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Curriculum Vitae


LinkedIn: Lubna Syed

Skype: Lubnaglover2009

Contact Number: + (971) 50 3133345 | + (971) 50 2425701

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E-Mail:; | Contact No.: + (971) 50 3133345 | + (971) 55 2425701 Address: C/o. Preston Dale Glover, GMASCO, P.O. Box 5830 – Dubai, United Arab Emirates

Seeking Senior Managerial assignments in Business Operations & Development, Strategic Planning and Marketing with a progressive and growth oriented organization

Professional Overview

A passionate & detail oriented Sales and Marketing professional with experience in various areas of Sales and Marketing, including Brand development, Institutional sales and Strategic Business operations . Self-motivated, dedicated professional with strong work ethics. Experienced in increasing sales revenues, exceeding targeted sales goals, developing profitable and productive business relationships, coordinating with decision-makers, building an extensive client base, and distribution of products to local and international customers and clients for driving business. Capable of assuming multi-functional responsibilities while delivering domain specific goals. A Bachelor in Dental Surgery with well-honed skills in medical science utilizing the same to incorporate and train a team of sales representatives, medical representatives and product advisors while using experienced backed judgments to devise business and market strategies in developing profits for the organization. Proficient in managing the sales & marketing functions for pharmaceutical brands, with over 8 years of exposure in the domain and working for Delta Medical Est., Abu Dhabi - UAE for the past 3 years, handling both local and international markets. Deft in planning & executing events and recommending creative advertising solutions . A sound leader with strong inter-personal skills, able to conceptualize and modify the systems & processes towards accomplishment of cost, profit and service objectives of the organization. Exceptional communicator with consultative sales style, strong negotiation skills, excellent problem solving abilities and client need assessment aptitude.

Core Competencies ~ Graphical Representation

Career Contour
Since Feb 2006 Delta Medical Est., Abu Dhabi - UAE Marketing Manager and Business Development-International About Delta: Delta Medical Establishment, founded in 1985 in Abu Dhabi, is one of the leading distribution agents in the UAE for multinational products in the field of medical wellbeing and health & beauty care products, catering to pharmacies, hospitals, clinics, wholesalers, supermarkets and retail outlets throughout the UAE. Role Essence: Take charge in the shoes of Head of Business Operations by developing business locally and internationally through sales and marketing of existing as well as new products. Use best in class strategic planning and marketing tactics to devise growth oriented solutions that churns revenue and builds brand equity. Growth Path: Marketing Manager and International Business Development Marketing Manager Assistant Marketing & Sales Manager Assistant Marketing Manager

February 2013 onwards June 2011 – January 2013 January 2008 – May 2010 December 2005 – January 2008

Roles & Responsibilities:  Heading the distribution of products pertaining to sales and business development , Local & International Trade and Marketing strategy; ensuring achievement of planned targets, resource allocation and pricing strategy.
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Devising strategy for accomplishing business objective; developed Strategic Plan for company and established a rolling strategic planning process. Generate sales from all kinds of clients broadly classified as A, B, and C class pharmacies or hyper/super markets, based on product pricing and brand equity. Ensuring execution of company policies, agreed business sales & development contracts and execute sales strategies as per agreed standards to achieve growth on a yearly basis. Developing relationships with key decision-makers in target organizations for business development. Utilizing client feedback & personal network to develop marketing intelligence for generating leads. Managing branding, advertising, promotions & communication activities ensuring maximum brand visibility and capturing optimum market shares. Undertake commercial management for several areas including listing fees, rental, agreements etc. for creation and implementation of market plans within chain pharmacies/mass market through prompt negotiations with key purchase departments. Train, mentor and coach team of Line managers, sales representatives, medical representatives and product advisors to update them on the latest market situations and polish their skills. Conduct events, exhibitions and conferences internationally to bring into limelight new brands that could be of interest to the local markets. Liaise with various departments of organizations to gain approval for product registrations and negotiate on the contracts, products, market and pricing. Make brand analysis by making visit to various organizations to learn about the brand and train teams to make them completely aware.

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Achievements & Contributions:
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Pivotal in adding new renowned international companies to the portfolio which have helped to increase company turnover by 60%. Increased the number of accounts and outreach within the country by 23%. Doubled the pharmacy sales turnover for Dubai/Northern Emirates since taking overall charge of that area for focused development. Number of own retail chains have grown from 15 to 27 with the help of adding new brands and locations. Adding strategic accounts like convenience stores helped in achieving a sharp growth curve of >28%.

Medical Assignments
Aug 2004 – Aug 2005 Cbay Systems Ltd., Bangalore - India Head of the Quality Assurance team GE Capital, Bangalore -India Medical insurance claims expert Target e-Technologies, Bangalore - India Medical Language Specialist and Editor

May 2003 – Jul 2004

Aug 2000 – Apr 2003

Medical Practice
Dec 1998 – Apr 2005 P.N. Dental Clinic, Bangalore, India Dental surgeon

Academic Credentials
PGDM (Marketing) Bachelor of Dental Surgery ICFAI VS Dental College, Bangalore Pursuing 1993

Professional Trainings
Medical claims training Insurance training Medical Language Specialist GE Capital Ritu Nanda Insurance College Beta School of Medical Transcription 2002 2001 1999

IT Skills
Tools / Packages Operating Systems MS Office 2003 / 2007 / 2010 Windows XP / 7

Personal Dossier
Date of Birth Languages known Driving License Nationality Visa 12th September, 1976 English, Hindi, Urdu (Write & Speak) and Arabic (Write) Valid UAE Indian Residence visa – (Husband’s sponsorship)