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Crystal Mistretta

2124 NE 7th Street Marketing Director/Marketing Operations Management

Ocala, FL 34470
T: 352.266.9174 Summary of Qualifications
W: • Fifteen years of expertise developing award-winning, comprehensive and integrated marketing
strategies across both traditional and non-traditional media vehicles in corporate and agency

• Track record of accomplishment in identifying markets and customer segments, creating
marketing plans, directing the creation of marketing tactics and driving growth through the
Created and successfully implementation of strategy
implemented the employee
engagement program, including all • Proven career of successfully applying marketing strategies to a diverse group of industries
communications, and employee including financial services, health care, restaurant and entertainment
• Experience creating and managing budgets with fiscal responsibility, consistently doing more
with less while significantly improving brand awareness
Migrated the company Intranet to • Superior people management skills and a solid understanding of branding strategy, advertising
a Microsoft SharePoint platform direction, trade show\event planning and electronic marketing
creating an informative and
interactive user experience for
employees. Professional Experience
Taylor, Bean & Whitaker Ocala, FL 5/06 - Present
Awarded the Chairman’s Award
Marketing Director
for efforts launching and
marketing an appraisal • Managed a multi-million dollar budget, directing creative output and strategy for all TB&W channels
management company in response and its subsidiaries
to the Home Valuation Code of
• Responsible for overseeing media placements, trade shows, electronic marketing, and internal
Conduct regulation passed in May
2009. This included creating marketing for all company channels
internal communications, training • Produced award-winning campaigns, carrying them from conception to completion by managing all
and collateral.
aspects of marketing operations
• Developed non-traditional advertising tactics utilizing non-traditional delivery methods
Awarded the Silver Addy, Non- Senior Brand Manager (TB&W)
traditional Advertising for design • Responsible for brand integrity and recognition across TB&W channels and its subsidiaries
of the TB&W tradeshow booth
• Recreated company web site to maximize customer relationships while effectively promoting the
company’s products and services
Awarded the Silver Addy, Website
• Created inventive, on-going targeted electronic marketing campaigns advertising TB&W products
Creative for the design of
and services, generating revenue and strengthening customer relationships
2007 • Managed marketing team and outside vendors in an agency setting effectively supporting the
marketing and branding needs for a diverse portfolio of business entities across the country
Launched Ipanema Brazilian
Steakhouse and grossed over $1 Emdeon Practice Services Tampa, FL 4/02 – 5/06
million in sales within the first
three months through innovative Brand Manager
marketing campaigns • Developed and executed all print and web media placements for multiple product lines keeping
2007 within budget and brand guidelines
• Responsible for rebranding Emdeon Practice Services from WebMD to include project management,
Consistently awarded President’s
Club status for my contributions
website re-design and internal communications
to sales • Planned and managed the virtual tradeshow producing $1.3 million in revenue its first year
2004, 2005, 2006
• Managed team of graphic designers, artists, copy writers and the relationship with outside agencies
to produce advertisements, campaigns and collateral for the practice services division
Testimonials Field Marketing Manager (Emdeon Practice Services)
• Managed contract and proposal review for 200+ sales representatives nationwide, delivering 48-
hour turn time on all inquiries
“Crystal is best when faced with • More than doubled proposal compliance resulting in a 30% decrease in implementation error
a new challenge. If it's
• Identified and implemented a quote-review process that saved time and aligned field marketing
unchartered territory then it's
time for her to shine, navigating efforts with company initiatives
obstacles with resourcefulness, • Automated event order process and tracking mechanism saving the company nearly $50,000 per
creativity, organization, and year
innate know-how. She'll bring
quick wit, good humor and an
• Responsible for sales training on the Intergy product line
unbeatable work ethic to any • Consistently delivered copy writing and art direction for all sales communications and sales training
team.” material
—Shannon Larkin
Former Marketing Director, Emdeon Axoltol Corporation Tampa, FL 9/00–4/02
Product Manager
“Crystal is clearly a highly • Assessed market needs and trends, developed functional requirements and product prototypes
capable person who has a
tremendous amount of • Created product strategy and wrote sales/marketing material
knowledge. She has the ability to • Responsible for establishing a field marketing team that implemented client training and support
develop your ideas and thoughts
• Lead the team in product development and the implementation of transcription services,
and turn them into a physical
strengthening channel revenue by 26%
• Managed marketing team and all vendor relationships
—Peter Chiddy
Owner, Sentry Software
Tenet Healthcare St. Petersburg, FL 6/96–9/00
Senior Account Manager
“Crystal has developed and
implemented many successful • Recruited new business, created analytical reports and maintained proactive relationships for the
marketing strategies at TB&W. central division
She has broad experience and
has profitably grown several
• Worked directly with hospital marketing directors to enhance patient recruitment campaigns and
industries including financial, improve ROI on the hospital’s marketing spend through improved call center processes
restaurant and entertainment • Created and facilitated staff training program
venues. I am continually
impressed with her ability to • Managed team of Jr. account managers
anticipate needs and focus on • Designed and wrote the regional and in-house call center newsletter

—Margaret Kalahar Education

Sr. Brand Manager, TB&W
Masters of Business Administration
University of Phoenix, Online Campus
• Graduate in May, 2010
Bachelors of Business Administration
University of Phoenix, St. Petersburg Campus
• Completed September 2000
• Majors: Business Administration & Management
Associates of Arts
St. Petersburg College, St. Petersburg, FL

Professional Affiliations
• American Marketing Association
• Greater Ocala Ad Federation
• Ocala Rotary, Sunset Chapter