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and 9th February, 2014

Organized By:


In a fast-changing world, what worked yesterday probably doesn't work today. Peter.F Drucker father of modern management theory argues that much of what is now taught and believed about the practice of management is either wrong or seriously out of date. Management thinkers are agreeing on the notion that as the professionals advance deeper into the knowledge economy, the basic assumptions underlying much of what is taught and practiced in the name of management are hopelessly out of date. Todays leaders and/or managers are dealing with continual, rapid change. Managers faced with a major decision can no longer refer back to an earlier developed plan for direction. Management techniques must continually notice changes in the environment and organization, assess this change and manage change. Managing change does not mean controlling it, rather understanding it, adapting to it where necessary and guiding it when possible. In the future organizational decision-making will be more peerbased; the tools of creativity will be widely distributed in organizations; ideas will compete on an equal footing; strategies will be built from the bottom up; and power will be a function of competence rather than of position. As per the views of Great Management Guru, Sh. C.K. Prahlad volatility is the biggest issue concerning business men who had never dealt with volatility like this before and many are not sure whether they have a effective business model to deal with such factors and their way of dealing can make or break the organizations in the days to come. The Conference theme Managing Global Business in Turbulent times tackles the key issues facing managers regarding how to manage in rapidly changing environments.Authors are therefore encouraged to address topics on theme which have had a pivotal or significant impact on industries, firms and academic communities Objective : In order to provide an exchange platform for researchers on management both at home and abroad to share the new ideology, new theory, new methodology and new achievement of management theory and practice, to accelerate the exchange between India and world management science domain and the innovation, and as well as to promote the international research on Indian management science issue, the Punjab Commerce and Management Association (PCMA) along with Chandigarh University plans to hold the 10th International Conference on Managing Global Business in Turbulent times from 1st February, 2014 to 2nd February 2014. The main Objective of this international conference is to bring together specialists from universities, research consultancy and business fields and to provide stimulating environment for knowledge and know how exchange in Managing Global Business in Turbulent times. Sharing experience is a key objective. It is also desired through this international conference to debate on the sort of changes required in management practices that are needed to build companies which are truly fit for the future.

THEME OF THE CONFERENCE: Managing Global Business in Turbulent times

Papers will be accepted across the full range of issues relating to Managing Global Business in Turbulent Times and methodological and theoretical perspectives. The 10th PCMA-CU Interdisciplinary International Conference on Business Management and Economics on the theme Managing Global Business in Turbulent Times will take place in a Chandigarh University Gharuan situated on the Kharar Mohali National Highway situated near Kharar Town. The Conference theme Managing Global Business in Turbulent times tackles the key issues facing managers regarding how to manage in rapidly changing environments.Authors are therefore encouraged to address topics on theme which have had a pivotal or significant impact on industries, firms and academic communities We also invite participants to propose collaborative formats for their sessions: e.g. paper, prepared reply and moderated discussion; contrasting approaches to an issue with papers from theorists and practitioners. Contributors are welcome to assemble small panels to offer a series of linked papers.

1. Entrepreneurship Development in the world economy Role of SMEs in the changing economy Innovations in Business Emerging HRM Practices Impact of ICT on global business Technological Advances in the new age business Emerging Accounting and Finance Practices Regulatory Regime in global business Marketing Innovations in the emerging economies Changing paradigm ofIndustrial Relations CRM in the new age business Marketing Research and its relevance for the global business Role of Financial Institutions 14. Relevance of effective Public Administration in the emerging economies 15. Supply Chain and logistics Management Practices 16. Impact of TRIPS and TRIMS on global business 17. Recent Developments in the International Trade 18. Ethical issues in Business 19. Corporate Restructuring practices in the global corporations 20. Corporate Taxation and its impact on International business 21. Impact of Foreign Exchange Fluctuations 22. Implementation of IFRS 23. Soft Skill Development in the Professional Education 24. Innovations in the Financial Services and Markets 25. Impact of Recession on the world economy 26. Impact of FDI and FII 27. CSR and Corporate Governance 28. Impact of Liberalization and globalization on the global business 29. Role of Social Sectors in the world economy 30. Corporate Sustainability 31. Role of Public Sector in the emerging economies 32. Ensuring quality assurance in the education sector 33. Role of Women and development in global business 34. Environmental management practices

2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.


Related Topics The above sub-themes are indicative only; researchers will be free to present their views on other issues relating to the main theme.

This 10th PCMA-CU international conference is open to all philosophers, management researchers and teachers, consultants and practicing managers. This Conference will provide an opportunity for theorists and practitioners to present new work in the philosophy of management to an international audience engage with philosophical and practical issues in management within and across cultures and experience the power of philosophical skills and methods in practice.

Conference Format:
Plenary Sessions with Invited Speakers Presentation of Papers in Parallel sessions Workshops, Panel Discussions and Interviews Poster Presentations Case studies of the application of philosophical thinking and techniques in management practice and management development


Original papers on the various above-mentioned sub-themes are invited. The above-mentioned sub-themes are only indicative and not exhaustive in coverage. The contributor can include any other topic falling under the broad gamut of the main theme.


Only original, unpublished work is sought. Any proposal submitted to present identical or substantially similar work already published or under review for another conference or publication will not be considered. Important: Please note that Conference contributions can be accepted only on condition that they have not been published or offered for publication elsewhere and that Punjab Commerce and Management Association has the right of first refusal to publish them. Submission of a proposal or paper constitutes acceptance of this condition. In the covering letter accompanying the manuscript, the contributor(s) should certify that the manuscript has neither been published anywhere nor is it at present being considered anywhere for publication. The delegates are requested to send the abstracts of their papers not exceeding 300 words, 12 point font size, Times New Roman font on MS Word with single line spacing to the Coordinator along with the name and address of the author(s), Contact No. & active E-mail IDs latest by 8th January, 2014. The expert committee will screen the abstracts & the abstracts approved by the same will be accepted to be presented in the conference in the form of full-length paper. All the accepted papers will be intimated to the respective authors only through e-mail by 10th January 2014.

One of the authors must pre-register for the conference by 25th January, 2014 to ensure the inclusion of paper in the conference program. Without pre-registration, paper will not be included in the conference program. Length of the full paper should be about 4000 words, 12 point font size, Times New Roman, MS-Word, 1.5 line spacing. Tables, illustrations, charts, figures etc. should be serially numbered and duly acknowledged. Sources of the data need to be given below each table. Only those references that are actually utilized should be included in the reference list and should be alphabetically arranged. The first page of the manuscript should have the title of the paper, name of the author(s), organization affiliation, complete mailing address, phone number, fax number (if any) and e-mail address. Please do not indicate author(s) name, affiliation or any other such information inside the manuscript elsewhere. One hard copy and soft copy of the paper in the above mentioned format should be submitted to Dr. B.B. Singla, General Secretary, PCMA, Assistant Professor, School of Management Studies, Punjabi University, Patiala-147002 , not later than 15th January, 2014. The electronic copy should be mailed to Selected papers will be published in the form of a book. LCD Projector/OHP will be available for presentation.

Last date for submission of Abstract: Date of notification of the accepted Abstracts Last Date of Submission of Full Papers: Last Date of Registration: : 8th January, 2014 10th January, 2014 15th January, 2014 25th January, 2014

All the researchers interested in participating in the conference are requested to get registered by filling the attached registration form. For multiple entries, photocopy of the registration form can also be used.
Delegate Type Corporate Academicians PCMA-CU Members Indian Rs. 3000/Rs. 1500/Rs. 1200/Foreign/NRI 200 US Dollars 150 US Dollars -

Payment should be made through demand draft in favor of "Punjab Commerce and Management Association" payable at Ludhiana, India. Registration fees include, conference kit, lunch and tea for the conference days and a copy of the conference proceedings. The registration form should be sent along with the demand draft to Dr. B.B. Singla, General Secretary PCMA, School of Management Studies, Punjabi University Patiala. On the spot registration is not allowed.


Those who cannot come to Chandigarh, India but wish to present a paper in absentia are encouraged to send an abstract & paper as per the above-mentioned schedule. Papers on the conference theme presented in absentia are eligible to be included in the conference proceedings. A processing fee of Rs. 2000 will be charged for each paper submitted for presentation in absentia.

Industries, institutes and organizations are requested to co- sponsors the International Conference by paying generously. The co- sponsors will be welcome to display their banners at the venue. Their financial support will be highly appreciated and acknowledged.

All participants attending the conference will be provided accommodation in Chandigarh and nearby areas on payment of prescribed tariff rates as applicable.

About PCMA:
The Punjab Commerce and Management Association (PCMA) works to create and sustain an environment conducive to the growth and development of Commerce and Management education in the region, partnering academicians, practitioners and policy makers through advisory and consultative processes. Through the process of interaction, the PCMA network aims to obtain a better appreciation of the subject of entrepreneurship. PCMA is a non-government, not-for-profit organization, playing a proactive role in India's development process. Founded in 2004, its main objective is to bridge the gap between academic output and standards of professionalism that industry aspires to achieve. The emphasis of PCMA activities is to bring theory and practice of commerce and management closer. PCMA has made an effort to provide a common platform to ignite the minds of this region to brainstorm for constructive discussion and find solutions of conventional and contemporary problems in the field of commerce and management. It works in close collaboration with International development agencies, the Universities in the region and the academic/ professional institutions in the field of Commerce and Management. PCMA strongly believes that partnership and cooperation between academicians, academic institutions, government and civil society is the key to economic and social development of India. At present, the activities being run by PCMA are: 1. Two days PCMA International Conference in the month of October/November Every Year. 2. Two National Seminars on topical issues. 3. Faculty development programmes. 4. PCMA Lecture Series. 5. PCMA Students Felicitation Programmes. 6. PCMA Life Time Achievement Award. 7. PCMA Journal of Business (PJB) 8. PCMA News Letter. 9. PCMA Publication Division. Through Faculty Development Programmes (FDPs), Seminar/Conferences, and Publication activities, the PCMA helps academicians to gear themselves for the challenges of global world.

About the Host: CHANDIGARH UNIVERSITY Chandigarh University is established under The Chandigarh University Act (Punjab Government Act no 7 of 2012) and is recognized under Section 2 (f) and Section 3 of the UGC Act, 1956. The name of the Chandigarh University is included in the list of Universities maintained by UGC. Chandigarh University is an elite university founded on glorious legacy, with global vision and backed by distinguished & highly qualified faculty for academic excellence. We provide state of the-art infrastructure, cutting edge curriculum and courses in sunrise areas. The University has been bestowed with a number of awards and rankings, leading to strong Industry collaborations facilitating hands-on training through real time projects. Excellent placements of our well groomed professionals in top blue chip MNCs is our proven strength.The University has been conceived as a temple of learning for intellectual, cultural, aesthetic and skill development of the brilliant youth of the country. CU offers under graduate, Post graduate and Doctoral courses in an ideal academic environment, conducive to research, development and Industry integration.The University has a rock strong foundation provided by more than a decade long successful experience of the Chandigarh Group of colleges. The University provides innovation and research based perfect model for creating highly motivated and polished engineers, managers and other professional leaders for the modern corporate world. The University attracts the best, curious and knowledge seeking future professionals and by providing futuristic pedagogical tools, State-of-the Art laboratories and infrastructure, we create human resource who are lifelong learners and sought after corporate leaders. The University has highly competent, ideally trained and committed Faculty drawn from prestigious institutions of the country. The University is setting new bench marks for the quality of teaching-leaning process, teaching methodologies, hands on training, live projects and experiential learning.The University has set up an ultra rich library to meet research and teaching requirements of all departments along with providing stimulus to the young minds going for innovative learning and outcome oriented research through strong eresources and automated library services.

PCMA-CU 10th International conference On


Name . Designation . Institute/ Company . Mailing Address . .. City ..State . Country ..Pin. Phone No. (Office) MobFax No. . E-Mail . Whether: Submitting Paper Presenting Paper (Tick whichever is applicable) Title of the Paper . Draft Details: Favouring Punjab Commerce and Management Association" payable at Ludhiana, India Amount: Draft No. Date: Bank: Date: Signature

Conference Patron: S. Satnam Singh Sandhu, Chancellor, Chandigarh University Conference Co-Director Conference Co- Director Dr. Rajiv Khosla Head University School of Business Chandigarh University Contact: 8146651525 CONTACT DETAILS Dr. Ashwani Bhalla Conference Convener Executive Vice President PCMA Senior Faculty Member, P.G. Department of Commerce, S.C.D Government College Ludhiana,Punjab,India) Mob: 91-94780-20043

Conference Co-Patron: Dr. Prem Kumar, President Emiritus PCMA, Project Director, Brij Mohan Munjal University Gurganon

Conference Chair: Dr. R.S. Bawa, Vice Chancellor, Chandigarh University

Dr. B.B. Singla, Organisaing Secretary General Secretary, PCMA Assistant Professor, School of Management Studies, Punjabi University Patiala ,Punjab, India. Mob: 91-9501122555

Conference Co-Chair: Dr. B.S. Sohi, Pro-Vice Chancellor, Chandigarh University

Dr. Amarinder Singh Assistant Professor Conference Secretary University School of Business Chandigarh University Contact: 9855588851

Conference President: Dr. G.S. Batra, President, Punjab Commerce and Management Association, School of Management Studies, Punjabi University Patiala. Contact: 9855028013 Conference Director, Dr. P.P. Singh Director, University School of Business , Chandigarh University.