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20th & 21 st March 2010

S. MALA, Lecturer in Commerce
Bhaktavatsalam Memorial College for Women
Korattur, Chennai-80.
Email :
Mobile: 9444958044



MRS. SUJATHA.K, Assistant Professor
Department of English, Emerald Heights
College for Women, Ooty.



Dr. K.SHEELA. Assistant Professor,
Department of Economics, Govt. Arts College
for Women
Mrs. K.RAJASELVI. Assistant Professor,
Department of Commerce, Emerald Heights
College for Women, Fingerpost, Ootacamund-6



MRS. K.RAJASELVI. Asst Professor,
Department of Commerce, Emerald Heights
College for Women
Fingerpost, Ootacamund-6.
Dr. K.SHEELA. Assistant Professor,Dept. of
Govt. Arts College for Women, Sivagangai







RVS Institute of Management Studies &
Sulur, Coimbatore – 641 402.
Mob.: 9566533929
Email ID:
G. AYYANAR, Lecturer in Commerce, Centre
for Higher Research, Yadava College
(Autonomous), Thiruppalai, Govindarajan
Campus, Madurai.
V. ANAND, Ph.D., Research Scholar, Mannar
Thirumalai Naicker College, Pasumalai,
S.MEENA, Lecturer, Dept. of Commerce,
Bhaktavatsalam Memorial College for Women,
Korattur, Chennai – 600082


E-mail: meenasrajesh @






T. VEZHAVAN, Sr. Lecturer-cumLiason officer, Directorate of Distance
Education, Annamalai University. 608002,



Prist school of Business, PRIST University ,
R.SRIRAM KUMAR, Asst.Professor, Prist
school of Business,PRIST


of International Business School Of
Management, Pondicherry University Email:
raji_pepy06@yahoo.comMobile: 9659316117



B.KALIDOSS, Lecturer-Cum-Liaison Officer,
Directorate of Distance Education,
Annamalai University.






Leebathomas ,Dr.A.A.Ananth

Asst. Prof., Anna Universtiy, Coimbatore.
MRS. P.NALINI., Senior Lecturer, Velelar
College of Engg. & Tech., Erode
Assistant Professor, Department of
Business Administration, V.H.N.S.N.
College, Virudhunagar., 9842898579.
Dr. R. NEELAMEGAM, Emeritus Professor –
AICTE, Department of Management Studies,
V.H.N.S.N.College, Virudhunagar. /




Banumathi,Lecturer in Business
Administration, Directorate of Distance
Education, Annamalai University, Annamalai
Nagar – 608 002.














Dept of Management Studies, Saranathan
College of Engineering, Trichy
MR.S. ARUN KUMAR, Asst Professor, Dept
of Management Studies Saranathan College of
Engineering, Trichy.
MR.M.VANJIKOVAN, Dept of Management
Studies, Saranathan College of Engineering,
MR.S.ARUN KUMAR, Asst Professor
Dept of Management Studies, Saranathan
College of Engineering, Trichy.
MR.S. ARUN KUMAR, Asst Professor, Dept
of Management Studies, Saranathan College of
Engineering, Trichy,
DR.B. TAMIL MANI, Reader, Dept of
Cooperation Gandhigram Rural University,
MR S.MAHALINGAM , Dept of Mgt.
Studies, Saranathan College of Engineering,
Saranathan College of Engineering,
M.G.KRISHNA, Final MBA, Saranathan
College of Engineering, Trichy.
Professor, PG and Research Department of
Commerce Government Arts College
Nandanam, Chennai-35

Department of Management Studies. Trichy Email:vanjiko@yahoo. Saveetha Engineering College. Department of Cooperation.Department of Management Studies .M. Thanjavur. PG Research &Dept of Commerce. Lecturer.Professor.4 23 CONTEMPORARY BUSINESS BASICS .in DR. SUBRAMANIAN. Annamalai nagar. Saranathan College of Engineering. Assistant Professor. MR.SWAMINATHAN. Doctoral Scholar (Bharathiar University). PRIST School of Business. DR. Dindugul. ARUN KUMAR. Senior .S. Chennai.S.TAMIL MANI. Email:arunkanthh@yahoo. 9944342433. Student. Puducherry.PANCHANATHAM. Dept of Management Studies Saveetha Engineering College Thandalam. V.A STUDY WITH REFERENCE TO CUSTOMER PREFERENCE MR. Pondicherry DR. MR M. A. searchanandu@gmail. Department of Business Achariya School of business and Technology. Christ College of Engineering & Technology. Senior Lecturer in Management Studies. BHUVANA DEVI. Annamalai University. Reader. RENUKADEVI. Department of Management Studies. Chennai. Gandhigram Rural University. Asst . prof_bhuvanadevi@yahoo. Trichy.MUTHUKUMAR. SENAPATHI.CHANDRAMOULI. PRIST University. Director (Management Studies) Assistant Professor. Professor and Head. Chennai Campus 26 E-BANKING . Associate Mobile: 9840123547 25 BUSINESS BASICS IN HOSPITALS R. Email:dr_tamilmani@rediffmail. PRIST School of Business. Saranathan College of Engineering.VANJIKOVAN. manian61@yahoo. Sri Pushpam College. 9443104393 27 AN EMPERICAL STUDY: APPLICATION OF HEDPERF (SERVICE QUALITY MEASURING SCALE) AMONG PROFESSIONAL ENGINEERING COLLEGES IN TAMILNADU 28 CONTEMPORARY ISSUES IN PONDICHERRY TOURISM SERVICE 29 CONCEPTUAL FRAMEWORK FOR SUCCESS AND FAILURE OF REGIONAL BRANDS MR. Department of Management Studies. ANANDA KUMAR. Chennai – 602105 Mobile: 97898 15363 M.CUSTOMER RELATIONSHIP MANAGEMENT 24 RETAILERS PERCEPTIONS OF CHENNAI TELECOMMUNICATION SERVICE PROVIDERS S. Lecturer. PRIST University (off campus).

. Directorate of Distance Education. Australia).com Mobile:9976169135 MRS.A WAY TO REDUCE SOCIAL STIGMA IN BUSINESS /sakkthivel@suc. Lecturer. B. SUR. Sultanate of Oman drsakkthi@gmail.M.PRINCE MANICKAM S. Annamalai University. Chennai – 600 035. Associate Professor of Marketing and Assistant Dean for Academic 30 CREATING AND DEVELOPING CUSTOMER LOYALTY TO DIFFUSE THE UNEXPECTED BUSINESS RISKS IN ORDER TO DO BETTER BUSINESS 31 ‘EXPERIENTIAL RETAILING’– A CONTEMPORARY APPROACH IN CUSTOMER ENGAGEMENT AND RETENTION 32 THE PERFORMANCE OF INFORMATION TECHNOLOGY INDUSTRY IN TAMIL NADU 33 BRAND POSITIONING STRATEGIES FOR INDIAN MARKET J.Professor. Melmaruvathur .com DR A M E. Karthikeyan. drmsenthil@gmail. Coimbatore.Assistant Director of Industries and Commerce.SUNIL KUMAR & R. SELVANATHAN. Arts College (Men). Phone: 044-27528203 Mobile: 94862 68770. 34 RIN Vs TIDE: COMPARATIVE ADVERTISING TO ITS EXTREME B. Nandanam. Alagappa University. Dept Of Commerce Sri Krishna Arts & Science College. Tamilnadu. Park college of Engineering and Tech. prof. Asst. Adhiparasakthi Engineering College. Head. Bhaskaran. BALACHANDRAN Lecturers –MBA. Mail Id: Er.Panchanatham 35 FIVE STEPS TO A WINNING BUSINESS CASE 36 THE CHALLENGE OF ECONOMIC RECESSION AND THE STRATEGIC ROLE OF HRM S PANDISELVI. Lecturer in Business Administration. V.SELVABASKAR.B.E. Government of Tamil Nadu. Coimbatore Dr. M.MEERA. Karaikudi. SUR University College (Affiliated to Bond University. Associate Professor of Commerce. (PhD). Alagappa Institute of Management. Happy Valley Business School. M. Govt.SHANTHANA LAKSHMI. Coimbatore.Dr. Lecturer Department Of Commerce B. Chennai 5 C. Associate Professor.baskar@gmail. Chepauk. DR.A. rsenapathi@sify. Vidhya Jawahar. 37 MAPPING BUSINESS PRACTICES IN THE AUTOMOBILE INDUSTRY 38 SOCIAL FLUIDITY MAPPING SYSTEM. M. Annamalai Nagar – 608 002.SENTHIL. SIVA PRAKASH.

PRIST University. Prist School of Business. J. Lecturer – Cum – Liaison Officer. Annamalai University. Annamalai University MR. BANKING INDUSTRY: Coimbatore BREAKING GLASS CEILINGS? Spbcomca@Gmail. CASE TITLE: HRM / OB CASE S PANDISELVI. PRIST School of Business. PRIST School Of Business.S. N. Pudukkottai K.Dept of Business .com. Department of Business Administration.Com THERE ARE NO TRAFFIC JAMS ALONG THE EXTRA MILE B.A.SARAVANAN. 46 CONTEMPORARY CULTURAL PRACTICES TO COMBAT STRESS IN ORGANIZATIONS 47 GREEN FASHION AND ECO- G.J. S.VENKATA VIJAYALAKSHMI.Lecturer. Reader. Dept of Mgt Studies. Assistant Professor.College of Arts and Science. Lecturer. Reader.JAYANTHI.V. AN EVER GREEN BUSINESS BASIC 41 EXPLORING CONTEMPORARY ISSUES – HR PRACTICES N. jayesh_gs@yahoo. Annamalai University. Prist University. Dept.Lect(SS). Chennai 42 HOW TO DEVELOP A BUSINESS-ALIGNED SOCIAL MEDIA & SOCIAL NETWORKING STRATEGY 43 COMPETENCY MAPPING 44 KNOWLEDGE MANAGEMENT FOR E-BUSINESS PERFORMANCE 45 CHALLENGES AND OPPORTUNITIES OF FAMILY BUSINESS.N.SOWMIYA. Lecturer. Prist University. Department Of Commerce Sri Krishna Arts And Science College Coimbatore. Chennai. Lecturer. STUDY: INDIAN WOMEN IN Sri Krishna Arts & Science College. DDE. mail2nsathish@gmail. ANANTH. HAS A FUTURE IN INDIA? N. SATHISH KUMAR. Lecturer. of Business Administration. Thanjavur G.J.LATHA .College of Arts and Science.PANCHANATHAM .Professor and Head.Anitha Rani.6 FAILURES 39 40 Students. K. Annamalai University. Department of Business Administration. Pudukkottai S. Dept of Commerce. Dept of Business Administration DDE. Annamalai University DR.R. Scholar. Dept of Commerce.S. Assistant professor & B. Prist School of Business. RAJESH KUMAR.A. Annamalai University Dr.A. DR. Thanjavur. SIRAJUDEEN. JAYESH.GOMATHI. J.SUBRAMANIAM. Department of Business Administration. Lecturer. Assistant Professor.

K. department of business administration. A.kalaiselvan. Annamalai University .professor and head.panchanatham . Bharathidasan University College. SAKTHIVEL. Annamalai university). Annamalai University Dr. JAYAKRISHNAN. Annamalai University. Orathanadu). Lecturer in Business Administration.Prof. K. Lecturer (S. Ramesh.lecturer. J. professor.g. Y.DeptofBusiness Administration. Reader in Business Administration. DR. Department of Business Admn.S. annamalai university Dr..RAJAMOHAN. M.7 FRIENDLY FABRICS Administration..) Department of Business Admn.Aroekiaraj (Faculty Member in Management Studies. Annamalai University D. Research Scholar. Lecturer (S.AnnamalaiUniversity Dr.tamizharasi. Reader.n. Annamalai University 53 CHALLENGES AND OPPORTUNITIES OF NEW ENTREPRENEURS G.A. annamalai university V. Annamalai university). Rukmani. Annamalai University. AN.K.udayasuriyan. Annamalai University 48 EDUCATION FOR IMPROVING OF WORK LIFE BALANCE TO WOMEN EMPLOYEES 49 EXPLORING HUMAN RESOURCE MANAGEMENT PRACTICES IN NONPROFIT SPORT ORGANIZATIONS 51 VALUE OF TRAINING AND DEVELOPMENT IN DIFFERENT SECTORS 52 PARTICIPATIVE MANAGEMENT IN CONTEMPORARY INDUSTRIES Ms..Jayanthi.S. Annamalai University Dr.) Department of Business Admn. research scholar 55 CHALLENGES OF LEADERSHIP STYLES – TODAY AND TOMORROW Ms.Chezhiyan (Faculty member in Department of Business Administration ..S.Nagarajan.. annamalai university 54 TRENDS IN TRAINING Dr. Department of Business Admn. Department of Business Admn. Dr. Lecturer.K.S. S. Orathanadu).Solayappan (Faculty member in Department of Business Administration . department of business administration.Nagarajan..S. Lecturer Department of Business Admn. department of business administration. Bharathidasan University College (W). Edith Joy (Faculty Member in Management Studies.Subbulakshmi.

And last. and getting done on time are the tactical elements that deliver the value. Department of Commerce. how often have you been asked to "work the numbers" and provide a basis for a compelling project? Often. 2001] Business Case Basics A winning business case is really no mystery. and justifying a new project or a significant change in scope to an ongoing project. and perhaps most important.8 FIVE STEPS TO A WINNING BUSINESS CASE S." In this article. it is customary to ask for approval of the assignment of managers for performance responsibility. you ask for a decision on the project proposal. 1 Lecturer. and to the stakeholders and customers. Historical performance is often necessary to illustrate opportunity. expected results and project benefits. understanding is conveyed about how the results of the project fit into the business operationally. Making a successful business case for your new project is the winning way to ensure a good beginning for your team. The PMBOK provides the body of knowledge for "doing it the right way. selecting. it is self-evident that successful project managers are those that effectively make the connection between project accomplishment and business value. Sri Krishna Arts & Science College. technical. laying out a description of scope. [Goodpasture. As a project manager. To begin. a "concept of operations" is needed. or market opportunity that the project is to address. Coimbatore-8 . you will learn about the five steps of a methodology that you can take away and use everyday for identifying. the project proposal is given. Projects with a solid business case return value to the business. it provides the background and context for the project. the business case identifies the functional. required investment. Second. staying within budget. if you are a project manager with responsibility to help your sponsor and your company make decisions about which projects are the right ones to do. Next. This being so. In this section. Meeting scope. For this. and key performance indicators (KPI's). Third. Pandiselvi1 Abstract Building a winning business case! It's just about the best first step you can take to a successful project. From opportunity. specific solutions can be developed. to their sponsors.

Department of Management Studies.S. Trichy. Arun Kumar2 Abstract The study on customer brand preference on pasteurized packaged milk is taken place in Coimbatore city of Tamilnadu. In our materialistic and competitive societies. it is concluded that the dominant variables identified by statistical analysis (Multiple Regression Analysis) from consumer responses are advertisement. producers and marketers of packaged milk products need to identify those specific factors/variables which determine their brand preference of consumers. Assistant Professor. A Judgmental (Purposive) and Non-Probability Sampling techniques were employed with a sample size of 150 respondents. Packaged Milk. Purposive Sampling. From this study.S. Department of Management Studies. Pasteurized Milk. . reasonable price.Sheik Abdullah1 & Mr. Trichy. whereby shoppers were intercepted in the public areas of shopping outlets and distributed the structured questionnaire for their valuable response.Hence. brand name and packaging which has prominent implications on the marketers brand building exercise. India. Saranathan College of Engineering. people want to give meaning to their consumption by extending specific preference towards a particular brand . Key Terms: Brand. The methodology of the study is by mall intercept interviewing. taste. 1 2 Student. Saranathan College of Engineering.9 AN EMPIRICAL STUDY: CUSTOMERS’ BRAND PREFERENCE ON PASTEURIZED PACKAGED MILK Mr.

Saranathan College of Engineering. it is inferred that a HEdPERF scale is not factor loaded as per the proposed original five dimensions. students feedback for progressive measures. Arun Kumar1 & Mr. multiple regression analysis and factor analysis were used for this study. Performance measurement (Quality).Statistical tools namely Univariate analysis. Trichy. Also. quality programs. Higher education. Professional Engineering colleges. which they feel are important determinants of service quality. Department of Management Studies. professional engineering institutions should concentrate their efforts on the extracted dimensions[1] perceived to be important rather than focusing their energy on a number different attribute.10 AN EMPIRICAL STUDY: STUDENTS’ PERCEPTION ON SERVICE QUALITY Mr. From the study findings using multiple regression analysis . . Saranathan College of Engineering. Keyterms: Service quality. empathetic administrative staffs to solve students problem and fair and equal treatment are the dominant variables strongly predicts the overall service quality. Tamilnadu. Department of Management Studies. from the study findings using factor analysis. In this study. Purposive Non-Probability sampling techniques were adopted with a sample size of 106 respondents were administered using structured questionnaire . India. 1 2 Assistant Professor.M. Trichy.S. instead we got a loading of eleven [1] factors. Vanjikovan2 Abstract The purpose of this paper is to empirically measure the service quality level using the new industry specific scale called HEdPERF (Higher education performanceMeasurement Scale) among engineering colleges/Institutions which are offering professional courses in Tiruchirappalli. Hence.attributes namely standardized syllabus and structure.

11 A STUDY ON SUSTAINABLE BUSINESS DEVELOPMENT Ms. Business firms are using business ethics as a tool for retaining customers and increasing its market share by highlighting the initiatives it has taken for providing a clean environment for the society. suppliers. Bhaktavatsalam Memorial College For Women. distributors. toward sustainability. Ethics in Business refers to moral standards of the people working in the organisation and the application of right practices in the business firm. . sustaining and enhancing the human and natural resources that will be needed in the future. In doing the ethically right thing for all which in turn generates significant and sustainable business value for the organization. sustainable development means adopting strategies and activities that meet the needs of the enterprise and its stakeholders today and protecting. Many companies are discovering the benefits of going beyond regulatory compliance. Chennai-80. all firms’ existence is impossible without the involvement of the society and it is the duty of the firms to adopt ethical consumerism and to provide clean healthy environment for all the future generations to come. S. If the product is accepted by consumers it will help the firm to break-even and generate profits. But at the end. translate that vision into a management action plan and turn sustainability into a competitive advantage. it is the choice of the customers to buy or reject it. So. if it does not serve their purpose. Business people should develop a vision of a sustainable company. it could lead to closure of business enterprise. society. or else. No business firm can survive without its employees. increase their market share. Korattur. and environment as a whole. Mala1 Abstract For the business enterprises. By adopting sustainable practices. factors of production. companies can gain competitive edge. and boost shareholder value. Organisations are integrating ethics as a process for business success. 1 Lecturer in Commerce. A company produces a product or service by using various resources. culture. customers.

prepare pamphlets. they face the worst barriers of communication and they have to realise that knowing English language is one thing. visibility and recognition not only at the organizational and at the corporate level but also at the global level. but to be able to use it for the purpose of communicating a thought precisely and tactfully for business purpose is a different skill that one has to learn by practice. If the ideas of the executives are accurately replicated in the mind of the receiver. K. In an age when a lot is being experienced in organizations in terms of career uncertainties. The opportunities are open for those who have gained effective communication ability and it helps them to win respectability.12 CHALLENGES AND OPPORTUNITIES FOR BUSINESS EXCELLENCE Mrs. and the pressure of reaching out to the stakeholders through corporate communication channels. brochures. Department of English. Sujatha1 Abstract Of all the challenges posed in this world. 1 Assistant Professor. marketing. souvenirs and to give interviews to the media in order to project a favourable image of the organization. Ooty. acquiring good communicative skill in various business situations is being increasingly felt today. . Areas like personnel. Emerald Heights College for Women. the pressure of working in a multicultural environment. rightsizing. the process of communication is perfect and there will be no dilution. Management is a complex practice of communicating with other people. public relations. Though the students of Business Management and young executives have very good background of education in English medium schools and colleges. the need for good communication skill is the most required. Executives are expected to make speeches. exaggeration or distortion of ideas. sales and labour relations call for exceptional communication skills.

Reader. Loyalty and Perception of Service Quality. Empathy.S. Dindugul. responsiveness and empathy dimensions play an important role in predicting Customer behavioral intention which is identified using multiple regression analysis. Trichy. Department of Cooperation. The study also determines the dimensionality of customer perception of service quality using exploratory factor analysis. Purposive sampling technique is used to select the respondents from two major public banks of Tiruchirapalli city of Tamilnadu. Behavioral Intention.B.Mahalingam3 Abstract Investigating the influence of SERVQUAL variables on multidimensional model of customers’ behavioral intentions should help to measure. 3 Student. Department of Management Studies.13 INFLUENCE OF SERVICE QUALITY ON BANKING CUSTOMERS’ BEHAVIOURAL INTENTIONS Mr. Saranathan College of Engineering. Arun Kumar. Saranathan College of Engineering.1 Dr. this relational impact should be a central concern for public retail bank managers as well as for service management academics and practitioners. Univariate analysis is used to analyze the demographic and rational variables. Tangibility. Hence. control and improve customer perception of service quality by public banks. Tamil Mani2 & Mr S. 1 Assistant Professor. Specific managerial implications and recommendations also presented in this study. Trichy. Department of Management Studies. The service quality variables of tangibility. India. Gandhigram Rural University. Key Terms: SERVQUAL. Rational. 2 . Responsiveness.

Some of the major challenges that the organizations have been facing since the origin of engineering include. Post Delivery Customer Complaints. compliance and governance. Professor. technology. the increased need for consistency. Sivagangai. Fingerpost. and the cost. Too much rework and Frustrated People. Arts College for Women. capital. Emerald Heights College for Women. Challenges and opportunities facing businesses include unprecedented growth in the engineering world. Late Deliveries.14 CHALLENGES AND OPPORTUNITIES FOR BUSINESS EXCELLENCE Dr. risk and management needs associated with the Return on Investment issues. Dept. goods. Department of Economics. High Cost of Quality. Ootacamund-6. K. improving performance has become a persistent need for companies striving to remain competitive and effective in this environment. High Cycle Time. 1 2 Assistant Professor. Poor visibility into project progress. but not limited to Ever-Reducing Profit Margins. of Commerce. controls. . Missed Commitments. Cut-throat Competition. Asst. K. Rajaselvi2 Abstract This paper highlighted global flow of information. standards. Furthermore. Govt. services and people has been greater in the recent past. Sheela1 & Mrs.

Ootacamund-6. of Commerce. EFQM Excellence Model or Singapore Quality Award Framework through which to view the BPIR databases. Sheela2 Abstract A key feature of the BPIR member’s area is the use of business excellence models to categories and present business improvement information. 1 2 Asst. Department of Economics. All the formal models used within the BPIR are best practice models i. members have a choice of selecting the Baldrige Model. K. Assistant Professor. This paper has a brief discussion of what business excellence models are.15 BUSINESS EXCELLENCE Mrs. At present in addition to the BPIR's own categorization system. Dept. Business excellence models are frameworks that. Professor. when applied within an organization can help to focus thought and action in a more systematic and structured way that should lead to increased performance. Arts College for Women. Emerald Heights College for Women. Future development includes the addition of more models in order to increase the range of choice for members from different parts of the world. K. . Fingerpost. thorough and consistent use of the model can lead to world class performance levels in the area(s) related to the model. Govt.e.Rajaselvi1 & Dr. Included are the key challenges and proven benefits that can stem from their use. Sivagangai.

 Attitudinal Change  Proactive HRM 1 Associate Professor of Commerce. It includes the strategic factors of HR.  Work Schedules  Cutting Pay  Modification of Job and Responsibility. Countries are using their own monetary mechanisms to pullout the recessionary impacts.  Optimize the Manpower strength  Strategic initiative to increase the productivity. . Selvanathan1 Abstract The Global Meltdown has its impact in every part of the world. Here comes the Strategic Role of HRM.  Compensation Benefits  Redesign Training and Development  Organisation Policies and hand Book. In the classical strategy paradigm one has to look both Micro and Macro environment. The changes and implications of monetary mechanism will have a direct link with the organizations and firms. The recession is an opportunity for HR professionals to step-up and contributes strategically.16 THE CHALLENGE OF ECONOMIC RECESSION AND THE STRATEGIC ROLE OF HRM Dr. V. The following points are to be focused to meet the challenge of Economic recession. Govt. Nandanam. Chennai – 600 035. Arts College (Men). The monetary mechanisms adopted by different countries would clearly indicate that each country wants to protect their own economy. and creative Human Resource Management. India has taken a stand called inclusive economy.

Saranathan College of Engineering. In order to promote the selling of products or services. In Comparison with traditional advertising. The purpose of this paper is to identify the mobile advertising and its impact on consumer’s purchase decision. Karthikeyan1 & M. is a form of advertising that targets users of handheld wireless devices such as mobile phones and Personal Digital Assistants. These digital media are considered to potentially improve the possibilities to reach consumers by allowing personalization of the content and context of the message. Multimedia Messaging Services (MMS). Studies on this new advertising medium indicate that mobile advertising campaigns can generate responses that are as high as 40%. Prof. . Using various statistical tools like 1) Factor Analysis and 2) Mean Score. some of the major findings were derived and that will be useful to identify the impact of mobile advertising in consumers purchase decision. Primary data was collected by the researcher with the help of a structured questionnaire administered to the mobile users in Tiruchirappalli City. Tiruchirapalli. which is an area of mobile commerce. SMS (Short Messaging Service) and MMS (Multimedia Messaging Service).G. compared with a 3% response rate through direct mail and 1% with internet banner ads. Final Year MBA Student. Convenient sampling has been employed with the questionnaire being collected from 200 respondents. Saranathan College of Engineering. 1 2 Asst. Tiruchirapalli. Mobile advertising. So this study becomes more relevant and significant to the present Indian scenario.17 AN EMPIRICAL STUDY ON IMPACT OF MOBILE ADVERTISING IN CURRENT BUSINESS SCENARIO Dr. K. the main advantage of mobile advertising is that it can reach the target customers anywhere anytime. Krishna2 Abstract Technology developments have created new marketing communication channels or media such as email. referred to as text messaging or Short Message Service (SMS). the most popular mobile application.

Arts College (Autonomous). Seenivasagalu1 Abstract Post-liberalisation in 1990s has witnessed tremendous changes in the Indian banking sector as a part of financial sector reforms. Indian Overseas Bank and Canara Bank) increases customer satisfaction that fosters customer loyalty. bank managers are seeking out most influential determinants of customer satisfaction and loyalty. public sector banks enjoyed a protected market. Customers’ satisfaction leads to their loyalty that helps in realising economic success of the firm in terms of profitability. . Nandanam. After liberalisation. of Commerce Govt. PG and Research Dept. CUSTOMER SATISFACTION AND CUSTOMER LOYALTY OF MAJOR COMMERCIAL BANKS IN CHENNAI CITY – AN EVALUATION Dr. and tangible aspects of service quality. Therefore. Customers are the major decision makers in any marketing efforts.18 SERVICE QUALITY. They select a service offering that adds value to them and optimises their satisfaction. This paper examines whether service quality of major commercial banks in Chennai city (State Bank of India. R. 1 Associate Professor. Prior to economic liberalisation. A questionnaire is used to elicit information on socio-demographic variables along with human. technical. Intense competition and continuously evolving customer demands have led Indian banks to identify drivers of customer satisfaction and loyalty. Chennai. Banks tend to emphasise customer retention because the cost of acquisition of new customers is higher than their retention. Indian Bank. An attempt is also made to identify which aspects of service quality of banks are important in determining customer satisfaction. customer satisfaction and loyalty. market share and return on investment. Indian banks were exposed to free market competition and consequently. the strategic need for customer retention.

which embody excellence. 14. inventions and innovations and make concrete efforts to promote human excellence. however small and never satisfied with the second best. Distributed Resources. 21. Productivity. which are discussed in detail and few factors are supported with real business case studies not only to add value. HUL. 7. 4. Competitiveness. Innovation. Global Efficiencies. The global presence of Mercedes-Benz and Rolls-Royce is a good example. . Differentiated Product. 16. Global presence & preemption.19 CHALLENGES AND OPPORTUNITIES FOR BUSINESS EXCELLENCE A. World Class Manufacturing Facilities. Technological/ Skills. 22. Identifying. or even perfection. but also to enhance the quality of the paper towards excellence: 1. 6. These business units excel in exploiting ideas. 20. developing & exploiting core competencies. Business Excellence denotes outstanding performance. and consistently extra ordinary service especially in the face of severe hardships. It also indicates sustained commitment and quest of the organizational members to individually excel in their chosen area of work. 5. Benchmarking. ITC. The following factors are the challenges and opportunities for business excellence. 10. Tisco. 26. Shared vision & values. 17. JRD Tata. 24. 1 Lecturer. L&T. in any task. 8. India’s pioneering Industrialist The world around us abounds with excellence. Customer focused product concept. 12. 15. 11. Systems Thinking. 23. Customer Focus. Reliance. Titan. Economies of Scale. Environmental Sensitivity. Among Indian Companies. Sensitivity. as an attitude. Willingness to succeed/ Positive Attitude. Leadership. 9. Brand Equity. Quality Orientation. Strategic Alliances.” - Late Shri. Positive frame of mind. MRF and Tata Motors stand out. 19. 13. 2. RVS Institute of Management Studies & Research. 25. Faster Response Time. superior quality. 3. Telco. Bajaj Auto. Sulur. 18. Coimbatore. This paper is a comprehensive framework highlighting on detailed description of core values and issues contributing to business excellence. Learning Organization. Grace Antony Rose1 Abstract “One must forever strive for excellence.

MBA Dept. The industry manufacturers over 11 million vehicles in a year. The greatest challenge and competition would be from the Chinese automobile industry. 1 2 Head. cost of manufacturing and technology. but market experts believe it is only a short term phenomenon and are confident of the industry bouncing back. Balachandran2 Abstract The Indian automobile industry is expected to grow to US$ 40 billion by 2015 from the current level of US$ 7 billion in 2008. Park College of Engineering and Tech.1 Dr.20 MAPPING BUSINESS PRACTICES IN THE AUTOMOBILE INDUSTRY C. Meera. M.. MBA Dept. The global recession has had a dampener effect on the growth of the industry. reduced margins put additional pressure on the industry. . Coimbatore. This paper focuses the contemporary issues and mapping business with reference to Automobile Industry. The Chinese automobile industry has been able to give stiff completion to India in terms of productivity. Prince Manickam & S.. Again the present trend of excess manufacturing capability. Lecturers. employing more than three million people. Coimbatore. By the year 2016 the industry is expected to contribute 10% of the nation’s GDP. Park College of Engineering and Tech.

Coimbatore. Coimbatore. S has been quite successful and has considerable applicability to other countries also . introducing cause related marketing and leveraging the social networks. The social stigma was recognized by negative publicity. But due to social stigma. Siva Prakash2 Abstract The main intention of the research is to analyze the social stigma associated with the failure of entrepreneurial activity. Structural relationship system of entrepreneurship has evolved in the U. experimentation. developing community leaders and creating social responsibility for the enterprise. Prior Practices: The entrepreneurship lacks in collaborative networks.1 B. Department of Commerce. Department of Commerce. Students. . Shanthana Lakshmi. disgrace among the workers and violations over the technology. creating entrepreneurial structural relationship. Sri Krishna Arts & Science College. corporate crisis. Sri Krishna Arts & Science College. During that time the entrepreneurs tend to map the societal needs. lack of funds. The research aims to model new SFMS strategy and to find out the essential requirements to build SFMS among the entrepreneurs. M.21 SOCIAL FLUIDITY MAPPING SYSTEM. The entrepreneurial skills lacks in community funding.The optimal role for individual entrepreneurs and the public policies necessary to support this role are somewhat different in India. The concept of evolving SFMS was lacking with the entrepreneurs. 1 2 Lecturer. In this context the research was done to explore the possibilities of introducing SFMS that can reduce social stigma. the business failure happened before identifying the social responsibilities. Usually entrepreneurial intelligence will be created in the long run of the enterprise.A WAY TO REDUCE SOCIAL STIGMA IN BUSINESS FAILURES Mrs. Sunil Kumar & R.


Ms. S. Pandiselvi1

The dawn of the year 2009 presented an occasion to celebrate for India as it
experienced a magnificent moment made by women. It is rightly said, ‘To awaken
people, it is the woman who must be awakened. Once she is on the move, the family
moves, the village moves and the nation moves’. The purpose of this case study is to
understand the paradigm shifts of India Inc.’s gender composition and how Indian
women are carving a niche in the corporate world. From ancient times, women have
held respectable position in the society, particularly in the Indian scenario. But
unfortunately, their potential was underestimated since they were limited to
domestic duties and were denied top positions in the corporate world. With the
introduction of economic reforms in 1990s, women started stepping into the
corporate world and excelled in their fields or showcased their talent. Though the
women participation in labour force has increased, they are still striving to find
considerable position at the top levels of organisational structure. In the maledominated banking industry, Chanda Kochhar, Shikha Sharma, Naina Lal Kidwai
and Manisha Girotra are some of the successful women executives who proved their
Further, the case study provides a rich discussion on – should women lead all the
industries, which are crucial to an economy, in particular, banking industry? Do
women make better bankers?
Pedagogical Objectives:
•To understand the paradigm shifts in India Inc.’s gender composition and discuss
particularly the role played by economic reforms ushered in 1991
•To make an objective evaluation of the role played by women managers in ICICI
Bank’s meteoric rise
•To debate and discuss – in the light of greater presence of Indian women in the
banking industry, especially at the highest level – whether women make better


Lecturer, Department of Commerce, Sri Krishna Arts & Science College, Coimbatore.


G. Ayyanar1 & V. Anand2

Some companies are reporting higher earnings while some are still reporting
declines. Some organizations may be ‘weathering the storm’ right now, but rapid
growth companies are still the exception. If we look at business history, the
recession in the 1980s was marked by massive layoffs. The benefits from these
employment cost reductions didn’t seem to be realized until process changes and
innovation followed.
First Step - Be More Customer-Driven
Although customer expectations or satisfaction were still important, they were
competing for attention in a capital-driven, employee-focused business environment.
In today’s environment, a loyal, quality customer is like gold.
One that should be cared for and protected. Some organizations are afraid to
communicate with their customers for fear of what they might find out. Also, many
organisations put too much emphasis on the survey ratings much like
a report
card instead of focusing on how to make customers more loyal.
Few suggestions to become more customer-driven
Ask key customers or clients what they want and expect out of a provider like you.
Make it an information-gathering dialogue. Probe and gather specific examples of
what they expect and the impact that has on their organisation if the expectations are
met. Make sure you clearly understand their expectations before you ask how your
company as a provider is doing in meeting or exceeding those expectations. We
understand the impact this can have since we conduct customer satisfaction reviews
for our clients where we help them become more customer-driven one key customer
at a time. It may not always be profitable to meet each and every customer
expectation. However, most customers are quite reasonable if they see progress and
improvements in areas that matter.


Lecturer in Commerce, Centre for Higher Research, Yadava College (Autonomous), Madurai.
Ph.D., Research Scholar, Mannar Thirumalai Naicker College, Pasumalai, Madurai.


S. Meena1

The World Resources Institute (WRI) goes beyond research to create practical ways
to protect the Earth and improve people’s lives. Its mission is to move human
society to live in ways that protect Earth’s environment and its capacity to provide
for the needs and aspirations of current and future generations.
In the course of daily operations, all businesses impact and depend on ecosystems
and the essential ecosystem services they provide like flood control, fuel, food or
fiber. Yet because ecosystems are largely treated by society and economies as
under-valued assets and therefore externalities, most companies have little real
understanding of their direct or indirect ecosystem impacts or dependence, let alone
the business risk of loss of critical manufacturing inputs like fresh water.
Business Ecosystem
This paper discusses the concept of business ecosystem. Business ecosystem is a
relatively new concept in the field of business research, and there is still a lot of
work to be done to establish it.
The network of organizations – including suppliers, distributors, customers,
competitors, government agencies and so on – involved in the delivery of a specific
product or service through both competition and cooperation. The idea is that each
business in the “ecosystem” affects and is affected by the others, creating a
constantly evolving relationship in which each business must be flexible and
adaptable in order to survive, as in a biological ecosystem
The ecosystem model can also be applied to organizations such as hospitals and
universities. This term is part of a recent trend toward using biological concepts to
better understand ways to succeed in business. Advances in technology and
increasing globalization have changed ideas about the best ways to do business, and
the idea of a business ecosystem is thought to help companies understand how to
thrive in this rapidly changing environment.


Lecturer, Dept of Commerce, Bhaktavatsalam Memorial College for Women, Korattur, Chennai.

Customer relationship management software sharpens up in on the relationship.25 CONTEMPORARY BUSINESS BASICS . Management & Strategy. Department of Management Studies. Key Words: Customer.CUSTOMER RELATIONSHIP MANAGEMENT S. Saveetha Engineering College. How we treat all of this information is where CRM plays a key role. It’s about a company’s culture and how that culture focuses on their customers. 1 Lecturer. The main aim of CRM is to put our customers at the centre of the information flow of our company. . CRM acts as a central repository of information on our clients and potential clients. Customer Relationship Management refers to the methodologies and tools that help businesses to manage the customer relationships in a well organized way.Customer Relationship management: CRM is not about technology. especially in our technology rich and information based society. Chandramouli1 Abstract Every business organization depends on customers for sustenance. Relationship. the question is how to create and maintain customer satisfaction. Every business communicates with their clients in many different ways. Chennai. This paper deals with Contemporary Business Basics . Thandalam.

The statutory and regulatory framework apart. what deserves immediate attention is service quality and strategic imperatives. Bhuvana Devi1 Abstract The growth in cellular mobile telephony has been phenomenal and the number of subscribers in India as of December 2009 stands at 380. This article examines such issues and also presents the critical factor affecting service quality (part of a doctoral degree research).26 RETAILERS PERCEPTIONS OF CHENNAI TELECOMMUNICATION SERVICE PROVIDERS M. 1 Senior Faculty.447. Saveetha Engineering College. . Thandalam. Chennai.562subscribers.

V. Debit card. NEFT. During the past three decades Indian banking system had several outstanding achievements to its credit. Chennai. financial system. PRIST University (Off Campus). In a developing economy like India. cyberspace. VISA has estimated that an electronic payment network. PG Research &Dept of Commerce.Professor.M. Technology.V. . Swaminathan2 Abstract The banking system of India should not only be hassle free but also be able to meet new challenges posed by technology and any other external and internal factors.27 E-BANKING . creating economic transparency and contributing to greater predictability. Poondi. A. Cheque/DD. PRIST School of Business. governments and other end users of e-banking products to improve their operational efficiencies to a great extent. Subramanian1 & Dr. In fact. Credit card. Customers preference. It is no longer confined to metropolitans or cosmopolitans in India. e-banking has helped in modernizing the financial systems. Associate Prof. But what has been the most important advantage and the main reason for migration to electronic banking from traditional paper based banking is that of the improved operational efficiency brought about by its use. India cannot have a healthy economy. Sri Pushpam College (Auto).A STUDY WITH REFERENCE TO CUSTOMER PREFERENCE S. Internet banking. by increasing the efficiency and velocity of payments has the potential to create cost savings of at least 1 percent of the GDP annually over paper based systems in any given economy. the most striking being its extensive reach. it has reached even the remote corners of the country. Reduction in transaction times and transaction costs has helped companies. M. Cost saving. 1 2 Asst .. Key words: E-banking. ECS. liquidity and stability. This is one of the main reasons for the growth of Indian economy. Without a sound banking system. This research study makes an attempt to analyze whether the customers’ preference to use the e-banking products and the reason for preferring e-banking products with the services provided by the banks.

Social Networking.A. Annamalai University. The process described here is a structured one. nor are recommendations made for how technology should be managed to achieve these goals. Sathish Kumar1 & Dr. large-size organizations. Dept. Key words: Organizations. and (c) the organization is receptive to a structured approach to planning such as the one described here. . A. Department of Business Administration. (b) all functions performed by the organization are considered in the strategy. 1 2 Scholar. Reader. of Business Administration. Ananth2 Abstract This paper describes a process for helping organizations define and prioritize the steps involved in applying social media and social networking to their operations. A general structure and flow of work is proposed with the end goal being support for development of an organizationwide plan for employing social media and social networking in support of defined corporate goals. Annamalai University. The intended audience for this document is middle and upper management within mid. Structured. Technology.28 HOW TO DEVELOP A BUSINESS-ALIGNED SOCIAL MEDIA & SOCIAL NETWORKING STRATEGY N. It is assumed that (a) the strategy development process described here is applied across the entire organization. Governance Structure. Social Networking. No assumptions or recommendations are made here about the governance structure of how such a plan should be implemented.

Trichy.S. 2 . Department of Management Studies. India. Trichy. Professional Engineering colleges. Performance measurement (Quality). Higher education. 1 Assistant Professor. The current findings of this study do provide some important insights. multiple regression analysis and factor analysis were used for this study.B. Reader. Department of Cooperation.1 Dr. Structured questionnaire were administered and Statistical tools namely univariate analysis.Tamil Mani2 & Mr M. Key terms: Service quality. Department of Management Studies. In this study Purposive NonProbability sampling techniques were adopted. Dindugul.29 AN EMPERICAL STUDY: APPLICATION OF HEDPERF (SERVICE QUALITY MEASURING SCALE) AMONG PROFESSIONAL ENGINEERING COLLEGES IN TAMILNADU Mr. As the outcome of the study the service quality level can be improved among professional engineering colleges and specific recommendation & implications are enumerated for the impoverished management of engineering colleges. Gandhigram Rural University. Arun Kumar. Saranathan College of Engineering. Saranathan College of Engineering.Vanjikovan3 Abstract The purpose of this paper is to empirically measure the service quality level using the new industry specific scale called HEdPERF (Higher education performanceMeasurement Scale) among engineering colleges which are offering professional courses in Tiruchirappalli. Tamilnadu. 3 Student.

P. standards. but not limited to ever – reducing Profit margins. This BPQM model. using Quality models & Standards & Business Process Quality Measure (BPQM). In this business excellence challenges & opportunities facing businesses include unprecedented growth in the engineering world. post delivery customer complaints. leadership & constancy of purpose. we have an opportunity in the way IT governance. Chandrakumarmangalm1 & Mrs. too much rework & frustrated peoples. Partnership development & Public responsibility”.30 CHALLENGES & OPPORUNTITIES FOR BUSINESS EXCELLENCE Dr. Anna Universtiy. 1 2 Asst. cut – throat competition. late deliveries. People development & involvement. Business Performance Improvement Resource (BPIR). Erode. Senior Lecturer. Professor. Management by processes & facts. missed commitment. Some of the major challenges that the organization have been facing since the origin of engineering include. Velelar College of Engg. compliance & governance and the cost. S. innovation & improvement. advocate the process & quality management journey to be driven from ROI approach rather than just from a certification (or) Compliance front. High cost of quality. & Tech. Customer focus. the increased need for consistency. . High cycle time. Coimbatore. Nalini2 Abstract Business Excellence as described by the Europeon foundation for Quality management (EFQM) refers to “Outstanding practices in managing the organization & achieving results. all based on a set of eight fundamental concepts” these being “Results orientation. risk & management needs associated with the ROI issues. Continuous learning. For these challenges. poor visibility into project progress.. controls.

leadership and decision-making. for keeping people development strategies and processes in sync with organisational growth and objectives and maximisation the human potential creating competency based culture and systems in organisations are the need of the hour. JJ College of Arts and Science.A. Competency mapping is one such process that helps in identifying and mapping competencies required for successful performance in a particular role. 2 . Emotionally intelligence or emotional quotient (EQ) 2. Pudukkottai. Any underlying characteristic required for performing a given task. Department of Management Studies. Competency mapping is a process through which are assess and determines one’s strengths as an individual worker and in some cases. Lecturer. Sirajudeen.Gomathi3 Abstract This is competency era and a significant shift towards competency board organisation(CBO) had been observed people and their competencies have become the most significant factors that give a competitive edge to any corporation. JJ College of Arts and Science. Strength of the India in areas like team structure. Professor. Dept of Mgt Studies. Dept of Commerce. This creates a demand for HR professionals to have specialised skills and have a continuous upgradation of the knowledge. Competency mapping and assessment has gained paramount importance in organisations. Generally. activity or role successfully can be considered as competency. 3 Lecturer. Pudukkottai. 1 Asst.1 B. HR professionals and line managers can contribute a great deal to develop competency based organisation. JJ College of Arts and Science. examine two broad areas: 1. Competencies are defined behaviour skills combined with technical knowledge and skill that will serve as an indicator of success in a position.Anitha Rani2 & K. Pudukkottai. as part of an organisation.31 COMPETENCY MAPPING S.

tourism service leads to rapid growth for the last few years but in recently it faces several issues as a challenging one. Achariya School of business and Technology.43% and foreign tourists by 24. N. Department of Business Administration. The recent survey shows that the domestic tourists’ increases by 22. S. boating. Now the Pondicherry government proposed to implement eco-beach project in Karaikal district of Pondicherry.32 CONTEMPORARY ISSUES IN PONDICHERRY TOURISM SERVICE Mr. Muthukumar1 and Dr. This indicates that Pondicherry have scope to develop a lot. 1 2 Senior Lecturer in Management Studies. Annamalai University. Panchanatham2 Abstract The tourism sector is a major sector that yields the one third of the total revenue for the country. shopping destination and festivals. The Pondicherry territory is unique place where the tourists feel a different experience such as visiting spiritual heritage sites. Annamalainagar. Pondicherry Professor and Head. security concern and more concentration over infrastructures by the government. In our India. But certain issues made seriousness in regard to environmental policies.66% from the year 2006 to 2007. Today this sector emerged as leading employment opportunities to increase living standard of the local communities. This paper will highlights these issues and stress some strategies to overcome from these issues by the researchers through the observation. .

Puducherry. business. today's technology allows for regional brands to reach the target markets and compete with national brands. This research paper discusses the various reasons and factors which affects the successes and failures of regional brands. Regional branding is to discover what your customers’ value and to make common values known. innovating targeted marketing and strategic networking. however. Keywords: Branding. 1 Doctoral Scholar (Bharathiar University). regional brands. Melmaruvathur. Department of Management Studies. Christ College of Engineering & Technology. Assistant Professor. national brands. Adhiparasakthi Engineering College. . Department of Management Studies. R. A. “Regional Brand” is highly-focused personal or local brand built with clever public relations.33 CONCEPTUAL FRAMEWORK FOR SUCCESS AND FAILURE OF REGIONAL BRANDS Mr. This research study will help further research by empirical researchers. Probably the biggest strength the regional brands bring to the table is that they are often close to the market and respond to changes faster. 2 Director (Management Studies). marketers and academicians. In the past. Senapathi2 Abstract A regional brand is a small-scale brand recognized only in a certain geographic location or located in certain region. regional brands were confined by their geography and location. markets. Moreover the author gives many examples and case studies to support his arguments in this paper. Ananda Kumar1 & Dr.

Hence. 1 Associate Professor of Marketing and Assistant Dean for Academic Affairs. . the paper aims at discussing the different conceptual dimensions of customer loyalty in order to create antecedent to achieve customer loyalty in order to diffuse the expected and unexpected business risks for doing better business. Business risks.34 CREATING AND DEVELOPING CUSTOMER LOYALTY TO DIFFUSE THE UNEXPECTED BUSINESS RISKS IN ORDER TO DO BETTER BUSINESS Dr. The marketers witness the continuous movements of consumers across different brands. Australia) SUR. Customer Value-Involvement Model. In order to reduce the unexpected risks. A. Relationship Marketing. the results are not very encouraging. Key words: Customer Loyalty. the marketers spend billions to entice. The constant movement of consumers across the brands makes the marketers vulnerable and makes the business volatile and risky. Sakkthivel1 Abstract Acquiring and maintaining consumers becomes a herculean task for the marketers. SUR University College (Affiliated to Bond University. Sultanate of Oman. the marketers need to identify certain strategies in order to hold the customers. Customer Need Model.M. Albeit. influence and motivate consumers to stay. Relationship Continuum Model.

Neelamegam2 Abstract Businesses keen to profit from the transition to sustainable development often have a longer time-horizon and a broader set of goals than traditional companies. Professor.35 ESSENTIALS OF SUSTAINABLE BUSINESS PRACTICES AND ISSUES IN SUSTAINABLE BUSINESS DEVELOPMENT S. This paper is designed to provide the means for companies to prosper during the first decade of the 21st century. VHNSN College. R. The current focus on environment. 1 2 PhD Scholar. Typically they are dissatisfied with the status quo and want to operate in a socially responsible manner. empowerment. VHNSN College. Department of Management Studies. Green Certification. They value the well-being of employees. Virudhunagar. Key words: Internal Consistency. Whilst they cannot afford to ignore short-term cash flow.C. . & Ecoefficiency. External Credibility. culture and future generations. Siva Sundaram Anusha1 & Dr. enjoyment and ethics is not likely to be a passing fad. Emeritus Professor –AICTE. education. society. as well as protect the environment. People are finally waking up to the need for organizations that protect the environment and our social well-being. their definition of success is more sophisticated and long-term. Department of Business Administration. Virudhunagar. Asst.

Saravanan2 Abstract Introduction – Many companies use models of knowledge Management that suit the industrial epoch – Transition from Incremental to Radical Change – Various phasesFrom Information processing to knowledge creation. Prist School of Business. . Prist University. Assistant Professor.Conclusion. 1 2 Assistant Professor.key Myths about knowledge Management to E-Business – Reconciling Knowledge Management and E-Business Strategy – Paradigm shift in business strategy. Thanjavur. Prist School of Business. Prist University. R.36 KNOWLEDGE MANAGEMENT FOR E-BUSINESS PERFORMANCE S. Thanjavur. Subramaniam1 & N.

D).Role of the board. "Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Lecturer-cum-Liaison Officer." Sustainable development is a fluid concept that will continue to evolve over time. Enhancing management systems 1. company strategies were directed primarily towards earning the maximum return for shareholders and investors.Self-assessment. and the idea of limitations imposed by the state of technology and social organization on the environment's ability to meet present and future needs. Design and execute an implementation plan 4. Annamalai University. 2. Sustainable development focuses on improving the quality of life for all of the Earth's citizens without increasing the use of natural resources beyond the capacity of the environment to supply them indefinitely. in particular the essential needs of the world's poor. 1 Sr." 3. the concept of needs. Directorate of Distance Education. Some of the basic practices and strategies are given A). Set sustainable development policies and objectives 3. Vezhavan1 Abstract In this paper introduction to sustainable development will help you to gain a quick overview of what sustainable development is and why it is important and we know some simple practices and strategies for the sustainable development. to which overriding priority should be given. Develop measures and standards of performance B).Strategy implementation. It contains within it two key concepts: 1. At the beginning of this century. C). ecological and economic. including sociological.37 THE EFFECTIVE BUSINESS PRACTICES AND STRATEGIES FOR SUSTAINABLE DEVELOPMENT IN THE PRESENT SENARIO T. “Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Perform a stakeholder analysis 2. E).Deciding on a strategy. . Develop a supportive corporate culture 5. Sustainable development often looks such major aspects of development.

Thanjavur. or reduced toxicity in their tender specifications. Sriram Kumar2 Abstract Sustainable development for business as “adopting business strategies and activities that meet the needs of the enterprise and its stakeholders today while protecting. and enhancing the human and natural resources that will be needed in the future”.A growing number of businesses and government agencies are discovering that the power of their purse can accelerate the availability of greener. small-scale cogeneration units. Like an avalanche. Professor. PRIST University. environmental. 1 2 Asst. quality. Asst. Professor.38 SUSTAINABLE BUSINESS DEVELOPMENT R. . which is more common. Surianarayanan1 & R. and manufacturing technologies that incorporate recycled materials are examples. PRIST University. sustaining. Prist school of Business. Eco-entrepreneurs must provide the traditional values of price. Thanjavur. improved energy efficiency. the adoption of environmental and social criteria in purchasing decisions will dramatically change the landscape. The Green Seal Certification Mark — the blue globe with the green check — assures consumers that products bearing the Seal meet stringent environmental standards. Prist school of Business. cleaner products. convenience and availability. Wind turbines. By specifying minimum recycled content. People who run either sustainable or green businesses are referred to as “eco-entrepreneurs”. demand from these buyers is beginning to dramatically increase the supply and quality of a broad range of environmentally superior products. and social problems. The “green” business. Green Procurement.Purchasing for a Sustainable Future. The concept of sustainable development provides direction as we work to develop solutions to our economic. focuses on operations and products that minimize damage to the environment.

the “King of Indian Retail” to slow down his expansion plans. 1 2 Associate Professor. Alagappa University. Happy Valley Business School. Coimbatore. or delaying plans of a tie-up with a foreign partner has become almost a daily item in the business headlines. Karaikudi. This paper presents a consolidated approach which the retailers can adapt to engage customers and retain them to a larger extent. the successful strategies of the past are in no way helpful in this situation. Hence. Senthil1 & S. revising strategy.39 ‘EXPERIENTIAL RETAILING’– A CONTEMPORARY APPROACH IN CUSTOMER ENGAGEMENT AND RETENTION Dr. Asst. Alagappa Institute of Management. Selvabaskar2 Abstract The global economic crisis has affected the Indian market to a considerable extent. During such difficult times. falling sales which even affected Kishore Biyani. These are prompted by sliding customer numbers. it is time for the retailers to identify a strategy which is capable of delivering the results at less cost. Professor. the retailers are in search of survival strategies which could help them off-set the harmful effects of adverse market conditions. M. . The adverse effects of economic slowdown have just had an official entry into the trajectory of Indian retailing which is evident from recent trends. The authors prescribe ‘Experiential Retailing’ as a viable contemporary retailing strategy which can attract footfalls in good numbers and convert them into sales even when the industry is bleeding with eroding profits and mounting losses. News of Indian retailers putting off expansion plans. Unfortunately. pruning their headcount.

Rajalakshmi1 Abstract Recent transitions from the industrial to knowledge economy suggest an immediate and wholesale retraining scenario so that many organizations can remain at the cutting edge of technology. Some real time examples of successful companies that is which implementing KM in their workplace is also discussed. This also shows the way by which business excellence can be attained through managing the knowledge of the employees as human beings are considered to be the greatest asset in the organization. This paper tries to give the idea of implementing the concept of knowledge management in the organization which wants to gain the competitive advantage in order to meet the emerging needs.40 KNOWLEDGE MANAGEMENT A WAY TO BUSINESS EXCELLENCE S. In fact. 1 Guest Faculty. Pondicherry . The dynamics of the job market is creating a challenge for many organizations in recruiting and retaining their core staff. many companies are in fear of losing critical business knowledge when their employees leave. Department of International Business School of Management.

Either employee friendly culture or a clear understanding of existing culture helps to reduce stress in organizations. The eight important values relevant to organizational culture are Openness. Dept. As far as business is concerned. Authenticity. Annamalai University . It also aims to explore the relationship between culture and stress. 1 2 Lecturer (SS). especially. career concern. Cultural influences have a strong bearing on the character and persona of an organization. Human Resource Management has gained significance over the past few decades. The influencers of stress like feedback. Latha1 & Dr. Confrontation. of Business Administration. Organizational culture is one such strategy and so companies focus on building a healthy culture. organizations need to frame. work environment and interpersonal relations at work place are the important determinants of work culture. changes take place in the external as well as internal environment. Annamalai University Professor & Head. N. open and two way communication. Dept. Trust. redesign and strengthen strategies that help them attain the competitive advantage. In order to accustom to the changes taking place in the corporate world. Culture has its own influence on the stress experienced at workplace. software companies. Autonomy.41 CONTEMPORARY CULTURAL PRACTICES TO COMBAT STRESS IN ORGANIZATIONS G. In this scenario. Panchanatham2 Abstract Globalization has created tough competition among business organizations. The paper aims to identify the extent to which these values exist in organizations. of Business Administration. Collaboration and Experimentation termed as OCTAPACE culture. organizations need to think of innovative ways. Proaction. In order to survive and succeed in the competitive situation.

To study the Category wise and Country wise Export Performance of Information Technology Industry in Tamil Nadu for the period 2008-09. The data structure for the study is based on official publications of the Software Technology Park of India (STPI). Government of Tamil Nadu. fitting of Trend Equations for Time Series Data.42 THE PERFORMANCE OF INFORMATION TECHNOLOGY INDUSTRY IN TAMIL NADU Er. 2006. represents 11% of India’s GDP. However. 15% of India’s Exports has a long tradition of scientific and technological innovation which is the first State in India to announce an IT Policy in the year 1997 witnessed tremendous progress in Information Technology. Correlation analysis. 1 Assistant Director of Industries and Commerce. In this paper the author has used some basic graphs. leveraging entrepreneurship and promoting socially inclusive growth to achieve a 25% production share of the Indian ICT industry”. The vision of ICT Industry in Tamil Nadu is “Tamil Nadu shall be the ICT Hub of South Asia by creating a knowledge driven ecosystem.. one of the most industralised states of India. The analysis is based on two important performance variables like No. Government of Tamil Nadu and other reports on industrial statistics. In addition to some statistical techniques viz. construction of Multiple Linear Regression Models and Data Envelopment Analysis of Charnes Cooper and Rhodes (CCR) Model are also attempted. To give suggestions to policy makers to improve the performance of Software and Hardware Industry. To bring out the interrelationships between No. Chepauk. E. there is need for the study on the performance of Software Industry for the benefit of Industries and Policy makers after the implementation of IT Policy 2008 and IT Act. Government of India and Information Technology Department. The objectives are (1) to study the Physical and Financial Performance of Information Technology Industry in Tamil Nadu for the period 1993-94 to 2008-09. To find the rank and score of the financial year. of Units and Exports. Cumulative Annual Growth Rates for preliminary analysis of data. Bhaskaran1 Abstract Tamil Nadu. . of Units and Exports. Chennai 5. traditionally.

. and our challenge is to offer technology associated to life quality. Recycled and reused components. electronic cars. the amount of cars available increases every day.43 GLOBAL WARMING: REACTIONS BY THE AUTOMOTIVE SECTOR IN INDIA B. This paper is deals how the Indian automobile industry face the challenge and introducing alternative ways to be a successful manufacturer of the field. 1 Lecturer-Cum-Liaison Officer. smart cars are some of the new trends that have been seeked by the producers. New alternatives orientated to ecological concern have to be included in the automobile production. The time in which we used to waste materials is over. Annamalai University. . Some concepts have been rethought and discussed. Kalidoss1 Abstract In the beginning of the 20th century we watched the born of the serial production and the fast development of the automobile industry. Directorate of Distance Education. The new century is about to begin.

affecting the body. natural dyes used to make our clothing the best. Annamalai University Professor. This paper reveals about the organic cotton. Dept of Business Administration. Dept of Business Administration. 1 2 Lecturer(SS). Besides. Today’s customer is increasingly become health conscious. and all dying on these fabrics are used by vegetables or natural dyes like banana fiber. are manufactured only in India. The natural colours are attained only using dyes extracted from plants. Rajamohan2 Abstract The Fabric industry is the booming sector in India. Sowmiya1 & Dr. soy knits. Mumbai 14-15 lakh bales of organic cotton is produced in India and used for making textile products. comfort and ease of maintenance are emerging matters of importance.44 GREEN FASHION AND ECO-FRIENDLY FABRICS Mrs. aloe vera fiber fabrics etc. milk fiber.. wovens etc.. More informed buyers are looking for symbols of ecofriendliness or at least for information on the contents of the materials used in garment production. Eco-friendly fabrics such as organic cotton and silk. eco-friendly fibers . herbs and natural minerals. Bamboo fabric. pearl fiber.. According to the estimates of Cotton Corporation of India. A. Annamalai University . Day by day . Eco-friendly sustainable/green fabrics are mostly manufactured in India. for these lay closer to the skin. S. more ecological issues are jostling the textile production in India.

As time progressed. Dept. because of necessity and the desire to augment incomes. Sakthivel1 & Dr. nuclear families increased. The change in the pattern of work and the concept of the workplace after the industrial revolution in the second half of the 18th century gave a new dimension to the concept of WLB. Reader. J.45 EDUCATION FOR IMPROVING OF WORK LIFE BALANCE TO WOMEN EMPLOYEES D. With improved education and employment opportunities today. Jayakrishnan2 Abstract Work Life Balance (WLB) is not a new concept. of Business Administration. 1 2 Lecturer. Dept. Annamalai University. of Business Administration. A later change was the fading away of the "ideal home" in which the earning member's spouse took care of the home. Annamalai University. . most homes are ones in which both parents work.

India is a developing country with an emerging automobile sector that grew rapidly over the past few years.2% (2006 EST.93 to 5% in 2005-06. based on constant interaction with the customer. Prince Manickam & C..” The Indian automotive industry has already attained a turnover of Rs. The knowledge and information oriented automobile industries here are attracting foreign automobile investors as they are suitable for developing sophisticated activities. Meera Abstract Business practices in India are undergoing massive transformation. The common man today is expecting something more from huge business houses. The country's advantage in affordable and quality cars has let the economy to increase their international sales which stimulated the economy to boost up again in recent years. In a market where the basic product is similar.1.). The common man is not willing to compromise on quality and prompt services. Recently Indian Government also came up with their ‘Auto Policy’ and the vision of this policy is “To establish a globally competitive automotive industry in India and to double its contribution to the economy by 2010. . 65. It is with this thought in mind that developers try to innovate constantly. are its major asset. in order to succeed offer not only the best possible service but also value-added features and benefits. M.000 crore ($34 billion USD). Its high level of well-educated workers. The rapid advancement in the automobile industry in developed countries has boosted up the demand for locally produced multipurpose cars and made the automobile industry of India to strongly focus on exterior design and frequent introduction of new models and on products with good quality and strong technology. The raw materials and auto parts required by automobile production are widely available in India. It has become Eleventh largest passenger car producer. India’s GDP real growth rate is 9. who constitute a formidable brain trust for future research and development. Foreign investors have found this stable economy very favorable for their investments into the country. The FDI inflow is much higher into India rather than the out flow. It is the 50th position in world competitiveness ranking. Business in India is practiced on these lines. The contribution of the automotive industry to GDP has risen from 2.46 MAPPING BUSINESS PRACTICES IN THE AUTOMOBILE INDUSTRY Dr..77% in 1992. India is the largest democracy in the world. Business in India is practiced according to public demand. One of the main reasons for India’s automobile industry. The auto companies have a manufacturing capacity of over 95 vehicles per annum. it is ultimately the ability to understand the customers need completely and structure value-adds that holds the key.

and Ducati is expanding its presence across the country. and Toyota Motor Sales are making huge sums of investment and partnering companies in India.75 million units by 2014. as consumers in their home markets tighten purchases after the credit crisis. launched three new car models at the expo. Ernst & Young has forecast the passenger car market in India to grow by 12 per cent annually over the next five years from the present figure of 1. Harley-Davidson plans to launch its range of motorcycles in April 2010. BMW India. which exhibited as many as twelve different car models at the 10th Auto Expo held at New Delhi in January 2010. Aston Martin Lagonda Ltd. which is now the country's largest selling luxury passenger carmaker. which would rank the Indian automobile industry as the world's seventh largest as per analysts at Ernst & Young. Fiat Automobiles.89 million units to reach 3. . Luxury bike makers are also attracted to enter India. accounting for over 10 per cent of the country's economy.47 Global car makers such as General Motors (GM). with companies like Mercedes India. the world's second fastest growing automobile market. The Automotive Mission Plan of the government also forecasts that by 2016. Ford Motor Company. The industry's turnover is estimated to touch US$ 155 billion by 2016. Global luxury carmakers launched new models. India is to emerge as the seventh largest carmaker in the world. is firming plans to enter India. The luxury car maker.

in particular the essential needs of the world's poor. in its report "Our Common Future" (Oxford: Oxford University Press. The concept of needs.A.A. to which overriding priority should be given. sustainable development was the main topic of the national Organization Development Network's 2003 conference. including sociological. . many of which were previously considered to be unlimited in scope. For example." The profession of management is increasingly interested in sustainable development as today's organizations confront the realities of managing limited resources. Sustainable development often looks at three major aspects of development. 2.48 SUSTAINABLE BUSINESS DEVELOPMENT *Leebathomas **Dr. 1987). It contains within it two key concepts: 1. defines sustainable development: "Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. And the idea of limitations imposed by the state of technology and social organization on the environment's ability to meet present and future needs.Ananth 1 Abstract The World Commission on Environment and Development (the Brundtland Commission). ecological and economic.

Now a days no one can ask in the shops just product name. These brands have become part of our daily life.Managementwing. Lecturer.49 BRAND POSITIONING STRATEGIES FOR INDIAN MARKET J.DDE. They are today facing the numerous challenges in creating a new and effective branding. Annamalai University. Vidhya Jawahar Abstract This study summarizes the issues which involved in branding in the present scenario. definitely with the brand name. Developing an effective brand is not an easy task to the corporate world especially brand managers. .

Department of Business Admn.. We also found differences between the HRM practices used with paid employees and volunteers particularly in organizations with formal HR policies.Solayappan **** K. Annamalai University .Aroekiaraj *** AN. organizations that operate with both paid and volunteer human resources have been virtually ignored by scholars. only a minority of these sport organizations has formal HRM systems. volunteers. Research and practical implications for HRM in sport organizations are discussed as well as future challenges Key words: sport organizations. In this paper we report on a study on the adoption of HRM practices by state sport organizations in New South Wales. human resource management *Faculty Member in Management Studies. Our results indicate that despite pressures to become more strategic in their people management. Annamalai University ****Lecturer. Bharathidasan University . Whilst the adoption of more sophisticated. Bharathidasan University ***Lecturer.50 EXPLORING HUMAN RESOURCE MANAGEMENT PRACTICES IN NONPROFIT SPORT ORGANIZATIONS *Y.. Australia. Edith Joy ** A.Chezhiyan Abstract Contemporary business challenges and globalization pressures have had a significant impact on the human resource management (HRM) practices of many organizations.Department of Business Admn. ** Faculty Member in Management Studies. complex and strategic management systems is well documented in the general HR literature.

rules. Such concepts of HRM require careful planning as well as greater emphasis on employee development and long term education.Jayanthi ** Dr.) Department of Business Admn. The training and development activities are now equally important with that of other HR functions. Training actually provides the opportunity to raise the profile development activities in the organization. waste of time. concepts. marketing & sales. *Department of Business Admn. Mostly employees are educated by inhouse training and few specific skill oriented training are also taking place. achieving their professional and personal goals. Annamalai University ** Lecturer (S.. This paper aims to give the present scenario of training in different sectors such as pharmaceutical.S.. the relationship between the training function and other management activity is also changing. To increase the commitment level of employees and growth in quality movement (concepts of HRM). The HR functioning is changing with time and with this change. etc depends on training for its survival. hospitality and BPO. production.51 VALUE OF TRAINING AND DEVELOPMENT IN DIFFERENT SECTORS * S. sharpening of skills. etc. senior management team is now increasing the role of training. when training was considered to be futile. Now a days.S. Annamalai University . increasing the level of job satisfaction. HR. training is an investment because the departments such as. Gone are the days.Nagarajan Abstract Training is a learning process that involves the acquisition of knowledge. and money. Training is now the important tool of Human Resource Management to control the attrition rate because it helps in motivating employees. resources. or changing of attitudes and behaviours to enhance the performance of employees.K. finance.

Consultants.S.K.52 PARTICIPATIVE MANAGEMENT IN CONTEMPORARY INDUSTRIES *Ms. managers and executives. first to identify what extent participative management practised in industries and second how it can be effectively be implemented. encouraging employee participation satisfies employee inner needs and serves as a motivating vehicle resulting in greater productivity and effectiveness for the organization. The study concludes that participative management is more than a willingness to share influence . believe that the vast majority of employees wish to become actively involved in their work.. In this paper researcher address two issues. Annamalai University ** Lecturer (S. **Lecturer Department of Business Admn. industrial organisational psychologists.S.Nagarajan Abstract A most serious challenge faced by industry today is finding techniques to improve the effectiveness of organizations and become more competitive.) Department of Business Admn. and that participative management stimulates employee passion and willingness to carry out decisions in which they have been involved. knowledge and expertise to assume greater responsibility in the workplace and can make some significant contribution to their organizations. Annamalai University .. Enhancing organizational effectiveness is currently the overriding mission of many companies. They also seek to fulfil many of their psychological needs through their work. One of the recommendations that have been offered for improving organizational effectiveness is to encourage extensive employee participation. Accordingly.Subbulakshmi **Dr. particularly in relation to “Improving productivity” have become the clarion call throughout the country. they reckon their ability.S.formal patterns of participation need to be truly implemented where employees have a right to contribute on all levels of decision-making.

The present paper deals with the challenges and opportunities of new entrepreneurs. opportunities * Lecturer. The Indian scenario for entrepreneurs have got good potential if managed wisely. It highlights the way for sustainable development for better prospects. Department of Business Administration. entrepreneurs. In the globalization world.53 CHALLENGES AND OPPORTUNITIES OF NEW ENTREPRENEURS G. Annamalai University ** Professor and Head. Key words: Entrepreneurship.Tamizharasi* Dr.N. challenges. Due to the rapid industrialization and urbanization has created a number of job prospectus along with the concept of entrepreneurship development. This paper will definitely be helpful for the new entrepreneurs to develop the different skills required for successful entrepreneurship development. can turn into a profitable ventures. Annamalai University .Panchanatham** Abstract Entrepreneurship involves creativity that is consistent with the healthy edge required to change the basis of competition. the new entrepreneurs faced lot of challenges in their businesses. Department of Business Administration.

launched on 26 February. Procter & Gamble India has certainly not going to sit back over rival FMCG maker Hindustan Unilever Ltd's TV spots openly saying that P&G's new mid-tier detergent Tide Naturals is inferior to HUL's lower-price brand Rin. it was hard to miss the now infamous Rin commercial. in an effort to deliver maximum impact over the long weekend. which was unleashed on Indian television screens last month. Annamalai University . Karthikeyan **Dr. claims that Tide delivers better whiteness than Tide Naturals at an affordable price * Lecturer. N. Panchanatham Abstract For television viewers. Department of Business Administration.54 RIN Vs TIDE: COMPARATIVE ADVERTISING TO ITS EXTREME *B. Perhaps bombardment would be a better word: the high-voltage TVC was supported by a media plan that included primetime slots across all major GECs and news channels. Department of Business Administration. Annamalai University ** Professor and Head. The commercial.

Seeing things coming puts us in a position in which we can work out how we can best be useful and satisfied in that future. we do not slavishly have to follow it. I am in the privileged position of being in touch with a wide range of Human Resource practices in various organizations. innovative and talented people will be the ones who will best leverage off trends. Governments are having difficulty reconciling the short-term needs of voters and long-term needs of countries as well as the world. As a Human Resource and Training Broker. What happens in training is influenced by what is happening in business.Udayasuriyan. * Professor . Trends always have the seeds of counter trends within.G. acquisitions. Department of Business Administration. Business is becoming global. Mergers. government and education. we are condemned to repeat it" .Albert Einstein. Department of Business Administration. but we also enjoy homemade soaps from craft shops. We want effective detergents. Annamalai University ** Research scholar. Thus while being aware of any trend. With the world becoming more complex and performance driven. An outcome is that individual enterprises have to be internationally competitive. **V.Kalaiselvan. Abstract "Unless we learn from the past. the value of the competent individual is going to become even more important.55 TRENDS IN TRAINING *Dr. and closures abound. as well as heightened responsibility. we still need to think through what is best for us. Strategic. Annamalai Universit . We in the talent development business have great opportunities. Once we know what is happening. A wise person is capable of reflecting on what is currently happening and thus likely to happen in the near future.

 These factors are outside the control of the business. Leaders face incredible pressures to deliver immediate results. But in a world of changing conditions and priorities. Leadership inspires others  to take the appropriate action.   Strategic   people   think   and   act   before   they   have   to.  A rapidly changing world and new technology has created a society craving for speed and action. intuition. Awareness  is a big part of a strategic leadership style.   Applied  strategic leadership is about creativity. The pace and urgency of daily demands can make it difficult to see more than a step ahead into the future.56 STRATEGIC LEADERSHIP IN VIBRANT BUSINESS ENVIRONMENT Paul Joseph Abstract Environment of a business means the external forces influencing the  business   decisions. to do more with less.   political   and  technological factors. and to manage an everincreasing personal workload.   They   can   be   forces   of   economic. leaders and individual contributors alike must be able to look beyond the "now" and take a more strategic leadership approach to their work. and get positioned for  the future. prepare.  The   business  can  do  little  to  change  them. The main  strategy   usually   employed   in   a  strategic  style   of  leadership  is   to   motivate  workers   to   take   the   initiative   to   improve   their   productive   input   into   the  company. Strategic   leadership   is  nothing more than the ability to anticipate. but it must be followed up with well  thought out action. Strategic leaders are always looking ahead and analyzing the present  in terms of preparation for what may be ahead for the business. They  take  responsibility   for   getting  things   done   by   training   employees   to  think  and act more effectively to achieve the best result possible for the company . Strategy involves thinking and planning.  It   is   the   courage   to   think   deeply   about   what   you   want   to   do. Strategic leadership is a management model that  trains   and   encourages   employees   to   best   prepare   the   company   for   the  future. and planning to help you  reach   your   destiny. It is the ability to mobilize and focus resources and energy on  things that make a difference and will position you for success in the future. Strategic leaders are adaptable and growth­oriented.  before they are forced to take up a defensive or reactive position.   social.

Banumathi Abstract The small scale industries gives importance in utilization of financial resources and working capital management techniques.Annamalaiuniversity WORKING CAPITAL MANAGEMENT TECHNIQUES USED BY SMALL SCALE INDUSTRIES: SEWING THREADING MILLS IN INDIA *M. This article summarized the working capital management technique used by small scale industries. It meet many challenges in this task.DDE. especially sewing threading mills in India and tactics followed by them to face the challenges. Basically small scale industries in India face many practical difficulties. . Lecturer.57 Research Scholar. Annamalai University.Managementwing.

” Lecturer. not what you say.V.58 THERE ARE NO TRAFFIC JAMS ALONG THE EXTRA MILE AN EVER GREEN BUSINESS BASIC B. How does a good marketer go about forming such a relationship? By remembering the one true secret of good customer service and acting accordingly. A marketer can offer promotions and slash prices to bring in as many new customers as he wants. The essence of good customer service is forming a relationship with customers – a relationship that that individual customer feels that he would like to pursue. good service has its rewards.PRIST School of Business.Jayanthi Abstract Excellent customer service is the ability of an organization to constantly and consistently exceed the customer's expectations Good customer service may not be as noticeable as the bad. hi business won’t be profitable for long. but unless he can get some of those customers to come back. Chennai . But for the companies that do it right. “You will be judged by what you do. Good customer service is the lifeblood of any business.

It is with those foundations that management policy and management strategy increasingly will have to start. Management consists of: • the rational assessment of a situation and the systematic selection of goals and purposes (what is to be done) • the systematic development of strategies to achieve these goals. The only valid definition of business purpose: to create a customer. Lecturer. Abstract Management is more art than science. and finally. the rational design.Prist school of business.Prist universityChennai BUSINESS BASICS IN HOSPITALS . direction. Difference Between Effectiveness and Efficiency There is vital distinction between effectiveness and efficiency Efficiency is doing things right Effectiveness is doing right things Main Business Purpose "Enterprises are paid to create wealth.. organization. The foundations have to be customer values and customer decisions. • the motivating and rewarding of people to do the work. its policy and strategy. and control of the activities required to attain the selected purposes. Managing is working with and through other people to accomplish the objectives of both the organizations and its members..59 EXPLORING CONTEMPORARY ISSUES –HR PRACTICES N."2 Therefore customer values and decisions are the starting point for the actual practice of management.venkata vijayalakshmi.. • the marshalling of the required resources..

Jayesh. So. Apart from these. quality of care.S. HAS A FUTURE IN INDIA? *G.Prist school of business. Abstract Business basics are very important in Hospitals to meet the needs of the people with a view of service aspects. V. competitors & Communication are considered.60 Ms. essential qualities of hospital manager have to be followed to have a strong foundation in starting the hospital. K.Prist universityChennai CHALLENGES AND OPPORTUNITIES OF FAMILY BUSINESS. Rajesh Kumar ..**Dr. basic things like resources like man. material & money. Lecturer. Renukadevi.

Birlas. Some of the prominent business families during the 1960s were the Modis. India is no exception. which also marks the beginning of business in India. and as part of the Swadeshi movement. Family businesses in India initially started in the 1890s as a means to promote import substitution and attain economic freedom from the British. Yet it has managed to remain the main employer and the user and creator of economic resources. Singhanias. The Indian economy. * Lecturer – Cum – Liaison Officer. Family Business contributes 60-70 percent of GDP of most developed & developing countries. family businesses have indubitably cemented their place in the world economy. Shrirams. It is not surprising then that family-run businesses currently account for a whopping 95 per cent of all Indian companies. Dept of Business Administration DDE. Annamalai University. got special treatment and subsidies from the government. The businesses consolidated their positions as near monopolies under the protective environment of the licence raj and their inefficiencies did not get exposed to the indefatigable market realities. Annamalai University. Thapars. The Indian family business has been merely tolerated by government. These enterprises were an integral part of India’s freedom struggle. **Reader. It has been the primary supplier of goods and services to Indian society Indian society has not allowed the traders and Industrialist to dominate the national political agenda. Considering that onethird of the companies listed in Fortune 500 fall under this category. is burgeoning with innumerable small and medium-sized family-run enterprises. Wadias and Godrej. currently in a state of rapid development. including the currently second WalMart. CHALLENGES OF LEADERSHIP STYLES – TODAY AND TOMORROW . DDE.61 Abstract The Indian family business dates back to the latter half of the 19th century.

Dr. M. intuitive and attracted to situation of high risk where the reward for success are great. It is expected to change in the future also. Every leadership style has specific behavior and qualities of personality and locus of control leadership tries to cope with change. proactive. review of literature is the source of information. K. Department of Business Administration. Where as leaders are seen as people. Reader. behaviour and styles are changing in current of business environment. Ramesh ** Leadership plays an important role in business environment now a days there are many problem and challenges in the environment of leadership behaviour. centric. Annamalai University. Annamalai University. Department of Business Administration.62 Ms. Rukmani* . . Leadership qualities. This paper mainly focus on the challenges of leadership styles in current and future. * • * Lecturer.