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DRAFT QUEST IO NN ARE

We, the students of Ravenshaw Management


Centre, are conducting a Marketing Research on
the LUX soap for the study purpose only.
OBJECTIVE
To study the brand image of LUX.
IDENTIFICATION OF CUSTOMER
1-Name:
2- Gender: M F
3- DOB:
4- Age Group:
15-20 35-40
20-25 40-45
25-30 45-50
30-35 50 & Above
5- Educational Qualification:
Under Metric
Metric
Higher Secondary(+2)
Graduation
Post graduation
Other
6-Occupation:
7-Family Annual Income:
Below 1 lakh
1 to 3 lakh
3 to 5 lakh
5 to 10 lakh
Above 10 lakh
8- Family Members:
Below 5
5 to 7
7 to 10
10 & Above
*******
Questionnaire To Customer about product
1. What are the brands of soap, you are aware of ?
2. Usage
PRODUCTS TOM SPONTANEOUS AIDED
LUX
DETTOL
CINTHOL
LIRIL
PEARS
MARGO
SANTOOR
NIRMA
SAVLON
WILD STONE
PARKAVENUE
MYSORE SANDAL
3. Usage
PRODUCTS CURRENT PREVIOUS EVER USE CONSIDER
USE USE
LUX
DETTOL
CINTHOL
LIRIL
PEARS
MARGO
SANTOOR
NIRMA
SAVLON
WILD STONE
PARKAVENUE
MYSORE
SANDAL

4. Have you ever used LUX ? Y / N


5. If LUX is in current use, then of which category ?
6. How many times you are using the LUX in a day ?
I. Once
II. Twice
III.More than two times
7. Do all the members of your family use the same brand of
soap ? Y /N
8. If No, what are the other brands ?
......................................................( Mention )
9. What is the frequency of purchase ?

I. Weekly IV. Quarterly


II. Bimonthly V. Semi-annually
III.Monthly VI.More …………………..

10. Generally which one you prefer w.r.to weight ?

IV. 135gm
I. 50gm
V. 150gm
II. 75gm
VI.Other………………
III.100gm

11. From which sources you get the information about your
soap ?

Advertisement Shopkeeper’s Reference


Relative’s or Friend’s Other………………………………
Reference ……
********

12. What are the factors you take into consideration before
buying a soap?
13. Do you consider any other Factors ? Y / N
14. If yes, please mention ……………………………………………………
Price Ingredients
Value for money No Side Effect
Brand value Fragrance
Celebrity Endorsement Colour
Relative Reference Packaging
Discount Skin care
Special offer flavour
Easy Availability Durability
Foam Effects on Germs

LUX-LX SANTOOR -SR


DETTOL-DL NIRMA-NR
CINTHOL-CN SAVLON-SL
LIRIL-LR WILD STONE-WS
PEARS-PR PARKAVENUE-PK
MARGO-MR MYSORE SANDAL-MS

15. Do you consider any other Factors ? Y / N


16. If yes, please mention ……………………………………………………

***********************
17. Which are the brands you prefer on overall basis ? (
)
18. Which brand do you thinkhas the best range of prices? (
)
19. Which brand gives good value for money ?( )
20. Which soaphas the best brand value? ( )
21. Which are the brands do you like on celebrity endorsement
point of view? ( )
22. Which brand is more recommended by relative mostly? (
)
23. Which brand offer good discount time to time? (
)
24. Based on special offer, which brand attracts you more? (
)
25. Which brand is available in maximum store? (
)
26. Which brand do you think has zero side effects? (
)
27. Which brand you prefer on fragrance? ( )
28. Which brand do you think comes up with variety of colours
time to time? ( )
29. Which brand flavours doyou like most? ( )
30. Packaging –wise; which brands attractyou more? (
)
31. Which brand has a greater effect on germ?
( )
32. Which brand do you think better suits your skin type ?( )
33. Which brand you think having herbal ingredients ?(
)
34. Which brand is being preferred by all age groups ? (
)
35. Which is the most trustworthy brand ?(
)
36.Are you satisfied with your soap ? Y / N
37.If No, what do you expect more from your product? …………
…………………………………
38. Do you have any plan to switch over ? Y / N
39. If yes, to which brand ? ……………………..

*********
40. Does your soap affect
i- body-odour Y / N
ii- Freshness Y / N
iii- Feel good factor Y / N
iv- Hygiene Y/N
41. Do you feel it’s effectiveness remains throughout the day ? Y
/ N
42. Do you feel more active after bath ? Y / N
*********
43. Based on your experience rank the following soap w.r.to
corresponding attributes.

5.VERY GOOD 4.GOOD 3.AVERAGE 2.LOW 1.VERY LOW

ATTRIB UT ES L DL CN L PR M SR NR SL W P M
X R R S K S
VALUE FOR
MONEY
BRAND VALUE
FLAVOUR
PACKAGING
GOOD EFFECT
ON GERMS
MOISTURIZIN
G EFFECT
AYURVEDIC
INGRADIENTS
FOAM
CELEBRITY
ENDORSEMEN
T
PRICE
SKINCARE
HYGIENE
AVAILABILITY