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Copyright © 2012 Mahindra & Mahindra Ltd. All rights reserved.

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Mahindra Farm Equipment
30th May 2013

Copyright © 2012 Mahindra & Mahindra Ltd. All rights reserved.

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Copyright © 2012 Mahindra & Mahindra Ltd. All rights reserved.

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* M&M Ltd. is the largest tractor company in the world. by volume 4 .

4% (F03-F13) 535210 480377 525970 400203 318293 500000 (F73-F82) (F86-F92) (F94-F00) 400000 300000 245849 200000 146261 77312 64515 79217 135970 240195 215377 226867 176404 303921 302241 264271 100000 0 Source : TMA 5 .0% CAGR: 10.7% CAGR: 12.6% CAGR: 14.Domestic Industry Historical Volumes No of Tractors 600000 CAGR: 12.

Long term trend 40 Years CAGR : 8.2% 10 Years CAGR : 12.6% Hence a Robust Industry 6 .

F13 : One of The Lows…..2% over PY) 7 . 535210 525970 221730 211596 F12 F13 F12 F13 Industry M&M Continued Domination FES MS : 40.2% (Loss : 1.

1% < All India Average Significantly above all India Average > All India Average 8 .6% 0.1% 2.3% -0.0% -26.5% 19.7% Growth / Drop with respect to F12 -29.6% 19.5% -22.9% 4.7% 19.6% -24.0% -23.2% -14.Industry Performance 10.4% 7.9% 40.

525 5.722 11.769 7.289 8.981 5.933 12.385 F03 F04 F05 F06 F07 F08 F09 F10 F11 F12 F13 Degrowth in SAARC Countires 9 .F13 : Exports 13.746 4.533 6.812 8.837 6.

F13 Achievements…… Copyright © 2012 Mahindra & Mahindra Ltd. All rights reserved. 10 .

Deming Prize for Swaraj 11 .

TPM Consistency Awards:5 Plants 12 .

Golden Peacock for Quality 13 .

Customer Satisfaction Index Mahindra & Swaraj : among Top 2 Brands 115 108 106 96 93 89 84 79 76 83 93 96 F08 F09 F10 F11 F12 F13 14 .

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000.2.000th Tractor Rolled out 16 .

Zaheerabad plant inauguration 17 .

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Salute to the Change Leaders of Agriculture Felicitated 9 national & 19 Regional / Runner up in the 3rd edition of Mahindra Samriddhi India Agri Awards 2013 19 .

Results F13…. Copyright © 2012 Mahindra & Mahindra Ltd. All rights reserved. 20 .

990 Segment Result (Rs.crs) 11.688 11.7 15.F13 Robust Financial Management Maintained Margins during tough conditions PBIT % 15.5 F12 F13 Segment Revenue (Rs.6% F12 F13 F12 F13 21 .crs) 1833 1858 1.4% 2.

All rights reserved.. 22 . Copyright © 2012 Mahindra & Mahindra Ltd.Going Ahead….

Long Term View 158 87 80 69 Continued long term opportunity for Industry Growth 27 33 Tractor penetration per 1000 Hectares Source : Crisil Tractor Industry Initiation Report – July 2011 23 .

33 1.69 1.23 1.28 2.50 2.00 1.00 2.55 1.84 1.15 Low productivity Quintal/ Hectare Source : MOSPI Source : NSSO 24 .50 0.00 0.41 1.00 1.Future of Agriculture is Mechanization Source : Agricultural census division Source : CII Agro Tech 2012 Reducing Farm size Average Land holding (in Hectares) 2.50 1.

Mechanization     Est Rs 3500 Crs Industry Opportunity to leverage and grow We are geared to leverage the opportunity Specialization in Land preparation & Harvesting 25 .

Illustration: Farming Solutions for RICE Residue handling Tillage Harvesting RICE Planting Nursery Growing Crop Management 26 .

All rights reserved.F14… Copyright © 2012 Mahindra & Mahindra Ltd. 27 .

F14 : April’13 : Volumes 22196 16049 Apr-12 M&M Apr-13 28 .

F14 : Industry Outlook Industry expected to grow at 6-8% 29 .

8 Million Customers TPM Engagement Capability MDMS.FES : Astras Brand Reach Process People Ability to get Premium Product Quality Customer Centricity JQM / Deming. SSS Cost Management 30 . 1250 + Dealers 2.

Copyright © 2012 Mahindra & Mahindra Ltd. 31 . All rights reserved.

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