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Harvesting knowledge

Success Criteria and Strategies for Crowdsourcing

Henk van Ess

HENK VAN ESS (C) 2011

Monday, June 27, 2011

HENK VAN ESS (C) 2011

Monday, June 27, 2011

HENK VAN ESS (C) 2011

Monday, June 27, 2011

2011 . June 27.HENK VAN ESS (C) 2011 Monday.

June 27.exploiting nice people HENK VAN ESS (C) 2011 Monday. 2011 .

2011 . June 27.HENK VAN ESS (C) 2011 Monday.

Tell us your brilliant idea HENK VAN ESS (C) 2011 Monday. June 27. 2011 .

June 27. 2011 .Tell us your brilliant idea HENK VAN ESS (C) 2011 Monday.

. June 27.. 2011 .Tell us your brilliant idea ..here’s some money. now gow away! HENK VAN ESS (C) 2011 Monday.

2011 .1 billion! HENK VAN ESS (C) 2011 Monday. June 27.Thanks to you we have 8.

June 27. Wikipedia We’re NOT an example of crowdsourcing HENK VAN ESS (C) 2011 Monday. 2011 .Jimmy Wales.

June 27.Question: If not Wikipedia. who is the biggest ‘crowdsourcer’? HENK VAN ESS (C) 2011 Monday. 2011 .

June 27. 2011 .HENK VAN ESS (C) 2011 Monday.

2011 . June 27.HENK VAN ESS (C) 2011 Monday.

June 27. 2011 .HENK VAN ESS (C) 2011 Monday.

HENK VAN ESS (C) 2011 Monday. 2011 . June 27.

is channelling experts HENK VAN ESS (C) 2011 Monday. 2011 . June 27.

channelling experts I spotted frozen water! Monday. 2011 www.ekkel.nl HENK VAN ESS (C) 2011 . June 27.

channelling experts I like to be rescued Monday. 2011 www.snowmageddoncleanup. June 27.com HENK VAN ESS (C) 2011 .

nl HENK VAN ESS (C) 2011 . 2011 www.landroof.channelling experts I know who ruins nature Monday. June 27.

crowdsourcing to me is also channelling the experts’ eagerness to solve the problem HENK VAN ESS (C) 2011 Monday. 2011 . June 27.

takepart.desire to help http://www. 2011 . June 27.com/news/tag/haiti-crowdsourcing-project HENK VAN ESS (C) 2011 Monday.

desire to help www.com HENK VAN ESS (C) 2011 Monday. June 27.vark. 2011 .

cablesearch. June 27.org HENK VAN ESS (C) 2011 Monday.desire to help www. 2011 .

2011 .crowdsourcing channelling the experts’ desire to solve the problem for free HENK VAN ESS (C) 2011 Monday. June 27.

guardian.co.uk HENK VAN ESS (C) 2011 . June 27.doing it for free I want to check bills Monday. 2011 mps-expenses.

doing it for free huffingtonpost.com I want to read 647 pages HENK VAN ESS (C) 2011 Monday. 2011 . June 27.

June 27.php I want to spot crime HENK VAN ESS (C) 2011 Monday. 2011 .texasborderwatch.doing it for free http://www.com/vcw.

June 27.so crowdsourcing is channelling the experts’ desire to solve a problem and then freely share the answer with everyone HENK VAN ESS (C) 2011 Monday. 2011 .

HENK VAN ESS (C) 2011 Monday. June 27. 2011 .

June 27.. who created a company’ . LinkedIn (ex-Yahoo) ‘There is that guy out in the Netherlands .. 2011 . via crowdsourcing HENK VAN ESS (C) 2011 Monday.why I’m here today CEO Jeff Weiner...

2011 .. LinkedIn (ex-Yahoo) ‘There is that guy out in the Netherlands . who created a company’ . June 27.. via crowdsourcing HENK VAN ESS (C) 2011 Monday..why I’m here today CEO Jeff Weiner..

May 2010 HENK VAN ESS (C) 2011 Monday. 2011 . June 27.CNBC.

June 27.CNBC. 2011 . May 2010 how? HENK VAN ESS (C) 2011 Monday.

how to create a crowd Let’s assume you want to make a site about unhappy employees HENK VAN ESS (C) 2011 Monday. June 27. 2011 .

how to create a crowd Don’t start a site “I hate my work” .. HENK VAN ESS (C) 2011 Monday. June 27. 2011 . yet.

2011 .HENK VAN ESS (C) 2011 Monday. June 27.

2011 . June 27.• Create mass first = content HENK VAN ESS (C) 2011 Monday.

• Create mass first = content • Be a reporter first. ask labor unions for suspects. June 27. reports). find firms with more sick people then average HENK VAN ESS (C) 2011 Monday. 2011 . f. Check your archives (trials. strikes. Do field research.e. Check fora.

2011 . June 27. f. reports). strikes. you should have a short list of firms. Check your archives (trials.e. Check fora.• Create mass first = content • Be a reporter first. • By now. Do field research. ask labor unions for suspects. find firms with more sick people then average HENK VAN ESS (C) 2011 Monday. Now find the people & contact them.

2011 .scrutinize social networks and invite the experts HENK VAN ESS (C) 2011 Monday. June 27.

June 27.Ask first. 2011 . don’t publish yet HENK VAN ESS (C) 2011 Monday.

Ask first. June 27. don’t publish yet • Ask about 50 people to tell you what makes them unhappy at work and why. 2011 . HENK VAN ESS (C) 2011 Monday.

HENK VAN ESS (C) 2011 Monday. • Document their stories with photo’s.Ask first. film. June 27. 2011 . makes them unhappy at work and why. don’t publish yet • Ask about 50 people to tell you what diaries .whatever is relevant.

June 27. 2011 .meanwhile: build a platform Text don’t use your current infrastructure! HENK VAN ESS (C) 2011 Monday.

Nerd Alert! HENK VAN ESS (C) 2011 Monday. 2011 . June 27.

June 27. Direct Admin.Nerd Alert! • My favorite setup: Hetzner dedicated server. 2011 . Installatron HENK VAN ESS (C) 2011 Monday.

Nerd Alert! • • My favorite setup: Hetzner dedicated server. Ruby on Rails HENK VAN ESS (C) 2011 Monday. Installatron Choose your platform: f.e Django. June 27. Direct Admin. 2011 . Amazon EC2.

Amazon EC2. Direct Admin. 2011 . each new one should cost you 70 euro per month) HENK VAN ESS (C) 2011 Monday. Installatron Choose your platform: f. Ruby on Rails Be prepared to scale your servers (get more dedicated servers.Nerd Alert! • • • My favorite setup: Hetzner dedicated server. June 27.e Django.

Include polls. each new one should cost you 70 euro per month) Make it fun & worthwhile. June 27.e Django. Direct Admin.be interactive and entertaining. ratings. Amazon EC2. HENK VAN ESS (C) 2011 Monday. 2011 . Ruby on Rails Be prepared to scale your servers (get more dedicated servers. reviews .Nerd Alert! • • • • My favorite setup: Hetzner dedicated server. Installatron Choose your platform: f.

e Django.be interactive and entertaining. Direct Admin. reviews . June 27. Ruby on Rails Be prepared to scale your servers (get more dedicated servers. 2011 . Include polls. ratings. Incorporate social media (Daily ‘I hate my work’.Nerd Alert! • • • • • My favorite setup: Hetzner dedicated server. Installatron Choose your platform: f. each new one should cost you 70 euro per month) Make it fun & worthwhile. ) HENK VAN ESS (C) 2011 Monday. Amazon EC2.

HENK VAN ESS (C) 2011 Monday. to validate information. Installatron Choose your platform: f. 2011 . Include polls.e Django. Direct Admin. ratings. ) Built in a system to double check entries. Amazon EC2.Nerd Alert! • • • • • • My favorite setup: Hetzner dedicated server. Ruby on Rails Be prepared to scale your servers (get more dedicated servers. reviews .be interactive and entertaining. June 27. each new one should cost you 70 euro per month) Make it fun & worthwhile. Incorporate social media (Daily ‘I hate my work’.

to validate information.e Django. Include polls. Incorporate social media (Daily ‘I hate my work’. Direct Admin.be interactive and entertaining. Don’t run out of steam: introduce new features on a regular basis HENK VAN ESS (C) 2011 Monday. reviews . June 27. Installatron Choose your platform: f. Amazon EC2. Ruby on Rails Be prepared to scale your servers (get more dedicated servers. ) Built in a system to double check entries.Nerd Alert! • • • • • • • My favorite setup: Hetzner dedicated server. 2011 . ratings. each new one should cost you 70 euro per month) Make it fun & worthwhile.

2011 .nl : 50 coders thought up some great applications (open data & government) in one afternoon HENK VAN ESS (C) 2011 Monday.hackdeoverheid. June 27.No budget? Crowdsource it! Happy me at www.

June 27. 2011 .Launch your site without fanfare HENK VAN ESS (C) 2011 Monday.

June 27.Launch your site without fanfare • Let the 50 experts do the work HENK VAN ESS (C) 2011 Monday. 2011 .

2011 .Launch your site without fanfare • Let the 50 experts do the work • Be patient. June 27. let it grow first for a few months HENK VAN ESS (C) 2011 Monday.

June 27. 2011 . let it grow first for a few months • If it doesn’t grow. find new experts HENK VAN ESS (C) 2011 Monday.Launch your site without fanfare • Let the 50 experts do the work • Be patient.

2011 . June 27. let it grow first for a few months • If it doesn’t grow.Launch your site without fanfare • Let the 50 experts do the work • Be patient. find new experts • Introduce new features all the time HENK VAN ESS (C) 2011 Monday.

2011 .after a 6-8 months LAUNCH BIG HENK VAN ESS (C) 2011 Monday. June 27.

<intermezzo > HENK VAN ESS (C) 2011 Monday. 2011 . June 27.

The Google Experiment: indirect crowdsourcing HENK VAN ESS (C) 2011 Monday. 2011 . June 27.

Google HENK VAN ESS (C) 2011 Monday. June 27. 2011 .

Google
• Your search query tells Google who you
are and what you want

HENK VAN ESS (C) 2011

Monday, June 27, 2011

Google
• Your search query tells Google who you
are and what you want

• Google aggregates all those “you’s”

HENK VAN ESS (C) 2011

Monday, June 27, 2011

Google
• Your search query tells Google who you
are and what you want

• Google aggregates all those “you’s” • That are billions of you’s

HENK VAN ESS (C) 2011

Monday, June 27, 2011

Google • Your search query tells Google who you are and what you want • Google aggregates all those “you’s” • That are billions of you’s • Google is the biggest crowdsourcer in the world HENK VAN ESS (C) 2011 Monday. 2011 . June 27.

What do you want today? HENK VAN ESS (C) 2011 Monday. 2011 . June 27.

What do you want today? • Experiment for NDP (Dutch Press Association) HENK VAN ESS (C) 2011 Monday. June 27. 2011 .

2011 . i.What do you want today? • Experiment for NDP (Dutch Press Association) • What is the most important subject for people in The Netherlands on a given day. 2009? HENK VAN ESS (C) 2011 Monday.e July 2. June 27.

2011 .We used Google Insight HENK VAN ESS (C) 2011 Monday. June 27.

June 27.Topic of the day (July 2. 2009): HENK VAN ESS (C) 2011 Monday. 2011 .

June 27. 2011 .Most searched terms michael jackson nieuws HENK VAN ESS (C) 2011 Monday.

June 27. 2011 .Be fast We made a site in 2 hrs with those search terms in the domain name HENK VAN ESS (C) 2011 Monday.

Use your own content We used all ‘Michael Jackson’ articles from one paper and didn’t alter the content + reply possibility + forum + best links to other sites HENK VAN ESS (C) 2011 Monday. June 27. 2011 .

HENK VAN ESS (C) 2011 Monday. 2011 . June 27.

HENK VAN ESS (C) 2011

Monday, June 27, 2011

• 20.000 visitors in 24 hrs

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Monday, June 27, 2011

• 20.000 visitors in 24 hrs • Ad income: 60 euro a day

HENK VAN ESS (C) 2011

Monday, June 27, 2011

Crowdsourcing Google HENK VAN ESS (C) 2011 Monday. June 27. 2011 .

June 27. 2011 .Crowdsourcing Google • 100 niches sites * 60 euro = 6000 euro a day HENK VAN ESS (C) 2011 Monday.

June 27. 2011 .190.Crowdsourcing Google • 100 niches sites * 60 euro = 6000 euro a day • 365 * 6 000 = 2 . 000 euro HENK VAN ESS (C) 2011 Monday.

My other little experiment: HENK VAN ESS (C) 2011 Monday. 2011 . June 27.

Longtail to the extreme HENK VAN ESS (C) 2011 Monday. June 27. 2011 .

June 27. 2011 .Longtail to the extreme • Make a website about something you love HENK VAN ESS (C) 2011 Monday.

June 27. 2011 .Longtail to the extreme • Make a website about something you love • But: no one else must like it. otherwise have a new idea HENK VAN ESS (C) 2011 Monday.

otherwise have a new idea enough • We asked Chris Anderson if we were niche HENK VAN ESS (C) 2011 Monday. June 27.Longtail to the extreme • Make a website about something you love • But: no one else must like it. 2011 .

June 27.HENK VAN ESS (C) 2011 Monday. 2011 .

2011 . June 27.HENK VAN ESS (C) 2011 Monday.

June 27.Scoring high. 2011 . because it’s niche HENK VAN ESS (C) 2011 Monday.

2011 .HENK VAN ESS (C) 2011 Monday. June 27.

June 27. 2011 .HENK VAN ESS (C) 2011 Monday.

Dinner-act: HENK VAN ESS (C) 2011 Monday. 2011 . June 27.

June 27.few visitors but all highly interested in the topic & ads HENK VAN ESS (C) 2011 Monday. 2011 .

2011 . June 27.<end of intermezzo > HENK VAN ESS (C) 2011 Monday.

June 27. 2011 .Strategies for crowdsourcing HENK VAN ESS (C) 2011 Monday.

June 27. 2011 .what to crowdsource? HENK VAN ESS (C) 2011 Monday.

June 27. 2011 .what to crowdsource? • any problem that bugs people HENK VAN ESS (C) 2011 Monday.

what to crowdsource? • any problem that bugs people • things that make feel people good about themselves HENK VAN ESS (C) 2011 Monday. 2011 . June 27.

2011 .what to crowdsource? • any problem that bugs people • things that make feel people good about themselves • niche knowledge of proud experts HENK VAN ESS (C) 2011 Monday. June 27.

2011 .proven themes HENK VAN ESS (C) 2011 Monday. June 27.

proven themes
• weather (problems & fun)

HENK VAN ESS (C) 2011

Monday, June 27, 2011

proven themes
• weather (problems & fun) • politicians (Guardian, Huffington Post

HENK VAN ESS (C) 2011

Monday, June 27, 2011

proven themes
• weather (problems & fun) • politicians (Guardian, Huffington Post • epic tasks (Haiti, Galaxy Zoo)

HENK VAN ESS (C) 2011

Monday, June 27, 2011

Landroof) HENK VAN ESS (C) 2011 Monday. Galaxy Zoo) • injustice (Border Cam.proven themes • weather (problems & fun) • politicians (Guardian. 2011 . Huffington Post • epic tasks (Haiti. June 27.

2011 . Galaxy Zoo) • injustice (Border Cam. Landroof) • ..proven themes • weather (problems & fun) • politicians (Guardian. HENK VAN ESS (C) 2011 Monday... June 27. Huffington Post • epic tasks (Haiti..

be transparent HENK VAN ESS (C) 2011 Monday. 2011 . June 27.

2011 . June 27.be transparent • tell people you don’t know it all HENK VAN ESS (C) 2011 Monday.

be transparent • tell people you don’t know it all • ask for help and explain why HENK VAN ESS (C) 2011 Monday. June 27. 2011 .

be transparent • tell people you don’t know it all • ask for help and explain why • be honest. 2011 . June 27. even about your mistakes HENK VAN ESS (C) 2011 Monday.

even about your mistakes • be yourself: do what you normally do HENK VAN ESS (C) 2011 Monday. 2011 .be transparent • tell people you don’t know it all • ask for help and explain why • be honest. June 27.

Give first: HENK VAN ESS (C) 2011 Monday. June 27. 2011 .

2011 .Give first: • Build the house HENK VAN ESS (C) 2011 Monday. June 27.

June 27.Give first: • Build the house • Give away the key HENK VAN ESS (C) 2011 Monday. 2011 .

June 27.Give first: • Build the house • Give away the key • New owner: the crowd HENK VAN ESS (C) 2011 Monday. 2011 .

2011 .. June 27.Take later. HENK VAN ESS (C) 2011 Monday..

• Trust your audience (eww... 2011 .!) HENK VAN ESS (C) 2011 Monday.Take later. June 27..

!) • Let them kill the trolls HENK VAN ESS (C) 2011 Monday... 2011 .Take later.. • Trust your audience (eww. June 27.

June 27. • Trust your audience (eww.!) • Let them kill the trolls • Use the material for your broadcasts HENK VAN ESS (C) 2011 Monday. 2011 ..Take later...

. 2011 .!) • Let them kill the trolls • Use the material for your broadcasts • Give the experts full credits HENK VAN ESS (C) 2011 Monday... • Trust your audience (eww.Take later. June 27.

June 27. 2011 .Important Harvesting knowledge has possibly no deadline HENK VAN ESS (C) 2011 Monday.

my formula for crowd sourcing HENK VAN ESS (C) 2011 Monday. June 27. 2011 .

my formula for crowd sourcing 10. Give HENK VAN ESS (C) 2011 Monday. 2011 . June 27.

Give 20.my formula for crowd sourcing 10. 2011 . Take HENK VAN ESS (C) 2011 Monday. June 27.

2011 . Take 30. June 27. Goto 10 HENK VAN ESS (C) 2011 Monday.my formula for crowd sourcing 10. Give 20.

2011 .Part of this presentation was crowdsourced HENK VAN ESS (C) 2011 Monday. June 27.

linkedin.How to contact me • www.com/in/searchbistro • @henkvaness (Twitter) • henk@vaness. June 27. 2011 .nl (mail) HENK VAN ESS (C) 2011 Monday.