Vineer Bhansali
Managing Director
Head of Quantitative
Investment Portfolios
A Behavioral Perspective
on Tail Risk Hedging
While there is no dearth of idealized analytical approaches
to option pricing, no discussion of tail risk hedging can
be complete without a discussion of investor behavior and
how that behavior infuences tail hedging. A behavioral
approach necessarily takes us away from the idealized
world of dynamic and continuous hedging, arbitrage and
fundamentally efcient markets that form the foundation
of modern option pricing. Nonetheless, the signifcant
structural changes in the behavior of market participants
toward tail risk mitigation (due to both intrinsic risk
management reasons and extrinsic regulatory reasons) make
it important for option participants to understand the real
world impact of investor behavior on option pricing and
portfolio construction.
In this paper, we will discuss the following main behavioral phenomena that
are widely studied and their impact on tail risk hedging:
1. Narrow framing and the proper accounting of hedges in the
portfolio context,
2. Behavioral explanation of the dynamic variation in the pricing of tail
options and the volatility skew,
3. Existence of rational multiple market equilibria in markets with tail hedgers
and nonhedgers,
4. Time inconsistency in tail hedging decisions.
In Depth
September 2013
2 SEPTEMBER 2013  IN DEPTH
Narrow Framing and Tail Risk Hedging
In a recent survey, we presented participants with the
following hypothetical scenario:
Investor A invested 60% in equities and 1%
in tail hedges.
Investor B invested 50% in equities and nothing
in tail hedges.
The equity market rallied 10%.
Investor As tail hedges expired at 0 value.
Then we asked: Who was happier?
Choices:
Investor A
Investor B
No Difference
Before we disclose the survey results, we would ask the reader
to answer the same question. The question asks who was
happier, not who was correct. The answer to this question
has deep connection to what perceived benet tail hedging
achieves. We know from experience that investors are acutely
sensitive to the difference between an outcome that is unlikely
and an outcome that is impossible. Tail risk hedging seeks to
convert the unlikely to impossible, and as long as investors are
exposed to low probability events, however unlikely, we should
expect that they will think of tail risk hedging strategies as
adding value to their portfolios.
In the survey example, the expected (i.e., average) outcomes
in the two cases are mathematically exactly the same (5%),
so the no difference choice is clearly an acceptable answer.
Note that from a traditional hedging perspective, one could
make the argument that investor A was happier because
he could sleep better at night knowing that he had risk
mitigation on his portfolio. Equally soundly, we can also make
the opposite argument that B was happier since he did not
have to suffer the regret of wasting money on tail hedges
that turned out to be not useful.
The answer one gives depends partly on whether or not the
tail risk gamble is aggregated with the rest of the portfolio
in the investors mind. One could argue that while the outcome
of an unhedged portfolio is hard to forecast with much
accuracy, it is relatively easy to forecast the outcome for the tail
hedge since its more binary. The outcomes where the hedge
would expire worthless is the more normal outcome, and
hence its impact more salient. Since the loss on the tail
hedge is more accessible and quantiable it looms larger in
the mind of an investor, and the benets from the aggregation
will be ignored. A rigorous framework to establish this result
uses a modication of the investors utility function; the new
utility function consists of both the utility as a function of total
wealth and contributions from individual investments. If the
individual investments are overweighted, then even though the
contribution of the tail hedging investments is to increase total
utility for the overall portfolio, the individual investment itself
will not be made. In other words, the choice to invest in the
tail hedge will be evaluated on its own merits, apart from
referencing the overall portfolio of which it forms a part. For
a detailed discussion of the mathematical approach to utility
theory with narrow framing, please see Barberis and
Huang [2009].
Intuitively, we note that when a large gain arrives together
with a small loss, the gain and loss are generally aggregated or
combined. This is in contrast to gains we are happier if the
gains are disaggregated or separated (receiving many small
gifts in individual packages rather than all of them in one
IN DEPTH  SEPTEMBER 2013 3
package). In our example, one could argue that for investor
A, a gain and a loss cancel each other out (even though the
magnitude of the nal result was a gain), whereas for investor
B the gain, though small, stands out as a gain (nothing cancels
it out). Thus, if one aggregates the tail hedges together with
the portfolio benets in the same account, then the cost of tail
hedging appears very different than if the tail hedges are
segregated from the underlying portfolio being hedged.
While we can argue that investors should aggregate and
combine all the positions in their portfolio, if they exhibit
narrow framing, they will actually evaluate that particular
investment separately.
We can also approach the problem from the perspective of
how people quantify the probability of rare events compared
to more likely events called probability weighting. People
generally tend to overweight the probability of rare events,
and underweight the probability of more common events.
We could explain investor As choices, regardless of his
lossaversion, to the realization of a potentially catastrophic
event, in which case the tail hedge would help him but not
investor B. Further, if the equity market had a right tail event
that was larger than the 10% actually observed, one could
see that investor A would have outperformed B. We will
come back to the discussion of probability weighting more
thoroughly in a later section. It has important consequences
for the pricing of tail hedges, as well as for the actual behavior
of participants in a repeated game of buying tail hedges.
For now, it seems easy to argue the validity of each of the
three positions in the example, and there is no correct
answer. As the saying goes, There is no accounting for taste;
the taste for buying hedges, or not, against portfolios is not
something one can determine simply by doing a pure risk
neutral estimated return calculation. In other words, while
BlackScholes might be used as a calculator to translate implied
volatility (a parameter) into a price for an option, it says
nothing about whether the options so priced are expensive
or cheap. The richness or cheapness of options has to be
evaluated by applying an approach that can capture the
variation in behavior and link the subjective probabilities to
objective probabilities.
Thus, despite wellknown empirical literature and the
widespread belief that on average investors pay too much
for risk mitigation (as do homeowners, automobile owners,
etc.) there seems to be no immediate and riskless way to
take advantage of a bias for tail hedging even if it did exist.
A systematic seller of tail options, the socalled riskneutral
investor, who is completely rational, would be buffeted by the
impact of investor behavior on the pricing of options. Unless
the investor has an innite amount of capital and no sensitivity
to marktomarket losses, there would be limits to purely
arbitraging out the perceived overvaluation of outofthe
money options. This is clearly borne out in the market for
equity index options, where deeply outofthemoney puts
have consistently traded at higher implied volatility (and prices)
than deeply outofthemoney calls the same distance away
from the forward prices. Since the 1987 crash when this
smirk in the equity volatility surface was discovered, many
fortunes have been made and lost by trying to sell the skew as
a riskless premiumgathering or arbitrage strategy. Selling
of tail options is eventually exposed to whether or not tail
events occur before the expiration of the option. Any strategy
that does benet from the selling of the skew will need to
address: (1) on average, how much more is the current value of
the skew higher or lower than its long term fair value? (2) Is
there a reason to expect that historical estimates of what is
average will not hold true in the future? (3) Is the structure
of the market the same as that used to calibrate the model?
These are hard questions that cannot be answered in the risk
Fic tem ut latibea non nam audae ofcient volo to voluptas eos
aut qui totatiorepe conse nos aut faventem
4 SEPTEMBER 2013  IN DEPTH
neutral framework since it requires a calibration to investor
behavior which can be notoriously unstable.
Now let us look at the results of the survey. Out of more than
250 respondents, almost 50% voted for A (equities plus tail
hedge is happier), 30% for B (no tail hedge is happier) and
20% for C (no difference). Some critics suggested that
knowing that the author has favored running tail hedged
portfolios, their opinions were swayed toward A in their
response to the survey. Even if true, it is hard to believe that
fully 30% more picked A over B based on this bias, and
in a separate blind survey in which the authors identity was
not revealed, we obtained broadly the same results. More
surprisingly, the economically rational choice of no
difference was an overwhelming minority, picked by only
20% of the respondents. Note that the survey population was
a random sampling of investment professionals, so they are
generally aware of and uent with the concepts of utility
functions, lossaversion and distributions of returns. Again, to
be sure, there is no clear and correct answer to the survey, but
the consensus that the act of running a tailhedged portfolio
makes an average investor happier even in the face of
the same returns with less complexity is telling. And it
has consequences.
First, it points us in the direction of an alternative explanation
of the volatility skew in option prices, or the difference in
the price of put versus call options on risky assets. The skew
refers to the fact that there are more buyers of downside
hedges in the market than buyers of upside hedges (the
accepted rationale is that markets do not meltup, but
they do meltdown).
Market makers of options traditionally adjust for this by
following three valuation approaches. In the rst approach, the
classic BlackScholes model is used for option pricing, but the
volatility input in the model changes as the strike of the option
becomes further out of the money. The traditional explanation
is that the market maker selling such a lowprobability, high
severity option needs to charge a substantial premium since he
is faced with potential catastrophe. The distribution of returns
in such an approach, however, is still assumed to be normal, or
bellshaped, one for each strike, corresponding to a different
implied volatility. Volatility, which is essentially the standard
deviation of prospective return distributions, is sufcient for
a complete description of the normal distribution, so this
approach can rightly be viewed as compensating for a
limitation in the underlying dynamics in the model.
In a more sophisticated approach, jumps in the stock price are
introduced, and in an approach going back almost 40 years
and pioneered by Merton, the skewness is explained as a
function of the number and magnitude of the jumps that
essentially results in a mixture of normal distributions (since a
mixture of skewless normal distributions can exhibit a skew).
The jumpbased explanation of the skew is mathematically
elegant, but it gives little direct insight into the behavior of
participants that determines the shape of the volatility surface.
It essentially ascribes the skew to illiquid, noncontinuous
dynamics of the underlying processes.
1
In another class of
models called stochastic volatility models (e.g., the Heston
model), the level of the stock market and the volatility are
correlated, so that as the equity market falls, the volatility rises.
By running a regression between the VIX and the S&P500, one
can empirically observe that for each 1% decline in the
stock market, volatility as measured by the VIX has risen
approximately one point. This class of models is elegant and
widely used in practice, since it is intuitive and easy to simulate.
It has become a reference model for nonconstant volatility
which is needed to explain the skew. Yet, again, it does not
reference that the skew may exist because of investor behavior.
The three models mentioned so far to explain the skew assume
that the true dynamics of the stock market are more complex
IN DEPTH  SEPTEMBER 2013 5
than a simple normally distributed return with constant
volatility, as in BlackScholes. They also assume that market
participants are all completely economically rational, and in
the parlance of economists, riskneutral. This, as our
survey illustrates, is not a completely fair characterization of
actual behavior. What if we turned the approach upside
down, and assumed that the dynamics of the market were
simple (i.e., driven by the normal distribution), but allowed
behavioral preferences to inuence the pricing of options? We
can of course make the analysis even more complicated and
assume both complex dynamics of the underlying options and
complex behavior of option market participants, but we will
not delve into that complexity in this paper.
First, we will apply the main behavioral features to outline
the pricing of put options, especially those on the tails.
Behaviorally, as already previewed, three main behaviors
inuence option pricing and have to be captured in a proper
model: framing, lossaversion and mental accounting. For
option pricing on the tails, the loss or gain relative to the
status quo sets the frame. The important feature of framing is
to evaluate outcomes relative to the current status quo, i.e.,
losses and gains relative to the current endowment one
possesses. And since different people have different current
references as well as different tolerances for risk, it is no
surprise that their responses can be so different from each
other. The price ascribed to an option from the perspective of
a seller and buyer can also be different depending on who is
setting the price, and thus, whose value function comes into
play. (We discuss value functions, which form the foundation
of behavioral nance, in the appendix in detail.) The memory
of the recent nancial crisis makes the value of having tail
hedges particularly vivid and hence creates a lossaverse value
function. Mental accounting basically suggests that people
compartmentalize their assets into different mental accounts
that are nonfungible we previewed this in the section on
narrow framing. For example, when purchasing tail risk
hedges that enable them to keep or increase their risk
exposure to the market, some investors will account for the
loss to the hedge as separate from the gains on the underlying
investment account that is being hedged. Others will combine
the gains and the losses. Narrow framing is really a form of
mental accounting.
Dynamic Variation of Tail Risk Premium: Pricing of
OutoftheMoney Put Options on a Standalone Basis
When applied to the pricing of options, behavioral aspects
follow Kahneman and Tverskys cumulative prospect theory,
and are quantied in terms of two input functions: the rst is
a value function, which assigns a subjective value to the
outcome and thus identies the riskseeking or riskaverse
behavior, as well as the relative weight assigned to gains versus
losses. It is similar to the utility function of classical portfolio
theory, but whereas the utility function refers to the total
wealth of the investor in various states, the value function
refers to the change of wealth from a reference point, i.e.,
gains and losses. By doing so, it captures the reference
dependence so central to investor behavior. In particular,
investors will only make a gamble if the expected value of the
value function increases from its current value. The second
ingredient is the probability weighting function, which
captures subjective probability and maps objective probabilities
to subjective probabilities. It captures the empirical fact that
rare probabilities are overestimated, while the probabilities of
frequent events are underestimated. However, the distortions
in probabilities are themselves dynamic and constantly
changing, and thus provide a lens into the relative cheapness
or richness of options on the tails. For instance, immediately
prior to the nancial crisis, low probability events were actually
6 SEPTEMBER 2013  IN DEPTH
underweighted: The probability of a fattailed event was
underpriced, and tail hedging was quite cheap; once the crisis
began, this shifted quickly, and the weighting function rapidly
took on a familiar inverse Sshaped structure shown, where
low probability events were being underweighted (see
Polkovnichenko and Zhao [2010], Wolff et al. [2009]).
As an application of the dynamic nature of the skew, the
behavioral component of outofthemoney put options
created a relatively large distortion in the pricing of upside
versus downside risk. Using risk reversals (sell puts to buy
calls), one could have subsequently obtained attractive
upside exposure as equity market substitutes (put strikes have
on average been two times as far as call strikes for outof
themoney zero cost risk reversals since the crisis). In addition,
this variation in the skew was independent of the movements
in volatility, and hence was a separate risk factor.
2
FIGURE 1: SPX 3M 95.0105.0 SKEW
SPX 3M ATM Vol
Source: Macro Risk Advisers as of 15 May 2013
8.0
14 April 2009
15 May 2013
5 10 15 20 25 30 35 40 45 50
7.0
6.0
5.0
4.0
3.0
2.0
21 May 2010
Let us rst focus on the value function in the context of our
survey, holding all other variables constant. In the case of the
20% of survey respondents who said that there was no
difference between As and Bs perceptions, the value
function would be linear and symmetric as in Exhibit 2:
FIGURE 2: A RISKNEUTRAL VALUE FUNCTION WITH LINEAR LOSSES
AND GAINS IN WEALTH
Source: PIMCO behavioral survey of investment professionals
Hypothetical example for illustrative purposes only.
The horizontal axis shows gains and losses. The vertical axis shows
the value ascribed by an investor to these gains and losses.
1.0
1.0 0.5 0.5 1.0
1.0
0.5
0.5
The 30% who selected the surething, or B option, may
have a lossaverse value function, and it looks like that in
Exhibit 3. For these respondents, the value of a gain and a
loss, added together, was much lower than the value of the
sure thing. Their gains are convex, but losses are concave.
FIGURE 3: A LOSSAVERSE VALUE FUNCTION WITH CONCAVE
LOSS FUNCTION
Source: PIMCO behavioral survey of investment professionals
Hypothetical example for illustrative purposes only.
The horizontal axis shows gains and losses. The vertical axis
showsthe value ascribed by an investor to these gains and losses.
1.0
1.0 0.5 0.5 1.0
2.0
0.5
1.5
1.0
0.5
IN DEPTH  SEPTEMBER 2013 7
Finally, for the majority who preferred A (the higher exposure
plus tail hedge), the value function may look like Exhibit 4,
and shows that they value losses as convex, not concave
(other value functions are also possible, in particular those
with more riskloving behavior in the domain of gains). In
other words, as losses increase, the investor aversion to
further losses increases even more.
FIGURE 4: LOSS AVERSE VALUE FUNCTION WITH CONVEX
LOSS FUNCTION
Source: PIMCO behavioral survey of investment professionals
Hypothetical example for illustrative purposes only.
The horizontal axis shows gains and losses. The vertical axis shows
the value ascribed by an investor to these gains and losses.
1.0
1.0 0.5 0.5 1.0
2.0
0.5
1.5
1.0
0.5
Using this value function, we can use the parameters to value
the price of options (still assuming that the underlying
probability of losses is the same for all investors and has no
bias. The mathematics of using behavioral nance for option
pricing is detailed in the appendix to this chapter.)
As an exercise, we priced a oneyear 25% outofthemoney
put on the S&P 500 on March 22 2013 (expiry March 21,
2014), which is a very typical benchmark option for a
60%/40% equity/bond portfolio with a 15% portfolio level
attachment point. The price of the option with the implied
volatility of 24.47% for the 25% outofthemoney strike was
approximately 1.46%, using BlackScholes. Note that at the
same time the volatility of the atthemoney option was 16%,
there was an 8.47% additional volatility premium (or volatility
skew) from BlackScholes for the outofthemoney option
as compared to the atthemoney option.
Now instead of assuming a riskneutral value function, let
us assume that the value function is kinked and shows the
behavioral form with Kahneman and Tverskys (1992)
cumulative prospect theory parameters. Holding everything
else constant, if we replace = 2.25, a = 0.88,b = 0.88, we
nd that the price of the 25% outofthemoney almost
doubles to 2.77%.
3
What if we assume that the value function
is riskneutral, but the investor shows probability weighting,
i.e., overweights low probabilities? We set ,a,b = 1, = 0.65.
Then the price of the option increases more than twofold to
3.10%. What if we change both the riskaversion and the
probability weighting to the prospect theory parameters? Then
the put option price goes up almost fourfold to 6.21%. Clearly,
behavioral parameters can have a very large inuence on
the pricing of tail options. And up to this point we have
not discussed how we can calibrate these parameters to
market observables.
If our interest is in evaluating how the tails are being valued,
we can decide to calibrate our model such that the atthe
money options are equal to the market prices. Denoting the
volatility parameter by , we basically have ve parameters in
the behavioral model we can change, i.e., ,a,b,,. Are these
enough to t the whole skew while keeping the atthemoney
option prices matched? Clearly, we should try to keep the
volatility (even though it is only a model parameter) close to
the BlackScholes volatility, since the underlying process for
returns is assumed to be geometric Brownian motion, and the
volatility should track its realized annualized standard deviation
at the money. However, if we assume that put buyers are
different than call buyers, we can make the assumption that
b is not equal to a to t the put side of the option market. In
other words, we can assume for calibration that the put option
buyer is increasingly riskaverse for losses, but in the domain of
8 SEPTEMBER 2013  IN DEPTH
gains is riskloving. By doing so, we obtain an atthemoney
put option price of 7.4% with an atthemoney volatility of
16% using BlackScholes parameters for the behavioral model
of ,,a,b = 1. Now if we change the behavioral parameters
to the prospect theory parameters = 2.25, = 0.65,b = 0.88
and make the investor riskloving in the domain of gains by
using a = 1.29, we obtain the same price for the atthemoney
option showing that the calibration is successful (7.4%).
4
Next,
we can take these parameters (in particular, = (ATM), i.e.,
the volatility is no longer different for different strikes) and
price an outofthemoney option. The 25% outofthemoney
option with these calibrated behavioral parameters prices to
the market price of 1.46%, indicating that the behavioral
parameters are able to explain the pricing of outofthemoney
puts without assuming different volatilities for different strikes.
(Caveat: This is only one example, and clearly does not
guarantee that the whole volatility surface will be priced with
such a small number of parameters. In particular, the call
options will likely not be priced with the same parameters used
to t the put option prices). By this example, we can see that
an alternative explanation of the skew can be constructed
by attributing it to a combination of dynamic lossaversion
and probability weighting. In a separate planned paper, we
will discuss in more detail the structural changes to the
dominant behavioral factors over a long history of the index
options market.
Multiple Equilibria and Estimated Return on Positively
Skewed Trades
The pricing of outofthemoney options in the context of
portfolios adds another important dimension to the analysis.
As discussed in the introduction to this article, we can explain
the market for options by assuming different preferences for
sellers and buyers. If a seller is assumed to be riskneutral and a
buyer is assumed to be riskaverse, then both can benet from
a transaction at a price that is higher than the actuarially fair
price of the option. But importantly, we dont have to assume
the heterogeneity of market participants to explain the
existence of the options market. If we assume that all
participants are behavioral, i.e., they invest on the basis of
lossaversion, probability weighting, and reference dependent
value functions, and with the same aggregate behavioral
parameters, then multiple equilibria can exist naturally, and
further, there are always some rational investors in this class
who will hold tail hedges (and more generally uncorrelated,
highly skewed securities), even though they know that the
estimated return on the tail hedges or on the skewed securities
is negative. This conclusion challenges the notion that option
buyers are necessarily more riskaverse than option sellers,
which we simply cannot conclude without reference to the
rest of an investors portfolio.
As shown in work by Barberis and Huang [2008], some
investors will prefer the equilibrium in which they are willing to
add a positively skewed security such as a put option to their
risky portfolio, because it improves the skewness of their
portfolio. Even though the security has a negative estimated
return and aribtrageurs will be tempted to sell it to gain prots,
there are limits to the arbitrage mechanism, and unless the
arbitrageur has innite capital, the overpricing can remain
persistent. Note that in their analysis, Barberis and Huang did
not even have to assume a negative correlation of the skewed
security to the underlying portfolio. If this negative correlation
is realized (as in the case of a tail hedge), the results are even
more powerful and justify a positive premium for the tail hedge
(and negative estimated return, which is quite rational).
The basic argument is that in an economy where investors are
behaviorally motivated (prospecttheory investors), one can
obtain multiple market clearing equilibria: There can be a class
of investors that prefers not to hedge, but also a class of
IN DEPTH  SEPTEMBER 2013 9
investors willing to incur a negative estimated return on a
positively skewed security (tail hedge), as long as that security
promises a large multiple payoff in a low probability event.
Here is a mathematical sketch of the argument. Suppose an
investor pays p for a tail hedge on an existing portfolio whose
returns are normally distributed with some mean return and
volatility. If an adverse event happens, she realizes a payoff of
L. Suppose the probability of this adverse event is q. Now what
we want to evaluate is the value to the investor of having this
skewed trade/tail hedge in the portfolio. To evaluate this, we
have to consider the two states: one in which the hedge pays
off and the return is the multiple payoff L/p minus the risk
free* return, and the second in which the hedge does not
pay off, i.e., the state in which the return is loss of premium
paid plus the opportunity loss of not investing the premium
in the riskfree investment. With the behavioralvalue
function and probabilityweighting function, the value to
the investor can be computed as a function of the allocation
to the tail risk hedge by summing over the probability
weighted return distribution as usual. The investor will allocate
to the tail hedge if by doing so, his value function does not
decrease. In Exhibits 5 and 6, we evaluate this value function
as a function of the fraction allocated to the tail hedge, and
can see that for a particular choice of parameters, the value
function has two equilibria in which it evaluates exactly to zero
(which is the neutral point for the investor and hence is the
preferred state). The equilibria occur when the allocation to the
tail hedge is zero or approximately 8% (shown in Exhibit 4,
where the behavioral parameters used are the same as those
in Kahneman and Tversky (a,b = 0.88, = 2.25, = 0.65) and
Barberis and Huang [2008], ( = 7.5%,q = 9%,p = 0.925,L =
10, = 15%). Using these parameters, it is easy to compute
the estimated return on the tail hedge (q*
L
p
minus the
riskfree return) which turns out to be 4.7%. What this result
demonstrates is that investors are willing to incur a negative
return on an investment as long as it improves the skewness
of their portfolio. However, the probability of the rare event
happening has to be low (so that the probability weighting of
rare events can be important), and the potential payoff of the
event has to be high.
FIGURE 5: VALUE FUNCTION (VERTICAL AXIS) VERSUS ALLOCATION
TO POSITIVELY SKEWED/TAIL HEDGE (HORIZONTAL AXIS) FOR A 9%
PROBABILITY TAIL EVENT WITH 10X PAYOFF
Source: Authors computations based on Barberis and Huang (2008)
Hypothetical example for illustrative purposes only.
0.02 0.04 0.06 0.08 0.10 0.12 0.14
0.001
0.002
0.003
0.004
0.005
0.006
In another example of this is in Exhibit 5. Here we have taken
the probability of a tail event to be 5%, i.e., an even rarer
event than in Exhibit 4, and the investor is closer to a risk
neutral investor (a,b = 0.988, = 1.25), but still not completely
riskneutral. He overweights tail probabilities ( = 0.69). With
L = 9.72,we nd that a solution with two heterogeneous
equilibria occurs when investors are either unhedged or
allocate 30% to the skewed security. Here the estimated return
on the tail hedge is 52% of the premium invested. Clearly, for
a very low probability loss, the investor is rationally willing to
incur a substantial premium loss if the payoff in the adverse
event is large (while other investors rationally choose not to
buy the tail hedges).
10 SEPTEMBER 2013  IN DEPTH
FIGURE 6: VALUE FUNCTION (VERTICAL AXIS) VERSUS ALLOCATION
TO POSITIVELY SKEWED/TAIL HEDGE (HORIZONTAL AXIS) FOR A 5%
PROBABILITY TAIL EVENT WITH 9.7X PAYOFF
Source: Authors computations based on Barberis and Huang (2008)
Hypothetical example for illustrative purposes only.
0.1 0.2 0.3 0.4 0.5
0.002
0.004
0.006
0.008
0.010
Tail Hedging as PreCommitment Strategy against
Time Inconsistency
Another signicant investor behavior we have observed is
timeinconsistency in following risk management rules, which
results in procyclical tail risk hedging (buying hedges when
they are expensive and running portfolios without hedges
when hedges are cheap). We believe that by committing to
tail risk hedging as an asset allocation decision, this pro
cyclicality can be mitigated in ways that may benet the
overall portfolio.
The surge in demand for hedging during and after a crisis and
the resistance to purchasing tail hedges in less volatile periods
can be elegantly modeled in terms of a repeated behavioral
game. When faced with a set of unforeseen outcomes, a
rational investor should come up with a dynamic hedging
plan (as opposed to static tail hedging) that provides positive
skewness to his portfolio returns. However, as the situation
evolves, the subjective change in probability assessment
generally results in the investor deviating from the plan,
unless he is armed with a strategy that precommits him to a
particular course of action. As modeled by Barberis (2012),
this situation is not dissimilar to a gambler in a casino. Before
entering the casino, the gambler with nite capital has a plan
to gamble until his cumulative losses hit a particular value, at
which point he plans to take his losses and exit the casino.
In this way he plans to truncate his losses, while potentially
making his gains unlimited. This plan creates a positively
skewed distribution of future outcomes, and even in the
presence of unfavorable or 50/50 odds, creates the proper
conditions for him to enter the casino. However, once he
enters the casino, his plans rationally change, and he acts in a
manner that actually results in a negatively skewed distribution
of outcomes. In other words, his plan allows him to enter the
casino, but once he is in, he is more likely to exit when he is
winning and keep playing when he is losing. The notable
feature of the behavioral model is that it does not require the
investor to be irrational or emotional, but only requires him
to have subjective probability weighting. Intuitively, when he
enters the casino, the low probability of a string of wins is
overweighted, and this, with his plan to stop if losses reach a
threshold, allows him to enter the casino. On the other hand,
when he is faced with a history of wins, the 50/50 odds of the
next gamble are underweighted, and he chooses to exit. In the
same way, when faced with a string of losses, the investor
chooses to stay longer rather than cut his losses.
To illustrate this, let us assume that a lossaverse investor who
overweights tail probabilities is faced with 50/50 objective odds
at each round in the casino. Further, in each round, if he wins,
he makes 10 units, and if he loses, he loses 10 units. So if he
wins ve times in a row, he will make 50 units, and if he loses
ve times in a row, he will lose 50 units. If he wins four times
in a row then loses in the fth bet, his payoff is 40 minus 10,
or 30. Now we can compute the average payoff under
IN DEPTH  SEPTEMBER 2013 11
different assumptions. If the actual probabilities are
1
2
at each
node, then by following through each node in the tree, we can
see that the three positive payoffs (of 50, 30 and 10), cancel
out with the three negative payoffs (50,30 and 10) at the
end of ve rounds. So the expected value is zero. Now suppose
he has had four losses, so the value function is v(40). At
this node he has a choice to gamble again or exit. The value
function from gambling another round is thus v(50)w(1/2)
+ v(30)(1 w
1
2
( )
). For a,<1 (to make the value function
lossaverse and probability weighted) it is easy to evaluate this
value function and see that while both value functions result
in negative values, the value of exiting after a loss is more
negative than playing another round (w
1
2
( )
<1/2). In other
words, the investor dynamically abandons his plan for attaining
a positively skewed outcome when actually losing. Assuming
that the investor is aware of his inconsistency when faced with
a string of losses, he can choose to either not enter the casino
(or take risk) or precommit to a strategy that mitigates any
further losses once the loss threshold is breached. Tail risk
hedging with explicit options is exactly one such device. By
committing premiums and contractually outsourcing the risk
management decision, the investor essentially overcomes
behavioral uncertainty and makes sure that the rule essential
to providing him with the potential for a positively skewed
distribution of returns is actually implemented.
Conclusion
In analyzing tail risk hedging within a behavioral framework,
we rst observed that as a consequence of narrow framing,
when tail hedges are evaluated separately from the rest of the
portfolio, the overall benet of tail hedging at the portfolio
level can be overlooked if the negative drag from tail hedging
is evaluated myopically. We also observed that the option
skew, i.e., the perceived overpricing of deeply outofthe
money puts, can be explained in the context of a simple
behavioral option pricing model, and found that such a skew
can be persistent in the market as long as behavior is
persistent. This riskneutral pricing of the skew and claims of
riskfree prot from skew selling should be evaluated more
deeply with tools that can quantify variations in investor
behavior and sentiment. In particular, both lossaversion and
subjective weighting of low probabilities can justify the
overpricing of outofthemoney put options. We also see
that in the context of a portfolio, skewness preference can
naturally lead an investor to include tail hedges in his portfolio
despite the fact that such tail hedges have negative estimated
returns. This fact rationally explains why it is important to think
of tail hedging in the context of the full portfolio, rather than
on a standalone basis. Further, we see that we can obtain
market equilibria in which some investors choose to have tail
hedges while others choose to run their portfolios naked, and
both can be rational. Finally, we discussed how tail hedging
can be justied as a precommitment device against the
abandonment of an investment plan that is designed to deliver
positively skewed returns. In this way, tail hedging overcomes
timeinconsistency in investor behavior.
In many ways, tail hedging behavior can be compared with
the economics of the natural catastrophe insurance and
reinsurance business. The insurance company makes
positive estimated returns from selling a riskmanaged basket
of insurance policies. Further, the insurance company usually
diversies its risks by having multiple lines of business. Finally,
the insurance company reinsures, by purchasing direct
reinsurance or engaging in the securitization of the rare
catastrophic risks that could wipe it out. Management of
the portfolio of risks allows the insurance company to have
a robust business model that it can lean on over multiple
insurance market cycles. On the other side of the transaction is
the riskaverse buyer of insurance. The fact that the riskaverse
buyer of insurance is willing to pay premiums and hope for
12 SEPTEMBER 2013  IN DEPTH
the premiums to expire worthless shows that the value of
the insurance to the buyer is higher than the actuarially fair
or riskneutral value to the insurance seller. A homeowner
buys insurance to stay in the home, i.e., he evaluates his
portfolio (home plus insurance) rather than the insurance on
a standalone basis. The deductible (similar to the attachment
level) paid by the insured to the insurance company minimizes
moral hazard and speculation on insurance. We did not discuss
in this paper the tendency for insurance buyers to pay
excessively for lowdeductible policies. However, it is easy to
see that while closer to atthemoney options can be
dynamically hedged and hence their premiums might be higher
than the actuarial cost of hedging, the relative inability to
hedge tail options using dynamic strategies might make tail
options cheaper in the real world. We also know empirically
that the value of risk mitigation undergoes a demand surge in
the aftermath of a crisis. For example, after big hurricanes in
the Atlantic, the pricing of insurance has tended to increase
multifold, even though the objective probabilities of similar
severity events did not increase. In the case of the nancial
crisis, the pricing of options, as reected in the equity market
option skew, the pricing of credit default swap protection,
and volatility across all markets structurally rose, and only
the explicit and implicit underwriting of downside hedging
by global central banks has been able to slowly reverse
these trends and return the price of hedging to precrisis levels.
In an environment where central bank support is likely to taper
off, investors should take a hard look at the valuation of tail
hedges in the context of their overall risk management
objectives at the portfolio level, and the pros and cons of tail
hedging versus a potentially timeinconsistent dynamic risk
balancing approach.
Note: This article is slated to appear in a forthcoming special
issue of The Journal of Investing.
Appendix: Put Option Valuation with Cumulative
Prospect Theory
The value of a prospective bet (known as a prospect in
the language of Kahneman and Tversky (1979)) is
Where x is the monetary value of the outcome, v is a value
function that assigns values to the outcome (i.e., whether we
like them or not), and is the probability function that maps
objective probabilities into subjective probabilities.
To make this concrete, use a probability weighting function of
Kahneman and Tversky, where controls the overweighting
and underweighting of small and large probabilities and p is
the cumulative probability.
In Figure 7, we show the function for different values of the
parameter as p varies from 0 to 1. The most curved line is
for = 0.5 and the straight line is for = 1.
FIGURE 7: PROBABILITY WEIGHTING FUNCTION
The horizontal axis shows objective probabilities. The vertical axis
shows the subjective probabilities as a consequence of probability
weighting for different values of the parameter .
Source: Authors calculation based on Kahneman and Tversky
Hypothetical example for illustrative purposes only.
0.2 0.4 0.6 0.8 1.0
1.0
0.8
0.6
0.4
0.2
IN DEPTH  SEPTEMBER 2013 13
Similarly, the value function determines how outcomes are
interpreted relative to the current state, i.e., how gains and
losses are interpreted. A standard assumption is to use a value
function for gains to be v
+
(x) = x
a
and for losses to be
v

(x) = (x)
b
. Below in Figure 8, we plot this value function
for a = 0.7,b = 0.65, = 2.25.
FIGURE 8: VALUE FUNCTION
The horizontal axis shows gains and losses. The vertical axis shows
the value ascribed by an investor to these gains and losses. The gains
and losses are relative to a current endowment with a value function
of zero as reference.
Hypothetical example for illustrative purposes only.
1.0
1.0 0.5 0.5 1.0
2.0
0.5
1.5
1.0
0.5
Finally, we assume here that the underlying market follows
a geometrical Brownian motion like BlackScholes (so the
dynamics of the market are not changed), with the density
for the stock price:
With its cumulative distribution function
Where (x) is the standard normal cumulative distribution
function. To evaluate the option price by integration, we also
need to derive the derivative of the weighting function (since
they are specied as cumulative probabilities above):
Now, following Wolff [200910], we can derive the continuous
time value of a put option in terms of the value function and
the density as (here

corresponds to the derivative of the
weighting function for losses)
14 SEPTEMBER 2013  IN DEPTH
Below, we show the Mathematica code to evaluate this
option price by numerical integration:
Note that we can obtain the simple BlackScholes model by
setting a = 1,b = 1, = 1, = 1. For the classic Kahneman and
Tversky parameters of a = b = 0.88, = 2.25, = 0.65, we
obtain a price of 2.88% (we assume that the stock volatility
is 20%) for a oneyear 75% strike option. This is more than
ve times the price of a BlackScholes option of 0.52%.
IN DEPTH  SEPTEMBER 2013 15
References:
Barberis N., The Psychology of Tail Events: Progress and
Challenges, Yale University, 2012.
Barberis, N., A Model of Casino Gambling, Management
Science, 58, 1, 2012.
Barberis, N. and Huang, M., Preferences with Frames: A new
utility specication that allows for the framing of risks,
Journal of Economic Dynamics and Control, 33, 1555, 2009.
Barberis N. and M. Huang, Stocks as Lotteries: The
Implications of Probability Weighting for Security Prices,
American Economic Review, 98:5, 2066, 2008.
Kahneman D., Tversky, A., Prospect Theory: An analysis of
decision making under risk, Econometrica, 47, 263, 1979.
Tversky, A.; Kahneman, D., Advances in prospect theory:
Cumulative representation of uncertainty. Journal of Risk
and Uncertainty 5 (4): 297323, 1992.
Merton R., ContinuousTime Finance, Oxford: Blackwell,
1998.
Nardon, M. and P. Pianca, Prospect Theory: An application
to European option pricing, Ca Foscari University of Venice,
Working Paper, 2012.
Polkovnichenko, V. and F. Zhao, Probability weighting
functions implied by option prices, SSRN, 2010.
Thaler, R., Mental Accounting and Consumer Choice,
Marketing Science, Vol. 27, 1, 2008.
Wolff, C., Versluis, C. and Lehnert, T., A Cumulative
Prospect Theory Approach to Option Pricing, LSF Research
Working Paper Series, 2009.
1
In the jump diffusion model, the stock price St follows the random process
dSt
St
= dt +
dWt + (J1)dN(t) which is made up of, in order, drift, diffusive, and jump components.
The jumps occur according to a Poisson distribution and their sizes follow a lognormal
distribution. The diffusive volatility is , the average jump size is J (expressed as a fraction
of St), the frequency of jumps , and the volatility of jump size .
2
For instance, the VIX was at 12.9 on May 15, 2013, which was almost 1% higher than
on March 15, 2013 when the SPX was 100 points lower. In the scatter chart, note that
the April 2009 skew at the height of the crisis was lower, but this was largely due to all
volatilities being higher. In May 2010 the skew was high since the SPX had just rallied
from 700 to 1200, and many were buying outofthemoney puts betting the recovery
would fail. The market had priced SPX skew relatively at in 2009 due to bimodal
outcomes (high volatility, low putcall skew), elevated in 2010 due to fear (high vol,
high put vol), and at due to optimism on the upside (low vol, low skew). So clearly,
a behavioral calibration of the skew is of interest to participants since it explains how
volatility and the skew premium can be dynamically variable.
3
The parameters ,a,b, correspond respectively to the lossaversion, convexity in the
value function for gains and for losses, and degree of overweighting of tails.
4
Note that we can see the impact of changing the parameters by taking derivatives with
respect to each of the parameters. Increasing from 0.65 to 0.66, the price of a 25% out
of the money option falls by 2%. Increasing from 2.25 to 2.26 increases the put option
price by 0.5%. Increasing a from 0.88 to 0.89 decreases the put option price by 2%, and
increasing b from 0.88 to 0.89 increases the put option price by 3%.
131038_GBL
*A riskfree asset refers to an asset which in theory has a certain future return. U.S. Treasuries are typically perceived to be the riskfree asset because they are backed by the
U.S. government. All investments contain risk and may lose value.
Past performance is not a guarantee or a reliable indicator of future results. All investments contain risk and may lose value. Equities may decline in value due to both real and
perceived general market, economic and industry conditions. Tail risk hedging may involve entering into nancial derivatives that are expected to increase in value during the occurrence
of tail events. Investing in a tail event instrument could lose all or a portion of its value even in a period of severe market stress. A tail event is unpredictable; therefore, investments in
instruments tied to the occurrence of a tail event are speculative. Derivatives may involve certain costs and risks such as liquidity, interest rate, market, credit, management and the risk
that a position could not be closed when most advantageous. Investing in derivatives could lose more than the amount invested. Credit default swap (CDS) is an overthecounter (OTC)
agreement between two parties to transfer the credit exposure of xed income securities; CDS is the most widely used credit derivative instrument.
There is no guarantee that these investment strategies will work under all market conditions or are suitable for all investors and each investor should evaluate their ability to invest longterm,
especially during periods of downturn in the market. No representation is being made that any account, product, or strategy will or is likely to achieve prots, losses, or results similar to those
shown. Hypothetical or simulated performance results have several inherent limitations. Unlike an actual performance record, simulated results do not represent actual performance and are
generally prepared with the benet of hindsight. There are frequently sharp differences between simulated performance results and the actual results subsequently achieved by any particular
account, product, or strategy. In addition, since trades have not actually been executed, simulated results cannot account for the impact of certain market risks such as lack of liquidity.
There are numerous other factors related to the markets in general or the implementation of any specic investment strategy, which cannot be fully accounted for in the preparation of
simulated results and all of which can adversely affect actual results. The correlation of various indices or securities against one another or against ination is based upon data over a
certain time period. These correlations may vary substantially in the future or over different time periods that can result in greater volatility.
The S&P 500 Index is an unmanaged market index generally considered representative of the stock market as a whole. The index focuses on the LargeCap segment of the U.S. equities
market. The CBOE Volatility Index
(VIX
) is a key measure of market expectations of nearterm volatility conveyed by S&P 500 stock index option prices. It is not possible to invest
directly in an unmanaged index.
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or a recommendation of any particular security, strategy or investment product. Information contained herein has been
obtained from sources believed to be reliable, but not guaranteed.
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