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privacy and security

Is there a right to privacy?


NSA officials
and other intelligence agencies

Unlocking the debate on online

Civil liberties groups

say surveillance: Is constitutional Occurs under rigorous


congressional and judicial oversight

Goes beyond what


Congress intended

Violates constitutional
rights

Is essential to protect
the public from terrorist attacks

A look through the keyhole: Why privacy is important?

attempt to mask digital footprints

Internet users

attempt to avoid observation by specific organizations or the government

Internet users

86 % 55

uninstall an app after learning it was collecting personal information they didnt wish to share

Mobile app users

30

Locking down the data

n i g e b y l e t a i d e m m i o t s e i n a p m o c : s o t e s g t n h e l g l i r a r h i c e a h t m g a n b i O d t u l n c e n i s n r e Presid c n o c y c a v i r p r e m u s n o c g n i s s e r d ad

d e t c e l l o c s t a h w l o r t n o C d e s u s t i w o and h o f n i n i a l p s s e Easily acc acy and about priv s e c i t c a r p y securit e l b i s n o p s e r Secure and f data handling o a t a d l a n o s r Access pe t inaccuracies and correc

o t s e i n a p m o Expect c data regulations adhere to s e i n a p m o c t Limit wha retain collect and , d e t c e l l o c s i a t a d t c e p x E r e d n u d e s o cl s i d d n a d e s u d e s s u c s i d t x the conte

Key things every company should tell its customers


1
WHAT data is collected and WHY?

2
HOW does the data collection technology work?

3
WHERE is the data stored and WHO sees it?

4
HOW is the data analyzed and reported?

5
HOW does data collection benefit the consumer?

The key to protecting consumer privacy: Ready to get started?


Privacy by design
Consumer privacy is a top priority
Data security Data accuracy Reasonable collection limits Sound retention and disposal practices

Simplified consumer choice


Give them choices Obtain consent

Tell consumers how youll use their data

Transparency

Short and simple data practices


Clear and standardized privacy notices Reasonable access to maintained data Educate consumers on data privacy

Implementing privacy controls now will help prepare you for whats coming next as the debate continues.

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Sources

Infographic created by www.4imprint.com, based on the . Download Blue Paper at: Privacy and Security Blue Paper http://info.4imprint.com/bluepapers/privacy-and-security/

Rainie, Lee. Pew Research Centers Internet & American Life Project. Anonymity, Privacy, and Security Online. N.p., 5 Sept. 2013. Web. 13 Nov. 2013. <http://pewinternet.org/Reports/2013/Anonymity-online.aspx>. Boyles, Jan Lauren. Privacy and Data Management on Mobile Devices. Privacy and Data Management on Mobile Devices. N.p., 5 Sept. 2012. Web. 15 Nov. 2013. <http://www.pewinternet.org/Reports/2012/Mobile-Privacy.aspx>. United States. Federal Trade Commission. Protecting Consumer Privacy in an Era of Rapid Change. Federal Trade Commission, Mar. 2012. Web. 15 Nov. 2013. <http://www.ftc.gov/os/2012/03/120326privacyreport.pdf>. United States. Federal Trade Commission. Protecting Consumer Privacy in an Era of Rapid Change. Federal Trade Commission, Mar. 2012. Web. 15 Nov. 2013. <http://www.ftc.gov/os/2012/03/120326privacyreport.pdf>. United States. Federal Trade Commission. Protecting Consumer Privacy in an Era of Rapid Change. Federal Trade Commission, Mar. 2012. Web. 15 Nov. 2013. <http://www.ftc.gov/os/2012/03/120326privacyreport.pdf>. Nadeau, Michael. To Win Consumer Trust, You Need Transparent Data Collection Policies - See More At: Http://data-informed.com/win-consumer-trust-need-transparent-data-collection-policies/ #sthash.omc8YzVF.dpuf. Data Informed: Big Data and Analytics in the Enterprise. N.p., 20 Sept. 2013. Web. 17 Nov. 2013. <http://data-informed.com/win-consumer-trust-needtransparent-data-collection-policies/>. We Cant Wait: Obama Administration Unveils Blueprint for a Privacy Bill of Rights to Protect Consumers Online. The White House. N.p., 23 Feb. 2012. Web. 14 Nov. 2013. <http://www.whitehouse.gov/the-press-office/2012/02/23/we-can-t-wait-obama-administration-unveils-blueprint-privacy-bill-rights>.

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