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Companies Must Restructure Management Systems to Achieve Greater Efficiency, Flexibility and Competitiveness

In times of crisis, adopting the Business Process Management (BPM) model can transform this delicate and momentous situation into a great opportunity for the future. Woburn, MA, December !, "#$ % AURA (, a global provider of Business Process Management (BPM) software, has announced that, during the BPM astern urope !ummit held in Bucharest on "ovember #$, where AuraPortal was presented the award for Best BPM %endor in astern urope, an interview was conducted with the %ice President of the compan& and spea'er at the event, Pablo (rilles. AuraPortal has been distinguished with great advantage over its competitors b& )vum in its *ecision Matri+ report and b& other renowned anal&st firms. Here are some of the most noteworthy points: ,. -iven the difficulties that companies are e+periencing to overcome the crisis which, as we are seeing, highlights the wea'nesses of the current economical model, what need do the& have to adopt the Business Process Management model. A. /n good economic times all companies do well, but it is in times of crisis that the businesses of the future are trul& consolidated. 0ith the help of a BPM (Business Process Management) !uite, this delicate and momentous situation can be transformed into a great opportunit& for the future, giving the compan& a tool that eases adaption and increases its resilience in dealing with the ongoing mar'et changes. ,. But right now companies need to confront the depressed mar'et, the credit crunch and man& other problems in addition to improving their management. A. 0ithout a doubt these problems e+ist but the& are out of their hands1 onl& management improvement is within their control. (he& need to be prepared to increase efficienc&, fle+ibilit& and competitiveness, which can be achieved through the correct implementation of a BPM!. ,. *oes a BPM! pro2ect re3uire a large investment. A. "ot at all. 0ith AuraPortal 4loud pro2ects of an& si5e can be underta'en with no initial outla& for infrastructure or programming, and can be implemented almost immediatel&. ,. 6ou 'eep mentioning the BPM! tool. /s it possible to manage processes without the help of a tool. A. BPM implementation would not be efficient without a tool to ensure that all activities from the different compan& departments and areas are performed correctl&, at the right time and b& the appropriate people. / recommend that &ou watch the video titled !hort 4all7 8ow most companies

wor'. /9m sure &ou9ll be able to relate to how most companies wor' and how the& can be improved. About AURA ( AURA is a global BPM (Business Process Management) software provider delivering a solution that creates, without the need of /( programming, Business Process 0or'flow +ecution Models. AuraPortal is $::; 0eb<based, and is complementar& to e+isting RP and 4RM s&stems. AURA has a presence in =: countries with more than >:: customers including, among others7 0almart, (o&ota, -eneral Motors, Peme+ (Petroleos Me+icanos), 4arrefour, ArcelorMittal, Pepsi4o, 4oca<4ola, *anone, /"4A , ?imberl&<4lar', 6amaha,Ro&al ?P", Bristol<M&ers !3uibb, etc., as well as man& -overnment Agencies and *epartments in several countries. All of these customers benefit from maintenance contracts. /ts head3uarters are in urope (!pain and 8olland) with an e+ecutive branch in "orth America (@lorida). /t also has offices in several countries and a vast networ' of partners who locall& attend customers throughout the world. Contact: Aohn 4harles Aura Portal =:: (rade 4enter 0oburn, MA :$B:$<C=C# DCB<B:B<E>=: HHH