/No interest at all Very little No interest at all Refused/Not answered
Based on:

43 14 29 31 24 14 10 2
N=1,367

48 16 32 39 28 12 10 3
N=1,227

DM5.

Which one of the following best describes where you live? [READ EACH ITEM] Urban area Suburban area Rural area Refused/Not Answered
Based on:

22 50 25 3
N=1,367

DM21

Do you currently own stocks, bonds, or mutual funds? Yes No Refused/Not Answered
Based on:

45 52 3
N=1,367

15

10/3-7/13*

DM22/a

[IF YES IN DM21:] In the past 12 months, how many times did you make changes in your investments—buying or selling stocks or mutual funds either within or outside an employersponsored 401K plan? Once (1) Twice (2) Three times (3) Four times (4) 5-9 times 10-14 times 15-19 times 20-24 25 times or more None Refused/Not answered Mean Median
Based on: Own investments

17 10 4 3 6 5 * 2 3 49 1 3.0 *
N=755

INV8. [IF YES IN DM21:] In 2014, do you think you will: Invest MORE money in the stock market than you did in 2013 Invest LESS money in the stock market than you did in 2013 Invest about the same amount of money in the stock market as you did in 2013 Refused/Not answered
Based on: Own investments

20 22 57 2
N=755

GUNS4. Does anyone in your household own a gun, or not? Yes No Refused/Not answered
Based on:

35 61 4
N=1,367

16

PPEDUCAT (4 category) Less than high school High school Some college Bachelor’s degree or higher
Based on:

8 34 29 29
N=1,367

PPETHM White, Non-Hispanic Black, Non-Hispanic Other, Non-Hispanic Hispanic 2+ Races, Non-Hispanic
Based on:

70 11 3 13 3
N=1,367

PPGENDER Male Female
Based on:

48 52
N=1,367

PPMARIT Married Widowed Divorced Separated Never married Living with partner
Based on:

50 4 11 1 23 11
N=1,367

17

PPWORK Working – as a paid employee Working – self-employed Not working – on temporary layoff from a job Not working – looking for work Not working – retired Not working – disabled Not working - other
Based on:

48 9 * 6 19 6 12
N=1,367

PPAGE Age group: 18-29 30-49 50-64 65+
Based on:

20 36 26 18
N=1,367

18

DM20. And in which group does your total household [IF SINGLE: “PERSONAL”] income fall? [READ LIST] Under $10,000 $10,000 to under $20,000 $20,000 to under $30,000 $30,000 to under $40,000 $40,000 to under $50,000 $50,000 to under $75,000 $75,000 to under $100,000 $100,000 to under $150,000 $150,000 or more
Based on:

8 8 8 11 7 23 12 16 7
N=1,367

CENSUS REGION: Northeast Midwest South West
Based on:

18 22 37 22
N=1,367

19

AP-GfK Poll Methodology The Associated Press-Times Square New Year’s Eve Poll was conducted December 5-9, 2013 by GfK Public Affairs & Corporate Communications – a division of GfK Custom Research North America. This poll is based on a nationally-representative probability sample of 1,367 general population adults age 18 or older. The survey was conducted using the web-enabled KnowledgePanel®, a probability-based panel designed to be representative of the U.S. population. At inception participants were chosen scientifically by a random selection of telephone numbers and since 2009 through Address-based sampling using the post office’s delivery sequence file. Persons in these households are then invited to join and participate in the web-enabled KnowledgePanel®. For those who agree to participate, but do not already have Internet access, GfK provides at no cost a laptop and ISP connection. People who already have computers and Internet service are permitted to participate using their own equipment. Panelists then receive unique log-in information for accessing surveys online, and then are sent emails throughout each month inviting them to participate in research. The data were weighted to account for probabilities of selection, as well as age within sex, education, race, and phone type. The phone type targets came from the Fall, 2012 MRI Consumer Survey. The other targets came from the March 2012 Supplement of the Current Population Survey. The margin of sampling error is plus or minus 3.5 percentage points at the 95 confidence level, for results based on the entire sample of adults. The margin of sampling error is higher and varies for results based on sub-samples. In our reporting of the findings, percentage points are rounded off to the nearest whole number. As a result, percentages in a given table column may total slightly higher or lower than 100. In questions that permit multiple responses, columns may total significantly more than 100, depending on the number of different responses offered by each respondent. Trend data are displayed for selected questions from previous AP-GfK Polls that were conducted using telephone interviews with nationally-representative probability samples of adults age 18 or older. Details about all AP-GfK Polls are available at http://www.ap-gfkpoll.com.

20

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