Professional Documents
Culture Documents
Global
16
14%
14
11.6%
11.1%
10.8%
10.7%
12
10.5%
10.6%
10.8%
11.0%
11.1%
11.3%
11.7%
12%
10%
10
9.7
7.5
7.5
7.7
7.1 6.9
6.6 5.1
5.5 5.3
5.8 4.6
4%
4.3
2.2
2
2.0
2%
0%
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Total Pharma
Total OTC
Source: IMS OTC Global Analysis, IMS MIDAS; *N.B. Trend break due to change in estimation methodology
OTC and consumer health products play an important role in prevention and reducing overall health care costs
Trend in society towards focus on preventative health and nutrition
Media campaigns heighten awareness of unhealthy lifestyles Growing number of advertisements, magazines and blogs for self-medication with vitamins, minerals and other dietary supplements Emerging markets following mature market trends of adopting supplements as part of a healthy diet Payers are recognizing the long-term costbenefits to preventative treatments Many health insurance providers encourage active lifestyles and healthy eating as part of their membership schemes As a result more companies are entering into the space which has now become a separate market to just nutrition The market is expected to continue with strong growth
Global
Source: (1) Booz & Co. CHPA Study The Value of OTC Medicine to the United States, 2012
This shift of focus towards health & wellness has led to the development of transversal market segments
Cosmeceuticals Topically applied, but contain ingredients that influence the biological function of the skin Vitamins, herbs, various oils, and botanical extracts typically added Manufacturer may not claim that these products penetrate beyond the skin's surface layers or that they have drug-like or therapeutic effects E.g.: Stiefel (GSK), Galderma (Nestle/Lreal), ROC (J&J) Nutraceuticals
Global
Pharmaceuticals
Often derived from food products, provide medical or health benefits, including the prevention and/or treatment of a disease Typically sold in the medicinal form of capsule, tablet, powder, solution High growth rates and attractive margins have fueled interest from Big Pharma/Food companies E.g.: RB buys Schiff Nutrition, Valeant buys Swiss Herbal and Probiotica, Nestle buys Pfizer Nutrition
Personal Care
Nutrition
Nutricosmetics Ingestible products containing ingredients such as botanical actives, enzymes, proteins, and vitamins that offer antioxidant benefits and that are formulated and marketed specifically as beauty aids E.g.: Inneov (LOreal), Imedeen (Pfizer), Oenobiol (Sanofi)
In emerging markets, including LatAm, OTC represents a greater share of retail channel drug expenditures...
Share of OTC and Prescription market by region (retail channel, US$ basis)
12% 10% 5%
Latam
25%
23%
15%
OTC RX
Reduced access to physicians drives population to seek OTC as 1st line of treatment Largely nonreimbursed (out of pocket) markets favor lower cost OTC alternatives (vis a vis RX) Long standing culture of selfmedication in many LatAm countries
75%
77%
85%
88%
90%
95%
CEEMEA
LatAm
APAC
Western Europe
Japan
North America
Latam
12 26 11
Examples of RX to OTC Switches since 2000 Prilosec (omeprazole) $175m yearly sales Zyrtec (cetirizine) $150m yearly sales Allegra (fexofenadine) $130m yearly sales Zocor Heart Pro (simvastatin) UK only, behind the counter
2
8
13 14 18
17 Digestive 22
Pain Relief
VMS & Tonics CCR
18
21 Global
21 LatAm
Latam
The OTC market in LatAm totals USD11.4 billion and has been growing at 15%
LatAm OTC market US$ (billion)
+14,9% 9,8 8,6
1,4 (16,5%) 0,4 (4,2%) 1,5 (15,7%) 0,4 (4,5%)
LatAm
11,4
1,7 (14,6%) 0,5 (4,7%) 1,6 (14,1%) 1,8 (15,5%)
CAGR 13x11
0,9 (9,9%)
1,7 (19,6%)
1,2 (12,3%)
1,7 (17,2%)
4,3 (49,8%)
4,9 (50,3%)
5,8 (51,1%)
Brazil
+16,5%
2011
2012
2013
Source: IMS MIDAS, MAT Aug 2013 Note: Ex-manufacturer MIDAS price level USD at constant exchange rates from Aug 2013
Company performance per country is inconsistent, with locals typically gaining share
Leading OTC Corporations in LatAm
LA Rank 1 2 Corporation SANOFI HYPERMARCAS BAYER EMS
(US$ MM)
LatAm
Bra Rank 2 1
Mex Rank 4 -
Venz Rank 6 -
Arg Rank 9 -
3
4 5 6 7 8 9 10
15
3 5 11 10 6 8 4 Ache
2
14 1 8 6 3 17 Pisa
5
16 2 10 9 41 Gr Farma Leti
2
3 1 27 28 5 21 Elea Andromaco
GSK
GENOMMA NESTLE J&J B.I. TAKEDA
478
478 439 420 411 320
7%
21% 22% 7% 10% 15%
Roemmers
Bago
Source: IMS MIDAS, MAT Aug 2013 Note: Ex-manufacturer MIDAS price level USD at constant exchange rates from Aug 2013
The OTC market in Brazil has grown double digits over the past two years brands drive market growth
Brazil OTC market Standard Units (billion)
+11,4%
54,4
6,7% Generics
+13,3%
48,9 43,9
6,9% 7,0%
4,1
5,8%
4,5%
4,5
93,1%
93,0%
93,3%
Brands
94,2% 95,5%
95,7%
2011
2012
2013
2011
2012
2013
Source: IMS PMB MAT Sept 2013. Retail channel only. Prices at PPP price level. Constant exchange rate of 1 US$ = R$2,18
Mix in OTC shifts towards higher value added categories and away from commoditized segments
40 35 30
2013x2011 CAGR (%)
Nutrients (276)
Dermo-cosmetics (763)
25
Vitamins & Sup. (684)
20 15 10
Ophthal. (237)
5
Other GI (405)
Others (603)
0 -2 -1 0 1 2 3 4 5
A-A/F/U/Laxatives (392)
10
11
12
13
14
15
16
17
% Generics penetration
Source: IMS PMB MAT Sept 2013. Retail channel only. Prices at PPP price level. Constant exchange rate of 1 US$ = R$2,18
10
These 3 segments represent roughly 50% of total absolute growth since 2011 Derma-cosmetics Local players gaining space Genomma (Cicatricure, Pointts), Hypermarcas, Biolab, Ache, others Line extensions of sun protection and hidration products Nutricosmetics Bepanthol Nutrients mainly uptake of pediatric formulations from MNC (e.g. Nestle, Danone, Abbott) Vitamins & supplements Vitamin D (Depura, Addera D3, others) Other Derm (292) Multivitamins and Vit C few global brands growing (e.g. Centrum, Redoxon); many local Cough &share Cold (693) brands gaining (e.g. EMS, Marjan, Cifarma, Analgesics (606) Biolab, Cimed, Eurofarma)
-2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Dermo-cosmetics (763)
25
Vitamins & Sup. (684)
20 15 10 5 0
% Generics penetration
Source: IMS PMB MAT Sept 2013. Retail channel only. Prices at PPP price level. Constant exchange rate of 1 US$ = R$2,18
11
Lower growth segments partially driven by underlying shift in consumer behavior towards niches
These 4 segments represent roughly 25% of total absolute growth since 2011
40 35 30
2013x2011 CAGR (%) Analgesics Ample generic penetration Ibuprofen gains participation within treatment Combinations grow faster (e.g. Neosaldina, Lisador) Cough & Cold Generics highly penetrated in select molecules (acetylcysteine, loratadine, ambroxol) Local multisymptom products outperform (e.g. Multigrip, Cimegrip, Decongex Plus) Increased usage of sodium based drugs (e.g. Rinosoro, Sorine, Maresis, Salsep, etc) Other Derm Generics highly penetrated in select molecules (nystatin, ketoconazole, anti-bacterials/fungals) Genomma outperforms with Aspexia A-A/F/U/Laxatives Generics highly penetrated in select molecules (simeticone, dimeticone) Increased use of herbal products
25 20 15 10 5 0 -2
-1
10
11
12
13
14
15
16
17
% Generics penetration
Source: IMS PMB MAT Sept 2013. Retail channel only. Prices at PPP price level. Constant exchange rate of 1 US$ = R$2,18
12
Income Increasing
0,8
Tax reduction
0,6
Physicians in pharmacies
Farmcia Popular program coverage
Pharmacist prescribing
0,4
0,2
LOWER
0 0
LOWER
1 Likelihood
HIGHER
Source: IMS Analysis Note: HEOR = Health Economics and Outcomes Research; DTC = Direct to Consumer Advertising
13
Prescription retention enforcement is on the agenda and could change the drug consumption profile
Antibiotics volume impact of 25-30%, with a higher list price mix
175 150 125 100 75 50 25
RDC 44/2010
Vitamins
Several Several
Other Classes a higher impact could be expected, with winners and losers 1 Rx
Antacids and antiulcerants
Pantozol, omeprazol
Forecasted PMB
OTC
Eno, Estomazil
1.1 1.1
25-30%
ketoprofen, etodolac
Non Steroidal Anti Rheumatics Centrally Acting Muscle Relaxant Antitussives and Expectorants Topical Anti-acne Preparations
Diclofenac, nimesulide
1.0
Dorflex, Nevralgex, Sedalex
0
List Price (BRL Millions) 250 200 150 100 50 0
jul/08 jul/09 jul/10 jul/11 jan/08 jan/09 jan/10 jan/11 jan/12 jul/12 jan/13
Acetylcysteine, Ambroxol
Adapalene, Tretinoin
7-11%
Topical Antifungice
Ciclopirox, Isoconazole
Nasal Decongestant
Neosoro, Sorinan
14
Source: PMB Note: Molecules and/or Brands from medicines on the right chart are (non-exhaustive) examples. Preference for grouping by molecules instead of brands excluding those cases where combinations would be unlikely to be shown in the chart. (1) Figures from April 2013 MAT Sales list priced
It is expected that distribution & retail will remain dynamic by the next years
Continued consolidation in a relatively fragmented market Larger chains are planning to open new pharmacies (it is expected 320 new stores for 2013 considering just the top 3 chains), but they are going to face great challenges: To find suitable places in main cities Set up new business models in small cities (eg. Farmasil) Entrance of Grupo Ultra through the aquisition of Extrafarma Independent pharmacies and small chains are looking for different business models in order to achieve more benefits in negotiations and logistic efficiency Partnerships/Associations Participation in established franchises (eg. 26 out of 52 new Farmais stores were independent pharmacies) Using specialization business models to deal with niches
Popular Business model that focused in the new Class C (part of the population that is rising its consumption range) in association or not with partners Diabetes Compounding
Regulation has been debated with possible significant impacts Limitation of marketed categories, traceability, destination of drugs residues, others
15
Conclusion
OTC drugs play an important role in prevention and reduction of health costs OTC drugs represent a larger and increasing share of the pharmaceutical market in emerging markets There is still ample room for expansion Therapy areas / molecule availability
Thank you
OTC Market in Latin America
Overview and trends
Sydney Clark | IMS Health
October 2013