You are on page 1of 15

Irish Distillers Pernod Ricard

Welcome to Irish Distillers Pernod Ricard


May 2012

Pernod Ricard key figures

No.1

in Premium & Prestige Spirits worldwide

Co-leader

in Wine & Spirits worldwide

18,226 employees in 70 countries


7,643m 1,909m Leader Portfolio
Net Sales, +7% Organic Growth

Profit, +8 % Organic Growth In Asian market the most dynamic of the sector
Source: Pernod Ricard 2010 / 2011 Annual Report
2

of Premium brands

Leading positions in all four corners of the world


Europe (excluding France) No.1: Spain, Nordics, Germany, Central Europe, Czech Republic No 2: Ireland, Poland, UK, Greece, South Africa, Russia No. 3: Italy

France No.1

Asia & rest of the world No.1: India, China, Japan No 2: Thailand, South Korea

Americas No.1: Mexico, Argentina No 2: Canada, Brazil, Chili, Venezuela No. 4: United States

Source: Pernod Ricard Market View based on IWSR, volume data end 2009
3

Pernod Ricard House of brands


2 Global Icons

7 Strategic Premium Spirit Brands

5 Strategic Prestige Spirits & Champagne Brands

4 Priority Premium Wine Brands


4

Irish Distillers Pernod Ricard history


Irish Distillers was formed in 1966 following a merger of three great Irish Whiskey distillers:
John Jameson & Sons (established Dublin 1780) Powers & Sons (established Dublin 1791) Cork Distillery (established 1825)

In 1988, Irish Distillers joined the Pernod Ricard family Pernod Ricards global distribution network provided perfect springboard for growth in Irish Whiskey spearheaded by Jameson Strong culture fit between Pernod Ricard & Irish Distillers

Locations
Belfast, Northern Ireland Belfast

Dublin

Midleton

500: Employees: 80 - Visitor Centres 225 - Production. 110 - Sales 28 - Marketing 37 - Finance IT 20 HR / Office services

Dillon Bass

Dublin

Midleton, County Cork

Head Office Ballsbridge

Bottling, Fox & Geese, Clondalkin

The Jameson Experience

Midleton Distillery

Old Jameson Distillery, Bow Street, Smithfield

Developing the Irish Whiskey Category


Jameson has spearheaded the growth of the Irish Whiskey category We are capitalising on this success with the launch of the Single Pot Still Range of Midleton in May 2011 We are also growing Powers Gold Label in a number of markets including the USA

The future
Our vision: Jameson to become an iconic, global top 10 spirit brand by 2020 To meet future capacity, we announced two 100 million expansion programmes for our Midleton Distillery in 2011
1. 2. To double the current Distillery capacity To provide a new satellite maturation site near Dungourney.

Continued launches in Single Pot Still range and further promotion of Powers Gold Label

KEY HEADLINES: THE SUCCESS STORY CONTINUES

FY2010-11

FY2011-12

Volume growth of +11%, Value growth of +20%

Volume growth of +12.5%,

Value growth of +19%

43 markets in double digit growth All 50 states in double digit growth in USA

48 markets in double digit growth

Key Market Successes


23 % growth in US 43% growth in Russia

53% growth in Germany 29% growth in Canada

10

OUTPERFORMANCE SINCE 1988 ON TRACK TO HIT 4 MILLION C/E DEPLETIONS MILESTONE


000s C/E

4m c/e 3m c/e

2m c/e

3,000

2,500

1m c/e
2,000

466,000 c/e
1,500

1,000

500

Global MAT 31st March 2012: 3,136,631 c/e

LEADERSHIP IN CONTEXT
JAMESON CURRENTLY NO.25 IN GLOBAL PREMIUM SPIRITS
16. Hennessy 1. Smirnoff 2. Bacardi 3. J.Walker 4. Absolut 5. Jack Daniels 6. Captain Morgan 7. Jose Cuervo 8. Jagermeister 9. Baileys 10. Ballantines 11. Ricard 12. Jim Beam 13. Grants 14. Crown Royal 15. Chivas 24.7 19.6 18.0 11.2 10.6 9.2 6.9 6.8 6.8 6.5 6.2 5.8 5.0 5.0 4.9 29. Dewars 3.2 3.1 1 1 17. J&B 18. Gordons Gin
19. Brugal

4.9 4.8 4.3 4.2 4.2 3.9 3.8 3.8 3.8 3.8 3.7 3.7 3.5 3 1 3 1 2 1 3 2 1 1 1 4 2 1 1 1 2 1 7

20. De Kuyper
21. Fernet Branca 22. Havana Club

23. E&J 24. Grey Goose 25. Jameson 26. Svedka 27. Malibu 28. Skyy

2
30. Finlandia

Note: Fernet Branca dramatic growth is mostly due a wrong sales estimate in 2010 ranking Source: IMPACT TOP 100 PREMIUM SPIRITS FEBRUARY 2012

LEADERSHIP IN CONTEXT
JAMESON TO BECOME A TOP 10 PREMIUM SPIRIT BRAND GLOBALLY
YEAR 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 RANKING 10 11 12 14 15 17 20 22 23 25 29 33 36 38 42 45 47 54 58 63 68 VAR +1 +1 +2 +1 +2 +3 +2 +1 +2 +4 +4 +3 +2 +4 +3 +2 +7 +4 +5 +5 -

Intention

Achieved*

1
*Source: IMPACT TOP 100 PREMIUM SPIRITS FEBRUARY 2012

Distillery Impact on Local Economy


Circa 40 million per year spend on salaries, goods and services

Construction jobs for both projects will peak at circa 250 employees
Circa 12,000 acres of locally grown barley for Irish Distillers use set to double over the next 10 years. Equipment and services sourced locally where possible. I.e. most of the 200 million expansion CAPEX will be awarded to Irish vendors. Note: Tribute to local engineering and specialist service companies, technology second to none - long term Business partnerships formed.

14

Strengths Driving Success


Global reach through Pernod Ricard Premium products opportunity to innovate with high margin, prestige brands Innovative focused marketing
Irish Heritage Recruit Brand ambassadors Use of technology aps, podcasts, social media, interactive virtual tastings Association with major events e.g international film festival.

15