You are on page 1of 0

Certified Public Relation Officer

VS-1043
Certified Public Relation Officer
www.vskills.in



Certified Certified Certified Certified Public Relation Officer Public Relation Officer Public Relation Officer Public Relation Officer

Certification Code Certification Code Certification Code Certification Code VS-1043
Public relation primarily involves building relationsips bet!een an organi"ation and its #ey
audiences$ Public relations is a management function tat elps evaluate public relations%
identify and matc te policies and procedures of an individual or an organisation !it te
public interest and !or# to!ards generating public a!areness and understanding$ & Public
Relation Officer represents te organi"ation and is involved in activities suc as image
building% good!ill creation and ma#ing people a!are of te policies and procedures of te
organi"ation etc$
'y sould one ta#e tis certification( 'y sould one ta#e tis certification( 'y sould one ta#e tis certification( 'y sould one ta#e tis certification(
Vs#ills Certification in Public Relations is for tose candidates loo#ing for opportunities in
tis sector catering to !ide variety of services$ )e Certification focuses on developing
public relation strategy and tactical re*uirement of te profession$ Vs#ills certification
significantly adds value to te candidates profile and elps in assessing te s#ills for
performance betterment$
'o !ill benefit from ta#ing tis certification( 'o !ill benefit from ta#ing tis certification( 'o !ill benefit from ta#ing tis certification( 'o !ill benefit from ta#ing tis certification(
Vs#ills Certifications on Public Relation is for media relations professionals% government
public relations officers% practicing public relations professionals% public relations
practitioners and corporate communicators$
)est +etails, )est +etails, )est +etails, )est +etails,
• +uration, +uration, +uration, +uration, -0 minutes
• .o$ of *uestions, .o$ of *uestions, .o$ of *uestions, .o$ of *uestions, /0
• 0a1imum mar#s, 0a1imum mar#s, 0a1imum mar#s, 0a1imum mar#s, /0% Passing mar#s, 2/ 3/0456 )ere is no negative mar#ing in
tis module$
7ee Structure, 7ee Structure, 7ee Structure, 7ee Structure,
Rs$ 2%0008- 39ncludes all ta1es5
Companies tat ire Companies tat ire Companies tat ire Companies tat ire Vs#ills Vs#ills Vs#ills Vs#ills Certified Certified Certified Certified Public Relations Officer Public Relations Officer Public Relations Officer Public Relations Officer

Vs#ills Certified Public Relations Officer finds employment in big or small companies as a
PR personnel$ )ere is a sortage of s#illed professionals in tis field and companies are in
a constant loo# out of people !ell ac*uainted !it te !or# culture and te processes
involved$
Certified Public Relation Officer
www.vskills.in



Table of Content



1$ 1$ 1$ 1$ :nderstanding Public Relations as a discipline :nderstanding Public Relations as a discipline :nderstanding Public Relations as a discipline :nderstanding Public Relations as a discipline
1.1 Rationale for Public Relations
1.2 Community and Public Relations
1.3 Implications of Public Relations
1.4 Interpersonal Communication and Public Relations
1.5 Public Relations Field Dynamics
1.6 Public Relations Historical and Social Role

2$ 2$ 2$ 2$ Public Relations Principle and Practices Public Relations Principle and Practices Public Relations Principle and Practices Public Relations Principle and Practices
2.1 Public Relations Functions and Key Processes
2.2 Relationship between Public Relations and Marketing
2.3 Public Relations Law
2.4 Integrated Planning and Evaluation
2.5 Public Relations and Conflict Resolution

3$ 3$ 3$ 3$ Reputation% image and 9mpression 0anagement Reputation% image and 9mpression 0anagement Reputation% image and 9mpression 0anagement Reputation% image and 9mpression 0anagement
3.1 Perspective on Reputation Management - Concepts and Practices
3.2 Impression Management

4$ 4$ 4$ 4$ Public Relations ;tics Public Relations ;tics Public Relations ;tics Public Relations ;tics
4.1 Educating Practitioners
4.2 Social Responsibility
4.3 Public Relations Ethics - Theory and Practice
4.4 Applicable instruments to Public Relations

/$ /$ /$ /$ Public Relations Ris#s and 9ssues Public Relations Ris#s and 9ssues Public Relations Ris#s and 9ssues Public Relations Ris#s and 9ssues
5.1 Political Issues
5.2 Economic Issues
5.3 Socio-cultural Issues
5.4 Technical Issues
5.5 Legal Issues

-$ -$ -$ -$ Communication Crisis and Relationsip <uilding Communication Crisis and Relationsip <uilding Communication Crisis and Relationsip <uilding Communication Crisis and Relationsip <uilding
6.1 Critical Thinking Skills for Reading and Writing
6.2 Strategic Planning and Communication Practices
6.3 Communication Crisis Management
6.4 Image Restoration
6.5 Relationships within Communities

Certified Public Relation Officer
www.vskills.in


Course Outline Course Outline Course Outline Course Outline


:nderstanding Public Relations as a discipline :nderstanding Public Relations as a discipline :nderstanding Public Relations as a discipline :nderstanding Public Relations as a discipline
Explains the rationale behind maintaining Public Relations
Explains the relationship between Community and Public Relations
Illustrates the implications and benefits of having good Public Relations in the society
Explains the process of Interpersonal Communication and explains its relation with
Public Relations
Explains the concept of Public Relations Field Dynamics and its application
Explains Historical and Social Role of Public Relations in a society

Public Relations Principle and Practices Public Relations Principle and Practices Public Relations Principle and Practices Public Relations Principle and Practices
Explains Public Relations Functions and Key Processes
Explains the concept and relationship between Public Relations and Marketing
Describes Public Relations Law
Describes the concept and importance of Integrated Planning and Evaluation
Explains the process of Public Relations and Conflict Resolution

Reputation% image and 9mpression 0anagement Reputation% image and 9mpression 0anagement Reputation% image and 9mpression 0anagement Reputation% image and 9mpression 0anagement
Explains the outlook on Reputation Management - Concepts and Practices
Describes the concept of Impression Management – Its key concepts and benefits

Public Relations ;tics Public Relations ;tics Public Relations ;tics Public Relations ;tics
Understand and educate the practitioners
Understand the Social Responsibility in a country
Understanding Public Relations Ethics - Theory and Practice
Explains the various instruments applicable to Public Relations

Public Relations Ris#s and 9ssues Public Relations Ris#s and 9ssues Public Relations Ris#s and 9ssues Public Relations Ris#s and 9ssues
Explains the Political Issues faced
Explains the Economic Issues faced
Explains the Socio-cultural Issues faced
Explains the Technical Issues faced
Explains the Legal Issues faced

Communication Crisis and Relationsip <uilding Communication Crisis and Relationsip <uilding Communication Crisis and Relationsip <uilding Communication Crisis and Relationsip <uilding
Explains the importance of Critical Thinking Skills for Reading and Writing and
encourage for betterment
Understand and incorporate Strategic Planning and Communication Practices
Understand Communication Crisis Management
Understand the process of Image Restoration
Explains the Relationships within Communities
Certified Public Relation Officer
www.vskills.in



Sample =uestions Sample =uestions Sample =uestions Sample =uestions

1$ 1$ 1$ 1$ )e Code of Professional Conduct as been dra!n up by te )e Code of Professional Conduct as been dra!n up by te )e Code of Professional Conduct as been dra!n up by te )e Code of Professional Conduct as been dra!n up by te >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> to to to to
set do!n standards !ic !ill% it is op set do!n standards !ic !ill% it is op set do!n standards !ic !ill% it is op set do!n standards !ic !ill% it is oped% ma#e for good relationsips and ed% ma#e for good relationsips and ed% ma#e for good relationsips and ed% ma#e for good relationsips and
reputable business dealing by public relations practitioners reputable business dealing by public relations practitioners reputable business dealing by public relations practitioners reputable business dealing by public relations practitioners.
&$ 9nstitute of Public Relations
<$ 9ndian 9nstitute of Public Relations
C$ 9ntellectual 9nstitute of Public Relations
+$ .one of te above

2$ 2$ 2$ 2$ One must c One must c One must c One must cond ond ond onduct is or er professional activities !it proper regard to te uct is or er professional activities !it proper regard to te uct is or er professional activities !it proper regard to te uct is or er professional activities !it proper regard to te
>>>>>>>>>>>>$ >>>>>>>>>>>>$ >>>>>>>>>>>>$ >>>>>>>>>>>>$

&$ Personal 9nterest
<$ Public 9nterest
C$ Private 9nterest
+$ Company 9nterest

3$ 3$ 3$ 3$ )e publication of a statement !ic e1poses a person to atred% ridicule or )e publication of a statement !ic e1poses a person to atred% ridicule or )e publication of a statement !ic e1poses a person to atred% ridicule or )e publication of a statement !ic e1poses a person to atred% ridicule or
contempt or ca contempt or ca contempt or ca contempt or causes tem to be sunned or avoided by rigt uses tem to be sunned or avoided by rigt uses tem to be sunned or avoided by rigt uses tem to be sunned or avoided by rigt- -- -tin#ing members of tin#ing members of tin#ing members of tin#ing members of
society generally is called >>>>>>>>>>>>>>>>$ society generally is called >>>>>>>>>>>>>>>>$ society generally is called >>>>>>>>>>>>>>>>$ society generally is called >>>>>>>>>>>>>>>>$

&$ +enigration
<$ Contemplation
C$ +efamation
+$ .one of te above

4$ 4$ 4$ 4$ & consultancy usually !or#s to one person in te organi"ation called t & consultancy usually !or#s to one person in te organi"ation called t & consultancy usually !or#s to one person in te organi"ation called t & consultancy usually !or#s to one person in te organi"ation called te e e e
>>>> >>>> >>>> >>>>>>>>> >>>>> >>>>> >>>>>$ $$ $

&$ ?R e1ecutive
<$ 0anager
C$ @iaison Officer
+$ &ll of te above

/$ /$ /$ /$ Conferences are a good metod of >>>>>>>>>> communication$ Conferences are a good metod of >>>>>>>>>> communication$ Conferences are a good metod of >>>>>>>>>> communication$ Conferences are a good metod of >>>>>>>>>> communication$

&$ +irect
<$ 9ndirect
C$ <ot of te above
+$ .one of te above
Answers: 1 (A), 2 (B), 3 (C), 4 (C), 5 (A)