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SlCNilcanl VlSUAL lDLNTlTY

Ooncept / Process / Execut|on
Object|ves
SlCNilcanl VlSUAL lDLNTlTY
º Oommun|cate core company va|ues
and d|fferent|ate SlGN|fcant's products
and serv|ces from those of the|r
compet|tors
º Deve|op a un|que corporate persona||ty
and get a |ast|ng |mpress|on on
SlGN|fcant's target aud|ence
º Estab||sh trust and bu||d a strong
|oya|ty among SlGN|fcant's prospects
and customers
Brand|ng
Statement
SlCNilcanl VlSUAL lDLNTlTY
º ldent|fes company's m|ss|on
º A|ds the somewhat arb|trary nam|ng of
the company
SlCNilcanl VlSUAL lDLNTlTY 8rand DNA
PPOlLSSlONALlSM
DNA Needs
Oller
Communicalion
UNlQUL
8PAND
PPOPOSlTlON
8PAND lDLNTlTY
PPLClSL
USLP-lPlLNDLY
SLCUPL LCONOMlC
Key Messages
SlCNilcanl VlSUAL lDLNTlTY
º SlGN|fcant understands performance
|ssues and prob|ems and de||ver great
so|ut|ons
º Prob|em so|vers
º SlGN|fcant de||ver exce||ent and cutt|ng
edge techno|ogy
About the
SlGN|fcant
v|sua| Brand
SlCNilcanl VlSUAL lDLNTlTY
º Th|s |dent|ty |s the conjunct|on of your
h|story, eth|c and ph||osophy of work.
But |t |s a|so the resu|t of the everyday
conduct of the company and the ru|es
that govern |t. The organ|zat|ona|
|dent|ty |s the group of features, va|ues
and be||efs w|th wh|ch the company or
organ|zat|on |dent|fes and d|fferent|ates
from the rest.
typography
SlCNilcanl VlSUAL lDLNTlTY
º Neutra| tone of vo|ce, but w|th a d|rect
assoc|at|on towards the wor|d of
wr|t|ng and s|gnature
º Des|gned to be used as a modern
body type that |s c|ean on both
screen & pr|nt
º Oomes |n a fam||y of we|ghts for w|de
range of usage
SlCNilcanl VlSUAL lDLNTlTY Corporale Typelace
ABC0EF0HlJKlN
h0P0R8TUVwXY
Zaocdefghijklmn
opqrstuvwx]z12
845O7890!@#$
Helvetica
Condensed

ABC0EF0HlJKlNh0P0
R8TUVwXYZaocdefghij
klmnopqrstuvwx]z128
45O7890
ABC0EF0HlJKlNh0P0R8TUVwX
YZaocdefghijklmnopqrstuvwx]z1
2845O7890!@#$7^
Helvetica
Condensed
Family
30 pts.
SlCNilcanl VlSUAL lDLNTlTY Corporale Typelace
ABC0EF0HlJKlN
h0P0R8TUVwXY
Zaocdefghijklmn
opqrstuvwx]z12
845O7890!@#$
Helvetica
Condensed

ABC0EF0HlJKlNh0P0
R8TUVwXYZaocdefghij
klmnopqrstuvwx]z128
45O7890
ABC0EF0HlJKlNh0P0R8TUVwX
YZaocdefghijklmnopqrstuvwx]z1
2845O7890!@#$7^
Helvetica
Condensed
Family
30 pts.
SlCNilcanl VlSUAL lDLNTlTY Color Palelle
Sl0hlfcant
green
Sl0hlfcant
gray
Sl0hlfcant
blue
Proposed
|ogotype
SlCNilcanl VlSUAL lDLNTlTY
º Oomposed of d|fferent we|ghts - a
mathemat|ca|/b|nary assoc|at|on
º Suggests the var|ed and dynam|c
propert|es of the company and |ts
system
º Overa|| fee||ng - g|oba| un|ty
º Oo|ors - one system
º S|gnature ||ne - strong and so||d -
enab||ng sma|| bus|nesses to grow |nto
so||d corporat|ons
SlCNilcanl VlSUAL lDLNTlTY SlCNilcanl VlSUAL lDLNTlTY Corporale Logo
SlCNilcanl VlSUAL lDLNTlTY

SlCNilcanl VlSUAL lDLNTlTY
lagline
prolessional
signalure
SlCNilcanl VlSUAL lDLNTlTY Corporale Logo
lagline
prolessional
signalure
SlCNilcanl VlSUAL lDLNTlTY Logo Applicalions
SlCNilcanl VlSUAL lDLNTlTY The Compelilion
www.si¸riíicort.cua
Tua MiJJeltur l Vice ||esiJert 8 C|ieí ûííice|
SlCNilcanl VlSUAL lDLNTlTY Slalionery
SlCNilcanl VlSUAL lDLNTlTY Cive away
SlCNilcanl VlSUAL lDLNTlTY T-shirl
How Th|s Works
for SlGN|fcant
SlCNilcanl VlSUAL lDLNTlTY
º S|gnature graph|c e|ement creates a
dynam|c and powerfu| fee|
º S|gnature |mage and graph|cs puts the
v|ewer |n the B|ometr|c S|gnatures
wor|d |mmed|ate|y
º App||cat|on |mages he|p users see the
techno|ogy |n terms they can
understand
º Messages exp|a|ns what SlGN|fcant
does |n an attract|ve and
understandab|e way
How Th|s Works
for SlGN|fcant
SlCNilcanl VlSUAL lDLNTlTY
º Oontrast between the v|brant |mages,
co|ors and muted grays and b|ack
create a strong and profess|ona|
presence
º O|ean, s|mp|e webs|te |ook presents
the company as ser|ous and
profess|ona|
Pre||m|nary
App||cat|on
SlCNilcanl VlSUAL lDLNTlTY
º Th|s |s to show how the |dent|ty can be
app||ed to the screen as |ook + fee|
º lt |s not based on a fn|shed lA nor
shou|d |t be treated as the fna| des|gn
SlCNilcanl VlSUAL lDLNTlTY
SlCNilcanl VlSUAL lDLNTlTY Collalerals
SlCNilcanl VlSUAL lDLNTlTY lconography
SlCNilcanl VlSUAL lDLNTlTY lconography
SlCNilcanl VlSUAL lDLNTlTY 8rand ldenlily
ABC0EF0HlJKlN
h0P0R8TUVwXY
Zaocdefghijklmn
opqrstuvwx]z12
845O7890!@#$
Helvetica
Condensed

Sl0hlfcant
green
Sl0hlfcant
gray
Sl0hlfcant
blue
SlCNilcanl VlSUAL lDLNTlTY 8rand Slory
8lOMLTPlC
USLP-lPlLNDLY
SLCUPL
LCONOMlC
SlCNilcanl VlSUAL lDLNTlTY Lxhibilion Presence
SlCNilcanl VlSUAL lDLNTlTY Lxhibilion Presence
SlCNilcanl VlSUAL lDLNTlTY Lxhibilion Presence
SlCNilcanl VlSUAL lDLNTlTY Presenlalions
SlCNilcanl VlSUAL lDLNTlTY Websile
SlCNilcanl VlSUAL lDLNTlTY Presenlalions