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10. OCT.

2011

PRESENTATIONS:
Darryl Clifton Design Area Leader + BA Illustration Course Director, Camberwell College of Arts A brief history of systems of manufacture, evolution of industrial society, the influence of capitalism on manufacture, mass production, associated ecological problems. Adrian Holme Artist, researcher and visual theory and art history lecturer We live in a world of objects. Why do manufactured objects come into being? Are we truly responsible for the made world around us? Do we, induvidually or collectively have agency in the world? John Grant Co-founder of socially aware London ad agency St Luke’s. Recently launched Abundancy Partners - a sustainability strategy and innovation consultancy. Author of The Green Marketing Manifesto. in conversation with Dave Cross Reader in Art and Design at the University of the Arts, London. His research, practice and teaching is a critical engagement with the relationship between ‘sustainable’ development and visual culture. It is becoming recognized that the global financial crisis, resource depletion and ecological collapse are interrelated and converging. Dave Cross and John Grant will start by d iscussing whether business co-operation or a deep cultural shift towards a political programme for ‘de-growth’ are more promising paths towards addressing the problem. They will also look at how contemporary visual culture is a key aspect of the ideology of industrial consumerism that gave rise to this situation. Yaniv Peer Associate, Exploration Architecture, a studio that draws inspiration from nature to devise solutions that produce radical increases in resource efficiency – creating more with less. This discipline is known as ‘Biomimicry’. Nature has had a 3.8 billion year research and development period that has resulted in a huge range of organisms that have evolved solutions to resource-constrained environments. It has a lot to teach us. The only Question that we should be asking is, Why are we not listening to nature more? Objectified (Film) by Gary Hustwit, 2009 A feature-length documentary about our complex relationship with manufactured objects and, the people who design them. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.

RECOMMENDED RESOURCES:
www.eco-labs.org (of particular interest to illustrators might be: Papers - ‘The Greening of Illustration’) threetreesdontmakeaforest.org www.asknature.org www.re-nourish.com www.guardian.co.uk/environment www.theplastiki.com www.exploration-architecture.com www.interfaceflor.co.uk www.abundancypartners.co.uk greenormal.blogspot.com Mau, Bruce (2004) Massive Change Fry, Tony Design as politics Thackara, John In the bubble - designing in a complex world Fisher, Mark (2009) Capitalist Realism: Is there No Alternative? London: Zero Books 2009 Jameson, Fredric Postmodernism, Or, the Cultural Logic of Late Capitalism London: Verso,1991 Kunstler, James Howard The Long Emergency: Surviving the Converging Catastrophes of the 21st Century New York, NY: Atlantic Monthly Press, 2005 Tufte, Edward Beautiful Evidence Cheshire, Connecticut: Graphics Press, 2006 Inside Job (DVD) Directed by Charles Ferguson Sony Pictures, 2011 Crash Course Chris Martenson www.chrismartenson.com/crashcourse Dataflow 2 visualizing information in graphic design Editors: R. Klanten, N. Bourquin, S. Ehmann, T. Tissot London: Gestalten, 2010 Grant, John, The Green Marketing Manifesto

(2007). Nature has learned what works and what lasts. it changes into a thing which transcends sensuousness. far more wonderful than if it were to begin dancing of its own free will’ Marx. and most importantly. the parts of his consciousness separated into components that reach everywhere and nowhere. Instead of harvesting organisms. London: Thames and Hudson. On creativity. and Mentor Consciously emulating Nature’s genius means viewing and valuing the natural world differently. Measure: Biomimicry uses an ecological standard to judge the sustainability of our innovations. London: Penguin Classics. biomimicry differs from other “bio-approaches” by consulting organisms and ecosystems and applying the underlying design principles to our innovations. the private citizen of the future will have become one with the end of effort and the triumph of sensation divorced from action. Kingdom Come. non-toxic chemistry. leading researcher in the field of Biomimicry. When the barbarians arrive they will find him like some ancient Greek sage. fed with music and erotic imagery. and evolves out of its wooden brain grotesque ideas. p. (1990) Capital. It not only stands with its feet on the ground. we wanted to be them…’ Ballard. The private future: causes and consequences of community collapse. it stands on its head. Model: Biomimicry is a new science that studies Nature’s models and then emulates these forms. mentor.COMPULSORY READING & VIEWING: ONE ‘As soon as [the table] emerges as a commodity.. transportation. This approach introduces an entirely new realm for entrepreneurship that can contribute not only innovative designs and solutions to our problems but also to awakening people to the importance of conserving the biodiversity on Earth that has so much yet to teach us. We accepted the discipline that these appliances and bathroom fittings imposed. p. lost in contemplation. We wanted to be like these consumer durables.com/talks/janine_benyus_biomimicry_in_action. Measure. They have found what works. a solar cell inspired by a leaf. plants.asknature. but what we can learn from it. Looking at Nature as Model.’ Bohm D (2004). London: Harper Perennial. The core idea is that Nature. and a whole lot more. by wiping and waxing and buffing.. meaning to imitate) is a design discipline that seeks sustainable solutions by emulating nature’s time-tested patterns and strategies. and they in turn wanted us to emulate them.html . food production. In many ways. pp. Volume 1. Martin Pawley (1973). systems. what lasts here on Earth.235 Alone in a centrally heated air-conditioned capsule. p. packaging. farms. In biomimicry. and mimesis. It introduces an era based not on what we can extract from the natural world.g.org ‘What is Biomimicry?’ THREE Please watch Janine Benyus. JG. give an introduction to the field in a TED lecture: http://www. has already solved many of the problems we are grappling with: energy.203 ‘. what is appropriate. in relation to all other commodities.. processes. we look at Nature as model. imaginative by necessity. we made it clear that we were ready to serve these unconsecrated altars. Animals.163-4.thought has produced everything that we see here in our society. http://www. Routledge Classics: London. terrified and yet fearless.141 TWO What is Biomimicry? Biomimicry (from bios. and measure. First published 1867 ‘By sweeping out these temples to consumerism. airplanes. e.ted. Wherever you look is the product of thought: buildings. and microbes are the consummate engineers. and strategies to solve human problems – sustainably. meaning life. or domesticating them to accomplish a function for us. K. including pollution. After 3. climate control. Every shop and store in the Metro-Centre was a house of totems. Mentor: Biomimicry is a new way of viewing and valuing nature. drugged. listening to himself. everything.8 billion years of evolution. but.

Barry (2011) Another ‘Great Transformation’ or Common Ruin? Theory. Bruce (2004) Massive Change. Instead he proposes the idea of a transition to a ‘post-capitalist’ society.28(2) This excerpts summarizes Barry Smart’s view that after the global financial crisis we have been facing the default policy setting .org/ Smart.a return to global economic growth to generate further increases in production and consumption . 131 This excerpts gives an idea of the ethos underlying the work of The Natural Step. New Dehli and Singapore) Vol. Culture & Society (SAGE. .FOUR Mau.is flawed.naturalstep. London. London and New York: Phaidon. Los Angeles. a non profit environmental education organization. www. p.

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