You are on page 1of 14

Barcelona – Area22

A Digital District

For DIGITAL BRISTOL

July 2009
Barcelona – A Digital District

2
Barcelona – A Digital District

Barcelona – A Digital District

Contents

1. Introduction.................................................................................................. .........................2
1.1 Background....................................................................................................................... .2
1.2 History.................................................................................................. .............................3
1.3 Objectives............................................................................................................. .............4
1.4 Scale............................................................................................................................... ...4
1.5 Organisation........................................................................................... ...........................5
2. Objectives............................................................................................................. .................5
2.1 Urban innovation........................................................................................................... .....5
2.2 Economic innovation................................................................................................... .......6
2.3 Urban innovation........................................................................................................... .....6
2.4 Social innovation........................................................................................................... .....7
3. Regulations...................................................................................................................... ......7
4. Implementation.............................................................................................................. ........8
4.1 Urban planning...................................................................................... ............................8
4.1.1 Urban management.................................................................................................. ...9
4.2 Urbanization & infrastructure........................................................................................... .10
5. Public contacting................................................................................... .............................12
6. Current view......................................................................................................................... 12
Barcelona – A Digital District

1.Introduction

This report contains initial research on the timescales, planning, implementation and
results to date of the implementation by Barcelona’s City Council into a ‘Digital District’.

In the time available it was not possible to provide update reporting on the
achievements of any actual investments or on how the private land owners were
engaged in the project.

It is possible to see the synergies between Barcelona and BRISTOL overall this report
highlights the key areas that have addresses.

In many respects this project has evolved over the past 8 years, as there was no
prescriptive planning process ‘but rather allows for the final image of the transformation
to be progressively defined’.

1.1Background

The name 22@Barcelona is the new name given to Area 22 and the Project to develop
the Poblenou neighbourhood, belonging to San Martín district. Poblenou has always
been an industrial neighbourhood, with a particular and complex urban fabric and a
strong detachment from Barcelona due to the railways. 22@Barcelona project implies
the last transformation of its industrial areas, sometimes known as the ‘Catalan
Manchester’.

For more than 100 years, Poblenou has been the main economic driving force of
Catalonia and the ultimate industrial neighbourhood of Barcelona. With the
22@Barcelona project the historical social and economic vitality of Poblenou has
resumed, by means of the transformation of the obsolete industrial areas into a space
of high urban and environmental quality and with new activities linked to knowledge and
innovation.

The Digital District has carried out this innovative in order to foster the use of the new
information and communication technologies in everyday life and to facilitate
communication among people. The project also tries to reach other objectives such as:

• To bring in what Internet and information and communication Technologies offer


to several associations and institutions aimed at improving their life and work
quality.

• To make Sant Martí neighbours to be pioneers in integrating new technologies to


everyday life.

2
Barcelona – A Digital District

1.2History

• 1860 - 1960 - industrial area

• 1960 - 1990 - period on neglect and degradation

• 1986 – 1992 - redevelopment of the Waterfront area

• 1996 – 1999 - Opening of a major road running through the area known as ‘New
Diagonal Avenue’. This road cuts through the area of waste land and decaying
building.

22@Barcelona started in 2000 when this area was still 100% privately owned.

• 2001 – Urban planning began

• 2003 – Urban management

• 2004 – major infrastructure implementation

• 2004 /5 – Corporate projects began to take shape

• 2006 – Saw the emergence of a wholly publicly owned compact city which was
fully urbanised. This incorporated a; Green spaces, facilities, advanced
infrastructure, new transport model and industrial area.

New Digital Media Centre: Opened June 200

3
Barcelona – A Digital District

1.3Objectives

22@Barcelona project transforms the old industrial areas of Poblenou in a high-quality


environment for working, living and learning.

As a project of urban refurbishment, it responds to the necessity of recovering the


social and economic dynamism of Poblenou and creates a diverse and balanced
environment where the different facilities coexist with state-subsidized buildings,
equipments and green spaces that improve life and working quality.

As a project of economic refurbishment , it constitutes a unique opportunity to turn


Poblenou into an important scientific, technologic and cultural platform transforming
Barcelona into one of the most dynamic and innovative cities throughout the world.

As a project of social refurbishment , it facilitates the interrelation among different


professionals who work in the area and the participation of the districts neighbours in
the opportunities information technologies offer.

1.4Scale

TOTAL PLANNING AREA: 198,26 Ha, 115 blocks, 1.159.626 m² 22@ land

HOUSING:
. Recognition of the existing 4.614 dwellings
. Creation of 4.000 new state-subsidized housing units
(minimum 25% rental)

INCREASE IN GREEN SPACES: 114.000 m² land

NEW FACILITIES: 145.000 m² land

NEW JOBS GENERATED: 130.000 (c summer 2008) need to verified

INVESTMENT IN INFRASTRUCTURE PLAN: 180 millions Euros

4
Barcelona – A Digital District

1.5Organisation

The municipal society 22 ARROBA BCN, S.A.U., was created in 2001 by Barcelona City
Council with the aim to promote and manage the foreseen transformation for
22@Barcelona project, that includes the creation of more than 4.000.000 m² of new
land, re-urbanisation of 35 Km. of streets and will provide approximately 220.000m² of
land for new public facilities and green spaces and new homes under social housing
regime in the old industrial areas of the centre of the city.

At the same time, the municipal society is determined to promote the institution and
development of strategic contents in these newly created spaces facilitating the
international projection of the new business, scientific, education and cultural activity of
the area. (see press releases this year which have cemented relationships to support
this)

By means of the Digital District project, 22@Barcelona invites all institutions and social
and economic agents of the area committed to innovation and social welfare to share
their knowledge and experiences by participating in the design and start-up of new
initiatives facilitating the improvement of life and work quality of the citizenship.
22@Barcelona project transforms two hundred hectares of industrial land of Poblenou
into an innovative district offering modern spaces for the strategic concentration of
intensive knowledge-based activities. This initiative is also a project of urban
refurbishment and a new model of city providing a response to the challenges posed by
the knowledge-based society.

It is the most important project of urban transformation of Barcelona city of the last
years and one of the most ambitious of Europe of these characteristics, with a high real
state potential and a 180 million Euros public investment of infrastructure plan.

2.Objectives

2.1Urban innovation

In 2001 the Barcelona City Council approved a new urban planning ordinance aimed at
transforming the old industrial area of Poblenou, with obsolete factories that had long
ago been abandoned or were simply not very productive into a magnet for new
activities. This new ordinance allowed for a new land designation called 22@, which
substituted the traditional industrial designation 22a. So, terrain in the 22@ zone.which
is basically the whole south-eastern quadrant of the city, from Gran Via to the beltway
and from the Olympic Village to Rambla de Prim, which is the equivalent of 115 blocks
in the example allows more construction, more public spaces or green areas and
subsidized housing as long as the previous industrial activity is replaced by offices or
other business services and equipment related to new technology and knowledge.

5
Barcelona – A Digital District

The goal is to encourage land owners to update obsolete urban planning elements from
the end of the 19th and beginning of the 20th centuries while maintaining economic
activity, which would not have happened with a traditional rezoning from industrial to
residential designation.

22@Barcelona is building a new compact city, where the most innovative companies
co-exist with research, training and tech transfer centers, as well as housing (4,000 new
subsidized residences), facilities (145,000 m2 of land) and green areas (114,000 m2).
This model city coexists with the neighborhood.s industrial heritage thanks to the
Industrial Heritage Protection Plan, written jointly by 22@Barcelona and the
Barcelona City Council, which conserves 114 elements of architectural interest.

2.2Economic innovation

22@Barcelona district integrates the different agents constituting the system of


innovation .cutting edge companies, universities and training centres, and centres of
research and transfer of technology with different agents of promotion that facilitate
interaction and communication among them.

The coexistence of innovative and dynamic companies with local district ones
.shopping, small workshops, service sector configure a rich productive fabric. This
environment favours the synergy in pro of knowledge and the processes of innovation
and allows the improvement of the competition as business group and the quality of life
of the citizens that live and work in the 22@Barcelona district.

2.3Urban innovation

In 2001 the Barcelona City Council approved a new urban planning ordinance aimed at
transforming the old industrial area of Poblenou, with obsolete factories that had long
ago been abandoned or were simply not very productive, into a magnet for new
activities. This new ordinance allowed for a new land designation called 22@, which
substituted the traditional industrial designation 22a.

6
Barcelona – A Digital District

So, terrain in the 22@ zone.which is basically the whole south-eastern quadrant of the
city, from Gran Via to the beltway and from the Olympic Village to Rambla de Prim,
which is the equivalent of 115 blocks in the Eixample. allows more construction, more
public spaces or green areas and subsidized housing as long as the previous industrial
activity is replaced by offices or other business services and equipment related to new
technology and knowledge. The goal is to encourage land owners to update obsolete
urban planning elements from the end of the 19th and beginning of the 20th centuries
while maintaining economic activity, which would not have happened with a traditional
re-zoning from industrial to residential designation.

22@Barcelona is building a new compact city, where the most innovative companies
co-exist with research, training and tech transfer centers, as well as housing (4,000 new
subsidized residences), facilities (145,000 m2 of land) and green areas (114,000 m2).
This model city coexists with the neighborhood.s industrial heritage thanks to the
Industrial Heritage Protection Plan, written jointly by 22@Barcelona and the
Barcelona City Council, which conserves 114 elements of architectural interest.

2.4Social innovation

By means of the space for professionals, 22@Barcelona district promotes the creation
of new networks of formal and informal relationship fostering the creation of local and
international business cooperation projects to improve the social and business
cohesion and increasing the quality of life and work in the 22@Barcelona district.

At the same time, through the Digital District program, 22@Barcelona stimulates and
supports innovative projects that foster both the use of new Information and
Communication Technologies and the collaboration of citizens and professionals with
social, educational and cultural organizations in the district.

3.Regulations

The 22@Barcelona plan aims to renovate the industrial land of Poblenou in order to
create a district of modern, knowledge-based business activities with infrastructure and
developments adapted to business requirements and a significant presence of
knowledge-based activities.
This renovation process is regulated by three ordinance plans:

• The Modification of the General Metropolitan Plan (MPGM), which favours the
diversity of use in the area, acknowledges existing housing and plans to add new
uses that are complementary to housing and compatible with the new production
activities. This plan initially designates six areas to be developed through public
initiatives (predetermined plans), and remits to derived plans to specify
ordinances in each transformation area.

7
Barcelona – A Digital District

• The Special Infrastructure Plans (PEI), which allow for urban improvements on
37 kilometers of streets in the 22@Barcelona with highly competitive utilities and

• The Modification of the Special Plan for Historical/Artistic Architectural Heritage


in the city of Barcelona, which adds 68 new elements of Poblenou.s industrial
heritage to the Barcelona Heritage Catalogue

4.Implementation

4.1Urban planning

In order to ensure the best possible fit for the diverse functional programmes within the
urban environment and to avoid any possible traumatic effects on the existing uses and
functions the 22@Barcelona project does not, from the outset, specify a detailed
planning process for each part of the territory, but rather allows for the final image of the
transformation to be progressively defined, in line with the specific features of each
individual project and its surroundings.

The 22@Barcelona project defines six areas to be developed by public initiative, with a
view to the configuration of new urban structures. These are to act as motors to the
transformation of the district as a whole, and to enable the implantation of activities that
will play a strategic role in establishing the new dynamics of the sector. The planning for
the six areas (Llull Pujades Llevant, Perú-Pere IV, Audiovisual Campus, Parc Central,

8
Barcelona – A Digital District

Eix Llacuna and Llull Pujades Ponent), in all representing 47% of the total area to be
transformed, has already been approved and permits the planning of 925,482 m2 of
land. The refurbishment of the territory not included in the aforementioned six areas
may be led by either public or private initiative in the form of any one of a series of
different plans: plans covering a whole city block, plans covering plots of over 2,000 m2,
plans covering consolidated industrial buildings, plans covering buildings of interest and
plans for consolidated housing fronts. Since the approval of the 22@Barcelona project,
69 private and 32 public plans have been approved, of which 8 are for facilities and
3 are for the redistribution of the land.

In total, the plans approved will organize 2,726,267 m2 of ceiling, which accounts 67%
of the total foreseen.

4.1.1Urban management

Urban management is the element that allows approved plans to come to fruition. Since
the 22@Barcelona project was approved, 24 collaborating urban-planning
institutions have been created, two of these during 2008. In this time, 74
management tools have also been approved, 6 of them in 2008. Also in 2008, one
complementary legal operations were processed, as were five new land re-parceling
projects.

On the other hand, since the 22@Barcelona project was approved, six direct land
occupations with approved planning have been processed and three rezoning requests
have been granted in order to stimulate transformations. Four urban-planning and
heritage agreements have also been drawn up and 22@Barcelona has participated in
other collaboration agreements. This means that 578,799.58 m2 of land have a defined
urban management process, of which 399,339 m2 will be dedicated to new types of
production, 148,263.99 m2 to facilities and open spaces and 31,196.15 m2 to new
subsidized housing.

Also noteworthy were the acquisition of the industrial warehouse at 165 Almogàvers
Street and the assignment and transfer of the Peace and Justice Cooperative building,
as well as the adhesion to agreements with the Zona Franca Consortium (Media-TIC
building), the Audiovisual Council of Catalonia (new headquarters), the Pompeu Fabra

9
Barcelona – A Digital District

University and the Barcelona Media Foundation; all three part of the Audiovisual
Campus; and some technological centres.

4.2Urbanization & infrastructure

Infrastructure networks
In the 2004-2007 period, 22@Barcelona will have invested over 91 million Euro in the
Special Infrastructure Plan, with a view to refurbishing 50% of the streets of the old
industrial areas of Poblenou. Some of the most significant work currently under way
includes:

Electricity: Thanks to the agreements signed previously with the electric company
allowing for the renovation of the entire network, renovations are underway and a new
substation has been constructed to supply the whole area.

Centralised climate control: The supply from the Fòrum Station to the whole of the
Llull-Pujades Llevant PERI (Special Pan for Internal Refurbishment) area, the
Audiovisual Campus and the Central Park has been resolved. Supply to the remainder
of the 22@Barcelona area will be developed progressively. On the other hand, the
22@Barcelona Centralised Climate Control Project received the Good Climate
Practices Award given by the Spanish Federation of Municipalities and Provinces
(FEMP) through the Spanish Network of Pro-Climate Cities.

Gas supply: The existing grid is being extended, up-graded and enhanced.

Solid urban waste: The project and construction of two pneumatic waste collection
stations (construction has already begun on one of them) and the project for the
corresponding networks have been awarded. At the same time the pneumatic waste
collection networks for the four Poblenou stations are under construction, and the
construction of a selective waste collection green point and cleaning park have been
provided for.

Water: The existing network is also being strengthened and improved.

10
Barcelona – A Digital District

Telecommunications: New fibre optic cable telecommunications networks are under


construction. Likewise the sites for the radio communications (mobile telephony) aerials
have been decided upon for those areas with approved plans.

Public space and mobility: The roadway network is being constructed following a
hierarchy that establishes a series of primary streets as the main hubs of mobility and
secondary streets for local traffic. The want of parking space is being resolved and new
areas for loading and unloading established. All the traffic control systems and street
lighting is being renewed and improved. New cycle lanes have been defined and
constructed. Land has been reserved for the extension of the FGC (Ferrocarrils de la
Generalitat) network and new concourses opened at the Metro stations.

Re-urbanisation of streets
The deployment of the PEI is based on the idea of acting ahead of the construction
process, in order to incentivate the locating of new production activities in the area. It
must however, of course, be done in coordination with the technical requirements of the
development programme and this in turn has led to the definition of two kinds of
building work: structural and derivate:

- The structural work represents 30% of the total and constitutes the .backbone. of
the networks that structure the territory. The work is executed regardless of the
development of real estate projects and thus guarantees that all the utilities and
services are readily available to any new developments undertaken. At worst, they will
be deployed apace of the developments under construction. Priority has been given to
all the work required for the more .mature. areas in which the new developments have
been programmed or are in advanced stages of programming. To date, 65% of the work
has been concluded and the remainder is scheduled to be completed by year end
2008.

- The derivative work represents the remaining 70%, and will be carried out apace of
real estate development. Such work basically consists of the urbanisation of the streets
surrounding the blocks or buildings under transformation and is aimed at connecting
them to the structural networks.

Since the approval of the 22@Barcelona project, many projects have been
drafted:

- 45 urbanisation and infrastructure projects have been either completed or are


currently being executed, representing 11,523 metres of street urbanised, equivalent to
a total surface area of 262,646 m2 of urbanised streets.
- 5 infrastructure projects have been completed or are currently being executed,
representing 4,926 metres of new electricity or telecommunications galleries.
- 25 urbanisation projects for the urbanisation of the free spaces in the building
surroundings.

11
Barcelona – A Digital District

5.Public contacting

Law 30/2007 of October 31 regarding Public Sector Contracts, which supposes the
transposition of Directive 2004/18/CE, regulates contracting processes in the Public
Sector in order to guarantee that principles of freedom of access to tenders,
advertising, procedural transparency and non-discrimination and equal treatment for all
candidates are complied with in the undertaking of all activity in the Public Sector.

The aforementioned Public Sector Contracts Law designates two different levels of
application. The 22@Barcelona municipal company, as it is considered an adjudicating
power and not a public administration, is subject to a medium level of application. This
means that the 22@Barcelona company, in all contracts subjected to harmonized
regulation (those that surpass the community threshold), will be governed by the Public
Sector Contracts Law. Likewise, for contracts that are not subject to harmonized
regulation, the Internal Contracting Instructions (ICI), approved by the 22@Barcelona
Administrative Board in their meeting on April 25, 2008, will be applied.

The main objective of this section (CONTRACTOR PROFILE) is to guarantee that the
stipulations of the Public Sector Contracts Law are followed, particularly those
regarding advertising and transparency, providing all information related to the
company.s tenders and adjudications.

6.Current view

JUNE 2009

Since the beginning of the project the refurbishment of 67% has been started, under
101 plans for urban amelioration. Said projects will result in obtaining over 2,726,267
m2 of over ground GFS for new production facilities, social housing, facilities and
technical services.

The real estate sector has decisively supported the Project: 69 of the 101 plans
approved are promoted by the private sector, of which planning permission has been
granted to build 545,267 m2 of over ground GFS for production activities.

The 22@Barcelona project has likewise been warmly received by the business
community: more than 1,100 firms have already established in the 22@Barcelona
district or are in the process of building their corporate HQs there. More than 50% of the
companies that have moved to the 22@Barcelona district since 2001 belong to one of
the four strategic 22@Barcelona sectors: media, ITC, MedTech or energy.

As a result, the number of people working in Poblenou has risen significantly. There
are currently more than 32,000 new workers and that number is predicted to reach
150,000.

12