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1. objectives of research 2. research process 3. ethics in business research 4. List out the features of good design 5.

sources of measurements 6. What is measurement scales and list out the types of scales 7. How would you construct a questionnaire 8. Distinguish between factor analysis and cluster analysis. 9. What are the various types of research 10. What are the likely outcomes of applied research 11. Why is research design considered important while carrying out a research 12. Describe the various types of measurement scales 13. What is a case study? Analyses the merits and limitations of case study method 14. What are the benefits? And pitfalls of type I and type II errors 15. What is a hypothesis what are the various ways of formulating hypotheses 16. Write the significance of coding and editing and their relative significance to empirical research. 17. What is the significance of null hypothesis 18. What the benefits are of cross sectional research 19. What are the various types of reliability 20. Explain why either ratio or interval scales is preferred in management research 21. State the features of snow ball sampling 22. Why is eigenvalue considered as important 23. How do you ascertain the validity of the data 24. Describe the important of executive summary 25. How do you overcome subjectivity in research 26. What are the benefits of a non probability sampling 27. Research 28. Types of research 29. Internal and external validity 30. Research design 31. Factors influencing sample size 32. Analyze the observational method of data collection 33. Factor analysis 34. Features of multivariate techniques 35. Research report should be written keeping in mind the intended audience comment 36. Subjectivity in research. 37. Alternative hypothesis 38. At what circumstances do you apply two tail test 39. Explain the differences between ordinal scale and nominal scale 40. Explain about a measure which is used to measure the reliability 41. What parameters do you require to determine the sample size 42. What do you mean stratified random sampling 43. How do you arrive at discriminate loading 44. How do you determine the coefficient of determination 45. List the contents of a research report 46. What do you understand the term research Gap

47. Applied research 48. Criteria for good research 49. Validity 50. Confounding variable 51. Optimum sample 52. Focus group interview 53. What are the marketing applications of factor analysis 54. Canonical correlation 55. Interpretation 56. Referencing 57. Experiential survey 58. Hypothesis 59. Ordinal scale measurement 60. Mall intercept interview 61. Cluster sampling 62. Factor rotation 63. Distinguish between regression nd correlation 64. Research report 65. Give a sample cover page of a research report 66. Research methodology 67. Descriptive research 68. Field experiment 69. Sample frame 70. Quota sampling 71. Factor rotation what are the methods of factor rotation 72. Different between regression nd correlation 73. Synopsis 74. Technical report 75. Cross sectional design 76. Qualities of a good research 77. Semantic differential scale 78. Internal validity 79. Focus group 80. Cluster sampling 81. Content analysis 82. Canonical correlation 83. Benefits of recommendations made in the research report 84. Differentiate bibliography from footnote