DRA FT Q UESTI ON NAR E

We, the students of Ravenshaw Management Centre, are conducting a Marketing Research on the LUX soap for the study purpose only. OBJECTIVE To study the brand image of LUX. IDENTIFICATION OF CUSTOMER
1-Name: 2- Gender: 3- DOB: 4- Age Group:
15-20 20-25 25-30 30-35 35-40 40-45 45-50 50 & Above

M

F

5- Educational Qualification: Under Metric Metric Higher Secondary(+2) Graduation Post graduation Other 6-Occupation: 7-Family Annual Income: Below 1 lakh 1 to 3 lakh 3 to 5 lakh

5 to 10 lakh Above 10 lakh 8- Family Members: Below 5 5 to 7 7 to 10 10 & Above ******* Questionnaire To Customer about product

1.What are the brands of soap, you are aware of ?
PRODUCTS LUX DETTOL CINTHOL LIRIL PEARS MARGO SANTOOR NIRMA SAVLON WILD STONE PARKAVENUE MYSORE SANDAL TOM SPONTANEOUS AIDED

2.Usage
PRODUCTS LUX DETTOL CINTHOL LIRIL PEARS MARGO SANTOOR NIRMA SAVLON CURRENT USE PREVIOUS USE EVER USE CONSIDER

WILD STONE PARKAVENUE MYSORE SANDAL

3.

Have you ever used LUX ? Y / N

4.If LUX is in current use, then of which category ? 5.How many times you are using
I. II. III. Once Twice More than two times the LUX in a day ?

6.Do all the members of your family use the same brand of
soap ? Y /N

7.If No, what are the other brands ?
......................................................( Mention )

8.What is the frequency of purchase ?
I. II. III. Weekly Bimonthly Monthly IV. V. VI. Quarterly Semi-annually More …………………..

9.Generally which one you prefer w.r.to weight ?
I. II. III. 50gm 75gm 100gm IV. V. VI. 135gm 150gm Other………………

10.From which sources you get the information about
?

your soap

Advertisement Relative’s or Friend’s Reference

Shopkeeper’s Reference Other……………………………… …… ********

11.What are the factors you take into consideration before
buying a soap? Price Value for money Brand value Celebrity Endorsement Relative Reference Discount Special offer Easy Availability Foam Ingredients No Side Effect Fragrance Colour Packaging Skin care flavour Durability Effects on Germs

12.Do you consider

any other Factors ? Y / N

13.If yes, please mention ……………………………………………………
LUX-LX DETTOL-DL CINTHOL-CN LIRIL-LR PEARS-PR MARGO-MR SANTOOR -SR NIRMA-NR SAVLON-SL WILD STONE-WS PARKAVENUE-PK MYSORE SANDAL-MS ***********************

14.Which are the brands you prefer on overall basis ?
)

(

15.Which brand do you
)

think has the best range of prices? (

16.Which brand gives good value for money ? (
)

17.Which soap has the best brand value? (
)

18.Which are the brands do you like on celebrity endorsement
point of view? ( )

19.Which brand is more recommended by relative mostly? (
)

20.Which brand offer good discount time to time? (
)

21.Based on special offer, which brand attracts you more? (
)

22.Which brand is available in maximum store? (
)

23.Which brand do you think has zero side effects? (
)

24.Which brand you prefer on fragrance? (
time to time? ( )

)

25.Which brand do you think comes up with variety of colours 26.Which brand flavours do you like most? ( 27.Packaging –wise; which brands attract you more? (
) )

28.Which brand has a greater effect on germ? ( 29.Which brand do you think better suits your skin type 30.Which brand you think having herbal ingredients ?(
) ?(

) )

31.Which brand is being preferred by all age groups ?
)

(

32.Which is the most trustworthy brand ? (
)

33.Are you satisfied with your soap ? Y / N 34.If No, what 35. 36.
do you expect more from your product? …………… ……………………………… Do you have any plan to switch over ? Y / N If yes, to which brand ? …………………….. *********

37.Does your soap affect
iiiiii-

body-odour

Y/N

Freshness Y / N Feel good factor Y / N Hygiene Y/N

iv-

38.Do you feel it’s effectiveness remains throughout the day ?
Y/ N

39.Do you feel more active after bath ?

Y/N

*********

40.Based on your experience rank the following soap w.r.to
corresponding attributes.

5.VERY GOOD 4.GOOD 3.AVERAGE 2.LOW 1.VERY LOW

ATTRIB UTE S
VALUE FOR MONEY BRAND VALUE FLAVOUR PACKAGING GOOD EFFECT ON GERMS MOISTURIZIN G EFFECT AYURVEDIC INGRADIENTS FOAM CELEBRITY ENDORSEMEN T PRICE SKINCARE HYGIENE AVAILABILITY

L X

DL

CN

L R

PR

M R

SR

NR SL

W S

P K

M S

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