Exhibitor & Sponsor

Information
Earth Day Texas, Inc. is a 501(c)3
Earth Day Texas - Event Mission
Earth Day Texas (EDTx) (formerly, Earth Day Dallas) is a Texas-based 501(c)3
nonprofit organization that focuses on environmental education.

EDTx produces the annual Earth Day Texas event, which provides a forum for
corporate, academic, governmental, and nonprofit leaders to engage with attendees
on important environmental topics. In 2014, the Earth Day event theme is WATER.
Attendance in 2013 topped 41,000 and we project 60,000 for 2014 supported by over
160 businesses, 85 nonprofits, 70 academic institutions and 50 governmental
organizations.

This transformative experience is set in Dallas’ beautiful and historic Fair Park, which
EDTx brings to life each year in a fun-for-all-ages format with its Eco Expo,
entertainment, workshops, music and food court.

EDTx’s Eco Expo is designed to provide attendees with information and instruction
about practices, causes, products, and choices that will reduce their cost of living and
improve their health, while helping save the environment.
Earth Day 2014 - Event Overview
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Dates....................................... April 26 & 27, 2014
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Days......................................... Saturday & Sunday
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Time......................................... 10 AM to 6 PM
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2014 Event Theme……….… Water
!
Location................................. Fair Park, Dallas, Texas
!
Cost to Attendee................ Free
!
Est. Attendance................... 55,000
!
Paid Media Budget............ $185,000


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Exhibitor Mixer................... Friday, April 25, 2014 (4 PM-6 PM)
!
CEO Dinner and Cocktail Party Hosted by Trammell S. Crow
....... Saturday, April 26, 2014 (6:30 PM)
The Esplanade at Fair Park will be at the center of the event footprint for
Earth Day 2014.
Aerial view of Earth Day 2014 event footprint includes The Esplanade, Court of Honor, Centennial Hall, DART entrance, Hall of State, Marine Plaza and Automobile Building.
Earth Day 2013 - Statistics
NBC flms Earth Day for the Channel 5 News.
The Home Depot exhibition in Centennial Hall.
Event
! April 20 & 21, 2013
! 41,000 attendees
! 726 exhibitor tents / booths / spaces
! Speaker Series featuring Leilani Munter
! Film Presentation: “Trashed” with Jeremy Irons

Media
! $155,000 paid media budget
! $1,831,639 est. earned media value
! 326,981,543 earned media reach
Earth Day 2013 - Event Sponsors
Sponsors Sponsors
Sponsor listing and additional information available online at www.earthdaydallas.org/sponsors
Earth Day 2013 - Exhibitors & Sponsors
!
726 tents / booths / exhibitor spaces
occupied (40% increase over 2012).

!
97% of 2013 exhibitors are interested
in exhibiting again in 2014 (1%
increase over 2012).

!
75% of commer ci al exhi bi t or s
acquired new business in the two
weeks following Earth Day Dallas
2013 (12% increase over 2012).

!
70% of commercial exhibitors that
have not acquired new business as a
result of Earth Day Dallas 2013 expect
to do so in the future (2% increase
over 2012).
Earth Day Dallas 2013 exhibitor demographic information.
Earth Day 2014 - Educate & Engage
! The heart of the event is the Eco Expo where exhibitors will promote their green
achievements. Exhibitors will stage hands-on workshops, provide presentations,
and answer questions relating to their field of expertise. These activities will help
attendees take environmentally responsible action by better utilizing available
resources, switching to eco-friendly products, or joining nonprofit organizations.
! Texas A&M AgriLIFE professionals will
conduct two ful l days of conti nuous
demonstrations, instructional classes, and
talks that will address topics such as water
conservation, urban wildlife, and green living.
A
dditional
Program
m
ing
In Progress

Earth Day 2014 - Experience & Activities
! Home Depot Workshops Featuring Home & Garden Sustainable Practices - All-day
hands-on workshops demonstrating environmentally friendly home and garden
materials and practices. Estimated to cover 15,000 square feet in the Centennial
Building with three distinct programming areas, including: demonstration
workshops, soil testing, container planting and gardening, and an orchard walk
featuring plants and trees that thrive in Texas. The Home Depot will provide pre-
event promotion at its stores in the DFW Metroplex.
! The Dallas Urban Debate Alliance (DUDA) provides comprehensive policy debate
programming for DISD students who otherwise would not have access to this
intensive academic opportunity. On Saturday April 26, 2014, DUDA will hold
debates on a topic relevant to Earth Day.
! Earth Day will offer hourly tree-climbing experiences both Saturday and Sunday.
There is no cost to participate. Climbers will receive professional instruction on
tree climbing, safety gear, and techniques, then enjoy the experience of being up
in the trees for themselves.  
! Yogiños: Yoga for Youth® is an OHMazing® interdisciplinary curriculum in English,
Spanish, and Sanskrit. Yogiños weaves together the 8 Limbs of yoga with original
art, music, games, stories, and other sensory-integrated activities to promote
flexibility, strength, balance, collaboration, civic and social responsibility,
mindfulness, nutrition, and wellness both on and off the yoga mat.
! Anita N. Martinez Ballet Folklorico - The Anita N. Martinez Ballet Folklorico is
considered the largest professional Ballet Folklorico Company in the United
States. It has been a trailblazer in the Dallas Hispanic arts and educational
community and will be performing at Earth Day 2014.
! Radio Disney Family Zone - All-day entertainment and environmental
programming featuring the Radio Disney AM 620 Team Green. Radio Disney will
create an entertaining way to highlight how families can help save energy, reduce
waste, protect the environment, buy energy-efficient products, and reduce their
carbon footprint on the earth with multiple interactive games, craft stations,
activities, and more.
Earth Day 2014 - Entertainment
Earth Day Sponsor / Exhibitor Highlights
“Earth Day Dallas was a wonderful success for us, exceeding all
expectations.” - Dr. Clay D. Hanks, Texas A&M Health Service Center
(HSC).

“One amusing highlight was a gentleman who gave our hybrid excavator
a big hug because he just loves construction equipment. We gave him a
limited edition "Hybrid" Cat cap to reciprocate. We knew there would be
plenty of tree huggers present but honestly did not expect to encounter
a real equipment hugger!” - Kathi Harris, HOLT CAT

“LED GreenTech could not be happier with its results, we have already
completed four large LED conversion projects and have several more in
the works from leads we acquired exhibiting at Earth Day Dallas.”
- Michael Moore, Jr., LED GreenTech

“The Nature Conservancy grew its paying membership by 865 people at
Earth Day Dallas, which is one of the most successful membership drives
we’ve had in Texas!” - Barbara Laing, The Nature Conservancy
Sea Shepherd had its largest-ever fundraising event as
an exhibitor at Earth Day 2013!
Earth Day - Event Map
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ATTENDEE PARKING ATTENDEE PARKING
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Esplanade - Outdoor Eco Expo,
Entertainment, and Demonstrations.
Automobile Building - Indoor Eco Expo and
Earth Day Main Stage.
Centennial Hall - Indoor exhibitions and
workshops.
Esplanade (West) - Earth Day Texas
Tree-Climbing Experience.
Centennial Hall (West) - Sponsor and
Media Lounge.
Esplanade (West) - Family Zone.

Automobile Building (South) - Exhibitor
Lounge.
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ORE! OME EXPL
Y EVENT
Earth Day - How to Register
• Visit www.earthdaytx.org/exhibit

• Select “Click Here for 2014 Pricing & Online Registration.”

• Enter the number of 10’ x 10’ exhibitor packages you
would like to purchase by your entity type (e.g.,
nonprofi t, academi c, or government enti ty vs.
commercial entity).

• All exhibitor spaces are sold in 10’ x 10’ increments. To
order a 10’ x 20’ exhibitor package, you would enter 2 as
the quantity of packages to purchase.

• Compl et e t he cont act i nf or mat i on f or m and
electronically sign the booth lease agreement.

• Select the pay-now-by-credit card or pay-later-by-check
option.
Registering to participate in Earth Day is a very simple process for both Exhibitors and Sponsors.
Exhibitors
Sponsors

Earth Day Texas offers both turnkey and custom
sponsorship opportunities.


Custom sponsorship opportunities can range from name
recognition on Earth Day Texas event programming and
physical locations to sponsor-facilitated programming.


Sponsor-facilitated programming may include items such
as ride and drives, hosted pavilions, workshops, featured
speakers, company picnics, or other creative ideas that are
in the spirit of Earth Day.


Sponsor’s entity name and logo will be listed on the Earth
Day Texas website, event guide, event signage, and event
guide published in The Dallas Morning News.


Sponsors may organize corporate volunteer opportunities
in connection with the event.


Please review sponsorship opportunities on the following
page and contact Lanny Shivers at 972-567-1788 to
register or request additional information.

Exhibitors must register before February 21, 2014, to be included in
the EDTx 2014 Event Guide that wIll be published in The Dallas
Morning News the week prior to Earth Day Texas 2014.
Earth Day - Sponsorship Levels
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LxhlblLor Space - Sponsor wlll recelve booLh or
LenL space ln lLs preferred locaLlon.
lully cusLomlzed Lo
meeL sponsor's
needs.
8 booLhs
(800 square feeL).
6 booLhs
(600 square feeL).
4 booLhs
(400 square feeL).
2 booLhs
(200 square feeL).
Þubllc 8elaLlons / AdverLlslng - Sponsor wlll
be feaLured ln all press releases, publlc relaLlons
maLerlals, soclal medla, and adverLlslng.
xxx xx x n/a n/a
LvenL Culde Ad - Sponsor wlll be feaLured ln
evenL gulde publlshed ln Lhe uallas Mornlng news
prlor Lo Lhe evenL (clrculaLlon 30,000, 4-color).
lull page back cover
and logo placemenL
on fronL cover.
lull page lnslde
cover.
lull page. Palf page. Logo placemenL.
LvenL Slgnage - Sponsor logo wlll appear on all
evenL lnformaLlonal slgnage (based on level of
conLrlbuLlon).
xxxxx xxxx xxx xx x
LxhlblLor Mlxer - Sponsor wlll have full access
Lo hosLed-bar exhlblLor recepLlon on lrlday, Aprll
23, 2014.
x x x x x
Sponsor ulnner - Sponsor appreclaLlon dlnner
parLy hosLed by 1rammell S. Crow on SaLurday, Aprll
26, 2014.
1wo Lables
(20 seaLs).
Cne Lable
(10 seaLs).
6 seaLs. 4 seaLs. 2 seaLs.
AcknowledgemenL aL Sponsor ulnner -
Sponsor wlll be personally acknowledged by
1rammell S. Crow durlng openlng remarks.
xx x n/a n/a n/a
AcknowledgemenL by keynoLe Speaker -
Sponsor wlll be acknowledged by keynoLe speaker
prlor Lo publlc presenLaLlon.
xx x n/a n/a n/a
namlng 8lghLs - Sponsor may negoLlaLe namlng
rlghLs for maln sLage, famlly zone, performance
sLage, Lree cllmb, exhlblLor recepLlon, exhlblLor
lounge, and sponsor lounge.
xxxx xxx xx x n/a
EDTx
Mrs. Laura Bush, Taking Care of Texas,
speaks to Earth Day attendees.
Dr. Michio Kaku, co-founder of string feld
theory, speaks to Earth Day attendees.
Earth Day - Scenes from Prior Years
Dallas Mayor Mike Rawlings speaks to
Earth Day attendees.
Former U.S. Senator from Texas Kay Bailey
Hutchison tours exhibitor booths at Earth Day.
Racecar driver and environmental activist
Leilani Münter speaks to Earth Day attendees.
Larry Hagman prepares to address Earth Day
attendees back stage.
Earth Day - Scenes from Prior Years
Earth Day - Scenes from Prior Years
Earth Day - Scenes from Prior Years
Earth Day - Scenes from Prior Years
Earth Day - Scenes from Prior Years
Exhibitor & Sponsor Information Executive Director
Lanny Shivers
(E) lanny@earthdaytx.org
(T) 972-567-1788
General Programming Academic Programming
Tim Taylor
(E) tim@earthdaytx.org
(T) 214-674-1273
Steven Shaw
(E) steven@earthdaytx.org
(T) 972-971-1131
Jim Clement
(E) jim@earthdaytx.org
(T) 214-475-0901
Jenna Dillenback
(E) jenna@earthdaytx.org
(T) 214-632-8213
Lizzy Hicks
(E) lizzy@earthdaytx.org
(T) 214-232-9596
Caroline Parravano
(E) caroline@earthdaytx.org
(T) 469-426-9093
Earth Day - Contact Information
Michael Cain
(E) michael@earthdaytx.org