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Promotional advertisement budget

Promotion is through the advertisement:

ATL
Television Radio Hoardings Streamers

BTL
Sales promotions Personal selling Direct marketing Seminars and demonstrations

Advertising

41%

59%

Atl Btl

cable opraters 18% Atl budgeting Ratio Tvc 55% radio 27% Sales promotion In sales promotion we are giving complimentary gifts to the customers. Personal selling It includes educating the customers at the retail shops for creating awareness. Direct Marketing Direct Marketing includes promotion through hoardings & streamers. trained sales persons will be there on the stalls and shops for providing exactly the right information through right sources. Budget Allocation and Scheduling .

000 1.750 1.930.200 Total Cost 10.480.Media used Streamers Hoardings Posters Broachers TVC TVC n radio (Production) Radio seminars Sales promotional gifts Cost 192.000 3.000 99.000 180.000 823.050 1.000 Streamers Schedule (Outdoor Media) Area Jail road Gulberg Main Boulevard Iqbal Town Main boulevard Farozpur Road Liberty Wahadat Road Chaburje Month Sep-Nov Sep-Nov Sep-Nov Sep-Nov Sep-Nov Sep-Nov Sep-Nov Duration 3 months 3 months 3 months 3 months 3 months 3 months 3 months Frequency 1 1 1 1 1 1 1 .500.283.000 512.000.

Billboards Budget (Outdoor Media) Area Minar-e-pakistan Scheme Mor Chuburji Bhaka Wala Mor kalma chowk akber chowk Liberty defence chowk Gari Shaooo Kanchi Stop Category C C B B A B A+ A+ C C Size 20X60 20X60 20X60 20X60 20X60 20X60 20X60 20X60 20X60 20X60 cost 65000 50000 70000 120000 190000 100000 240000 300000 40000 90000 Skin Cost 18000 18000 18000 18000 18000 18000 Total Cost 83000 68000 88000 138000 208000 118000 240000 300000 40000 90000 1283000 .

Billboard Schedule (Outdoor Media) Area Chuburji akber chowk Minar-e-pakistan Scheme Mor kalma chowk Bhaka Wala Mor defence chowk Kanchi Stop Liberty Gari Shaooo Month Sep-Nov Sep-Nov Sep-Nov Sep-Nov Sep-Nov Sep-Nov Sep-Nov Sep-Nov Sep-Nov Sep-Nov Duration 1 Month 1 Month 1 Month 1 Month 1 Month 1 Month 1 Month 1 Month 1 Month 1 Month Frequency 1 1 1 1 1 1 1 1 1 1 Posters Schedule (Point of Sale) Area All over in Lahore Month Alternate Frequency 6 Posters (Point of Sale) Area All over in Lahore # of stores 1000 frequency 6 # of posters / shop 3 total posters 18000 Rate / poster 5.5 poster cost 99000 99000 Broachers Budget (Point of Sale) Area All over in Lahore # of stores 200 Frequency 10 # of broachers / shop 10 total posters 20000 Rate / broacher 9 poster cost 180000 180000 .

000 1.000 990-1080 540-630 TVC Schedule Channel C-42 C-42 C-42 Month Sep Oct Nov Duration 30days 30days 30days Frequency/Month 60 60 60 TVC City-42 Budget Channel C-42 Rate/min 20000 Frequency 2/day Duration 90days Total Frequency 180 cost 1800000 .480.Broachers Schedule (Point of Sale) Area All over in Lahore Month Alternate Frequency 10 Radio FM-103 and 107 Channel FM-103 FM-107 Total cost Frequency 11-12/day 6-7/day Duration 90days 90days Total frequency cost 700.000 780.

800 1 . Monthly cost 710.800 10.TVC Local cable Operators (Electronic Media) TVC Cable Operators Channel Cable Oper.000 # operators 10 Duration 3 Months Frequency 32400 Cost 2.130.000 TVC Cable Operators Schedule Channel Cable Oper Cable Oper Cable Oper Month Sep Oct Nov Duration 1 Month 1 Month 1 Month # Cable Operators 10 10 10 Frequency 10.